What Hadaki does

Hadaki is a New Orleans-based, privately-held direct-to-consumer fashion accessory company that designs, manufactures, and sells bags and small leather goods exclusively through its own Shopify-powered e-commerce storefront at thehadakishop.com. The company serves style-conscious individual consumers seeking affordable luxury handbags, crossbody bags, totes, backpacks, sport-specific bags (tennis and pickleball), wallets, and travel accessories at price points ranging from $16 for small storage pods to $270 for premium puffer totes, with most core handbag and crossbody styles priced between $80 and $165. Shipping is limited to the 48 contiguous United States, with free shipping offered on orders over $50.

The product portfolio is organized across four material-driven collections — Leather (31 SKUs including the Dark Butter line and Xbody Puffer series), Nylon (13 SKUs of everyday bags), Quilted (11 SKUs covering storage pods, totes, and toiletry), and Athletic (tennis and pickleball bags). Hadaki's core technology centers on materials science rather than software: products are formulated to be eco-friendly and free of AZO compounds, phthalates (DEHP, DBP), and BOP, with most surfaces finished in water-resistant and wipeable fabrics. The company also offers vegan leather options (Black Vegan X-Body) addressing the cruelty-free segment.

The business model is straightforward unit-pricing direct-to-consumer retail with no subscription component, no wholesale distribution, no third-party marketplace presence, and no physical retail. Marketing is conducted primarily through email newsletter (used to announce new collections and exclusive offers) and organic search / SEO. The firm employs 51-100 people, has not disclosed revenue or funding, has no identified parent company or institutional investors, and operates without disclosed partnerships, patents, trademarks, or third-party certifications beyond its internal product safety claims.

Name

Hadaki

Legal name

Hadaki

Website

https://thehadakishop.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hadaki is a privately-held, New Orleans-based direct-to-consumer fashion brand selling affordable luxury nylon and leather bags, backpacks, totes, wallets, and sport-specific accessories exclusively through its Shopify storefront to US consumers.

Ownership category

akta.pro rank

Product category

Handbags and Fashion Accessories

NAICS

Luggage and Leather Goods Retailers (458320), Clothing and Clothing Accessories Retailers (458110), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Handbags & Purses (CRAAAJAA)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Fashion handbags
• Nylon bags
• Vegan leather accessories
• Quilted sport bags
• Travel accessories

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: Hadaki generates revenue through direct-to-consumer e-commerce sales of fashion accessories. Products are sold as one-time purchases with no subscription component. All sales occur through their Shopify-powered online storefront at thehadakishop.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hadaki designs, manufactures, and retails fashion handbags, crossbody bags, totes, backpacks, sport bags (tennis/pickleball), wallets, and travel accessories through its own Shopify-powered direct-to-consumer online store. Products are built using eco-friendly materials free of AZO and phthalates, with water-resistant and wipeable fabric finishes across nylon, quilted, and vegan leather constructions. The catalog spans everyday carry, active-sport, and travel categories under a single brand.

