What Privately SA does

Privately SA is a Swiss SafetyTech company founded in 2014 and headquartered at the EPFL Innovation Park in Lausanne, with a UK branch office. The company develops on-device edge-AI technology for privacy-preserving age estimation and online child safety, processing all biometric and personal data locally on the user's device rather than transmitting it to servers. Its core product stack includes FaceAssure (facial age estimation), VoiceAssure (voice-based age estimation), and the OWAS suite of safety SDKs covering image moderation, NLP-based text moderation, and on-device CSAM detection. The technology is certified to ISO/IEC 27566-1, GDPR, UKAS Challenge 25, and KJM standards, and was independently evaluated by NIST.

Privately operates a B2B enterprise model, licensing SDKs and integrated solutions across three primary verticals: retail age-restricted goods (vape, tobacco, alcohol — via AgeAI and AgeAI+ for point-of-sale verification), gaming and social platforms (browser, iOS, and Android SDKs for UK Online Safety Act and EU Digital Services Act compliance), and embedded device manufacturers. Distribution is a mix of direct enterprise sales, channel partners (k-ID for platform distribution, Johnston Retail Services for Irish retail, Maison de Vapotage for French retail), and developer self-service. Customers include Discord (via k-ID), Quora, NexusMods, AnotherAxiom, Samsung, BBC Own It, Save the Children, and Pro Juvenile, with active deployments spanning 90+ countries and over 1 million age checks performed weekly. Revenue is generated through SDK licensing, enterprise subscriptions, and usage-based pricing on age verification transactions.

The company is led by CEO Deepak Tewari and operates with a lean 1-10 employee headcount, maintaining no disclosed venture capital or private equity backing. Strategic priorities are evident in recent moves: blockchain-based Self-Sovereign Identity partnerships (Privado ID, Billions Network) for reusable age credentials, geographic expansion into France, Switzerland, Austria, and Brazil, and regulatory pursuit across multiple jurisdictions to maintain procurement eligibility as global age assurance regulations tighten.

Name

Privately SA

Legal name

Privately SA

Website

https://privately.eu

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Privately SA is a Swiss SafetyTech company that develops on-device edge-AI for privacy-preserving age estimation and online child safety, serving retailers, social platforms, gaming companies, and device manufacturers with certified SDKs and integrated solutions.

Ownership category

akta.pro rank

Product category

Age Verification Software

NAICS

Child and Youth Services (62411)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Parental Controls, Content Filtering & Family Digital Safety for Smart Homes (HSAHAJAG)

Keywords

• Age verification software
• Online child safety
• Facial age estimation
• Age assurance technology
• Retail compliance solutions

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SDK Licensing and Integration: B2B licensing of AgeAssure SDK, FaceAssure SDK, OWAS Safety SDK to platforms, apps, games, and devices. SDKs integrated into client workflows via browser, iOS, and Android deployment. Revenue based on usage volume or subscription.
2. Enterprise Retail Solutions: AgeAI and AgeAI+ solutions deployed in retail environments for point-of-sale age verification. Processing fees per transaction or subscription model for retail chains.
3. Online Platform Services: Age verification services for online platforms including social media, gaming, and adult content sites. Partnership with k-ID enables distribution through compliance platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Privately SA develops and licenses on-device Edge-AI age verification and online child safety SDKs (FaceAssure, VoiceAssure, AgeAssure, OWAS Image/NLP/CSAM) for retailers, gaming platforms, social networks, and device manufacturers. Its flagship solutions AgeAI and AgeAI+ provide automated facial age estimation at retail point-of-sale, while FaceAssure and VoiceAssure SDKs integrate facial and voice age estimation into online platforms via browser, iOS, and Android.

Product overview

Privately SA offers a comprehensive portfolio of privacy-first age assurance and online child safety solutions built on Edge-AI technology. The core offering includes AgeAI and AgeAI+ for in-store retail age verification (with support for self-checkout integration), Online Age Verification using FaceAssure (browser, iOS, Android SDKs) and VoiceAssure for multi-modal age estimation, and Age-Aware Advertising for compliant in-store promotions. The technology stack includes FaceAssure for facial age estimation, VoiceAssure for voice-based age estimation, and OWAS (Online Safety) SDKs covering image moderation, NLP-based text/speech moderation, and CSAM detection. All processing occurs entirely on-device with no biometric data stored or transmitted. The company also offers test applications (Oyoty, MMAE) and a developer platform with comprehensive SDK documentation.

