Staten Island Parent
Staten Island Parent is a regional parenting media company serving Staten Island, New York families since 1989 with a monthly print magazine, website, email newsletter, and online directories of local family resources. Revenue is generated primarily through advertising and directory listings sold to local small businesses.
- Company typePrivate
- Founded1989
- HeadquartersStaten Island, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Staten Island Parent does
Staten Island Parent is a regional parenting media company operating since 1989, serving families in Staten Island, New York. Its core product is a monthly print magazine (S.I. Parent Magazine) that has been published continuously for over 35 years, supplemented by a multi-platform digital presence including the SIParent.com website, a dedicated events calendar subdomain (events.siparent.com), and a 'Family of Friends' email newsletter. The platform also maintains searchable online directories covering local after-school programs, birthday parties, summer camps, preschool and daycare, health and wellness, special needs resources, and home improvement services. The company operates as a member of the Parenting Media Association and is part of the Schneps Media network of regional parenting publications serving the New York metropolitan area.
The business model is primarily advertising-supported, with two monetization streams: (1) display and directory advertising sold to local Staten Island businesses and emerging brands, with featured listings across multiple family-relevant categories, and (2) magazine subscriptions and print distribution. The company employs 1-10 people, is privately held with no venture or institutional capital disclosed, and operates from One MetroTech Center in Brooklyn, NY with a mailing address in Manhattan. Distribution relies on a multi-channel approach combining print, website, email, social media, and community engagement through contests, giveaways, and a Birthday Club.
There is no evidence of proprietary technology, AI/ML capabilities, software products, APIs, mobile apps, or external funding. The company's value proposition rests on its long-standing brand recognition, award-winning editorial content (PMA Gold Award for design, editorial, and e-newsletter), and deep community embedment in the Staten Island market. Key risk vectors include geographic concentration in a single borough, advertiser concentration among local SMBs, and the long-term secular pressure on print advertising without a clearly articulated digital-AI transformation strategy.
Staten Island Parent firmographics
Firmographics- Name
- Staten Island Parent
- Legal name
- Staten Island Parent Magazine
- Website
- https://siparent.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Staten Island Parent is a regional parenting media company serving Staten Island, New York families since 1989 with a monthly print magazine, website, email newsletter, and online directories of local family resources. Revenue is generated primarily through advertising and directory listings sold to local small businesses.
- Ownership category
- akta.pro rank
Staten Island Parent industry classification
Industry- Product category
- Regional Parenting Media
- akta.pro primary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
Keywords
Where Staten Island Parent is headquartered
LocationHeadquarters
- HQ city
- Staten Island
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Staten Island Parent business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: S.I. Parent represents a steady host of loyal advertisers, as well as a media platform for emerging businesses. Being embedded in the Staten Island community makes it possible to stay up-to-the-minute on current topics and trends, and tailor the variety of articles, features, directories, special sections and promotions to Staten Island families and their interests.
- Magazine Subscriptions: Monthly published magazine since 1989, available by subscription and in print.
- Directory Listings: Featured listings for local businesses in categories including after school programs, birthday parties, summer camps, preschool, health and wellness, and special needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | No public pricing available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Staten Island Parent product offering
Product offeringCore offering
Staten Island Parent is a multi-platform regional parenting media company that publishes a monthly print magazine and operates an interactive website, email newsletter, and events calendar for Staten Island families. Its core offering is editorial content and searchable local business directories covering after-school programs, summer camps, birthday parties, preschool, health and wellness, and special needs resources, supported by community engagement via contests and a subscriber email list.
Product overview
Staten Island Parent is a multi-platform media company serving Staten Island families since 1989. The company operates a portfolio of interconnected products: the flagship monthly S.I. Parent Magazine, the SIParent.com website offering interactive content and searchable local directories, the Events Calendar Platform for discovering family activities, and an Email Marketing service (Family of Friends) delivering weekly event notifications. The products work together to provide comprehensive parenting resources spanning print, web, social media, and email channels.
