Loftschool
Loftschool is a privately held Russian online IT education platform, founded in 2012, that delivers cohort-based video courses and 3-12 month profession programs in web development, design, and digital marketing to individual learners and corporate clients, with personal mentorship and a job placement guarantee.
- Company typePrivate
- Founded2012
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Loftschool does
Loftschool is a privately held Russian online IT education platform operating under the legal entity OOO "Loftskul" (registered in Saint Petersburg, OGRN 1217800199583, INN 7806594200) since 2012, founded by Dmitry Kovalchuk and Nikolai Chernobayev. The company delivers a proprietary web-based learning management system (LMS) hosting video-on-demand screencasts, live webinars, Telegram-based student support, personal dashboards, and progress tracking, organized into 23 professional programs and 40+ video courses covering web development (HTML/CSS, JavaScript, React.js, Vue.js, Node.js, PHP), Android (Java/Kotlin), UX/UI design, SEO, SMM, contextual advertising, and internet marketing. Each enrolled student is assigned a personal mentor, curator, and instructor who conduct weekly group calls, individual consultations, and code or project review. A job placement guarantee covers graduates who complete four or more courses, pass all assignments, and attend at least ten interviews, with top performers routed to employer partners Avito and CSSSR for test assignments.
The business operates a hybrid direct-to-consumer model: individuals self-purchase courses or 3-12 month profession bundles through loftschool.com, paying via credit card (Visa, MasterCard, MIR), e-wallets (YuMoney, WebMoney, PayPal), or installment plans through partner banks (Tinkoff, YuKassa, Halva, Pochta Bank, Sberbank) spanning 3-36 months. Profession bundles offer up to 30% savings versus à la carte purchase. A separate B2B corporate training vertical delivers customized IT upskilling programs to companies, with competency analysis, format selection, and per-employee reporting negotiated directly through [email protected] under service contracts. The company claims 11,500+ employed graduates placed at employers including Apple, Tesla, Yandex, Mail.ru, Avito, Sberbank, Tinkoff, Wrike, and Epam, an average post-graduation salary of 60,000 rubles within two months, and 1,000+ certified IT specialists produced annually.
Top-of-funnel demand is generated primarily through the LoftBlog YouTube channel (386K-400K subscribers, 40M+ views, 40+ free courses) and the VKontakte community (400K+ members), supported by SEO-optimized blog content, free vocational orientation sessions, referral discounts (10% after 1-2 courses, 15% after three, plus a 10% video-review incentive and 50% retake discount), and earnable graduate video testimonials. The company holds a Russian state license for educational activities and is a registered resident of the Skolkovo Innovation Center.
Loftschool firmographics
Firmographics- Name
- Loftschool
- Legal name
- Obshchestvo s Ogranichennoy Otvetstvennostyu "Loftskul" (ООО "Лофтскул")
- Website
- https://loftschool.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loftschool is a privately held Russian online IT education platform, founded in 2012, that delivers cohort-based video courses and 3-12 month profession programs in web development, design, and digital marketing to individual learners and corporate clients, with personal mentorship and a job placement guarantee.
- Ownership category
- akta.pro rank
Loftschool industry classification
Industry- Product category
- Online IT Education
- NAICS
- Educational Services (611), Educational Support Services (61171), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Advanced Project-Based Learning & Portfolio Mentoring (STEM/arts portfolios, maker projects) (EDANAKAI)
Keywords
Where Loftschool is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Loftschool business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual course and profession sales: Students purchase individual courses (single topic, 5–7 weeks) or full professions (multiple sequential courses bundled together, up to 12 months). Professions offer up to 30% savings versus buying courses separately. Payments accepted via credit/debit card (Visa, Maestro, MasterCard, MIR), electronic wallets (YuMoney, WebMoney, PayPal), or installment plans via partner banks (Tinkoff, YuKassa, Halva, Pochta Bank, Sberbank) spanning 3–36 months. Corporate clients pay by invoice under a separate contract.
