KRo Events
KRo Events is a New York-based experiential marketing agency that designs and executes brand activations, creator partnerships, content production, and VIP concierge experiences for global enterprise clients, primarily in luxury automotive.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What KRo Events does
KRo Events is a New York-based experiential marketing and events agency founded in 2012 that designs and executes brand activations, creator-driven campaigns, content production, and VIP concierge experiences for global enterprise clients. The firm operates four integrated service lines: Experiential Events (enterprise-scale productions, global launches, executive summits, sponsorship activations), Creator Partnerships (influencer sourcing, briefing, contracting, and management), Content & Digital Production (photography, videography, and web development), and Concierge Experiences (VIP hospitality and luxury experience design). KRo Events has no proprietary technology platform; the business is a service-based professional services agency delivering work through human-led creative and operational teams.
The client portfolio is concentrated in luxury automotive, with multi-year relationships across Audi of America, Jaguar Land Rover North America, Lincoln (Ford Motor Company), Volvo, and Cadillac, supplemented by a 10+ year embedded agency partnership with Hudson Rouge (VML). Adjacent engagements span beauty/retail (Bluemercury) and entrepreneurship media (Entreprenista). Revenue is generated through custom-scoped professional services contracts priced per project based on scope, brand complexity, and event scale; no public pricing exists. The company is independently held, women-owned, and NWBOC-certified as a Women Business Enterprise. Go-to-market relies on enterprise field sales, referrals, case studies, and industry awards (Shorty Awards Silver 2022, GIMA 2022, two EX Awards in 2023).
Operational footprint is centered in New York with work delivered across North America and selective international activations including South Africa. The company employs between 11 and 50 staff, with the team collectively holding 120+ years of experience across 375+ executed experiences at venues including Art Basel, Coachella, SXSW, and The Masters.
KRo Events firmographics
Firmographics- Name
- KRo Events
- Legal name
- KRo Events
- Website
- https://kroevents.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KRo Events is a New York-based experiential marketing agency that designs and executes brand activations, creator partnerships, content production, and VIP concierge experiences for global enterprise clients, primarily in luxury automotive.
- Ownership category
- akta.pro rank
KRo Events industry classification
Industry- Product category
- Experiential Marketing and Event Production Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
- akta.pro secondary industries
- Trade Shows & Industry Expos (B2B) (MPAGAHAB), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
Keywords
Where KRo Events is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KRo Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Experiential Events: End-to-end event production including global activations, product launches, VIP experiences, and large-scale brand events at venues like Art Basel, Coachella, and SXSW.
- Creator Partnerships: Influencer marketing campaigns including talent sourcing, briefing, contracting, and content management for brand collaborations.
- Content & Digital Production: Photography, videography, and digital asset creation for brand campaigns, social media, and marketing materials.
- Concierge Experiences: VIP hospitality, executive services, and luxury experience design for top-tier clients and brand partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
KRo Events product offering
Product offeringCore offering
KRo Events is a New York–based, women-owned experiential marketing and event production agency that plans and executes brand experiences for consumer and luxury clients. Its four service lines — Experiential Events, Creator Partnerships, Content & Digital Production, and Concierge Experiences — cover in-person activations, influencer programs, content capture, and VIP hospitality end-to-end. The firm works with brand marketers at companies such as Audi, Jaguar Land Rover, Lincoln, Volvo, Cadillac, Bluemercury, and Entreprenista.
Product overview
KRo Events is an experiential marketing and events agency offering a unified suite of four integrated service offerings: Experiential Events (enterprise-scale productions and brand activations), Creator Partnerships (influencer marketing and creator campaigns), Content & Digital Production (video, photo, and web assets), and Concierge Experiences (VIP hospitality and executive services). These services work together to deliver end-to-end expertise for marketing, PR, and social teams seeking flawless execution and data-driven outcomes for global brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Events Planning and production of in-person brand experiences, including pop-ups, launch events, and activations for consumer and luxury brand clients.
- Creator Partnerships Sourcing, vetting, and managing influencer and content-creator partnerships on behalf of brand clients, often integrated with live event activations.
- Content & Digital Production Creation of photo, video, and digital content assets in support of brand campaigns and live activations.
- Concierge Experiences VIP hospitality, travel, and bespoke guest-experience programs designed for brand clients and their customers.
Quantifiable outcome
- 52M total impressions, 43.5M engagements, 23.3M video views from Lincoln 100 Faces campaign
- +4 more outcomes
Companies that use KRo Events
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
KRo Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KRo Events partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Hudson Rouge (VML)coreLong-standing agency partnership spanning over 10 years. Hudson Rouge is a marketing agency that partners with KRo for event management, talent and logistics management, and ad hoc support for shared automotive clients including Lincoln.
- NWBOCminorNational Women Business Owners Corporation provides national certification for women-owned businesses. KRo Events holds WBE certification.