Differentiator
Problem solved
Functional benefit
Products and services
- S.I. Parent Magazine Monthly print magazine published since 1989, serving Staten Island families with parenting resources, local events, features, directories, and special sections. Available by subscription and in print.
- SIParent.com Website The company's flagship website offering an interactive experience with searchable directories, articles, event calendars, and resources for Staten Island families.
- Events Calendar Platform
- Family of Friends Email Newsletter
- Local Business Directory Listings
Companies that use Staten Island Parent
Customer profileSegments4 records
Ideal customer profiles2 records
Staten Island Parent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Staten Island Parent partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Staten Island Parent competitors and assessment
Company assessmentBroad incumbents
- Schneps Media: Parent company and broader media network that owns Staten Island Parent along with multiple other regional parenting titles, community newspapers, and B2B publications across the NYC metro area. Provides shared infrastructure and cross-publication leverage.
Direct peers
- Mommy Poppins: Digital-first NYC parenting media platform covering events, classes, and activities for families. Directly competes for both reader attention and local family-services advertiser dollars in the NYC metro area.
- Long Island Parent: Scheps Media sister publication covering Long Island families. Operates under the same regional parenting media template with monthly magazine, directories, and event listings.
- Red Tricycle: National digital parenting media brand focused on local events, activities, and family services. Competes with the same value proposition (curated local family resources) delivered through digital channels rather than print.
- Queens Family: Schneps Media sister publication serving Queens families. Same product/market structure as Staten Island Parent (monthly print magazine, website, directories), making it a direct comparator for audience and advertiser dynamics.
- Brooklyn Family: Another Schneps Media publication targeting Brooklyn parents with the same multi-platform parenting media format. Directly comparable in business model, content categories, and advertiser mix.
- Macaroni Kid: Network of local parenting newsletters and event calendars serving suburban communities. Comparable in targeting local parents with events and family-services content, though distributed via email rather than print + web.
- Hulafrog: Local parenting media network with weekly newsletters and event guides targeting suburban moms. Direct competitor for local SMB advertiser dollars and parent audience engagement.
- Westchester Family: Schneps Media publication serving Westchester County, NY families. Same print + digital + directories model; comparable in advertiser base and audience demographics.
- New York Family: Sister publication under Schneps Media serving Manhattan and broader NYC families with the same monthly magazine + digital + directories model. Most directly comparable peer given shared ownership, format, and audience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Staten Island Parent social profiles
Digital presenceStaten Island Parent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Staten Island Parent leadership team
Management profileNumber of profiles
Staten Island Parent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Staten Island Parent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Staten Island Parent
What does Staten Island Parent do?
Staten Island Parent is a multi-platform regional parenting media company that publishes a monthly print magazine and operates an interactive website, email newsletter, and events calendar for Staten Island families. Its core offering is editorial content and searchable local business directories covering after-school programs, summer camps, birthday parties, preschool, health and wellness, and special needs resources, supported by community engagement via contests and a subscriber email list.
Is Staten Island Parent a public or private company?
Staten Island Parent is a private company. It is classified as corporate owned and is currently operating.
When was Staten Island Parent founded?
Staten Island Parent was founded in 1989. It employs 11 to 50 people.
Where is Staten Island Parent based?
Staten Island Parent is headquartered in Staten Island, United States, in the North America region.
How does Staten Island Parent make money?
Three revenue lines are on record. Advertising is the primary driver. The others are magazine Subscriptions and directory Listings.
Who are Staten Island Parent's main competitors?
Schneps Media is listed as a broad incumbent. Direct peers are Mommy Poppins, Long Island Parent, Red Tricycle, Queens Family, Brooklyn Family, Macaroni Kid, Hulafrog, Westchester Family and New York Family.
Does Staten Island Parent have an API?
No public API is recorded for Staten Island Parent.
What industry is Staten Island Parent in?
Staten Island Parent's product category is Regional Parenting Media. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines.