Sportcom
Sportcom is a Montréal-based non-profit digital sports media and communications agency that has provided daily coverage of 400+ elite Québec athletes since 2001 and offers customized communications services to provincial, national, and international sports organizations.
- Company typePrivate
- Founded2001
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sportcom does
Sportcom is a Montréal-based non-profit sports organization founded in 2001 that operates as a digital sports media and communications agency serving the Québec sports ecosystem. It is structured around two divisions: Sportcom INFO, which has provided daily journalistic coverage of more than 400 high-level (Olympic and Paralympic) Québec athletes since 2001 and produces thematic dossiers such as the Or Série series; and Sportcom SERVICES, formalized in 2018, which sells customized sports communications services to provincial, national, and international sports organizations.
The organization's core offering is content creation, press release dissemination, and communications strategy execution rather than proprietary software or technology platforms. Sportcom INFO distributes its content via a subscription-based mailing list and a website (sportcom.ca) that also hosts podcasts and athlete/sport directories, while Sportcom SERVICES delivers project-based work including social media management, content writing, translation, graphic design, crisis communications, event press services, training, and strategy consulting. Content is amplified through distribution partnerships with major Québec media outlets — RDS, Radio-Canada Sports, and Agence QMI — and the organization maintains strategic relationships with provincial federations (SPORTSQUÉBEC), Fondation Aléo, and Alliance Sport et Études.
Sportcom is privately held with no disclosed parent company, investors, or funding rounds, and receives governmental support from the Ministère de l'Éducation du Québec. Revenue is generated through subscription fees on the INFO side and professional service fees on the SERVICES side, with no public pricing disclosure. The headcount of 11–50 employees supports a small specialized team, and the operating footprint is regional (Québec) with the SERVICES division explicitly positioned for provincial, national, and international clients.
Sportcom firmographics
Firmographics- Name
- Sportcom
- Legal name
- Sportcom
- Website
- https://sportcom.ca
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sportcom is a Montréal-based non-profit digital sports media and communications agency that has provided daily coverage of 400+ elite Québec athletes since 2001 and offers customized communications services to provincial, national, and international sports organizations.
- Ownership category
- akta.pro rank
Sportcom industry classification
Industry- Product category
- Sports Communications Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Public Relations, Communications & Reputation Management (MPAKAKAE)
- akta.pro secondary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
Keywords
Where Sportcom is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sportcom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Sportcom INFO subscriptions: Sportcom INFO provides daily coverage of elite athletes and thematic journalistic dossiers, distributed via a subscription-based mailing list. Revenue is generated through information product subscriptions to sports organizations, federations, and media outlets.
- Sportcom SERVICES communications contracts: Sportcom SERVICES offers customized sports communications services to provincial, national, and international sports organizations, including content creation, press releases, social media management, strategy, event press services, and training. Revenue is generated through service fees charged to client organizations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Sportcom product offering
Product offeringCore offering
Sportcom operates two divisions: Sportcom INFO provides daily sports journalism coverage of more than 400 elite and Olympic/paralympic-level Quebec athletes and produces thematic journalistic dossiers distributed via subscription since 2001. Sportcom SERVICES, formalized in 2018, delivers customized sports communications services — including social media management, content production, press release distribution, communications strategy, training, and event press services — to provincial, national, and international sports organizations.
Product overview
Sportcom operates two main divisions: Sportcom INFO, which provides daily coverage of elite sports in Quebec by tracking more than 400 high-level athletes since 2001, and Sportcom SERVICES, which offers comprehensive sports communications services including social media management, content production, media distribution, strategic consulting, training, and event communications for provincial, national, and international sports organizations. The company also runs initiatives like the 'Va donc jouer!' campaign promoting sports participation and develops tools for Quebec sports federations.
Differentiator
Problem solved
Functional benefit
Products and services
- Sportcom INFO Subscription-based daily sports journalism service covering performances of more than 400 high-level Quebec athletes and producing thematic journalistic dossiers on elite sports, distributed via mailing list to sports organizations, federations, and media outlets.
- Sportcom SERVICES Customized sports communications services offering personalized support to provincial, national, and international sports organizations, including content creation, press releases, social media management, communications strategy, event press services, and training.
- Social Media Management Services Social media offerings for sports organizations including content creation, visual and video execution, strategy development, editorial calendar planning, and community management.
- Content Production Services Writing, editing, revision, translation, interviews, press releases, brochures, annual reports, publications, scripts, speeches, media guides, websites, and graphic design services for sports organizations.
- Media Distribution Services Distribution services for press releases and media communications for sports organizations.
- Communication Strategies Consulting Strategic advisory services including communication plans, social media strategies, crisis management, and organizational support for sports entities.
- Training Services Personalized training programs for sports organizations and their staff in communications practices.
- Event Communications Services Event press services, communication management, document creation, and integration with organizing committees for sports events.
Quantifiable outcome
- Daily coverage of 400+ high-level athletes since 2001
Companies that use Sportcom
Customer profileSegments2 records
Ideal customer profiles2 records
Sportcom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sportcom partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Ministère de l'Éducation du QuébecminorListed as a partner in the footer of the Sportcom website. The Ministère de l'Éducation du Québec provides governmental support and funding to Sportcom's operations in sports journalism and communications.
