Easy Rent A Car Perth

What Easy Rent A Car Perth does

Easy Rent A Car Perth is a Perth-based, private car rental agency operating under the legal name 'Easy Renta Car by Frontline Fleet' and headquartered at 1/14 Halley Road, Balcatta, Western Australia (ABN 35 532 864 028). The company rents economy, SUV, 4x4 and van vehicles on daily, weekly and monthly terms starting from $29-$39 per day, with 100 km/day included and unlimited-kilometre upgrades available. It services four core segments: personal hire (tourists, visitors, local residents), rideshare drivers (Uber, DiDi, Ola, Lyft) via specialized Rideshare Annexure agreements with bundled insurance and PTV equipment, corporate accounts with dedicated account managers, and not-at-fault accident replacement (Right to Drive) coordinated with insurers.

The underlying platform is operated through Frontline Fleet, the company's parent operating group. Easy Rent A Car runs a Frontline Fleet management system for vehicle coordination, telematics and tracking on rideshare-ready vehicles, and maintains an in-house workshop servicing the fleet every 10,000 km. Distribution combines self-serve online booking, phone-based inside sales, in-person pickup at the Balcatta depot and a second corporate office at 5/17 Halley Road, plus Perth Airport and suburban home/business delivery. The company also operates a rideshare-driver onboarding portal (/onboarding/) with a $50 referral fee and limited partnerships (e.g., a 15% discount with Mochachos Morley).

Revenue is generated from per-rental fees, weekly/monthly subscriptions, a la carte ancillary charges (late payment, fuel shortfall, cleaning, smoking, lost key, roadside for driver fault, fine processing), and extension into adjacent financial services via Rent-to-Own and Frontline Car Loans. The business remains a Perth-metropolitan-only operator with no disclosed external funding, public revenue figures, or M&A activity.

Name

Easy Rent A Car Perth

Legal name

Easy Renta Car by Frontline Fleet

Website

https://easyrentacar.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Easy Rent A Car Perth is a private Perth-metropolitan car rental agency operated under Frontline Fleet, offering daily, weekly and monthly vehicle hire, rideshare-ready rentals for Uber/DiDi drivers, corporate fleet accounts, and right-to-drive accident replacement, supported by an in-house maintenance workshop and telematics fleet management.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Local City / In-Town Car Rental (THADAAAC), Long-Term / Monthly Car Rental (THADAAAE), Accident Replacement & Insurance Courtesy Vehicle Programs (TLABAAAK), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL)

Keywords

• Car rental services
• Rideshare vehicle hire
• Accident replacement vehicles
• Corporate fleet rental
• Long-term car hire

Headquarters

HQ city

Balcatta

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rental Fees: The primary revenue stream comes from renting vehicles to customers on a daily, weekly, or monthly basis. Pricing varies by vehicle type, with rates starting from $39 per day for economy vehicles. Additional charges apply for excess kilometres, insurance upgrades, and optional accessories.
2. Rideshare Vehicle Leasing: Specialized rental packages for rideshare drivers (Uber, DiDi, Ola, Lyft) with minimum 4-week policy terms. Includes comprehensive rideshare insurance, PTV equipment, and flexible terms tailored to the unique needs of gig economy drivers.
3. Accident Replacement Vehicle Hire (Right to Drive): Replacement vehicle services for drivers not at fault in accidents, typically coordinated with insurance companies. Provides vehicles while the customer's car is being repaired.
4. Corporate Fleet Services: Long-term fleet solutions for businesses with dedicated account management, flexible pick-up/drop-off options, and transparent pricing for corporate用车 needs.
5. Ancillary Fees and Charges: Additional revenue from late payment fees ($10/day), fuel shortfall charges ($3/litre or $1/litre over bowser price), cleaning fees (up to $250), smoking penalties (up to $300), lost key fees ($400), roadside assistance for driver fault ($150), and fine processing fees ($75).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Easy Rent A Car Perth rents passenger vehicles on a daily, weekly and monthly basis to individual consumers, tourists, rideshare drivers, corporate accounts and not-at-fault accident claimants in the Perth metropolitan area. It maintains a fleet of economy cars, SUVs, 4x4s and vans, complemented by rideshare-ready vehicles (PTV-equipped, rideshare-insured), accident replacement services via Right to Drive, rent-to-own and car loan financing through Frontline Fleet, and 24/7 roadside assistance.