- Jaguar Land RovercoreOngoing partnership for vehicle launches, brand activations, dealer events, and experiential marketing campaigns including Defender US Reveal, Destination Defender Festival, I-PACE Convoy, and Coachella Experience.
- Audi of AmericacorePartnership for automotive brand activations including R8 Live to Drive experience, e-tron Service Station, and ongoing campaign work.
- Lincoln (Ford Motor Company)coreExtensive partnership for brand ambassador programs, creator campaigns (100 Faces, Brand Ambassadors), loyalty programs (Access Rewards), content production, and experiential activations.
- VolvocoreOngoing partnership spanning 3+ years for influencer campaigns, brand ambassador programs, regional content captures, and talent sourcing for events.
- BluemercurycorePartnership for B2B brand showcases and ongoing brand communications support.
- ChaseminorCo-partner for Land Rover Africa Adventure luxury travel experience, providing financial/brand partnership for the program.
- Stein CollectionminorLuxury hospitality partner for Lincoln Access Rewards program, providing exclusive travel experiences including Stein-Erikson Lodge.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
KRo Events competitors and assessment
Company assessmentDirect peers
- MAS Event Design: NYC-based event production and design firm delivering corporate galas, product launches, brand activations, and conferences — closely comparable geography and service mix to KRo with overlap in corporate and luxury event execution.
- INVNT: Brand experience agency producing live events, brand activations, and content for global enterprise clients including automotive and technology — comparable mid-sized experiential competitor with similar service breadth across events and content.
- The General Assembly: Boutique experiential marketing agency producing brand experiences, influencer activations, and content for fashion, beauty, and lifestyle brands — comparable in scale and service mix, serving a similar luxury/lifestyle enterprise client base.
- George P. Johnson (GPJ): One of the longest-standing experiential marketing agencies, part of Project Worldwide, delivering large-scale brand experiences for technology and automotive clients — competes for the same enterprise brand activation RFPs as KRo.
- Sparks: Global experiential marketing agency producing brand experiences, live events, and pop-up activations for enterprise clients — directly comparable to KRo on scope of experiential event production and brand activation services.
- Jack Morton Worldwide: Global brand experience agency owned by Interpublic Group producing events, sponsorships, and experiential programs for Fortune 500 brands across automotive, technology, and consumer categories — directly overlapping KRo's enterprise experiential delivery model.
- Hemingway Agency: Experiential marketing and brand activation agency producing immersive events and brand experiences for enterprise clients in automotive, consumer, and luxury verticals — comparable scope and client profile to KRo.
- AgencyEA: Independent event and experiential agency producing brand activations, product launches, and corporate events for enterprise clients — directly comparable to KRo's experiential events and concierge services.
- MPG (Havas): Havas-owned experiential marketing network producing brand activations, product launches, and sponsorship executions for global marketers — same enterprise brand-experiential category as KRo with comparable automotive and luxury client roster.
Broad incumbents
- Ogilvy (Entertainment / Experiential practice): WPP-owned global advertising network with a dedicated experiential and entertainment practice that delivers brand activations, events, and influencer programs — competes with KRo on enterprise RFPs but as part of a much broader full-service agency portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KRo Events social profiles
Digital presenceKRo Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
KRo Events leadership team
Management profileNumber of profiles
Profiles3 records
KRo Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KRo Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KRo Events
What does KRo Events do?
KRo Events is a New York–based, women-owned experiential marketing and event production agency that plans and executes brand experiences for consumer and luxury clients. Its four service lines — Experiential Events, Creator Partnerships, Content & Digital Production, and Concierge Experiences — cover in-person activations, influencer programs, content capture, and VIP hospitality end-to-end. The firm works with brand marketers at companies such as Audi, Jaguar Land Rover, Lincoln, Volvo, Cadillac, Bluemercury, and Entreprenista.
Is KRo Events a public or private company?
KRo Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KRo Events founded?
KRo Events was founded in 2012. It employs 11 to 50 people.
Where is KRo Events based?
KRo Events is headquartered in New York, United States, in the North America region.
How does KRo Events make money?
Four revenue lines are on record. Experiential Events are the primary driver. The others are creator Partnerships, content & Digital Production and concierge Experiences.
Who are KRo Events's main competitors?
Direct peers on record are MAS Event Design, INVNT, The General Assembly, George P. Johnson (GPJ), Sparks, Jack Morton Worldwide, Hemingway Agency, AgencyEA and MPG (Havas). Ogilvy (Entertainment / Experiential practice) is listed as a broad incumbent.
Does KRo Events have an API?
No public API is recorded for KRo Events.
What industry is KRo Events in?
KRo Events's product category is Experiential Marketing and Event Production Services. Its primary akta.pro industry code is THAHACAK, Sponsorship, Exhibitor & Partnership Management Services, with a secondary code of MPAGAHAB, Trade Shows & Industry Expos (B2B). Its NAICS code is 56192.