- B2B corporate training: Loftschool offers bespoke IT upskilling programs for corporate clients. Pricing and terms are negotiated individually via email ([email protected]) and formalized through a service contract. The company analyzes employee competency levels, selects training formats (webinars, mentorship, individual/group sessions), and provides progress reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Profession (bundle of multiple courses) |
| One time/ perpetual license | Pay-as-you-go | Individual course (single topic) |
| Hybrid | Monthly | Installment payment plan |
| Quote-based/ custom | Multi-year contract | B2B corporate training |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Loftschool product offering
Product offeringCore offering
Loftschool operates an online IT education platform that sells individual courses (5–7 weeks each) and bundled profession programs (3–12 months) covering web development (HTML/CSS, JavaScript, React.js, Node.js, PHP), Android development, UX/UI design, SEO, and digital marketing (SMM, contextual advertising). Each enrollment includes video lectures, live webinars, weekly group mentorship calls, code/project review by a personal mentor, and a portfolio-ready graduate project, with a job placement guarantee for top-performing students. The platform also delivers customized B2B corporate IT training programs.
Product overview
Loftschool is an online IT education platform (Школа онлайн обучения IT профессиям) operating since 2012. The platform offers a portfolio of individual courses (5-7 weeks each) and bundled profession programs (3-12 months) covering web development, frontend, backend, design, and digital marketing. Educational delivery combines video lessons, live webinars, personal mentorship, practical assignments, and group projects. Key courses include Веб-разработка для начинающих, JavaScript, React.js, PHP, Node.js, UX/UI-дизайн, SEO, and SMM. Profession programs like Full Stack разработчик (12 months), Backend разработчик (3 months), and Интернет-маркетолог (3.5 months) combine multiple courses with substantial portfolio projects. The platform also offers B2B corporate training services and free video course modules. Loftschool ranks #1 in IT education on Habr/MoyKrug and has trained 11,500+ graduates with an average salary of 60,000 rubles within 2 months of completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Development for Beginners (Веб-разработка для начинающих)
- JavaScript course
- React.js course
- UX/UI Design: PRO (UX/UI-дизайн: PRO)
- PHP course
- Node.js course
- SEO for Everyone (SEO для всех)
- Internet Marketing: SMM (Интернет-маркетинг: SMM)
- Android Development (Разработка под Android)
- Contextual Advertising (Контекстная реклама)
- Full Stack Developer profession program (Full Stack разработчик)
Companies that use Loftschool
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Loftschool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Loftschool partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, moderate and minor.
- AvitocoreAvito is one of Loftschool's key employment partners and provider of test assignments for top-performing graduates. Loftschool refers its best graduates to Avito for hiring consideration, and Avito provides exclusive test projects for Loftschool students who have completed their coursework.
- CSSSRcoreCSSSR is an employer partner of Loftschool, providing test assignments for top graduates and interview opportunities. CSSSR is also listed as a partner of the Loftschool B2B program.
- Skolkovo Innovation CentermoderateLoftschool (OOO Loftskul) is registered as a resident company of the Skolkovo Innovation Center. The partnership provides Loftschool with access to Skolkovo's innovation ecosystem, startup support programs, and credibility as a recognized technology company. The Skolkovo logo appears in the website footer.
- JoobleminorListed as an employment partner helping to connect Loftschool graduates with job opportunities in the IT market.
- Tinkoff BankminorTinkoff Bank is a partner for installment payment plans, enabling students to pay for courses in monthly installments over 3–36 months. This partnership broadens accessibility of Loftschool courses to students who cannot pay full tuition upfront.
- YuKassaminorYuKassa (YooKassa) is a payment service partner enabling installment payments. It offers students the option to repay full course cost within 30–60 days at no extra charge, or in 6/12 monthly installments with 3.9% monthly interest.
- Halva (bank card)minorHalva (from Sovetsky Bank / Tinkoff ecosystem) is a partner for installment payment options, enabling course financing for students.
- Pochta BankminorPochta Bank (Russian Post Bank) is a partner for installment payment plans, expanding the reach of course financing options to students across Russia including remote regions.
- SberbankminorSberbank (via 'Покупай со СберБанком' program) is a partner for installment payment plans. Additionally, Sberbank is listed as an employer of Loftschool graduates and a company where some Loftschool mentors are employed.
