TrustElevate
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TrustElevate does
TrustElevate is a UK-based identity and delegated authority infrastructure company founded in 2008 (incorporated as TrustElevate Limited, company number 08046357) that provides verified identity, age assurance, and authorization governance for regulated digital industries. The platform links verified humans, AI agents, and delegated relationships — parent-child, Power of Attorney, and human-business-AI agent chains — through cryptographically scoped, just-in-time credentials called Intention Mandates, with real-time revocation and a glass-box Authorization Dashboard. Core products include the world's only live Verified Parental Responsibility (VPR) check, privacy-preserving on-device age assurance (facial analysis and liveness running entirely in the user's browser via WebAssembly through partner PrivateID), the Enterprise AI Evaluation Platform with its multi-agent orchestration engine, and the TrustElev8 Web SDK for drop-in platform integration. The system is built on a zero-knowledge proof architecture with a post-quantum lattice upgrade path and is GDPR Article 25 by construction.
The company serves enterprise customers across financial services, social media and content platforms, online gaming and esports, edtech, youth banking and fintechs, investment and capital allocation firms, healthcare procurement, gambling, e-commerce, and health/telehealth. Customers come to TrustElevate to meet compliance obligations under the UK Online Safety Act, EU Digital Services Act, EU AI Act, DORA, GDPR/UK GDPR, COPPA, ICO Children's Code, AVMSD, PSD2, AML/KYC, and the Australian Online Safety Amendment. Revenue is generated through subscription/recurring arrangements on four streams: Age Verification API services, the Enterprise AI Evaluation Platform (three-phase Discovery, Build, Operate engagement), Non-Documentary KYC for under-16 bank onboarding, and Verified Power of Attorney checks. Distribution is API-first (SDK, iframe, direct API) with listings on AWS Marketplace (FTR certified) and Microsoft Azure Marketplace, supplemented by direct enterprise field sales and standards community engagement — including co-authorship of the OpenID Foundation Delegated Authority Specification.
TrustElevate is led by founder and CEO Rachel O'Connell with co-founders Alena Lapukhova (COO) and Michal Haris (Chief Engineer) and CCO Olivier Mora; the team sits in the 11–50 employee band. The company operates from London (registered office at 8 Coldbath Square, EC1R 5HL) with an EEA representative office in Valletta, Malta (entity C97824). Total disclosed funding is roughly £2.5M, including a £1.5M seed extension completed in 2025 at an £8M pre-money valuation, and the company has completed the Central Bank of Ireland (CBI) regulatory sandbox with a Series A targeted for H1 2027.
TrustElevate firmographics
Firmographics- Name
- TrustElevate
- Legal name
- TrustElevate Limited
- Website
- https://trustelevate.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TrustElevate industry classification
Industry- Product category
- Identity Verification & AI Governance Infrastructure
- akta.pro primary industry
- AI Privacy Engineering & Data Governance (PII, consent, retention) (HDAAAKAB)
- akta.pro secondary industries
- Ethical Data Sourcing, Consent & Data Provenance (HDAAAMAI), Fintech & Payments Content & Compliance Screening (KYC/AML-related content, fraud signals) (BPAAALAH), Student Data Privacy Management & Consent (FERPA/GDPR/COPPA) (EDAFALAH)
Keywords
Where TrustElevate is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
TrustElevate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Age Verification API Services: Platform access to age verification and parental consent APIs integrated via SDK, iframe, or direct API. Pricing likely per-verification or subscription-based.
- Enterprise AI Evaluation Platform: Full-lifecycle governed AI decision-making platform for investment AI evaluation, healthcare procurement, and financial due diligence. Three-phase engagement: Discovery & Calibration (weeks 1-4), Build & Integration (weeks 5-10), and ongoing Operate & Compound.
- Youth Banking KYC: Non-documentary KYC pathway enabling under-16 digital onboarding for banks. Revenue from licensing verification infrastructure to Tier-1 banks.
