Lenk-Simmental
Lenk-Simmental Tourismus AG is the Swiss destination management organization for the Lenk-Simmental valley, operating the multilingual lenk-simmental.ch platform with integrated accommodation and experience booking, an Outdooractive-powered tour planner, an event calendar, and the SIMMENTAL CARD guest loyalty program serving leisure, family, and corporate visitors.
- Company typePrivate
- Founded-
- HeadquartersLenk, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lenk-Simmental does
Lenk-Simmental Tourismus AG is a Swiss destination management organization headquartered at Rawilstrasse 3, Lenk im Simmental, that operates the official marketing, booking, and information platform for the Lenk-Simmental region across eight municipalities in the Berner Oberland. The organization serves leisure and family travelers, outdoor enthusiasts, winter sports visitors, cultural tourists, and corporate groups, acting as the central coordinator between accommodation providers, cable car operator Bergbahnen Adelboden-Lenk, ski and bike clubs, restaurants, and event organizers. Its core offerings include a multilingual content website (lenk-simmental.ch) in German, English, and French, an integrated accommodation and experience booking engine, an Outdooractive-powered Tourenplaner for hiking, biking, and ski routes, an Erlebnisführer experience database of 100+ activities, a Veranstaltungskalender covering 30+ annual events, and the SIMMENTAL CARD loyalty program bundling partner benefits including summer cable car access.
The organization generates revenue through a diversified mix of transaction-based streams. Commissions are earned on accommodation and experience bookings routed through the platform; a 5% cancellation protection fee can be added to reservations; event revenue derives from ticketed entries such as the Fest-Button (CHF 5) and Älplerabend (CHF 10), food and beverage sales at festival venues, and sponsorship; partner businesses pay for directory listings and promotional exposure; and the Simmental Card program functions as a managed ecosystem that drives cross-partner utilization. The technology foundation is a content management system combined with an Outdooractive-integrated tour planner, a booking engine, real-time webcam and weather feeds, and a digital events calendar, without any disclosed API, SDK, mobile application, or AI/ML capabilities. The organization employs 11–50 people, is privately held, has no disclosed parent company, and has not reported funding rounds, M&A activity, or financial figures.
Lenk-Simmental firmographics
Firmographics- Name
- Lenk-Simmental
- Legal name
- Lenk-Simmental Tourismus AG
- Website
- https://lenk-simmental.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lenk-Simmental Tourismus AG is the Swiss destination management organization for the Lenk-Simmental valley, operating the multilingual lenk-simmental.ch platform with integrated accommodation and experience booking, an Outdooractive-powered tour planner, an event calendar, and the SIMMENTAL CARD guest loyalty program serving leisure, family, and corporate visitors.
- Ownership category
- akta.pro rank
Lenk-Simmental industry classification
Industry- Product category
- Tourism Destination Management
- NAICS
- Tour Operators (561520), Convention and Visitors Bureaus (561591), RV (Recreational Vehicle) Parks and Recreational Camps (7212)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), National Park & Protected Area Tours (THAJAIAA)
Keywords
Where Lenk-Simmental is headquartered
LocationHeadquarters
- HQ city
- Lenk
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Lenk-Simmental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Accommodation Booking Services: Lenk-Simmental Tourismus AG facilitates booking of hotels, holiday apartments, group accommodations, bed & breakfasts, mountain hotels, camping, and SAC mountain huts. The organization earns commissions on successful bookings made through the platform.
- Experience and Tour Bookings: Online booking system for paid experiences including workshops, guided tours, cultural activities, wellness, and adventure sports. Revenue generated through booking fees and service charges.
- Cancellation Protection Package: Visitors booking via Lenk-Simmental Tourismus AG can add cancellation cost protection at 5% of the arrangement price, covering up to CHF 5,000 in cancellation fees for unforeseen reasons.
- Simmental Card Program: Guest card provided to overnight visitors, offering discounted or free access to partner services. The program drives cross-partner utilization and supports local business ecosystem.
- Event Revenue and Festival Management: Organization of major events including Älplerfest, Jazz Tage Lenk, Hangar Rockin', and others. Revenue generated through entry fees (Fest-Button CHF 5, Älplerabend CHF 10), food and beverage sales, and sponsorship.