- Fondation AléocoreFondation Aléo (formerly Fondation de l'athlète d'excellence, FAEQ) is a long-standing partner of Sportcom. Sportcom disseminates press releases for the Fondation Aléo and covers its activities, including scholarship programs and events such as the Cocktail de la Fondation Aléo. Sportcom board member Patricia Demers served as Executive Director of Fondation Aléo.
- SPORTSQUÉBECcoreSPORTSQUÉBEC is listed as a partner and Sportcom disseminates its press releases and covers its activities. SPORTSQUÉBEC represents the Québec sports federation network.
- Alliance Sport et ÉtudesminorListed as a partner on the Sportcom website. Alliance Sport et Études supports the balance between athletic and academic pursuits for student-athletes in Québec.
- RDS (Réseau des sports)minorListed as a partner/media outlet. RDS is a major Québec sports broadcaster that receives and disseminates Sportcom's sports news and press release content.
- Radio-Canada SportsminorListed as a partner/media outlet. Radio-Canada Sports is a major French-language public broadcaster in Canada that distributes Sportcom's sports journalism and press release content.
- Agence QMIminorListed as a partner/media outlet. Agence QMI is a major news wire service in Québec that disseminates Sportcom's sports press releases to its media network.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Sportcom competitors and assessment
Company assessmentBroad incumbents
- MKTG: MKTG is a global sports and lifestyle marketing agency offering communications and brand services. Comparable to Sportcom SERVICES on the sports communications and content side, with overlapping service offerings.
- Wasserman: Wasserman is a major sports marketing, communications, and talent representation agency. It is comparable to Sportcom SERVICES in providing communications services to sports organizations, with overlapping capabilities in PR and content strategy.
- Octagon: Octagon is a global sports marketing agency offering sponsorship, communications, and event services. It is comparable to Sportcom SERVICES on the communications and content side, though operating at vastly larger scale and broader scope.
- The Athletic: The Athletic is a subscription-based sports journalism platform. It is comparable to Sportcom INFO in business model (subscription news) and product category, though at significantly larger scale and broader geographic scope.
Emerging players
- Front Office Sports: Front Office Sports is a sports business media company covering the business of sports. It is comparable to Sportcom INFO in delivering sports-focused news content to industry professionals, with a more digital-first and emerging-platform orientation.
Regional players
- NATIONAL Public Relations: NATIONAL is a Canadian-owned public relations firm with offices in Quebec. It is comparable to Sportcom SERVICES as a Canadian PR firm with local market presence, though operating across industries rather than specializing in sports.
- BICOM Communications: BICOM Communications is a Montreal-based PR and communications agency. It is comparable to Sportcom SERVICES as a Quebec-based communications agency serving similar client types, though not specialized in sports.
Direct peers
- SportsPro Media: SportsPro Media is a sports business media outlet serving the sports industry with news, analysis, and events. Comparable to Sportcom's coverage of elite sports with a B2B subscription and content angle.
- Around the Rings: Around the Rings is an Olympic sports business media outlet covering the Olympic movement. It is highly comparable to Sportcom INFO given both focus on providing specialized news coverage to the Olympic and elite sports community.
- Sportcal: Sportcal is a sports business intelligence and news platform with a subscription-based model. It is directly comparable to Sportcom INFO, as both provide subscription-delivered sports business and event news to sports industry professionals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sportcom social profiles
Digital presenceSportcom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportcom leadership team
Management profileNumber of profiles
Profiles6 records
Sportcom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportcom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportcom
What does Sportcom do?
Sportcom operates two divisions: Sportcom INFO provides daily sports journalism coverage of more than 400 elite and Olympic/paralympic-level Quebec athletes and produces thematic journalistic dossiers distributed via subscription since 2001. Sportcom SERVICES, formalized in 2018, delivers customized sports communications services — including social media management, content production, press release distribution, communications strategy, training, and event press services — to provincial, national, and international sports organizations.
Is Sportcom a public or private company?
Sportcom is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sportcom founded?
Sportcom was founded in 2001. It employs 11 to 50 people.
Where is Sportcom based?
Sportcom is headquartered in Montréal, Canada, in the North America region.
How does Sportcom make money?
Two revenue lines are on record. Sportcom INFO subscriptions are the primary driver. The others are sportcom SERVICES communications contracts.
Who are Sportcom's main competitors?
Broad incumbents on record are MKTG, Wasserman, Octagon and The Athletic. Front Office Sports is listed as an emerging player. Regional players are NATIONAL Public Relations and BICOM Communications. Direct peers are SportsPro Media, Around the Rings and Sportcal.
Does Sportcom have an API?
No public API is recorded for Sportcom.
What industry is Sportcom in?
Sportcom's product category is Sports Communications Services. Its primary akta.pro industry code is MPAKAKAE, Sports Public Relations, Communications & Reputation Management, with a secondary code of MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence). Its NAICS code is 7113 and its SIC code is 7900.