Family & Cosmetic Dentistry

What Family & Cosmetic Dentistry does

Family & Cosmetic Dentistry is a privately held, single-location dental practice in Brandon, Florida, founded in 1998 and led by Dr. M. Goodarzi, DMD (University of Florida College of Dentistry), who has practiced dentistry for nearly 30 years. The firm serves families and individuals in Hillsborough County (patients aged 4 and older), delivering general, restorative, cosmetic, and emergency dentistry under one roof — including dental implants, Invisalign clear aligners, teeth whitening (Zoom!, Opalescence Boost), porcelain veneers and Lumineers, crowns and bridges, root canals, tooth extractions, dentures, and TMJ treatment.

The clinical stack is built around modern dental technology rather than AI: digital X-rays, intraoral cameras, digital impressions, and dental lasers (including the SOL soft-tissue laser) are used for diagnostics and treatment. Oral disease screening is supported by ViziLite and VELscope fluorescence-based systems, sub-surface caries detection by DIAGNOdent Pen, and root canal disinfection by laser-assisted irrigation. The practice also performs same-day emergency dentistry and offers 24-hour pager access via Dr. Goodarzi for urgent cases.

Commercially, the practice operates a direct-to-consumer model: patients discover the practice through the brandondentist.com website, online booking, phone, insurance network participation, social media channels (Facebook, Twitter, LinkedIn, Instagram), and word-of-mouth referrals, with hundreds of Google reviews producing a 4.99/5 rating. Revenue is generated on a fee-for-service basis from dental procedures, insurance reimbursement across most traditional plans, and patient financing via CareCredit plus in-office financing plans. Free complementary consultations are used to convert prospective patients. No external funding, M&A, or corporate parent structure is in evidence, and the practice remains an independent solo-practitioner operation with 11-50 staff.

Name

Family & Cosmetic Dentistry

Legal name

Family & Cosmetic Dentistry

Website

https://brandondentist.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Family & Cosmetic Dentistry is a privately held, single-location dental practice in Brandon, Florida, led by Dr. M. Goodarzi, DMD, serving families and individuals in Hillsborough County with general, restorative, cosmetic, and emergency dentistry supported by digital X-rays, intraoral cameras, and dental lasers.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAJ

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• General dentistry services
• Cosmetic dentistry services
• Dental implant placement
• Invisalign clear aligners
• Emergency dental care

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dental Procedures: Fee-for-service dental procedures including cosmetic dentistry, restorative treatments, preventive care, and emergency services. Revenue generated through direct patient payment, insurance billing, and out-of-pocket payments for uninsured services.
2. Insurance Reimbursement: The practice accepts most traditional insurance plans and coordinates billing with dental insurance benefits. Insurance reimbursement is a significant revenue stream.
3. Financing Options: Offers financing through CareCredit and in-office financing plans to help patients afford treatments, enabling higher-value procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Family & Cosmetic Dentistry is a single-location general and cosmetic dental practice in Brandon, Florida, providing preventive, restorative, cosmetic, and emergency dental services to patients age 4 and older. Core sellable services include cosmetic dentistry, dental implants, Invisalign clear aligners, emergency dentistry, teeth whitening, root canals, crowns and bridges, tooth extractions, dentures, and porcelain veneers/Lumineers, delivered in-house by Dr. M. Goodarzi, DMD and supporting staff.

Product overview

Family & Cosmetic Dentistry is a single-location dental practice in Brandon, Florida offering a comprehensive portfolio of general and cosmetic dental services. The practice operates as a unified service offering rather than a platform-plus-modules architecture. Core services include preventive care, restorative treatments (dental implants, crowns, bridges, dentures, root canals, tooth extractions), and cosmetic procedures (teeth whitening, porcelain veneers, Lumineers, dental bonding, and Invisalign clear aligners). The practice also employs advanced diagnostic technologies including ViziLite and VELscope for oral cancer screening, DIAGNOdent for early cavity detection, and SOL laser for soft tissue treatments. All services are provided in-house by Dr. M. Goodarzi, DMD and staff at a single Brandon, FL location.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry
• Dental Implants
• Invisalign Clear Aligners
• Emergency Dentistry
• Teeth Whitening
• Root Canals
• Crowns and Bridges
• Tooth Extraction
• Dentures
• Porcelain Veneers and Lumineers

Quantifiable outcome

• Patients treated for nearly 30 years
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered minor.

• Hillsborough County Dental AssociationminorOthersProfessional membership organization for dental professionals in Hillsborough County, Florida. Membership indicates compliance with professional standards and provides networking and continuing education opportunities.
• West Coast Dental AssociationminorOthersRegional professional dental association serving practitioners on the west coast of Florida. Membership demonstrates commitment to professional excellence and ongoing education.
• Florida Dental AssociationminorOthersState-level professional association representing dentists across Florida. Membership supports advocacy, education, and professional development for members.
• American Dental AssociationminorOthersNational professional organization dedicated to advancing the dental profession. Membership signifies adherence to national professional standards and ethics.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Imagecare Dental Group: Multi-specialty dental group practice offering general, cosmetic, and implant services. Comparable in clinical service breadth and aesthetic dentistry focus, with somewhat similar scale and consumer positioning.
• Affordable Dentures & Implants: National dental practice network with a strong focus on extractions, dentures, and implants — a subset of Family & Cosmetic Dentistry's service mix. Comparable on the implant and denture offerings and consumer-direct positioning.

Broad incumbents

• Sonrava Health: Multi-brand dental and orthodontic support organization with operations across multiple U.S. markets. Comparable in general and cosmetic dentistry service scope, though at a meaningfully larger scale.
• Pacific Dental Services: Large DSO providing practice support to general and specialty dental offices. Operates in many of the same clinical and cosmetic procedures as the subject practice, including implants and Invisalign, with overlapping patient demographics.
• Dental Care Alliance: DSO supporting affiliated dental practices across the U.S. with a portfolio of general and specialty services. Comparable through service breadth and family/cosmetic focus, though at significantly larger scale.
• Aspen Dental: National DSO with a broad general and cosmetic dentistry offering, focused on accessible, multi-location practice formats. Comparable in core service mix and consumer-direct positioning, but operates at vastly larger scale.
• Heartland Dental: The largest dental support organization in the U.S., supporting thousands of dentists across general, cosmetic, and specialty services. Comparable through shared service offering and target patient segments, though at materially greater scale.
• Western Dental: Large DSO offering general dentistry, orthodontics, and specialty care with a strong California and multi-state presence. Comparable in service mix and patient demographic focus, but operates at substantially greater scale.

Direct peers

• Coast Dental: One of the largest dental service organizations in the U.S. with a strong presence in Florida, including the greater Tampa/Brandon area. Most directly comparable to Family & Cosmetic Dentistry in terms of service mix (general + cosmetic) and Florida market overlap.
• Great Expressions Dental Centers: Multi-location dental group practice with significant Florida presence offering general, cosmetic, orthodontic, and specialty care. Comparable to Family & Cosmetic Dentistry in service scope and Florida market overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BrandonDentist
• Facebookfacebook.com/brandondentist
• LinkedInlinkedin.com/company/brandon-dentist
• Instagraminstagram.com/family_and_cosmetic_dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family & Cosmetic Dentistry