- Verified Power of Attorney Verification: Cryptographic verification of Power of Attorney holders for financial, healthcare, or legal matters. Scoped, auditable, fully revocable.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
TrustElevate product offering
Product offeringCore offering
TrustElevate provides identity verification and delegated authority infrastructure for the regulated digital economy. Its core offerings include Verified Parental Responsibility (VPR) checks verifying the actual legal holder of parental responsibility, privacy-preserving on-device age assurance, non-documentary KYC for bank and platform onboarding, and an enterprise Governed AI Evaluation Platform that issues scoped, just-in-time cryptographic credentials (Intention Mandates) to AI agents with full audit trail and real-time revocation. One engine powers all delegated authority relationships — parent-child, Power of Attorney, human-AI agent, and agent-to-agent sub-delegation.
Product overview
TrustElevate is an identity and delegated authority infrastructure platform for the regulated digital economy. The core offering provides identity verification and authorisation governance — linking verified humans to AI agents via cryptographically scoped, just-in-time credentials (Intention Mandates), with full audit trails and real-time revocation. Key products include: Verified Parental Responsibility (VPR) — the world's only live check verifying actual legal guardianship; Age Assurance/Verification — privacy-preserving on-device age checks returning only threshold results without PII; the Governed AI Evaluation Platform for enterprise with its AI Orchestration Engine and Authorization Dashboard; and the TrustElev8 Web SDK for drop-in platform integration. One engine powers all delegated authority relationships — parent-child, Power of Attorney, human-AI agent, and agent-to-agent sub-delegation.
Differentiator
Problem solved
Functional benefit
Products and services
- Identity & Delegated Authority Infrastructure Platform Core infrastructure platform providing identity verification and authorisation governance for human principals and AI agents. Issues verifiable credentials, enforces Intention Mandates, and maintains unbroken chain of custody across the entire delegation chain with real-time revocation. Built as reference implementation alongside the OpenID Foundation Delegated Authority Specification and aligned with ISO 27566.
- Verified Parental Responsibility (VPR) The world's first and only live Verified Parental Responsibility check, verifying the actual legal holder of parental responsibility against authoritative data sources rather than self-declaration. Provides cryptographic proof with no liability gap and covers COPPA and GDPR Article 25 by construction.
- On-Device Age Assurance / Age Verification Privacy-preserving age assurance and verification delivered via on-device processing in the user's browser using WebAssembly. Platforms receive only a privacy-preserving age signal (age band, threshold result, or pass/fail). Resists AI-generated fraud, deepfake attacks, and synthetic identity.
- Non-Documentary KYC for Youth Banking Identity and address verification against authoritative government and commercial data sources without document upload, enabling fully digital onboarding of under-16s for banks while meeting KYC, AML, and age-assurance requirements.
- Governed AI Evaluation Platform (Enterprise) AI evaluation governance platform for investment AI evaluation, healthcare procurement, and financial due diligence. Delivers explainable AI with complete audit trail, glass-box Authorization Dashboard, and compliance posture for EU AI Act, DORA, and Caremark governance requirements.
- TrustElev8 Web SDK Drop-in parental consent solution for apps via iframe, with API access for custom integrations. Connected to government eID systems globally and available on Microsoft Azure Marketplace. Designed for integration into platforms serving child and youth users.
- Verified Power of Attorney (PoA) Cryptographic verification that a person acting on behalf of a vulnerable adult holds the legal authority to do so in financial, healthcare, or legal matters. Scoped, auditable, and fully revocable.
Quantifiable outcome
- Ofcom has opened 21 investigations into apps and websites for non-compliance with potential fines of £18M or 10% of global revenue
- +3 more outcomes
Companies that use TrustElevate
Customer profileNamed customers1 record
Segments10 records
Ideal customer profiles6 records
TrustElevate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature8 records
TrustElevate partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS Marketplace Certified partner with FTR (FinTech Friendly) certification. Cloud-native infrastructure running on AWS. Azure Marketplace also available for multi-cloud enterprise procurement.
- OpenID FoundationcoreCo-author of OpenID Foundation's Delegated Authority Specification (in development). Contributing member of AI Working Group. TrustElevate's platform built as reference implementation alongside specification as written.
- Private Identity LLC (PrivateID)coreUS-based technology provider supplying on-device age estimation and assurance technology. Sub-processor processing data on behalf of TrustElevate. Privacy-preserving architecture where Private Identity receives only encrypted age result.
