Magasin du monde Porrentruy

What Magasin du monde Porrentruy does

Magasin du monde Porrentruy is the local Porrentruy (Canton du Jura) store within the Association romande des Magasins du Monde (ASRO), a non-profit association headquartered in Lausanne that operates a network of 35 physical retail stores across French-speaking Switzerland. Founded in 1974 and celebrating its 50th anniversary in 2024-2025, the network sells fair trade food products, handicrafts, and cosmetics sourced from producer partner organizations across four continents, alongside a growing local fair trade (commerce équitable local) assortment. The business is volunteer-driven at the store level, with paid staff in the 11-50 range supporting coordination, retail operations, and communications.

The organization's revenue mechanics rely on in-store retail sales of fair trade goods to individual ethically-minded Swiss consumers, supplemented by donations and volunteer labor typical of a non-profit association. Go-to-market is community-embedded: each store functions as a local fair trade advocate and point of sale, while the umbrella ASRO coordinates supply, branding, and campaigns. Distribution channels include the 35 brick-and-mortar stores, an online gift card purchase option, and direct consumer engagement through Facebook, Instagram, YouTube, the print publication Journal ex aequo, PR, and in-person events.

There is no proprietary technology platform; operations run on standard retail and association-management workflows. Strategic communications emphasize fair trade values, producer storytelling, and institutional heritage rather than product innovation. The Porrentruy location specifically serves the Jura canton consumer base within this broader Romande Swiss network.

Name

Magasin du monde Porrentruy

Legal name

Association romande des Magasins du Monde (ASRO)

Website

https://magasins-du-monde.ch

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Magasin du monde Porrentruy is the local Jura-canton store of the ASRO non-profit network of 35 fair trade retail shops across French-speaking Switzerland, selling imported and local fair trade food, handicrafts, and cosmetics to ethically-minded Swiss consumers via a volunteer-driven community model.

Ownership category

akta.pro rank

Product category

Fair Trade Retail

NAICS

General Merchandise Retailers (455), All Other Specialty Food Retailers (445298)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Multi-Stakeholder Grocery Cooperatives (CRAHALAD)

akta.pro secondary industries

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL), Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)

Keywords

• Fair trade retail
• Ethical food products
• Artisan handicrafts
• Solidarity commerce
• Nonprofit retail store

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Others

Revenue model

1. Retail Product Sales: Sale of fair trade products including food items, crafts, and cosmetics through 35 physical retail locations across Romande Switzerland. Revenue generated through point-of-sale transactions with consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Magasin du monde Porrentruy is a volunteer-driven fair trade retail store operated by the Association romande des Magasins du Monde (ASRO), a non-profit association founded in 1974. The store sells fair trade food products, handicrafts, and cosmetics sourced directly from 12+ producer cooperatives across 4 continents, serving ethically-minded consumers in the Porrentruy area as part of a 35-store network spanning French-speaking Switzerland.

Product overview

Magasins du Monde is a fair trade retail network comprising 35 physical stores across French-speaking Switzerland (canton of Vaud, Valais, Neuchâtel, Jura, Jura bernois, Fribourg, and Genève). The organization operates as a non-profit association celebrating its 50th anniversary (2024-2025). Its product portfolio centers on fair trade food products (sourced from global producer cooperatives), handicrafts, and cosmetics. The retail stores serve as both sales points and community information centers. Additional offerings include gift cards (bons cadeaux) for purchase online or in-store, and the Journal ex aequo, an investigative publication on fair trade issues.

Differentiator

Problem solved

Functional benefit

Brands

• Journal ex aequo: The association's journal publication covering fair trade issues, investigative reports, and advocacy content.

