Social Media Club Global (SMC)
Social Media Club Global (SMC) is a 501c6 nonprofit founded in 2006 operating 12+ chapters worldwide, serving social media and digital marketing professionals through tiered memberships, networking events, speaker directories, and educational programming.
- Company typePrivate
- Founded2006
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Social Media Club Global (SMC) does
Social Media Club Global (SMC) is a 501c6 nonprofit professional organization founded in March 2006 and headquartered in Los Angeles, California. It operates a chapter-based global network with 12+ active chapters spanning the United States (Atlanta, Charlotte, Columbus, Des Moines, Hawaii, Kansas City, Los Angeles, New York City, Phoenix, St. Louis), Bahrain (serving as the MENA regional headquarters), and Tunisia. SMC serves social media managers, digital marketers, content creators, communications professionals, students, and nonprofit practitioners, addressing the professional isolation experienced by sole practitioners through local meetups, workshops, panels, and the annual Global Social Media Day on June 30.
SMC's core offerings consist of tiered membership subscriptions priced from $25/year (Education) to $2,499/year (Corporate, 10 seats), with Professional at $100/year and a one-time Lifetime tier at $1,000. Memberships unlock access to member-only events, white papers, a book club featuring publishers such as McGraw-Hill and Wiley, and inclusion in speaker and business directories. The underlying platform is built on commodity SaaS: WordPress for the website, MemberMouse for membership management, Stripe for payment processing, Eventbrite for event ticketing, and MailChimp for email communications. There are no proprietary AI or ML capabilities; all technology is third-party.
The business model combines membership subscriptions, multi-tier event sponsorships (with partners including Hootsuite, Creative Commons, GaggleAMP, emfluence, Social Media Today, and VenueLabs), and nominal chapter-level event fees (e.g., $5 Atlanta coffee meetups). Growth is volunteer-driven and community-led, with a 1-10 employee team led since January 2019 by Executive Director Caroline A. Jones and Global Chairman Ali A. Sabkar. The organization is independently operated with no venture backing, parent company, or equity investment, funded through dues, sponsorships, and donations.
Social Media Club Global (SMC) firmographics
Firmographics- Name
- Social Media Club Global (SMC)
- Legal name
- Social Media Club, Inc.
- Website
- https://socialmediaclub.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Social Media Club Global (SMC) is a 501c6 nonprofit founded in 2006 operating 12+ chapters worldwide, serving social media and digital marketing professionals through tiered memberships, networking events, speaker directories, and educational programming.
- Ownership category
- akta.pro rank
Social Media Club Global (SMC) industry classification
Industry- Product category
- Professional Association / Membership Organization
- NAICS
- Business Associations (813910), Professional Organizations (813920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industry
- Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where Social Media Club Global (SMC) is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Social Media Club Global (SMC) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Subscriptions: SMC generates primary revenue through tiered membership subscriptions with annual billing. Membership tiers range from $25/year for education members to $2,499/year for corporate members. The membership model provides recurring annual revenue with flexible payment options available.
- Event Sponsorships: SMC offers event sponsorship packages to brands looking to reach the marketing community. Sponsorship levels are available with benefits including discounts for SMC community members and recognition on SMC channels.
- Chapter Event Fees: Local chapters charge fees for events such as the Atlanta chapter's $5 coffee catch-up meetups, processed through Eventbrite.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual professional membership for social media professionals |
| One time/ perpetual license | Multi-year contract | Permanent membership for dedicated SMC supporters |
| Subscription | Annual | Discounted student/faculty/academic professional membership |
| Subscription | Annual | Discounted nonprofit organization membership |
| Subscription | Annual | Small team/agency/business membership with 3 seats |
| Subscription | Annual | Large team/enterprise membership with 10 seats |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Social Media Club Global (SMC) product offering
Product offeringCore offering
Social Media Club Global (SMC) is a 501(c)(6) nonprofit professional association that sells tiered memberships (Professional, Lifetime, Education, Nonprofit, Small Biz, and Corporate) giving social media practitioners, educators, nonprofits, and corporate sponsors access to networking events, business and speaker directories, white papers, and a global chapter network. Its secondary offering is event sponsorship for organizations seeking visibility among the social media professional community.
Product overview
Social Media Club Global (SMC) operates as a 501c6 nonprofit professional organization offering a unified membership-based platform for social media professionals. The core offering consists of tiered membership programs (Professional, Lifetime, Education, Nonprofit, Small Biz, and Corporate) that provide access to networking events, business and speaker directories, white papers, a book club, and a global chapter network. SMC facilitates connections between social media professionals through local chapters worldwide and organizes events including panels, workshops, and casual networking meetups. The organization also runs an event sponsorship program and maintains member directories as part of its professional development ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Membership
- Lifetime Membership
- Education Membership
- Nonprofit Membership
- Small Biz Membership
- Corporate Membership
- Event Sponsorship
Quantifiable outcome
- Professional development through networking at local and global events
- +2 more outcomes
Companies that use Social Media Club Global (SMC)
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Social Media Club Global (SMC) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Social Media Club Global (SMC) partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Creative CommonsminorCreative Commons is shown as a sponsor logo on the SMC Sponsorships page, indicating partnership support for the organization.