- ISO (International Organization for Standardization)coreTechnical standards alignment with ISO 27566 (age assurance systems). Standards leadership contributing to global technical standards for internet guardrails.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
TrustElevate competitors and assessment
Company assessmentDirect peers
- Yoti: UK-based digital identity and age verification provider offering age estimation, parental consent, and reusable ID. Directly comparable to TrustElevate's age assurance and identity verification product, especially in regulated industries and child safety contexts.
- Veriff: Identity verification platform with age estimation and KYC services for regulated industries. Comparable product offering and target customer base, particularly in financial services and online platforms serving minors.
- Onfido (Entrust): Identity verification platform offering document and non-documentary KYC, biometric verification, and age estimation. Comparable to TrustElevate's non-documentary KYC pathway serving Tier-1 banks and regulated fintechs.
- Persona: Identity infrastructure platform offering configurable KYC, age verification, and parental consent workflows via API. Closely comparable in API-first distribution model and target use cases for child safety and regulated onboarding.
- AgeChecked: UK-based age verification specialist focused on age-gated content, gambling, and e-commerce compliance. Directly comparable to TrustElevate's age assurance vertical serving gambling, gaming, and e-commerce customers.
- Jumio: Global KYC and identity verification provider with age estimation capabilities and enterprise onboarding workflows. Direct overlap with TrustElevate's enterprise identity verification offering for financial services and platforms.
Emerging players
- Credo AI: AI governance platform providing AI risk assessments, policy management, and audit capabilities aligned with EU AI Act and emerging regulation. Overlaps with TrustElevate's Authorization Dashboard and AI evaluation use cases.
- Holistic AI: AI governance, risk, and compliance platform addressing EU AI Act obligations including human oversight and audit trails. Comparable to TrustElevate's Governed AI Evaluation Platform for enterprise AI deployers.
Broad incumbents
- IDEMIA: Global identity and security provider offering biometric verification, age verification, and government-issued eID services at scale. Comparable in identity verification capability but operates across a much broader portfolio than TrustElevate's focused delegated authority offering.
- Entrust: Identity-centric security company with portfolio spanning PKI, identity verification (via Onfido acquisition), and KYC. Comparable as a broad incumbent offering identity infrastructure including elements of TrustElevate's stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrustElevate social profiles
Digital presenceTrustElevate compliance and trust
Trust signalCompliance5 records
TrustElevate financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrustElevate leadership team
Management profileNumber of profiles
Profiles4 records
TrustElevate funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrustElevate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrustElevate
What does TrustElevate do?
TrustElevate provides identity verification and delegated authority infrastructure for the regulated digital economy. Its core offerings include Verified Parental Responsibility (VPR) checks verifying the actual legal holder of parental responsibility, privacy-preserving on-device age assurance, non-documentary KYC for bank and platform onboarding, and an enterprise Governed AI Evaluation Platform that issues scoped, just-in-time cryptographic credentials (Intention Mandates) to AI agents with full audit trail and real-time revocation. One engine powers all delegated authority relationships — parent-child, Power of Attorney, human-AI agent, and agent-to-agent sub-delegation.
Is TrustElevate a public or private company?
TrustElevate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrustElevate founded?
TrustElevate was founded in 2008. It employs 11 to 50 people.
Where is TrustElevate based?
TrustElevate is headquartered in London, United Kingdom, in the Europe region.
How does TrustElevate make money?
Four revenue lines are on record. Age Verification API Services are the primary driver. The others are enterprise AI Evaluation Platform, youth Banking KYC and verified Power of Attorney Verification.
Who are TrustElevate's main competitors?
Direct peers on record are Yoti, Veriff, Onfido (Entrust), Persona, AgeChecked and Jumio. Emerging players are Credo AI and Holistic AI. Broad incumbents are IDEMIA and Entrust.
Does TrustElevate have an API?
Yes. TrustElevate integrates via API, iframe, or TrustElev8 Web SDK — a drop-in parental consent solution for apps. Connected to government eID systems globally. Available on Microsoft Azure Marketplace. OAuth/OIDC protocols are used for agent credential presentation.
What industry is TrustElevate in?
TrustElevate's product category is Identity Verification & AI Governance Infrastructure. Its primary akta.pro industry code is HDAAAKAB, AI Privacy Engineering & Data Governance (PII, consent, retention), with a secondary code of HDAAAMAI, Ethical Data Sourcing, Consent & Data Provenance.