Two Feet and a Heartbeat

What Two Feet and a Heartbeat does

Two Feet and a Heartbeat is a Perth-based walking tour company founded in 2007 that operates themed guided experiences across Perth and Fremantle, Western Australia. The product portfolio spans general heritage and culture tours (Perth's Premier Pathways, Fremantle Convicts Culture & Street Art, Tour of East Perth Cemeteries), food and drink tours (Eat Drink Walk Perth, Fremantle Food Lovers, Fromage Walking Tour, World of Whisky, Progressive Dinner), true crime tours (Crimes of Perth, Crimes of Fremantle), and corporate team-building formats (Scavenger Hunt, step-on guiding), plus curriculum-aligned school excursions developed with the National Trust of Australia (WA).

The technology foundation is a website-based booking platform integrated with the Rezdy reservation system, supporting real-time availability, instant confirmation, and free cancellation up to 24 hours before departure for retail tours. The site is multilingual (English, Chinese, Japanese), and the business integrates Google Analytics and advertising pixels for marketing measurement. Distribution is multi-channel: direct-to-consumer self-serve booking via website and toll-free phone lines, plus a trade partner network with commissionable net-rate products through Rezdy reaching inbound operators (Abercrombie & Kent, AAT Kings, Flight Centre, The AOT Group, Scenic) and cruise lines (Intercruises, Azamara).

Revenue is generated from per-person retail tour tickets (ranging from approximately $15 for school excursions to $180 for the premium Progressive Dinner), private group bookings (deposit-based, $220 or 10% of booking value, balance due 7 days prior), corporate and team-building packages, school excursions, destination management services for inbound agents and MICE clients, step-on guiding at $350 for two hours, and gift certificates valid for three years. Customer segments include domestic and international tourists, school groups from Year 4 to tertiary, corporate teams, families, cruise ship passengers, locals and repeat visitors, and travel trade and MICE planners. The business is structured as a Unit Trust and is privately held.

Name

Two Feet and a Heartbeat

Legal name

The Trustee for Two Feet and A Heartbeat Unit Trust

Website

https://twofeet.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Two Feet and a Heartbeat is Perth's original walking tour company (founded 2007), offering themed heritage, food and drink, true crime, and school excursions across Perth and Fremantle to tourists, schools, corporates, and cruise passengers via direct booking and a trade partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Tour Bookings: Per-person ticket sales for scheduled public tours. Individual consumers book and pay per person through Rezdy online platform or phone. Net-rate pricing for trade partners with commission on commissionable amount.
2. Private Group Bookings: Custom private tours for groups booked exclusively. Deposit-based payment model: $220 or 10% booking value (whichever greater) to secure date, balance due 7 days prior. Christmas/Festive season requires full balance within 14 days of booking.
3. Corporate and Team Building: Scavenger Hunt from $35/person (up to 300 participants), Progressive Dinner from $180/person (up to 25), and private group quotes on application. Step-on guiding at $350 for two hours, any group size.
4. School Excursions: Curriculum-aligned walking excursions priced at $15-20 per student, with curriculum mapping and multiple professional guides for large groups.
5. Destination Management Services: Custom multi-element day tours, bespoke itineraries, and large-group coordination for inbound agents and MICE clients, quoted on application.
6. Gift Certificates: Gift vouchers valid for 3 years from purchase, redeemable online for any tour. Non-refundable.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Two Feet and a Heartbeat operates guided walking tours across Perth and Fremantle, covering heritage, food and drink, true crime, and cultural themes. The portfolio includes public scheduled tours, private group bookings, school excursions aligned with the Australian curriculum, corporate team building experiences, and cruise shore excursions. Destination management services and step-on guiding are offered to inbound travel agents and MICE clients, with all bookings processed through the Rezdy reservation platform.