Differentiator

Problem solved

Functional benefit

Brands

• AgeAI: In-store age verification solution using facial age estimation for retail environments
• AgeAI+
• FaceAssure
• AgeAssure
• OWAS
• VoiceAssure

Products and services

• AgeAI Automated and anonymous facial age estimation app deployed in retail settings. Verifies customer age at checkout for age-restricted products (vapes, tobacco, alcohol) using on-device AI without storing or transmitting personal data.
• AgeAI+ Enhanced in-store retail age assurance solution with fully offline capability, supporting facial age estimation, ID scanning for 2,500+ document types, and manual cashier checks. Automates age verification at point of sale with median 0.63 second scan time.
• Online Age Verification Browser and SDK-based age estimation for online platforms. Uses facial features or voice to estimate user age instantly and anonymously for gated access to adult content, social communities, gaming, and other age-restricted online services.
• Age-Aware Advertising Compliant in-store advertising solution that verifies shopper age and unlocks access to promotions on tablets in retail stores. Enables advertising of age-restricted products to verified adults, with reported 15% increase in sales.
• FaceAssure SDK On-device facial age estimation SDK using deep learning to analyze facial patterns. Includes liveness detection, quality check, and user guidance modules. Available as browser, iOS, and Android SDK with sub-20MB footprint and 64ms inference time.
• VoiceAssure SDK Voice-based age estimation SDK that processes voice patterns through microphone input on-device to determine age range without storing audio data. Part of multi-modal age estimation capability.
• AgeAssure SDK Age estimation SDK deployed in client applications. Processes age estimation entirely on-device with session ID and age range output only. Available via developer portal for integration into apps and games.
• OWAS (Online Safety) SDKs Suite of on-device online child safety tools including Image SDK for content moderation, NLP SDK for text and speech analysis, and CSAM SDK for detecting child sexual abuse material at the point of creation. Protects children in end-to-end encrypted networks.

Quantifiable outcome

• Prevents up to 8 underage sales per store each day in UK, US, and France retail deployments
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Maison de VapotagecoreChannel Partner/ Reseller/ Distributor · 1 April 2025New partnership to roll out AgeAI to thousands of retail outlets in France to reduce underage sales and support compliance with age restriction laws. Partnership on schedule to perform millions of AI-based age checks quarterly supporting retailers in France.
• Privado IDflagshipTechnology or Integration · 1 March 2025Partnership to pioneer blockchain-based Self-Sovereign Identity (SSI) framework using Zero-Knowledge Proofs for age verification. Users can prove they meet age requirements without revealing age or personal data. Privately provides on-device age estimation technology while Privado ID provides blockchain wallet infrastructure for age credentials.
• Johnston Retail ServicescoreChannel Partner/ Reseller/ Distributor · 1 November 2024Johnston Retail Services brings AgeAI to stores across Ireland to help stop underage vape sales. As a commercial director at Johnston stated, AgeAI is 'extremely simple, affordable and an indispensable tool' for helping retailers comply with legal selling requirements. Partnership includes deployment support and customer service.
• k-IDcoreStrategic or Co-development Partner · 1 January 2024Partnership with k-ID's child safety and compliance platform enables joint deployment to platforms including Discord. k-ID provides age-appropriate digital experience platform while Privately SA provides on-device facial age estimation. Partnership began in 2024 and the joint solution is used by social media companies and gaming platforms for UK Online Safety Act compliance.
• Our Vape Advocacy (OVA)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Partnership to provide AgeAI to OVA member stores across the UK. AgeAI helps mitigate potential conflict at checkout and avoid costly fines for selling to minors. AgeAI reduces the need for unnecessary ID checks for adults while protecting against underage sales.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ID.me: Digital identity network providing age and identity verification for government, healthcare, retail, and online platforms. Comparable to Privately in age verification use cases, particularly retail and regulated verticals, but operates at significantly larger scale.
• Jumio: Large-scale identity verification and age estimation provider serving financial services, online platforms, and sharing economy. Overlaps with Privately's online age verification and retail/compliance use cases, though primarily cloud-based and broader in scope.
• Onfido: Identity verification platform with age estimation capabilities, serving fintech, gaming, and online platforms globally. Comparable to Privately for online age assurance and regulated onboarding, with deeper institutional backing and broader KYC focus.
• Veriff: Identity verification provider offering age estimation and document checks for marketplaces, platforms, and fintech. Competes with Privately in online age-gating and KYC use cases, with deeper enterprise sales coverage.
• Persona: Identity verification platform with configurable age assurance, KYC, and document verification for platforms and fintech. Operates broadly across identity use cases, overlapping with Privately's online age verification for social platforms, dating, and adult content.
• AU10TIX: Identity verification and age estimation technology provider for online platforms, fintech, and age-restricted services. Comparable to Privately's online and document-based age verification, with broader identity suite and enterprise footprint.

Direct peers

• AgeChecker.net: Age verification service focused on age-restricted content and retail compliance, including tobacco, alcohol, and adult content. Direct competitor in the same regulated verticals as Privately's retail and online use cases, though typically reliant on ID/document checks rather than facial estimation.
• Yoti: UK-based digital identity platform offering age estimation, age verification, and identity checks for retail, online platforms, and gaming. Closest direct competitor to Privately, with comparable on-device age estimation and regulatory certifications; larger scale and broader identity suite.
• Veratad Technologies: Age and identity verification services (AgeMatch, IDMatch) for online platforms, retail, and adult content. Direct competitor to Privately's online age verification and age-restricted retail offerings.

Emerging players

• TrustElevate: Age verification provider focused on social platforms, gaming, and child safety compliance under UK Online Safety Act. Emerging competitor in Privately's primary online platform segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/privately-corp
• Xx.com/privately_app

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privately SA