Products and services

• Fair trade food products (produits alimentaires équitables)

Quantifiable outcome

• Producer families benefit from guaranteed minimum prices enabling greater savings and quality investment

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• CRC – IndecoreOthersProducer partner from India supplying fair trade products to Magasins du Monde network.
• Gebana – Marché paysan mondialcoreOthersFair trade marketplace connecting peasant farmers with consumers worldwide, featuring in the World Peasants Market initiative.
• Producteurs d'huile d'olive – PalestinecoreOthersOlive oil producers from Palestine supplying fair trade olive oil products.
• Raymisa – PéroucoreOthersProducer organization from Peru supplying fair trade products.
• Kagera Cooperative Union – TanzaniecoreOthersCooperative union from Tanzania supplying fair trade products.
• Fairafric – GhanacoreOthersGhanaian company producing fair trade chocolate, highlighted during World Fair Trade Day 2025 celebrations.
• TerrEspoir – CamerouncoreOthersProducer partner from Cameroon supplying fair trade products.
• Zongo Art – Burkina FasocoreOthersArtisan partner from Burkina Faso supplying crafts and artisanal products.
• Green Net – ThaïlandecoreOthersThai producer organization specializing in organic and fair trade products.
• El Ceibo – BoliviecoreOthersBolivian cocoa and chocolate producer cooperative, a flagship fair trade partner.
• EMA – IndecoreOthersEquitable Marketing Association from India, another Indian producer partner.
• Cosatin – NicaraguacoreOthersProducer partner from Nicaragua supplying fair trade products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• El Puente: German fair trade wholesaler and retailer importing food, crafts, and textiles from producer cooperatives in Africa, Latin America, and Asia. Comparable producer-partnership model and product categories, though primarily a wholesale distributor serving World Shops rather than operating its own retail network.
• Weltläden (Weltladen-Dachverband): Federation of approximately 900 fair trade World Shops across Germany and Austria. Operates as a non-profit, volunteer-supported retail network selling fair trade food, crafts, and cosmetics — directly comparable to Magasins du Monde in mission, governance model, and product mix, but at significantly larger German-market scale.
• Gepa (Gesellschaft zur Förderung der Partnerschaft mit der Dritten Welt): Germany's largest fair trade company, distributing fair trade food, textiles, and handicrafts to approximately 800 World Shops and other retail partners. Closely comparable mission and producer-partnership approach to Magasins du Monde, though GEPA operates primarily as a wholesaler rather than direct retailer.
• Ethiquable: French cooperative SCOP selling fair trade food products through retail and online channels with producer cooperatives in Africa, Latin America, and Asia. Comparable in fair trade producer-partnership model and product categories, though with stronger supermarket distribution rather than volunteer-run stores.
• Fair Trade Original: Dutch fair trade brand and retail operator selling food and lifestyle products from certified fair trade producers. Comparable product mix and fair trade sourcing model, though structured as a for-profit social enterprise rather than a non-profit association.
• Artisans du Monde: French fair trade network of approximately 160 volunteer-run stores selling fair trade food and handicrafts. Operates as a non-profit association with the same awareness-raising, producer-partnership, and ethical consumption mission as Magasins du Monde, making it a closely analogous French-market peer.
• Claro (Swiss Fair Trade): Swiss fair trade wholesaler and retailer operating specialty fair trade shops across Switzerland including German-speaking regions. Closest Swiss peer to Magasins du Monde in terms of product mix (food, crafts, cosmetics) and fair trade mission, though Claro's distribution is more wholesale-oriented.
• Oxfam Fair Trade: Belgian fair trade organization operating a network of Oxfam World Shops alongside wholesale distribution. Comparable to Magasins du Monde in fair trade retail mission and producer partnerships, though embedded within the larger Oxfam social enterprise structure.
• CTM Altromercato: Italy's leading fair trade consortium with approximately 240 Botteghe del Mondo (World Shops) and a wholesale distribution network. Highly comparable non-profit/consortium model with volunteer-run stores selling food and crafts from producer cooperatives — a southern European counterpart to Magasins du Monde.

Broad incumbents

• Coop (Switzerland) — Fair Trade Program: Switzerland's second-largest retailer, with an extensive fair trade product assortment (Natrue, Fairtrade Max Havelaar, Bio) across its national supermarket network. A broad incumbent that competes for ethically-conscious Swiss consumer spend, though not operating volunteer-run specialty stores.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@magasinsdumonde
• Facebookfacebook.com/magasinsdumonde
• Instagraminstagram.com/magasinsdumonde
• LinkedInlinkedin.com/company/association-romande-des-magasins-du-monde-asro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Magasin du monde Porrentruy