Product overview

Hadaki is a New Orleans-based fashion accessory company offering affordable luxury bags and accessories. The product portfolio centers on crossbody bags (X-Body series), totes (Hamptons Tote, Uptown Tote, Tote Square Puffer), sport bags (Tennis Tote, Tennis Backpack, Pickleball Backpack), backpacks (Dark Butter Backpack, Cool Backpack), clutches (Quilted Wristlet Clutch, The Clutch), wallets (Dark Butter Cardholder Wallet, Essential Wristlet), and travel accessories (Toiletry Pod Roll Up, Quilted Hanging Toiletry Bag, Zip Carry All Pod). Products are organized into main material collections: Leather (puffer styles, knot details), Nylon (everyday bags), Quilted (storage pods, totes, toiletry), and Athletic (tennis, pickleball). The company emphasizes eco-friendly materials free from AZO and phthalates, with water-resistant and wipeable fabric finishes. HADAKI's signature X-Body crossbody format serves as the core product line, complemented by specialized sport bags and versatile tote designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Dark Butter Hobo A hobo-style shoulder bag from Hadaki's Dark Butter collection, sold through the brand's direct-to-consumer Shopify store and targeted at women seeking an everyday fashion handbag.
• Dark Butter Backpack A backpack from Hadaki's Dark Butter collection, sold directly through the Shopify storefront to women looking for everyday carry bags.
• Dark Butter X-Body A crossbody bag from Hadaki's Dark Butter collection, sold through the brand's DTC store.
• Dark Butter Cardholder Wallet A small cardholder wallet from Hadaki's Dark Butter collection, sold directly to consumers via the brand's online store.
• Croc Xbody A croc-embossed crossbody bag sold through Hadaki's Shopify-powered DTC storefront.
• Xbody Puffer A quilted puffer-style crossbody bag offered by Hadaki in multiple colorways, sold direct to consumers via the brand's online store.
• Hand/Shoulder XBody A convertible hand/shoulder crossbody bag from Hadaki, sold directly through the DTC storefront.
• Tote Square Puffer A quilted square tote bag with puffer styling, sold by Hadaki through its direct-to-consumer store.
• Black Vegan X-Body A black vegan-leather crossbody bag offered by Hadaki, priced at $39.99 USD and sold through the brand's Shopify storefront.
• Bucket X-Body A bucket-style crossbody bag from Hadaki's nylon bag lineup, sold direct to consumers.
• Cami Messenger X-Body A messenger-style crossbody bag from Hadaki's catalog, sold through the brand's online store.
• Cecil Square Flap X-Body A square flap crossbody bag from Hadaki, sold direct to consumers via the Shopify storefront.
• Quilted Downtown X-Body A quilted crossbody bag from Hadaki's quilted collection, sold through the brand's DTC store.
• Quilted Hamptons Tote A quilted tote bag from Hadaki's quilted collection, sold direct to consumers.
• Quilted Uptown Tote A quilted tote bag from Hadaki's quilted collection, sold through the brand's online store.
• Tennis Tote A sport-specific tennis tote bag sold by Hadaki, designed for tennis players and sold direct to consumers.
• Tennis Backpack A sport-specific tennis backpack from Hadaki's tennis collection, sold through the brand's DTC store.
• Quilted Tennis Backpack A quilted tennis backpack from Hadaki, part of the brand's quilted tennis collection and sold direct to consumers.
• Quilted Pickleball Backpack A quilted pickleball backpack from Hadaki's sport collection, sold direct to consumers.
• Quilted Tennis Tote A quilted tennis tote from Hadaki's quilted tennis collection, sold direct to consumers.
• Quilted Zip Carry All Pod A quilted zippered carry-all pouch from Hadaki's quilted collection, sold through the brand's DTC store.
• Quilted Wristlet Clutch A quilted wristlet clutch from Hadaki's quilted collection, sold direct to consumers.
• Quilted Hanging Toiletry Bag A quilted hanging toiletry bag from Hadaki's travel/accessories lineup, sold direct to consumers.
• Laptop Bag A dedicated laptop bag from Hadaki's catalog, sold through the brand's online store.
• Sheila Flap Bag A flap-style shoulder bag from Hadaki's collection, sold direct to consumers.
• Small Oval Bag A small oval-shaped bag from Hadaki's collection, sold direct to consumers.
• Mobile Leather X-Body A leather crossbody bag from Hadaki's leather collection, sold direct to consumers.
• Essential Wristlet A small essential wristlet from Hadaki's accessories lineup, sold direct to consumers.
• Cool Backpack A backpack from Hadaki's collection, sold through the brand's DTC store.
• Coya Flap Chain Bag A flap chain bag from Hadaki's collection, sold direct to consumers.
• Diana Flap X-Body A flap crossbody bag from Hadaki's collection, sold direct to consumers.
• Downtown X-Body A nylon crossbody bag from Hadaki's catalog, sold direct to consumers.
• Hamptons Tote A nylon tote bag from Hadaki's catalog, sold direct to consumers.
• Zip Carry All Pod A zippered carry-all pouch from Hadaki's nylon accessories lineup, sold direct to consumers.
• The Clutch A clutch bag from Hadaki's accessories lineup, sold direct to consumers.
• Toiletry Pod Roll Up A roll-up toiletry pod from Hadaki's travel accessories lineup, sold direct to consumers.
• Knotted XBody A knotted crossbody bag from Hadaki's collection, sold direct to consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Baggu: Baggu is a DTC accessories brand offering reusable nylon bags, totes, and crossbody styles at accessible price points. Strong overlap with Hadaki's Nylon/Quilted everyday category and value-tier positioning.
• MZ Wallace: MZ Wallace is a New York-based DTC brand best known for lightweight quilted nylon totes and crossbodies. Overlap with Hadaki is strongest on the Nylon and Quilted X-Body/tote formats and the DTC go-to-market model.
• Senreve: Senreve is a digitally-native luxury handbag brand offering leather and vegan crossbody, tote, and bucket styles DTC. Comparable on premium price-tier leather crossbody designs and DTC model.
• Cuyana: Cuyana is a DTC leather-goods brand selling totes, crossbodies, and travel bags at premium prices. Comparable to Hadaki on the Leather collection (puffer, knot, hobo) and the affordable-luxury positioning.
• Dagne Dover: Dagne Dover is a digitally-native brand selling signature coated-canvas and leather totes, backpacks, and crossbodies DTC. Comparable to Hadaki on functional organization, water-resistant materials, and a similar customer demographic.
• Lo & Sons: Lo & Sons is a family-run DTC handbag and travel-bag brand offering nylon and leather crossbody, tote, and travel styles. It mirrors Hadaki's multi-material portfolio and direct e-commerce positioning at similar mid-premium price points.
• Vera Bradley: Vera Bradley is an established quilted-bag brand with a broad assortment of totes, crossbodies, backpacks, and travel accessories. Its Quilted collection most directly parallels Hadaki's quilted nylon products.

Broad incumbents

• Kate Spade: Kate Spade is an established broad handbag and accessories brand with crossbody, tote, and backpack assortments. Serves the same fashion-conscious consumer seeking affordable-luxury bags that Hadaki targets.
• Coach: Coach is a global heritage leather-goods brand spanning handbags, crossbodies, totes, and backpacks across price tiers. Relevant as the large incumbent Hadaki's premium-leather tier competes against.

Emerging players

• Portland Leather Goods: Portland Leather Goods is a DTC leather-bag brand offering crossbodies, totes, backpacks, and wallets at accessible mid-tier prices. Comparable to Hadaki on leather handbag and backpack categories with a similar direct-to-consumer go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hadaki