- Marketing and Information Services to Partners: Partner businesses including restaurants, activity providers, and local services receive marketing exposure through the platform's directory, event calendars, and promotional materials for fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free visitor information and planning tools |
| One time/ perpetual license | Pay-as-you-go | Fest-Button for Älplerfest |
| Unit Pricing | Pay-as-you-go | Älplerzmorge traditional Alpine breakfast |
| One time/ perpetual license | Pay-as-you-go | Älplerabend (Alpine Evening) entry |
| Subscription | Multi-year contract | Cancellation Cost Protection |
| Unit Pricing | Pay-as-you-go | Iffiglauf mountain running race entry |
| Other | Multi-year contract | Work & Bike'n'Hike Week volunteer program |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
Lenk-Simmental product offering
Product offeringCore offering
Lenk-Simmental Tourismus AG is the official destination management organization for the Lenk-Simmental region in the Bernese Oberland of Switzerland. The company operates a digital tourism platform that facilitates accommodation bookings, experience discovery, tour planning, and event ticketing for visitors, while promoting the region as a year-round Alpine destination.
Product overview
Lenk-Simmental operates a comprehensive tourism destination platform centered around the Lenk-Simmental region in the Bernese Oberland of Switzerland. The core offering consists of a digital portal combining content management, booking services, and experience discovery. Key products include the main destination website (lenk-simmental.ch), the SIMMENTAL CARD guest discount program, the Erlebnisführer (Experience Guide) cataloging activities, the Tourenplaner (Tour Planner) for route planning, and an Unterkunftsbuchung (Accommodation Booking) system. The ecosystem is branded under AlpKultur® representing authentic alpine culture. The organization also manages a Veranstaltungskalender (Event Calendar) showcasing regional events and festivals.
Differentiator
Problem solved
Functional benefit
Brands
- AlpKultur: A cultural label representing alpine traditions and heritage experiences in the region
- SIMMENTAL CARD
Products and services
- Accommodation Booking Platform
Companies that use Lenk-Simmental
Customer profileSegments5 records
Ideal customer profiles4 records
Lenk-Simmental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lenk-Simmental partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Bergbahnen Adelboden-Lenk AG (BAL)coreJoint marketing and service integration between Lenk-Simmental Tourismus and the regional cable car company. The Bergbahnen Adelboden-Lenk operates ski areas and summer transport at Betelberg and Metsch. The Simmental Card provides inclusive cable car access for overnight guests at partner hotels in summer. Joint trail development and maintenance programs serve both hiking and mountain biking visitors. Shared commitment to regional outdoor recreation development.
- Vast TrailscoreProfessional trail building company engaged for network analysis (2020), pilot pathway renovation (Summerwald, 2021), and ongoing trail maintenance guidance. Vast Trails professionals train volunteers in proper trail construction techniques during the Work & Bike'n'Hike Week program. The partnership supports sustainable trail infrastructure development that balances hiker and mountain biker needs.
- Bikeclub LenkcoreLocal mountain biking organization founded 2017 representing the Lenk biking community. Key achievements include modular pumptrack construction (2017), bike wash station, regular volunteer trail maintenance workdays, and collaborative pathway renovation with Vast Trails (Stigelberg 2022-2023, Rüwlisen 2024). Supports trail development goals outlined in the regional Mountainbike Richtplan.
- Gemeinde Lenk (Municipality of Lenk)coreThe municipality co-organizes the Work & Bike'n'Hike Week volunteer trail building program. Municipal pathway crews support trail maintenance work and collaborate on regional infrastructure planning. The municipality provides operational support and coordination for events and visitor services.
- Switzerland TourismminorNational Swiss tourism organization providing marketing support, distribution reach, and brand credibility. Lenk-Simmental uses Switzerland Tourism branding and logos for international promotional materials. Access to national-level tourism campaigns and media channels.
- Lenk-Milch AGminorRegional dairy company providing local culinary products for the Fondue-Rucksack experience offering. The partnership supports authentic regional food experiences and strengthens connections between visitors and local agricultural producers.
- Skiclub LenkminorLocal ski club organizing the annual Iffiglauf mountain race and associated kids-run. The club contributes to winter sports programming and youth engagement in snow sports activities.
