Avito
Avito is Russia's largest classifieds marketplace with 52.9M monthly active users, connecting consumers and SMBs across goods, real estate, vehicles, jobs, and services verticals, and monetizing through listing fees, business tariffs, advertising, and financial services partnerships.
- Company typePrivate
- Founded2007
- HeadquartersMoscow, Russia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Avito does
Avito is Russia's largest classifieds marketplace, founded in 2007 and headquartered in Moscow. The platform operates as a self-service, multi-vertical marketplace connecting individual consumers and businesses across five core verticals: general goods, real estate (Avito Real Estate), vehicles (Avito Auto), recruitment (Avito Jobs/Rabota), services (Avito Services/Uslugi), and a dedicated B2B hub (Avito Business 360). As of January 2024, the platform had 52.9 million monthly active users and was used by 62% of Russian SMBs. The company is rated #1 online marketplace worldwide by SimilarWeb (January 2024) and #1 platform for launching an online business in Russia by RBC.
Avito firmographics
Firmographics- Name
- Avito
- Legal name
- ООО «КЕХ еКоммерц» (KEX eCommerce LLC)
- Website
- https://avito.ru
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Avito is Russia's largest classifieds marketplace with 52.9M monthly active users, connecting consumers and SMBs across goods, real estate, vehicles, jobs, and services verticals, and monetizing through listing fees, business tariffs, advertising, and financial services partnerships.
- Ownership category
- akta.pro rank
Where Avito is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Avito business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Listing and placement fees: Fees charged to sellers for listing products and services on the platform. Tariffs provide discounts on placements and access to professional tools. Category-specific pricing with varying rates per category.
- Advertising revenue: Avito's ad revenue grew 22% in 2025, making it a significant revenue stream from brands advertising on the platform. Includes banner ads, promoted listings, and sponsored content.
- Job posting fees: Employers pay for job listings with 'pay-per-response' model starting from 15 ₽ per response depending on region. Listings valid 7-60 days depending on category. Additional revenue from CV contact packages.
- Business services and subscriptions: Professional profiles, tariff plans, and business tools for sellers including Avito Pro, API access, autoload, analytics, and promotion services. Tariffs provide access to professional tools and placement priority.
- Delivery services: Avito Delivery service for shipping goods through Boxberry, Russian Post, and Avito's own delivery network. Revenue from logistics and delivery commissions.
- Financial services partnerships: Partnership revenue from banks for auto loans and insurance products through the platform. Sovcombank collaboration for digital financial services related to auto loans and real estate insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Job posting - pay per response |
| Subscription | Monthly | Business tariffs for professional sellers |
| Transaction based/ take rate | Pay-as-you-go | Placement fees for goods/services |
| Subscription | Monthly | Promotion services |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Avito product offering
Product offeringCore offering
Avito operates a multi-vertical online classifieds marketplace where individual consumers, small/medium businesses, and large enterprises can list, discover, and transact across general goods, vehicles, real estate, services, and job vacancies. The platform layers on integrated logistics (Avito Delivery via Boxberry, Russian Post, and proprietary pickup points), payment protection (escrow for services), AI-powered search and recommendation (Avi assistants), and professional seller tooling (Avito Pro, API, advertising, analytics).
Product overview
Avito is Russia's largest classifieds marketplace operating a multi-vertical platform covering real estate, vehicles (auto catalog), jobs (Avito Jobs/Rabota), consumer goods, services (Avito Services/Uslugi), and B2B (Avito Business 360). The platform integrates proprietary AI through A-Vibe and A-Vision models (developed by AvitoTech at ~500M rubles investment) that power features like the Avi and Avi Pro AI assistants ($6M investment, trademark filed with Rospatent) for buyer/seller conversations, smart filters for rental listings, and cybersecurity. Professional sellers use Avito Pro with upgraded API for advertising agencies, while employers leverage Avito Jobs with HRMost recruitment automation (integrated with MAX messenger). The platform offers secure transaction tools via escrow model and expanded bug bounty coverage for AI products through Bi.Zone partnership. Avito delivers through Boxberry, Russian Post, and its own delivery network, with branded vacancy ads and data analysis tools for schools among recent launches.