Product overview

Two Feet and a Heartbeat operates a portfolio of walking tour experiences across Perth and Fremantle, Western Australia. The core offering consists of themed walking tours including general city exploration, food and drink tastings, true crime history, and cultural education. Key products include Perth's Premier Pathways (city overview), Eat Drink Walk (small-bar tour), Crimes of Perth/Fremantle (true crime), Fremantle Convicts Culture & Street Art, Fremantle Food Lovers, Fromage (cheese and wine), World of Whisky, Progressive Dinner, City Scavenger Hunt, East Perth Cemeteries, and School Excursions. Services include private group bookings, cruise shore excursions, and destination management for corporate and trade partners. The company holds Quality Tourism Australia accreditation and Sustainable Tourism certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Perth's Premier Pathways: Laneways, Art, History & Culture A 2.5-hour daytime walking tour through Perth's laneways, arcades, street art and history, covering the city's colonial foundations to Yagan Square. Targeted at visitors and small groups seeking a curated introduction to Perth.
• Eat Drink Walk Perth — Bar Tour A three-hour evening small-bar tour visiting three unique venues with food and drinks included, exploring Perth's hidden laneway bars. Targeted at adults seeking a social evening experience.
• Crimes of Perth Walking Tour A two-hour adults-only evening tour uncovering Perth's criminal history from colonial executions to 1980s corporate crime. Targeted at adult visitors and locals interested in true crime history.
• Crimes of Fremantle Walking Tour A two-hour adults-only evening tour exploring Fremantle's convict-era and waterfront crime through the West End and old prison precinct. Targeted at adult visitors interested in true crime and convict history.
• Fremantle — Convicts, Culture & Street Art A two-hour walking tour covering Fremantle's convict heritage, street art, and colonial history starting from Walyalup Koort. Targeted at visitors and cruise passengers seeking an introduction to Fremantle.
• Fremantle Food Lovers Tour A three-hour grazing tour through Fremantle's best food venues with tastings, wine and beer included. Targeted at food-focused visitors and small groups, capped at 14 guests.
• Fromage Walking Tour A three-hour cheese and wine walking tour pairing artisan cheeses with matched wines through Perth's CBD and Northbridge, capped at 12 guests. Targeted at couples and small groups seeking premium tasting experiences.
• World of Whisky Tour A three-hour evening whisky tasting tour through three of Perth's finest whisky bars with expert guidance and curated drams, capped at 15 guests. Targeted at whisky enthusiasts and adults seeking premium tasting experiences.
• Perth Progressive Dinner A four-hour dining experience across three of Perth's finer restaurants with three courses and a drink at each venue, capped at 25 guests. Targeted at groups celebrating special occasions and corporate entertaining.
• Perth City Scavenger Hunt A 2.5-hour self-guided competitive scavenger hunt through Perth CBD with riddles, clues and landmark photo challenges. Targeted at families, corporate teams, and large groups of up to 300 participants.
• Tour of East Perth Cemeteries A two-hour walking tour through colonial cemeteries dating to the 1830s, run in partnership with the National Trust of Australia (WA), with $5 from every ticket supporting conservation. Targeted at heritage visitors and history enthusiasts.
• School Excursion: Cultural & Historical Walking Tour Curriculum-aligned walking excursions for primary, secondary and tertiary groups aligned with ACARA HASS and WA Curriculum (SCSA) outcomes, developed with the National Trust of Australia (WA). Includes curriculum mapping supplied with every booking. Targeted at school groups from Year 4 through tertiary education.
• Private Group Tours Customized private tours for groups including corporate team building, families, schools, and special occasions. Pricing quoted on application with deposit-based payment terms. Targeted at corporate groups, families, and special occasion bookers.
• Cruise Shore Excursions Shore excursions departing minutes from the Fremantle Passenger Terminal, timed to ship berthing schedules for cruise passengers. Targeted at cruise lines such as Intercruises and Azamara and their passengers.
• Destination Management Services Customized itinerary development, step-on guiding, and coordination for inbound agents, MICE clients, and groups up to 300 people. Includes step-on guiding at $350 for two hours. Targeted at inbound travel agents, destination management companies, and MICE event planners.

Quantifiable outcome

• WA Tourism Awards Hall of Fame — Excellence in Food Tourism
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor, core and major.

