Customclubs
- Company typePrivate
- Founded2017
- HeadquartersGöteborg, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Customclubs firmographics
Firmographics- Name
- Customclubs
- Website
- https://customclubs.se
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Customclubs industry classification
Industry- Product category
- Custom Golf Equipment
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Clubs & Club Fitting Retail (CRAMAGAA)
- akta.pro secondary industries
- Golf Grips, Shafts & Components Retail (CRAMAGAJ), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Equipment & Accessories Distribution (CRAOAJAK)
Keywords
Where Customclubs is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Customclubs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Customclubs product offering
Product offeringCore offering
Customclubs sells custom-configured golf clubs sourced from premium manufacturers including TaylorMade and Mizuno. Customers can personalize the shaft and grip specifications on their clubs at no additional cost, and the company operates an online ordering platform (customclubs.se) based in Göteborg, Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom TaylorMade Golf Clubs
Companies that use Customclubs
Customer profileIdeal customer profiles1 record
Customclubs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Customclubs partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Customclubs competitors and assessment
Company assessmentBroad incumbents
- TaylorMade Golf: Major OEM whose clubs Customclubs customizes and resells; competes indirectly via TaylorMade's own custom-fit program and direct-to-consumer channels. Useful as both a supplier and an incumbent benchmark.
- PING: Long-standing golf OEM with a deep custom-fitting heritage and proprietary fitting cart. Comparable incumbent that competes for the same fitting-driven customer and shapes industry customization standards.
- Scotty Cameron Custom Shop: Titleist's high-end putter customization service. Comparable customization-with-no-upcharge (or fixed-fee) model that influences golfer expectations for the broader custom-club category.
- Golf Galaxy: Large golf-specialty U.S. retailer (part of Dick's Sporting Goods) offering club fitting, trade-ins, and equipment sales. Comparable scale incumbent operating in adjacent geography.
- Callaway Golf: Global golf equipment OEM with custom-fit programs and broad retail distribution. Competes indirectly with Customclubs for share of the OEM-custom-fit consumer in Europe.
- Mizuno: Premium Japanese golf OEM and Customclubs' other named brand partner. Comparable as an incumbent across custom iron fitting, with direct-to-consumer and fitting-studio initiatives in Europe.
Emerging players
- Clubhouse Golf: UK-based online golf equipment retailer with custom-fit options and fitting vans. Similar online-led, custom-configurator model targeting European golfers.
Direct peers
- Club Champion: U.S.-based custom club fitting and building retailer offering shaft and grip customizations across major OEMs. Closest direct analog to Customclubs' custom-club-with-no-upcharge positioning, although at significantly larger scale.
- True Spec Golf: Custom club fitting and building brand operating fitting studios plus online build services with OEM-agnostic shaft and grip choices. Directly comparable business model to Customclubs' OEM-based custom club offering.
Regional players
- American Golf: Europe's largest multi-channel golf retailer with stores across the UK and EU. Comparable regional retail competitor that also sells custom-fit clubs alongside broader golf equipment lines.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Customclubs social profiles
Digital presenceCustomclubs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Customclubs leadership team
Management profileNumber of profiles
Customclubs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Customclubs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Customclubs
What does Customclubs do?
Customclubs sells custom-configured golf clubs sourced from premium manufacturers including TaylorMade and Mizuno. Customers can personalize the shaft and grip specifications on their clubs at no additional cost, and the company operates an online ordering platform (customclubs.se) based in Göteborg, Sweden.
When was Customclubs founded?
Customclubs was founded in 2017. It employs 1 to 10 people.
Where is Customclubs based?
Customclubs is headquartered in Göteborg, Sweden, in the Europe region.
Who are Customclubs's main competitors?
Broad incumbents on record are TaylorMade Golf, PING, Scotty Cameron Custom Shop, Golf Galaxy, Callaway Golf and Mizuno. Clubhouse Golf is listed as an emerging player. Direct peers are Club Champion and True Spec Golf. American Golf is listed as a regional player.
Does Customclubs have an API?
No public API is recorded for Customclubs.
What industry is Customclubs in?
Customclubs's product category is Custom Golf Equipment. Its primary akta.pro industry code is CRAMAGAA, Golf Clubs & Club Fitting Retail, with a secondary code of CRAMAGAJ, Golf Grips, Shafts & Components Retail. Its NAICS code is 45911 and its SIC code is 3949.