Diversamente Digitali

What Diversamente Digitali does

Diversamente Digitali is an Italian full-service digital marketing agency headquartered in Gallarate (province of Varese), operating under the corporate umbrella of UP2 Srl (registered in Vigevano, PV). Founded around 2021 with a team of 11 cross-functional professionals, the agency delivers end-to-end digital services for Italian small and medium-sized businesses, including branding, website design and development, e-commerce (on WordPress/WooCommerce and Shopify), social media management, content creation and marketing, online advertising (with extensions into Sky Ads and Spotify Ads), video production, digital PR, and integrated connections to client business management systems.

Its technology stack is built primarily on WordPress with Elementor and WooCommerce for customizable e-commerce, supplemented by Shopify where the agency holds official Partner status. Specialized capabilities include custom subscription management systems with automated recurring billing, guided product questionnaires and calculators, conditional-logic quote modules, and 360-degree virtual tour integrations. The agency also holds Zucchetti TopPartner status, enabling deployments that integrate client e-commerce with Zucchetti ERP solutions.

Commercially, Diversamente Digitali operates a consultative, sales-led go-to-market model: prospective clients receive a free one-hour discovery call, followed by custom-quoted project work with no publicly disclosed pricing or retainers. Revenue is generated entirely through professional service fees for customized digital projects, with no disclosed recurring SaaS or platform revenue. The client portfolio spans more than a dozen named accounts across food & beverage (Caffè Ernani, Bitrè, Bistronomia), IT services (ISI-IT), e-cigarettes (ODSE/Horizon SRL), renewable energy (Eco Green), furniture (Roveda), publishing (Il libro), fashion (Vast Italia), hospitality (Home4holidays), textile (Decatex), and automotive leasing (Leaseplan). Distribution is regional (Lombardy/Northern Italy), relying on organic social media (Instagram, LinkedIn, Facebook, TikTok), an educational web marketing blog, referrals, and chamber-of-commerce partnerships.

Name

Diversamente Digitali

Legal name

Diversamente Digitali

Website

https://diversamentedigitali.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Diversamente Digitali is an Italian full-service digital marketing agency in Gallarate that delivers branding, web design, e-commerce (WordPress/Shopify), social media, content, advertising, and digital PR services primarily to small and medium-sized Italian businesses across multiple verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Gallarate

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Full-service digital agency providing comprehensive digital services including branding, web development, e-commerce, social media marketing, content marketing, digital PR, video production, and advertising. Revenue generated through professional service fees for customized digital solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Diversamente Digitali is a digital agency that designs and delivers integrated online marketing, branding, and digital communication solutions for SMEs. The agency develops websites, e-commerce stores, and brand identities, and executes advertising campaigns, social media management, content creation, video production, and digital PR activities on behalf of client businesses. Services are tailored to each client through custom solutions rather than packaged products.

Product overview

Diversamente Digitali is a full-service digital agency offering a comprehensive portfolio of digital marketing and web development services organized around a custom methodology. The core offering is anchored by four primary services: Branding, Web Development, Ecommerce Development (including a dedicated Shopify-specific module), and Social Media Marketing. These are complemented by Content Marketing, Content Creation, Online/Digital Advertising (including Sky Ads and Spotify Ads), Video Production, Digital PR, and Integrated Solutions connecting clients to business management systems. Additional services include Blog Creation and Management, Billboard/Signage, Media Planning, Brand Identity System (Immagine Coordinata), and Flyer Distribution. The agency works primarily with WordPress/WooCommerce and Shopify as its main technology platforms, and serves a diverse portfolio of clients across sectors including hospitality, retail, technology, and professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Brand Identity
• Web Design and Development
• E-commerce Development
• Social Media Marketing
• Online Advertising Campaigns
• Content Creation
• Video Production
• Digital PR
• Media Planning and Outdoor Advertising
• Integrated Digital Solutions Consulting

Quantifiable outcome

• SEO keyword rankings - ODSE blog achieved first positions for most important keywords in e-cigarette sector

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationOfficial Shopify Partner. Agency develops Shopify e-commerce stores designed to sell and grow. They leverage Shopify's ecosystem for scalable and performant online stores with easy management. Daily work with the platform gives them deep knowledge of its logic and best strategies for conversion-oriented stores.
• ZucchetticoreTechnology or IntegrationTopPartner status with Zucchetti, a major Italian software company. ISI-IT client project involved integrating Zucchetti Store solutions catalog into client website. Zucchetti is a large provider of business management software.
• AmilonminorChannel Partner/ Reseller/ DistributorAmilon partnership referenced in ISI-IT portfolio as partner for gift card and incentive solutions.
• Unioncamere LombardiaminorGTM or Marketing PartnerListed as partner with logo on homepage. Unioncamere Lombardia is the Lombardy chamber of commerce system.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Banzai: One of Italy's largest e-commerce and digital groups (ePRICE, ILSole24Ore digital, etc.), offering e-commerce platforms and digital marketing services to Italian SMBs and enterprises. Comparable as a large Italian e-commerce and digital services player, but operating at much greater scale and across multiple verticals.

Direct peers

• Webranking: Italian digital agency offering SEO, web marketing, content, and web development services, primarily to SMEs and mid-market clients. Comparable positioning, similar customer segments, and overlapping service catalog.
• Conversion E-commerce: Italian e-commerce agency specializing in Shopify, WooCommerce, and Magento implementations for SMB and mid-market brands. Directly comparable as a specialist e-commerce build and digital marketing agency serving Italian SMEs.
• LiveOnline: Italian digital agency focused on web development, e-commerce, and digital marketing. Comparable service portfolio and Italian SME customer base.
• TSW (Together We Stand): Italian full-service digital agency offering web development, e-commerce, social media, and advertising. Comparable size and service mix targeting Italian SMEs across multiple verticals.
• Bigum (Doing): Italian digital agency group providing web development, e-commerce, content, and digital marketing. Comparable Italian SME focus and full-service digital positioning.
• Advice Group: Italian digital transformation agency offering web, e-commerce, CRM, and digital marketing services. Comparable full-service digital offering to Italian SMEs and mid-market.
• Aragorn: Italian integrated digital services company offering consulting, technology, marketing, and communication. Comparable as a multi-disciplinary Italian digital services provider serving mid-market and enterprise clients.

Others

• Zucchetti Top Partners: Network of certified Zucchetti TopPartner integrators. Comparable as adjacent partner ecosystem in which Diversamente Digitali participates, competing for Italian mid-market digital transformation projects.
• Shopify Partner Agencies (Italy): Network of certified Shopify Partners operating in Italy. Comparable as direct competitors within the Shopify e-commerce build and growth services ecosystem that Diversamente Digitali participates in as an official Partner.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DiversamenteDigitaliDigitalAgency
• LinkedInlinkedin.com/company/diversamente-digitali-digital-agency
• Instagraminstagram.com/diversamentedigitali
• TikToktiktok.com/@diversamentedigitali

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversamente Digitali