New York Family

What New York Family does

New York Family is a regional parenting and family-lifestyle media platform serving parents and caregivers across the New York City metropolitan area, including all five boroughs plus Westchester, Long Island, and Rockland County. The company publishes six regional print magazines (New York Family, Brooklyn Family, Queens Family, Bronx/Riverdale Family, Westchester Family, and Long Island Family), distributed free at more than 5,000 physical locations including schools, doctors' offices, retail outlets, children's stores, and apartment buildings, reaching more than 500,000 parents. Its core digital products comprise the NewYorkFamily.com content site with daily updates, the events.newyorkfamily.com family-events calendar platform, digital editions hosted on Issuu with archives dating to 1995, and region-segmented weekly e-newsletters, supported by an active social media presence across Facebook, X, Instagram, and Threads.

The business operates as Queens Family Media LLC, a division of Schneps Media, a diversified media conglomerate. The revenue model is advertising-led, combining print and digital advertising placements, event sponsorships and partnerships around the Camp Fairs and Blackboard Awards, and recurring newsletter inventory. There is no paid reader subscription model; print magazines are free at distribution points, and pricing for advertising and any premium subscriptions is not publicly disclosed. The customer base on the consumer side is a large distributed audience of NYC metro parents; on the monetisation side, advertisers and event sponsors are the paying counterparties, though specific advertiser logos or segment splits are not disclosed.

The product surface also includes recurring seasonal guides (Ultimate Guide to Summer Camp, Ultimate Guide to Summer Fun, Ultimate Guide to Afterschool Programs, Ultimate Guide to Schools, Annual Guide to NYC), a Family Directory of vetted local businesses, and an annual Blackboard Awards program recognizing excellence in local K-12 education. The company maintains a core strategic partnership with the American Camp Association of New York & New Jersey for its Camp Fairs. Technical infrastructure consists of a content-managed digital publishing platform plus an events calendar with location, age-group, and date filtering — no proprietary technology stack, AI systems, or integrations are described in the available source material.

Name

New York Family

Legal name

Queens Family Media LLC

Website

https://newyorkfamily.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

New York Family is a print and digital parenting-lifestyle media platform serving NYC metro parents through six regional magazines, a daily-updated website, an events calendar, weekly e-newsletters, and live Camp Fairs and Blackboard Awards. It operates as Queens Family Media LLC within Schneps Media.

Ownership category

akta.pro rank

Product category

Regional Parenting Media

NAICS

Periodical Publishers (51312), All Other Publishers (513199)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

akta.pro secondary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Regional parenting media
• Family lifestyle magazine
• Local events calendar
• Community events publishing
• Parenting content platform

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Digital Advertising: The company generates revenue through advertising placements across its print magazines and digital properties. The platform serves ads to its large audience of engaged NYC parents.
2. Event Sponsorships and Partnerships: Live events including Camp Fairs and Blackboard Awards create sponsorship and partnership opportunities with brands targeting families.
3. Subscription Newsletters: Weekly e-newsletters distributed to subscribers covering NYC family events and content, with newsletter signup available for multiple regional editions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

New York Family operates a multi-platform regional parenting and family-lifestyle media business centered on six free print magazines covering the five NYC boroughs plus Westchester and Long Island, a daily-updated website (NewYorkFamily.com), an events calendar platform, weekly regional e-newsletters, digital editions on Issuu, and live community events including Camp Fairs and the Blackboard Awards. The company reaches 500,000+ parents through free print distribution at 5,000+ NYC metro locations and generates revenue primarily through advertising and event sponsorships from family-oriented brands and service providers.

Product overview

New York Family Media operates as a multi-platform media company serving the New York City metro area and beyond. The company publishes a network of regional print magazines (New York Family, Brooklyn Family, Queens Family, Bronx/Riverdale Family, Westchester Family, and Long Island Family) distributed free at over 5,000 locations reaching 500,000+ parents. The digital portfolio includes NewYorkFamily.com, the events.newyorkfamily.com events calendar platform, and digital editions of all publications. Live events include Camp Fairs (in partnership with the American Camp Association) and the Blackboard Awards. Additional offerings include regional e-newsletters, educational guides (summer camps, afterschool, schools), and a business directory for family-friendly services.