- emfluenceminoremfluence is shown as a sponsor logo on the SMC Sponsorships page, indicating partnership support for the organization.
- GaggleAMPminorGaggleAMP is shown as a sponsor logo on the SMC Sponsorships page, indicating partnership support for the organization.
- HootsuiteminorHootsuite is shown as a sponsor logo on the SMC Sponsorships page, indicating partnership support for the organization.
- Social Media TodayminorSocial Media Today is shown as a sponsor logo on the SMC Sponsorships page, indicating partnership support for the organization.
- VenueLabsminorVenueLabs is shown as a sponsor logo on the SMC Sponsorships page, indicating partnership support for the organization.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Social Media Club Global (SMC) competitors and assessment
Company assessmentDirect peers
- 4A's (American Association of Advertising Agencies): The trade association for advertising agencies with member events, training, and advocacy — providing a comparable professional association model for adjacent marketing services professionals.
- International Association of Business Communicators (IABC): A global membership association for business communication professionals with regional chapters, networking events, and accreditation programs — comparable to SMC in mission, member base overlap, and chapter-led delivery.
- Social Media Examiner: A leading publisher of social media marketing content, podcasts, and the Social Media Marketing World conference serving social media professionals — overlapping with SMC's audience and event-driven community model.
- Content Marketing Institute (CMI): A content marketing education and community organization producing the Content Marketing World conference and training for marketers — parallel to SMC in delivering events, education, and community to marketing professionals.
- MarketingProfs: A marketing training and community company offering PROfs conferences, webinars, and online courses for B2B marketers — a direct comparable to SMC's professional development and educational content offerings.
- Social Media Today: An industry news and insights publication serving social media professionals, and also an SMC sponsor — comparable in serving the same professional audience with content, events, and thought leadership.
- Public Relations Society of America (PRSA): A 30,000+ member professional association for PR and communications practitioners offering chapters, events, certifications, and a Code of Ethics — closely parallel to SMC's structure for serving communications professionals.
- SocialMedia.org: An invitation-only membership community exclusively for senior social media leaders at large brands, with flagship events and research — directly comparable to SMC's social media professional community focus.
- American Marketing Association (AMA): The largest professional association for marketers in the US, with local chapters, tiered memberships, conferences, and professional development programming — directly mirroring SMC's chapter-based professional society model serving marketing professionals.
Emerging players
- Online Geniuses: A volunteer-run global community of digital marketers organizing free local meetups and online forums — closely mirroring SMC's volunteer-driven, chapter-based community-led approach, but serving a broader digital marketing audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Social Media Club Global (SMC) social profiles
Digital presenceSocial Media Club Global (SMC) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Media Club Global (SMC) leadership team
Management profileNumber of profiles
Profiles6 records
Social Media Club Global (SMC) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Media Club Global (SMC) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Media Club Global (SMC)
What does Social Media Club Global (SMC) do?
Social Media Club Global (SMC) is a 501(c)(6) nonprofit professional association that sells tiered memberships (Professional, Lifetime, Education, Nonprofit, Small Biz, and Corporate) giving social media practitioners, educators, nonprofits, and corporate sponsors access to networking events, business and speaker directories, white papers, and a global chapter network. Its secondary offering is event sponsorship for organizations seeking visibility among the social media professional community.
Is Social Media Club Global (SMC) a public or private company?
Social Media Club Global (SMC) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Social Media Club Global (SMC) founded?
Social Media Club Global (SMC) was founded in 2006. It employs 1 to 10 people.
Where is Social Media Club Global (SMC) based?
Social Media Club Global (SMC) is headquartered in San Francisco, United States, in the North America region.
How does Social Media Club Global (SMC) make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are event Sponsorships and chapter Event Fees.
Who are Social Media Club Global (SMC)'s main competitors?
Direct peers on record are 4A's (American Association of Advertising Agencies), International Association of Business Communicators (IABC), Social Media Examiner, Content Marketing Institute (CMI), MarketingProfs, Social Media Today, Public Relations Society of America (PRSA), SocialMedia.org and American Marketing Association (AMA). Online Geniuses is listed as an emerging player.
Does Social Media Club Global (SMC) have an API?
No public API is recorded for Social Media Club Global (SMC).
What industry is Social Media Club Global (SMC) in?
Social Media Club Global (SMC)'s product category is Professional Association / Membership Organization. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 813910 and its SIC code is 8600.