Product overview

Easy Rent A Car Perth operates as a multi-service vehicle rental platform offering standard car hire, rideshare vehicle rentals, corporate fleet services, and accident replacement vehicles. The core offering centers on short-term and long-term vehicle rentals across economy, sedan, SUV, and van categories, complemented by specialized rideshare packages for Uber and DiDi drivers featuring comprehensive insurance and flexible terms. Additional services include 4x4 off-road rentals, car leasing, rent-to-own financing, 24/7 roadside assistance, and airport delivery. The company is structured as a single-location operation in Balcatta, WA with multiple service offerings under a unified brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Car Rental Short-term and long-term vehicle rental for personal use, offering economy cars, sedans, SUVs and vans at daily, weekly and monthly rates starting from $39 per day. Targeted at individual consumers, tourists and locals needing temporary transport in the Perth metropolitan area.
• Rideshare Vehicle Hire Specialized vehicle rental for rideshare drivers on Uber, DiDi, Ola and Lyft, featuring rideshare-ready vehicles with comprehensive rideshare insurance, PTV equipment, yearly inspections, and flexible leasing plans with a 4-week minimum policy term. Targeted at gig-economy drivers who need a fully compliant vehicle without owning one.
• Corporate Car Rental Tailored car rental solutions for businesses, providing fleet management with dedicated account managers, diverse vehicle selection from compacts to vans, competitive pricing, and flexible pickup/drop-off options. Targeted at Perth businesses needing fleet or short-term business transportation.
• Accident Replacement Car Hire (Right to Drive) No-fault accident replacement vehicle service providing temporary cars to drivers entitled to a replacement vehicle under Right to Drive provisions while their vehicle is being repaired, coordinated with insurance companies for seamless service. Targeted at not-at-fault accident claimants and their insurers.
• Long-Term Car Rental Extended vehicle hire options for periods exceeding standard rentals, offering competitive rates for weekly and monthly commitments with flexible terms. Targeted at Perth consumers and businesses needing longer-duration transport at reduced effective daily rates.
• 4x4 Rental Four-wheel drive vehicle hire for off-road adventures in Western Australia, suitable for destinations like Pinnacles Desert, Karijini National Park and Lancelin Sand Dunes. Targeted at tourists, campers and adventure travelers needing capable off-road vehicles.
• Van Rental Small van and large van hire for deliveries, equipment transfers and personal moves, featuring compact and efficient vehicles for small-scale transportation tasks. Targeted at residents and small businesses needing light commercial-grade transport in Perth.
• Car Lease / Short-Term Car Lease Flexible car leasing options allowing customers to lease vehicles for specified periods with options for personal and commercial use including rideshare purposes. Targeted at drivers who want lease terms without long-term ownership commitment.
• Rent to Own Vehicle financing option allowing customers to rent vehicles with the intention of eventually purchasing, providing a pathway to car ownership. Targeted at Perth consumers unable to secure traditional purchase financing who want a clear route to ownership.
• Car Loans Automobile financing services provided through frontlinecarloans.com.au, assisting customers with purchasing vehicles. Targeted at Perth consumers and small businesses financing vehicle purchases.

Quantifiable outcome

• Vehicles maintained every 10,000km in in-house workshop
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Mochachos MorleyminorGTM or Marketing PartnerRestaurant partnership offering 15% discount on all meals to Easy Rent A Car hirers. Part of the company's driver benefits program that also includes $50 referral fees for referring other drivers and special car buying options on new vehicles.
• Frontline FleetcoreOthersFleet management system operated by the same ownership group. Easy Rent A Car is operated as 'Easy Renta Car by Frontline Fleet'. The system manages vehicle maintenance, telematics, and operational coordination across the rental fleet including rideshare vehicles.
• First Fortune Finance Pty LtdminorOthersFinancial services company referenced in Terms & Conditions regarding governance and liability. Under terms, if First Fortune Finance suffers losses due to illegal activity or negligence, all costs will be borne by the hirer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hertz Australia: Global car rental major with airport and off-airport locations across Australia including Perth. Competes for the same pool of Perth rental customers (tourists, corporate, replacement) but as part of a much larger national and global portfolio.
• Avis Australia: Major global rental brand operating extensively in Australia including Perth Airport. Competes on corporate accounts, loyalty, and inbound tourist rentals where Easy Rent A Car has limited off-airport reach.
• Thrifty Australia: Major rental brand operating airport and city locations across Australia. Competes for the same value-conscious Perth renter segment with broader fleet and brand recognition.
• Budget Australia: Value-oriented major rental brand (Avis Budget Group) in Australia including Perth. Direct competitor on price-sensitive leisure and local rentals where Easy Rent A Car's $39/day entry pricing sits.
• Sixt Australia: European-headquartered major rental brand with growing Australian footprint including Perth. Competes in the corporate and premium leisure segments Easy Rent A Car addresses.
• Enterprise Australia: Global rental major with Australian operations including Perth. Particularly strong in insurance replacement and corporate fleet segments — directly overlapping with Easy Rent A Car's Right to Drive and corporate offerings.

Emerging players

• Car Next Door: Australian peer-to-peer car-sharing platform enabling private vehicle owners to rent to consumers. An emerging alternative supply channel in Perth that competes for short-duration, local, value-oriented renters.

Direct peers

• Bayswater Car Rentals: Perth-based local independent car rental agency serving the Perth metro and surrounding WA region. Closest direct competitor given overlapping geographic footprint, similar mid-market pricing, and comparable self-drive rental product.
• Redspot Car Rentals: Australian-owned independent car rental chain operating across major metro and regional locations including Perth. Similar business model — independent brand competing against majors with competitive pricing and customer-service-led positioning.

Regional players

• East Coast Car Rentals: Australian independent rental operator with depot presence on the east coast (Brisbane, Sydney, Melbourne). Comparable mid-market independent rental model, but does not serve Perth, so a regional peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EasyRentaCarWA
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Rent A Car Perth