Differentiator
Problem solved
Functional benefit
Brands
- Avito Jobs: Recruitment vertical of Avito enabling employers to post vacancies and job seekers to search and apply. Includes branded vacancy ads and recruitment dashboard features.
- Avito Services (Avito Uslugi)
- AvitoTech
- Avi
- Trisigma
- HRMost
- Avito Pro
- Avito Business 360
- Avito Auto (Avito Авто)
- Avito Care (#яПомогаю)
Products and services
- Avito Pro Professional seller dashboard for managing listings, tracking performance, and accessing advanced advertising tools, analytics, autoload, and API integrations.
- Avito Delivery Integrated delivery service enabling buyers and sellers to ship items via Boxberry, Russian Post, and Avito's own delivery network with pickup points across Russia.
- Avito Jobs (Avito Rabota) Recruitment vertical offering job posting, applicant management, 7-million-CV resume database access, chatbot-based candidate screening, pay-per-response pricing, and recruitment automation for employers.
- Avito Services (Avito Uslugi) Services marketplace covering business services (design, advertising, accounting, translation), home repair and renovation, and transportation, with an escrow-based secure transaction pilot for deal protection.
- Avito Auto Catalog Automobile catalog featuring new vehicles from hundreds of brands, dealer listings, user reviews, popular model rankings, and a dealer directory, integrated with auto loans and insurance partnerships.
- Avito Business 360 B2B platform for Russian businesses to source equipment, suppliers, logistics services, employees, and commercial real estate.
- AvitoTech AI Models (A-Vibe and A-Vision) Proprietary large language and AI models (A-Vibe, A-Vision) developed by AvitoTech for e-commerce and HR automation, designed to reduce AI implementation costs by up to 50% versus foreign alternatives.
- Avi AI Assistant Conversational AI assistant powered by the proprietary A-Vibe LLM that helps buyers select relevant offers by comparing listings for specific and vague search queries.
- Avi Pro AI Assistant Enhanced version of the Avi assistant targeted at professional sellers, providing AI-driven assistance within the Avito Pro seller experience.
- HRMost Recruitment automation service that integrates MAX messenger and automates candidate screening through chatbot technology for employers using Avito Jobs.
Quantifiable outcome
- 22% advertising revenue growth in 2025
- +5 more outcomes
Companies that use Avito
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles6 records
Avito technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature9 records
Avito partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- AlfaStrakhovanie (Alfa Group)minorAvito Real Estate collaborated with AlfaStrakhovanie to issue 100,000 free insurance policies to landlords in a promotional campaign.
- SovcombankcoreAvito partnered with Sovcombank to develop digital financial services related to auto loans and real estate insurance. The collaboration aims to streamline the loan application process for car buyers through Avito's platform.
- RoomberryminorAvito acquired Roomberry, a new build property listings site, with terms undisclosed. This acquisition expands Avito's real estate offerings in the new construction segment.
- BoxberrycoreBoxberry serves as a pickup point partner for Avito Delivery, allowing users to send and receive packages through Boxberry's network of pickup locations across Russia.
- Russian Post (Почта России)coreRussian Post serves as a delivery partner for Avito Delivery, expanding logistics coverage to even remote areas of Russia.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Avito competitors and assessment
Company assessmentDirect peers
- OLX: OLX is a global horizontal classifieds marketplace (owned by Prosus/Naspers) operating across multiple verticals in Eastern Europe, Asia, and Latin America. It is the most directly comparable international peer to Avito given its multi-vertical marketplace model, two-sided network effects, and monetization through listing fees and advertising. Notably, Prosus was an Avito investor historically.