• Perth ZoominorStrategic or Co-development Partner · 1 December 2013Partnership for school holiday package combining Two Feet walking tour of Perth heritage precinct with Bell Tower visit and Perth Zoo afternoon entry. Package ran on Sundays over summer 2013-14 school holidays.
• National Trust of Australia (WA)coreStrategic or Co-development PartnerPartnership for East Perth Cemeteries walking tour. $5 from every ticket sold goes towards conservation and management of the cemetery site. Programs developed in consultation with the National Trust for curriculum-aligned school excursions. Provides historical authenticity and conservation mission alignment.
• RezdycoreTechnology or IntegrationBooking provider handling all online reservations and payments. Rezdy processes booking details under their own privacy terms. Full Rezdy connectivity enables real-time availability, instant confirmation, and commissionable net-rate trade bookings for travel partners.
• IntercruisesmajorChannel Partner/ Reseller/ DistributorShore excursion partner for cruise passengers docking at Fremantle. Two Feet runs Fremantle walking tours as shore excursions for Intercruises and other cruise line passengers.
• AzamaramajorChannel Partner/ Reseller/ DistributorShore excursion partner for cruise passengers. Azamara guests book Two Feet Fremantle walking tours as part of their cruise itinerary.
• Abercrombie & KentmajorChannel Partner/ Reseller/ DistributorLuxury travel network partner featuring Two Feet walking tours. Listed in 'As Seen In / Our Partners' section, driving high-value tourist referrals.
• AAT Kings GroupmajorChannel Partner/ Reseller/ DistributorMajor Australian tour operator and travel partner featuring Two Feet experiences. Listed in 'As Seen In / Our Partners' section.
• Flight CentremajorChannel Partner/ Reseller/ DistributorMajor Australian travel retailer and trade partner featuring Two Feet tours. Listed in 'As Seen In / Our Partners' section.
• The AOT GroupmajorChannel Partner/ Reseller/ DistributorAustralian tour operator and trade partner featuring Two Feet experiences. Listed in 'As Seen In / Our Partners' section.
• ScenicmajorChannel Partner/ Reseller/ DistributorLuxury and boutique tour operator partner featuring Two Feet experiences. Listed in 'As Seen In / Our Partners' section.
• The Bell TowerminorStrategic or Co-development PartnerPartnership offering free Bell Tower passes to Two Feet Perth Urban Adventure guests during winter months (April-May). Joint tourism promotion to boost Barrack Square precinct visitation during construction period.
• Perth City LinkminorStrategic or Co-development PartnerUrban development project referenced in tour content as part of explaining how Perth is transforming. Tours designed to show how infrastructure projects will redefine the city.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Airbnb Experiences: Airbnb Experiences is a marketplace for host-led activities including walking tours. Comparable as a broader incumbent distribution channel and competitor for in-destination activity bookings.
• Viator: Viator (TripAdvisor) is a global tours and experiences marketplace where Two Feet already lists via Rezdy. Comparable as a distribution channel and indirect competitor for tourist attention.
• Intrepid Travel: Intrepid Travel is a major Australian adventure tour operator and parent of Urban Adventures. Comparable as a broader incumbent in small-group guided tourism in Australia and globally.
• GetYourGuide: GetYourGuide is a leading global tours and activities marketplace. Comparable as both an aggregator and indirect competitor for tourist bookings in major destinations.

Direct peers

• Free Tours by Foot: Free Tours by Foot operates pay-what-you-wish walking tours across many cities. Comparable walking tour format though tips-based revenue model differs from Two Feet's premium ticketed approach.
• Walks (Take Walks): Walks specializes in guided small-group walking tours in major cities, including food tours, history tours, and shore excursions. Closely mirrors Two Feet's product mix and tour style.
• Withlocals: Withlocals is a marketplace connecting travelers with private local guides for walking tours, food experiences, and cultural activities. Comparable on private guided experiences, multilingual guides, and traveler use cases.
• Context Travel: Context Travel operates small-group, expert-led walking tours focused on history, culture, and food in cities worldwide. Highly comparable to Two Feet's model of premium, themed, guide-led walking experiences for travelers.
• Urban Adventures: Urban Adventures (owned by Intrepid Travel) offers small-group day experiences including walking tours, food tours, and themed city exploration. Direct comparability on product format and target traveler.
• Strawberry Tours: Strawberry Tours runs free/pay-what-you-wish walking tours in major cities globally. Comparable on tour format and target tourist segment, though operating on a tips-based model versus Two Feet's premium fixed pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TwoFeetPerth
• LinkedInlinkedin.com/company/two-feet-&-a-heartbeat
• Instagraminstagram.com/twofeetperth
• Xx.com/twofeetperth

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Feet and a Heartbeat