Differentiator

Problem solved

Functional benefit

Brands

• Brooklyn Family: Regional parenting magazine covering Brooklyn, NYC
• Queens Family
• Bronx Family
• Westchester Family
• Long Island Family

Products and services

• New York Family Magazine Flagship monthly print magazine and digital edition covering family life, activities, education, and lifestyle across New York City and surrounding areas.
• Brooklyn Family Magazine Regional parenting print and digital magazine focusing on family-friendly content specific to Brooklyn neighborhoods.
• Queens Family Magazine Regional parenting print and digital magazine covering family activities, schools, and events in Queens.
• Bronx/Riverdale Family Magazine Regional parenting print and digital magazine serving families in the Bronx and Riverdale areas.
• Westchester Family Magazine Regional parenting print and digital magazine covering family-focused content in Westchester County.
• Long Island Family Magazine Regional parenting print and digital magazine serving families throughout Long Island with local events and resources.
• NewYorkFamily.com Daily-updated online guide for NYC families covering family activities, comprehensive guides, listings, and community features across NYC and surrounding areas.
• Events.NewYorkFamily.com Family events calendar platform aggregating activities, classes, attractions, and events across the NYC metro area, with filtering by location, age group, and date, plus a community event-posting feature for venues and organizers.
• Digital Editions Online digital versions of all New York Family magazine publications and guides, hosted on the Issuu platform, with archives going back to 1995.
• Weekly E-Newsletters Weekly email newsletters rounding up top stories and local events, available by region across Bronx, Brooklyn, Manhattan, Queens, Staten Island, Westchester, Long Island, and Rockland.
• Camp Fairs Free annual live event series produced in partnership with the American Camp Association of New York & New Jersey, allowing families to explore day camps, sleepaway camps, and specialty camps across the region.
• Blackboard Awards Annual live awards event honoring excellence in local education across public, independent, charter, and parochial school systems in the NYC metro area.
• Family Directory Online directory of vetted camps, schools, attractions, birthday party venues, and family-friendly local businesses organized by category.
• Ultimate Guide to Summer Camp Comprehensive seasonal digital guide to summer camps in the New York area, published annually as a digital edition.
• Ultimate Guide to Summer Fun Seasonal digital guide covering summer activities and entertainment options for families in NYC.
• Ultimate Guide to Afterschool Programs Annual resource guide for after-school enrichment programs and activities available to NYC families.
• Ultimate Guide to Schools Annual education resource guide covering schools in the New York area.
• Annual Guide to NYC Comprehensive annual digital guide to living and family activities in New York City.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Camp Association of New York & New JerseycoreStrategic or Co-development PartnerNew York Family Media produces Camp Fairs in partnership with the American Camp Association of New York & New Jersey. These free events allow parents and children to explore a wide diversity of day camps, sleepaway camps, and specialty camps. The partnership provides credibility to the camp fair events and connects the ACA's camp network with New York Family's parent audience.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Patch.com: A hyperlocal news and events network covering thousands of U.S. communities with newsletters and local event calendars. Comparable in hyperlocal distribution model, though focused on general news rather than parenting specifically.
• Schneps Media (parent publications): The parent conglomerate that owns NY Family operates a portfolio of NYC-area community publications (e.g., amNewYork, Brooklyn Paper, Queens Chronicle). Internal peers share back-office, sales, and distribution infrastructure and represent the most direct operational comparator.
• Hearst Magazines (regional city titles): A large diversified magazine publisher with city/regional titles that overlap with NY Family's audience and advertiser base, including family and lifestyle categories. Operates at much greater scale but does not specialize in parenting.

Emerging players

• Fatherly: A digital-first parenting media brand with strong editorial, newsletter, and commerce products. Competes for premium CPMs from family-targeted advertisers even though its geographic coverage is national rather than NYC-specific.
• Red Tricycle: A digital-first national family activities platform covering things to do with kids, family travel, and parenting content. Overlaps in editorial categories and advertiser targets but operates at greater geographic scale.

Direct peers

• Mommy Poppins: A NYC-focused digital media brand covering family activities, classes, events, and things to do with kids. It competes directly with NY Family's editorial and events-platform offering for the same affluent urban parent audience.
• Time Out New York Kids / Time Out Family: A NYC-focused media brand covering kids' activities, events, restaurants, and family-friendly things to do. Competes for the same advertiser base and parent readership around NYC events and attractions.
• Mommybites: A NYC-area parenting resource offering a directory of classes, camps, childcare providers, and events. NY Family even cross-links to Mommybites for nanny services, signaling overlapping audience and service categories.
• Macaroni Kid: A national hyperlocal network of community-driven newsletters and event calendars for families. Comparable in operating model (local newsletters + events calendar) and target audience (engaged parents seeking local activities).
• Staten Island Parent: A regional parenting publication serving Staten Island families — part of the same family-media ecosystem in the NYC metro and explicitly cross-linked from NY Family's regional navigation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NewYorkFamily
• Facebookfacebook.com/NewYorkFamily
• Instagraminstagram.com/newyorkfamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Family