- Local Mountain Guides and Hiking GuidesminorCertified mountain guides and hiking guides listed in the practical information section, offering guided experiences for visitors. Supports visitor safety and enables access to advanced alpine routes.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Lenk-Simmental competitors and assessment
Company assessmentPeers
Direct peers
- Davos Klosters Tourismus: Regional DMO serving the Davos-Klosters winter/summer destination in Graubünden. Comparable in operating an integrated booking platform, events calendar (e.g., Spengler Cup, WEF), guest card program, and year-round outdoor activity inventory for a single Swiss tourism catchment.
- Zermatt Tourism: Swiss Alpine DMO for the Zermatt-Matterhorn destination. Highly comparable in role and digital platform structure: visitor information, accommodation booking, tour planning, events, and multilingual web presence serving a single Alpine valley.
- Engelberg-Titlis Tourismus: DMO for the Engelberg-Titlis Alpine destination in central Switzerland. Comparable as a year-round Alpine tourism organization with a digital booking platform, events calendar, and integrated ski/hike/sightseeing inventory.
- Engadin Tourismus AG: Regional DMO covering the Upper Engadin valley (St. Moritz region) in Graubünden. Comparable as a Swiss regional destination organization operating a multilingual booking platform, experience directory, and events calendar for an Alpine tourism catchment.
- Interlaken Tourismus: Swiss regional DMO for the Interlaken-Harder region in the Bernese Oberland. Directly comparable as a destination management organization operating an integrated booking platform, visitor center, and experience directory for an Alpine tourism catchment.
- Grindelwald Tourismus: DMO for the Grindelwald-First region in the Bernese Oberland. Directly comparable peer operating the same destination-management playbook (booking engine, experience guide, events calendar, guest card) for an adjacent Swiss Alpine valley.
- Adelboden-Lenk Tourismus: Tourism organization for Adelboden, the cable-car partner that operates Betelberg/Metsch ski areas. Highly comparable as the other half of the Adelboden-Lenk ski region and a closely adjacent Bernese Oberland DMO with overlapping markets and infrastructure.
Regional players
- Jungfrau Region Tourismus AG: Multi-destination DMO covering Interlaken, Grindelwald, Wengen, Mürren, and Lauterbrunnen. Comparable in operating a destination booking platform, guest card, and experience guide, but at a larger multi-valley scale in an adjacent Bernese Oberland catchment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lenk-Simmental social profiles
Digital presenceLenk-Simmental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lenk-Simmental leadership team
Management profileNumber of profiles
Profiles1 record
Lenk-Simmental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lenk-Simmental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lenk-Simmental
What does Lenk-Simmental do?
Lenk-Simmental Tourismus AG is the official destination management organization for the Lenk-Simmental region in the Bernese Oberland of Switzerland. The company operates a digital tourism platform that facilitates accommodation bookings, experience discovery, tour planning, and event ticketing for visitors, while promoting the region as a year-round Alpine destination.
Is Lenk-Simmental a public or private company?
Lenk-Simmental is a private company. It is classified as unknown and is currently operating.
When was Lenk-Simmental founded?
Lenk-Simmental was founded in -1. It employs 11 to 50 people.
Where is Lenk-Simmental based?
Lenk-Simmental is headquartered in Lenk, Switzerland, in the Europe region.
How does Lenk-Simmental make money?
Six revenue lines are on record. Accommodation Booking Services are the primary driver. The others are experience and Tour Bookings, cancellation Protection Package, simmental Card Program, event Revenue and Festival Management and marketing and Information Services to Partners.
Who are Lenk-Simmental's main competitors?
Switzerland Tourism (Schweiz Tourismus) is listed as a peer. Direct peers are Davos Klosters Tourismus, Zermatt Tourism, Engelberg-Titlis Tourismus, Engadin Tourismus AG, Interlaken Tourismus, Grindelwald Tourismus and Adelboden-Lenk Tourismus. Jungfrau Region Tourismus AG is listed as a regional player.
Does Lenk-Simmental have an API?
No public API is recorded for Lenk-Simmental.
What industry is Lenk-Simmental in?
Lenk-Simmental's product category is Tourism Destination Management. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 561520 and its SIC code is 7900.