Scale indicators9 records
Recent moves6 records
Expansion highlights3 records
Loftschool competitors and assessment
Company assessmentBroad incumbents
- Coursera: Global online learning platform partnering with universities and companies to offer courses, certificates, and degree programs including IT and computer science tracks. Operates at much larger scale than Loftschool across many subjects and geographies.
- Udemy: Global marketplace for online courses including extensive IT, web development, and design content. Indirect competitor to Loftschool for self-paced learners, though Udemy lacks the cohort structure, mentorship intensity, and job placement guarantee.
Direct peers
- Geekbrains: Mail.ru Group-owned Russian EdTech platform offering IT profession programs with mentorship, code review, and job placement support. Directly competes with Loftschool's web development and design courses with the backing of a major Russian tech conglomerate.
- Skillbox: One of the largest Russian online education platforms offering IT, design, and marketing profession programs with mentorship and portfolio projects. Directly competes with Loftschool across web development, design, and digital marketing courses with substantially greater marketing spend and course catalog breadth.
- Skillfactory: Russian online education platform specializing in Data Science, Machine Learning, and web development with cohort-based programs and mentor support. Overlaps with Loftschool's data-related and developer profession offerings and serves a similar career-changer segment.
- Otus: Russian online education platform offering advanced professional courses for working IT specialists in topics like DevOps, system architecture, and data engineering. Comparable to Loftschool's upskilling segment for practicing developers seeking advanced skills.
- Netology: Major Russian online education platform offering courses and profession programs in IT, marketing, design, and analytics. Directly competes with Loftschool in the same Russian EdTech category with established brand and B2B corporate training capabilities.
- Yandex.Practicum: Yandex's cohort-based online IT education platform offering data science, web development, and design programs with mentorship and project-based learning. Directly competes with Loftschool in the Russian market with greater capital backing from Yandex.
Emerging players
- Hexlet: Online platform offering programming courses with emphasis on project-based learning, mentorship, and computer science fundamentals. Smaller and more focused than Loftschool but comparable in cohort-based IT education approach and target audience.
- Stepik: Russian-language online learning platform offering free and paid courses in programming, mathematics, and data science. Comparable educational infrastructure and target audience to Loftschool, though more focused on self-paced individual courses rather than full mentor-led profession programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Loftschool social profiles
Digital presenceLoftschool compliance and trust
Trust signalCompliance1 record
Loftschool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loftschool leadership team
Management profileNumber of profiles
Profiles2 records
Loftschool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loftschool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loftschool
What does Loftschool do?
Loftschool operates an online IT education platform that sells individual courses (5–7 weeks each) and bundled profession programs (3–12 months) covering web development (HTML/CSS, JavaScript, React.js, Node.js, PHP), Android development, UX/UI design, SEO, and digital marketing (SMM, contextual advertising). Each enrollment includes video lectures, live webinars, weekly group mentorship calls, code/project review by a personal mentor, and a portfolio-ready graduate project, with a job placement guarantee for top-performing students. The platform also delivers customized B2B corporate IT training programs.
Is Loftschool a public or private company?
Loftschool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loftschool founded?
Loftschool was founded in 2012. It employs 1 to 10 people.
Where is Loftschool based?
Loftschool is headquartered in Moscow, Russia, in the Europe region.
How does Loftschool make money?
Two revenue lines are on record. Individual course and profession sales are the primary driver. The others are B2B corporate training.
Who are Loftschool's main competitors?
Broad incumbents on record are Coursera and Udemy. Direct peers are Geekbrains, Skillbox, Skillfactory, Otus, Netology and Yandex.Practicum. Emerging players are Hexlet and Stepik.
Does Loftschool have an API?
No public API is recorded for Loftschool.
What industry is Loftschool in?
Loftschool's product category is Online IT Education. Its primary akta.pro industry code is EDANAKAI, Advanced Project-Based Learning & Portfolio Mentoring (STEM/arts portfolios, maker projects). Its NAICS code is 611 and its SIC code is 8200.