Amilon
Amilon is a Milan-based digital value company, subsidiary of Zucchetti Group, that provides digital gift card rewards, merchant SaaS (MYND), and advertising (Future Buyers) to enterprises, retailers, and brands across Italy, Spain, and Poland.
- Company typePrivate
- Founded2007
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Amilon does
Amilon is an Italian-headquartered digital value company operating as a wholly-owned subsidiary of the Zucchetti Group, providing digital reward and loyalty solutions to enterprises, retailers, and consumer brands across Italy, Spain, and Poland. Founded in 2007 and headquartered in Milan, the company runs three core product lines: Digital Reward Solutions (corporate digital gift cards for employee incentives, fringe benefits, and loyalty programs), MYND retail tech (a SaaS platform enabling merchants to issue and manage customized gift cards), and Future Buyers® (an advertising product monetizing its audience of users holding unspent digital gift card credit). It also operates GiftCardStore, an e-commerce storefront for B2B gift card purchases, and holds a 51% stake in Amazing (Spiiky app), a consumer cashback and loyalty platform serving the Italian market.
The business combines transactional and recurring revenue streams: gift card sales generate margins/spread, while MYND and corporate loyalty programs operate on subscription or recurring licensing models, and Future Buyers® provides an advertising layer. Corporate purchases through GiftCardStore are marketed as having no fees and 100% tax-deductibility in Italy, which is positioned as a functional advantage for HR and finance teams. The GTM motion is dual-channel: enterprise field sales targeting large corporates for rewards and loyalty programs, paired with direct e-commerce via GiftCardStore and the Spiiky consumer app for SMB and individual buyers.
Amilon firmographics
Firmographics- Name
- Amilon
- Legal name
- AMILON S.R.L.
- Website
- https://amilon.eu
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amilon is a Milan-based digital value company, subsidiary of Zucchetti Group, that provides digital gift card rewards, merchant SaaS (MYND), and advertising (Future Buyers) to enterprises, retailers, and brands across Italy, Spain, and Poland.
- Ownership category
- akta.pro rank
Amilon industry classification
Industry- Product category
- Digital Rewards and Loyalty Software
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- akta.pro primary industry
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
- akta.pro secondary industries
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)
Keywords
Where Amilon is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Amilon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Gift Card Sales: Sale of digital gift cards from major brands through GiftCardStore e-commerce platform. Gift cards are sold to companies for employee rewards, fringe benefits, and incentives. Revenue generated from the margin/spread on gift card sales.
- Corporate Loyalty Programs: Providing digital loyalty and reward solutions to enterprises, including customized gift card programs and loyalty platform services.
- Future Buyers Advertising: Advertising platform connecting brands directly with Amilon's exclusive audience of users with spending credit who demonstrate higher purchase intent.
- MYND Retail Technology: SaaS platform for merchants to create, manage and distribute customized gift cards. Revenue likely generated through software licensing or subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Corporate gift card purchases via GiftCardStore |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Amilon product offering
Product offeringCore offering
Amilon operates a digital value platform providing digital gift cards for corporate rewards, incentives, and fringe benefits via its GiftCardStore e-commerce platform. It offers MYND, a SaaS solution enabling merchants to create, manage, and distribute customized gift cards. It also runs Future Buyers®, an advertising solution that connects brands to an audience of users with spending credit. The company sells primarily to enterprise buyers across Italy, Spain, and Poland.
Product overview
Amilon is a digital value company that operates as a multi-product platform with three core offerings: Digital Reward Solutions (digital gift cards for employee motivation, client rewards, and loyalty programs), Retail Tech featuring MYND (software for merchants to create and manage customized gift cards), and Future Buyers® (an advertising solution targeting high-intent audiences). The company also operates GiftCardStore as its e-commerce platform for B2B digital gift card sales. All products are connected through their digital value ecosystem that transforms interactions into growth opportunities for companies, brands, and people.
Differentiator
Problem solved
Functional benefit
Brands
- GiftCardStore: Amilon's e-commerce platform dedicated to companies for buying digital gift cards for rewards, fringe benefits, and incentives. Valid in Italy and abroad with no fees and 100% tax-deductible.
- MYND
- Future Buyers®
Products and services
- Digital Reward Solutions Digital gift card solutions that enable companies to motivate teams, reward clients and partners, and build loyalty programs through smart, flexible digital reward offerings.
- Retail Tech (MYND) MYND is an innovative software solution designed for merchants to easily and quickly create, manage, and distribute customized gift cards.
- Future Buyers® An advertising solution that connects brands directly with an exclusive audience of users who have spending credit, lower price sensitivity, and are more inclined to make quick purchase decisions.