- Leboncoin: France's leading classifieds platform (backed by Adevinta, with Prosus stake), operating horizontal classifieds across real estate, auto, jobs, goods, and services. Highly comparable to Avito in vertical breadth, monetization mix, and consumer brand strength within its home market — making it the European analogue of Avito's market position in Russia.
- Marktplaats: Netherlands' leading horizontal classifieds marketplace (owned by Adevinta). Comparable to Avito in operating as a multi-vertical classifieds platform with dominant national market share, professional seller tools, and advertising revenue. A useful peer for benchmarking European classifieds unit economics and take rates.
- Subito: Italy's largest classifieds platform (Adevinta-owned), covering real estate, auto, jobs, and goods. Closely comparable to Avito's multi-vertical structure, SMB seller tools, and reliance on transaction fee and advertising revenue streams within a single national market.
- Kijiji: Canada's leading horizontal classifieds platform (Adevinta-owned). Comparable to Avito in operating a multi-category marketplace (real estate, vehicles, jobs, services, goods) with self-service listings and SMB monetization within a single national market.
- Blocket: Sweden's leading classifieds platform (owned by Adevinta), with strong positions in vehicles, real estate, and jobs. Comparable to Avito's vertical breadth and B2B seller monetization in a single-country market.
Emerging players
- Vinted: European second-hand marketplace specializing in fashion and lifestyle goods with marketplace fees. Adjacent to Avito's goods vertical — demonstrates how vertical specialists can build defensible marketplaces within a broader classifieds category, representing a potential future vertical competitor to Avito's goods listings.
Regional players
- CIAN: Russia's leading dedicated real estate listings platform. Direct vertical competitor to Avito's real estate vertical within Russia. Comparable as a benchmark for vertical-specialist threat and for understanding real estate monetization take rates in the Russian market.
- Auto.ru: Russia's leading dedicated auto listings platform (Yandex-owned). Direct vertical competitor to Avito Auto within Russia, with strong brand in vehicles. Comparable as a benchmark for vertical-specialist competition against Avito's horizontal marketplace.
Broad incumbents
- Wildberries: Russia's largest online retailer and marketplace (now merged with Russ Outdoor). While primarily an e-commerce marketplace rather than classifieds, it competes with Avito in goods verticals and increasingly in B2B. Comparable as a large Russian digital marketplace with similar SMB seller base and take-rate economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
Avito social profiles
Digital presenceAvito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avito leadership team
Management profileNumber of profiles
Profiles9 records
Avito subsidiaries and ownership
Company hierarchySubsidiaries3 records
Avito funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avito M&A and investment
M&A and investmentM&A5 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avito
What does Avito do?
Avito operates a multi-vertical online classifieds marketplace where individual consumers, small/medium businesses, and large enterprises can list, discover, and transact across general goods, vehicles, real estate, services, and job vacancies. The platform layers on integrated logistics (Avito Delivery via Boxberry, Russian Post, and proprietary pickup points), payment protection (escrow for services), AI-powered search and recommendation (Avi assistants), and professional seller tooling (Avito Pro, API, advertising, analytics).
Is Avito a public or private company?
Avito is a private company. It is classified as state government owned and is currently operating.
When was Avito founded?
Avito was founded in 2007. It employs 5,001 to 10,000 people.
Where is Avito based?
Avito is headquartered in Moscow, Russia, in the Europe region.
How does Avito make money?
Six revenue lines are on record. Listing and placement fees are the primary driver. The others are advertising revenue, job posting fees, business services and subscriptions, delivery services and financial services partnerships.
Who are Avito's main competitors?
Direct peers on record are OLX, Leboncoin, Marktplaats, Subito, Kijiji and Blocket. Vinted is listed as an emerging player. Regional players are CIAN and Auto.ru. Wildberries is listed as a broad incumbent.
Does Avito have an API?
Yes. Avito offers an API for advertising agencies and Pro users. The Pro API functionality was upgraded in March 2026 to help agencies analyze promotion statistics and make decisions more efficiently. Autoload and API tools enable automatic listing publication, updates, and scheduled promotions.