The Professionals Real Estate

What The Professionals Real Estate does

The Professionals Real Estate is an Australian-founded real estate franchise network operating across Australia and New Zealand since 1976. The company connects residential property buyers, sellers, renters, property investors, and commercial clients with independently owned and operated local offices under a unified national brand. The network spans five Australian states (NSW, QLD, SA, VIC, WA) plus New Zealand and is headquartered in Woolloongabba, Queensland, with the parent entity Professionals Group Australia led by CEO Sean Hanneberry.

The platform is built around a property search portal that indexes over 3,500 sale listings and 8,000+ rental listings, with category coverage spanning residential, rural, commercial, business, and holiday rental segments. Underlying technology includes online sales and rental appraisal request systems, finance calculators powered by Stamp Duty Calc, an office locator, and identity verification integrated with the Australian Government Document Verification Service (DVS) and APLYiD for AML/CTF compliance. The platform functions as a digital front-end layered over a franchise-led service delivery model rather than a proprietary AI-driven product.

Revenue is generated through a commission-based transaction model: residential sales commissions on settlements (11,972 settlements and $7.27B in network sales volume reported), commercial sales and leasing fees, and recurring property management fees for managed rental portfolios. The franchise network monetizes via franchise fees, marketing fund contributions, and shared technology infrastructure across approximately 1,001-5,000 employees network-wide. Customers are predominantly SMB/consumer (individual buyers, sellers, tenants) with commercial clients representing a smaller mid-market and enterprise segment.

Name

The Professionals Real Estate

Legal name

Professionals Group Australia

Website

https://professionals.com.au

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Professionals Real Estate is a 48-year-old Australian real estate franchise network connecting residential and commercial buyers, sellers, renters, and investors through independently operated offices across five Australian states and New Zealand, supported by a unified property search and transaction platform.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate sales
• Property management services
• Commercial real estate
• Real estate franchise network
• Rental property services

Headquarters

HQ city

Goulburn

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales Commission: Commission-based revenue from residential property sales across the network of franchise offices.
2. Property Management Services: Property management fees and rental commissions from managing residential and commercial properties.
3. Commercial Real Estate Services: Commercial sales and leasing services including office, retail, industrial, and hospitality properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Professionals Real Estate is a franchise network of independently owned real estate agencies operating across Australia (NSW, QLD, SA, VIC, WA) and New Zealand. It fundamentally sells residential and commercial property sales/leasing agency services, property management services for landlords, and online tools (property search portal, sales and rental appraisal requests, finance calculators) that support those core agency transactions. Network-wide it has delivered 11,972 settlements and $7.27B in total sales volume.

Product overview

The Professionals Real Estate is a real estate agency network operating across Australia offering a unified platform for residential and commercial property transactions. The core offering consists of Buy Property Platform and Rent Property Platform (with over 8,000 rental listings and 3,565+ sale listings), complemented by Commercial Property Services and Property Management Services. Additional value-added services include Sales Market Appraisal and Rental Appraisal tools, Finance Calculators (powered by Stamp Duty Calc), an Office Locator for finding local Professionals offices, Market News & Insights content, and Identity Verification Service for compliance purposes. The network spans offices across NSW, QLD, SA, VIC, and WA with 11,972 settlements and $7.27B in total sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy Property Platform and Residential Sales Agency Services Residential property listing platform enabling users to search, browse, and inquire about properties for sale across Australia, with advanced search filters for property type, price, bedrooms, and location, backed by local Professionals franchise agents who handle the transaction.
• Rent Property Platform and Residential Rental Services Rental property listing platform with over 8,000 properties available, allowing users to search for residential rentals with filtering by price, bedrooms, and location, supported by local agents managing the tenancy.
• Commercial Property Services Commercial real estate services including office, retail, industrial, and hospitality property sales and leasing, with dedicated search categories for various commercial property types.
• Property Management Services Property management services for landlords including tenant screening, rent collection, property maintenance, and investment property reviews offered through local Professionals offices on a recurring basis.
• First Home Buyer Support Service Dedicated service line providing first home buyer guidance and financing support through local Professionals agents.

Quantifiable outcome

• 11,972 settlements across AU/NZ network
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• National Breast Cancer Foundation (NBCF)coreStrategic or Co-development Partner · 1 January 200422-year partnership with National Breast Cancer Foundation. Professionals has raised over $4.8 million in total donations for breast cancer research. The partnership represents one of the longest-standing corporate partnerships in the Australian real estate industry, with annual fundraising initiatives and community events supporting the NBCF mission.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• RE/MAX Australia: Global real estate franchise brand with an Australian network offering residential sales, rentals, and commercial services. Direct competitor in the franchise real estate category with comparable multi-service offerings and franchise economics.
• Raine & Horne: Heritage Australian real estate franchise group operating residential, commercial, rural, and property management services across ANZ. Direct competitor to Professionals in regional and suburban markets with overlapping service lines and franchise economics.
• First National Real Estate: Australian franchise real estate network with residential sales, commercial, and property management services, particularly strong in regional areas. Direct competitor to Professionals in regional Australian markets where both brands compete for the same franchisees and consumer mind-share.
• Century 21 Australia: Global real estate franchise brand with established ANZ operations covering residential sales, rentals, and property management. Competes for the same agent and franchisee pool and offers a comparable multi-service real estate platform to Professionals.
• Belle Property: Premium Australian real estate network operating residential sales, property management, and project marketing across metro and regional markets. Competes with Professionals for premium-segment listings and agents, particularly in NSW, QLD, and VIC.
• McGrath Estate Agents: Listed Australian real estate group focused on residential sales and property management with a strong Sydney metropolitan footprint. Comparable in service offering (sales plus property management) although a corporate-owned model rather than franchise; competes for the same agent talent and high-value listings.
• Stockdale & Leggo: Australian franchise real estate group with residential sales, property management, and commercial services, particularly active in Victoria and regional markets. Directly comparable mid-sized franchise network competing with Professionals for agents and listings.
• Ray White: Australia and New Zealand's largest real estate franchise group, with a comparable network model spanning residential sales, property management, and commercial real estate. Directly competes for franchisees, agents, and listings across all five mainland Australian states and New Zealand.
• Lj Hooker (Coady Cole Group): One of Australia's most established residential real estate franchise networks, with parallel service offerings in residential sales, property management, and commercial. Competes head-to-head for franchise offices and consumer listings across the same Australian geographies as Professionals.
• Harcourts Australia: Australia and New Zealand franchise network offering residential sales, property management, and commercial services. Direct competitor in the franchise real estate category; notably, Professionals' recent Yeppoon principal previously operated under Harcourts, illustrating the two-way franchisee switching between these networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Professionals
• LinkedInlinkedin.com/company/professionals-real-estate-australia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Professionals Real Estate