- GiftCardStore Amilon's e-commerce platform dedicated to companies for purchasing digital gift cards from major brands. The platform provides rewards, fringe benefits, and incentives with no fees and 100% tax-deductibility, valid in Italy and abroad.
Companies that use Amilon
Customer profileSegments3 records
Ideal customer profiles3 records
Amilon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Amilon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Amazing (Spiiky)coreAmilon acquired a 51% stake in Amazing, the company behind the Spiiky app, through a capital increase. The acquisition aims to enhance Amilon's offerings and expand Spiiky's cashback and loyalty services across Italy.
- GiftCardStorecoreGiftCardStore is Amilon's own e-commerce platform dedicated to companies, offering digital gift cards from major brands. It represents an owned distribution channel rather than an external partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Amilon competitors and assessment
Company assessmentDirect peers
- Prezzee: Digital gift card marketplace and rewards platform with strong APAC presence. Closely comparable to GiftCardStore and Digital Reward Solutions, also offering a consumer-facing app and B2B distribution of multi-brand digital gift cards.
- Tango Card: B2B digital rewards and gift card platform now owned by Blackhawk Network. Closely comparable to Amilon's Digital Reward Solutions business — provides digital gift cards for employee recognition, client gifts, and loyalty programs to enterprise customers.
- Giftbit: B2B digital gift card delivery platform focused on North American SMBs and enterprises. Directly comparable to Amilon's GiftCardStore and Digital Reward Solutions, with similar API-first delivery and bulk reward distribution model.
- Tillo: UK-based digital gift card distribution platform connecting brands to resellers. Comparable to Amilon's MYND and GiftCardStore in the digital gift card infrastructure layer, with overlapping B2B distribution model and European presence.
- Snappy Gifts: Employee gifting and rewards platform allowing companies to send curated gift collections. Comparable to Amilon's employee rewards and client appreciation use cases, with similar focus on digital-first B2B corporate gifting experiences.
Emerging players
- Gift Up: Digital gift card platform for SMBs and Shopify merchants. Comparable to Amilon's MYND merchant-facing gift card issuance product, addressing the same small-merchant need for simple digital gift card programs.
- Perkbox: Employee perks and rewards platform with European (UK) focus. Comparable to Amilon's employee engagement and digital reward solutions, with overlapping customer base of mid-market and enterprise employers.
Broad incumbents
- Blackhawk Network: Global leader in branded payments, gift cards, and rewards programs, including the Tango Card B2B rewards platform. Direct overlap with Amilon's Digital Reward Solutions and closed-loop gift card business, but at vastly larger scale and geographic reach.
- Reward Gateway: Employee engagement, benefits, and rewards platform serving global enterprises. Overlaps with Amilon's employee reward and fringe benefit use cases, though with a broader HR-tech portfolio beyond pure gift card distribution.
- InComm Payments: Major prepaid and gift card processor and distributor with global reach. Operates gift card technology, distribution, and processing infrastructure comparable to Amilon's MYND platform and GiftCardStore distribution business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Amilon social profiles
Digital presenceAmilon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amilon leadership team
Management profileNumber of profiles
Profiles1 record
Amilon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Amilon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amilon M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amilon
What does Amilon do?
Amilon operates a digital value platform providing digital gift cards for corporate rewards, incentives, and fringe benefits via its GiftCardStore e-commerce platform. It offers MYND, a SaaS solution enabling merchants to create, manage, and distribute customized gift cards. It also runs Future Buyers®, an advertising solution that connects brands to an audience of users with spending credit. The company sells primarily to enterprise buyers across Italy, Spain, and Poland.
Is Amilon a public or private company?
Amilon is a private company. It is classified as corporate owned and is currently operating.
When was Amilon founded?
Amilon was founded in 2007. It employs 11 to 50 people.
Where is Amilon based?
Amilon is headquartered in Milan, Italy, in the Europe region.
How does Amilon make money?
Four revenue lines are on record. Digital Gift Card Sales are the primary driver. The others are corporate Loyalty Programs, future Buyers Advertising and MYND Retail Technology.
Who are Amilon's main competitors?
Direct peers on record are Prezzee, Tango Card, Giftbit, Tillo and Snappy Gifts. Emerging players are Gift Up and Perkbox. Broad incumbents are Blackhawk Network, Reward Gateway and InComm Payments.
Does Amilon have an API?
No public API is recorded for Amilon.
What industry is Amilon in?
Amilon's product category is Digital Rewards and Loyalty Software. Its primary akta.pro industry code is MPAAAIAG, Rewards, Incentives & Gift Card Program Services, with a secondary code of CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces. Its NAICS code is 45942.