Iusa Wire

What Iusa Wire does

IUSA Wire, Inc. is a US-domiciled electrical products manufacturer and distributor headquartered in Reading, Pennsylvania, and the US subsidiary of Grupo IUSA, S.A. de C.V., a Mexican family-owned conglomerate founded in 1939 that is recognized as Mexico's #1 source of electrical supplies. The company was created in 2018 to extend the parent's manufacturing footprint into the United States and serves three primary end markets: commercial construction, residential construction, and electric utility providers. Its commercial model is built around a US-wide sales representative network, Texas-based distribution operations, and wholesale terms including a $350 minimum order and freight-prepaid shipping on shipments of 5,000 lbs or more.

The product portfolio spans two categories. The Wire & Cable line includes Type THHN/MTW/THWN-2/T90 copper conductors, Type XHHW-2/R90 copper conductors, Type NM-B copper conductors, Type AAC all-aluminum conductors, and soft-drawn bare copper conductors, all designed to UL, ANSI, NEMA, ASTM, and NEC specifications for commercial, residential, and utility applications. The Power & Utilities line, sold under the IUSA Power Solutions sub-brand, includes single-phase and three-phase pad-mounted distribution transformers and IEEE-compliant fuse cutouts with RUS approval for rural electrification programs. The product set is engineered for durability, safety, and code compliance rather than for any software or intelligence layer, with no AI/ML capabilities disclosed.

IUSA Wire generates revenue through direct B2B hardware sales of these manufactured and distributed electrical products. Distribution is conducted via authorized sales representatives across the United States, supported by Texas-based logistics and a Reading, Pennsylvania corporate office handling customer service and contact inquiries. The company holds a broad certification footprint — UL, C-UL, RoHS, IEEE C37.42-2016, IEEE C37.41-2016, NEMA WC 70, and USDA RUS approval — which functions as a procurement gatekeeper for commercial contractors, Canadian buyers, and federally-supported rural utilities. The company is privately held, with no public funding rounds, institutional investors, or executive team disclosed in available sources.

Name

Iusa Wire

Legal name

IUSA Wire, Inc.

Website

https://iusawire.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

IUSA Wire, Inc. is the US subsidiary of Mexico's Grupo IUSA, manufacturing and distributing wire, cable, pad-mounted distribution transformers, and fuse cutouts for US commercial, residential, and electric utility markets via a sales representative network and Texas-based distribution operations.

Ownership category

akta.pro rank

Product category

Electrical Wire & Cable Manufacturing

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Electrical Equipment Manufacturing (3353), Other Communication and Energy Wire Manufacturing (335929)

SIC

Drawing & Insulating Of Nonferrous Wire (3357), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

Building Wire & Cable (Residential/Commercial) (IMADAMAA)

akta.pro secondary industries

Overhead Conductors & Transmission Cable (IMADAMAH), Utility & Underground Distribution Cable (URD/Substation) (IMADAMAG), Aluminum Wire Rod & Conductors (IMAKACAH)

Keywords

• Electrical wire manufacturing
• Power cable products
• Distribution transformers
• Electrical cutouts
• Utility power equipment

Headquarters

HQ city

Reading

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wire and Cable Sales: IUSA Wire generates revenue through the manufacture and distribution of electrical wire and cable products including Type THHN/THWN, Type XHHW-2, Type NM-B, Type AAC, and Soft-Drawn Bare Copper conductors for commercial, residential, and utility applications.
2. Power Utility Equipment Sales: Sale of transformers and cutouts for electric utility providers across southern parts of the United States.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

IUSA Wire manufactures and distributes electrical wire and cable products (Type THHN/THWN-2, XHHW-2, NM-B, AAC aluminum, and Soft Drawn Bare Copper conductors) for commercial, residential, and utility applications, alongside power utility equipment including single-phase and three-phase pad-mounted distribution transformers and fuse cutouts designed for the US electrical utility market.

Product overview

IUSA Wire offers a unified portfolio of electrical solutions consisting of two main product lines: Wire & Cable products (Type THHN/THWN, Type XHHW-2, Type NM-B, Type AAC All Aluminum, and Soft Drawn Bare Copper conductors) designed under UL, ANSI, and NEMA specifications for commercial, residential, and utility applications; and Power & Utilities equipment (Transformers and Cutouts) manufactured for US electrical utility markets. All products are manufactured in accordance with the highest international standards.

Differentiator

Problem solved

Functional benefit

Brands

• IUSA Power Solutions: A brand owned and operated by IUSA Wire that designs and manufactures power distribution transformers for utility providers.

Products and services

• Type THHN / MTW / THWN-2 / T90 Copper Conductor 600V Copper conductors with PVC insulation and nylon jacket rated for 600V, designed for use in conduit for services, feeders, and branch circuits in commercial or industrial applications per the National Electrical Code. Meets UL-83, UL-1063, and NEMA WC 70/ICEA S-95-685 specifications.
• Type XHHW-2 / R90 Copper Conductor 600V / 1000V Annealed uncoated copper conductors with cross-linked polyethylene (XLP) insulation, dual-rated for 600V and 1000V applications and suitable for wet or dry locations at temperatures up to 90°C. CT rated in sizes 1/0 and larger. Meets UL-44 and NEMA WC 70 (ICEA S-95-685) specifications.
• Type NM-B Copper Conductor 600V Non-metallic sheathed copper cable with 30-mil color-coded, flame-retardant, moisture-resistant PVC jacket and heat-stabilized nylon jacket, rated 600V for dry locations. Designed for residential wiring of appliances and lighting per Article 334 of the NEC. Meets UL-83 and UL-719 and is RoHS compliant.
• Type AAC All Aluminum Conductor Bare Concentric lay stranded all aluminum conductor made of 99.5% pure 1350 H-19 hard or soft temper aluminum alloy, primarily used for overhead power transmission and distribution services where ACSR strength is not required. Highly resistant to harsh weather, heat, and corrosion. Compliant with ASTM B-230 and ASTM B-231.
• Soft Drawn Bare Copper Conductor 600V Annealed uncoated copper conductors used in overhead electrical transmission and distribution systems for grounding and bonding, and for equipment grounding where high conductivity and flexibility are required.
• Transformers Single-phase and three-phase pad-mounted distribution transformers designed and manufactured for utility providers across the southern United States, available in various voltage ratings and accessory combinations. RoHS compliant and UL and C-UL listed.
• Cutouts Electrical utility cutouts designed to protect transformers, capacitor banks, and secondary distribution lines against failure due to voltage surges, providing visible indication of fuse operation. Meet or exceed IEEE C37.42-2016 and C37.41-2016 standards, with RUS-approved models available for US electrical utility markets.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• IUSA Group (Grupo IUSA, S.A. de C.V.)coreStrategic or Co-development PartnerParent company and manufacturer. Family-owned and operated since 1939, IUSA Group is a Mexican multinational conglomerate specializing in production and distribution of electrical products. IUSA Wire was created in 2018 as the US expansion of the IUSA Group, leveraging the parent company's 85+ years of manufacturing expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nexans: French global cable manufacturer with significant North American presence, producing building wire, utility cables, and overhead conductors. Competes broadly across IUSA Wire's core categories.
• Hubbell Incorporated: US electrical products manufacturer with utility solutions including transformers, cutouts, and connectors. Directly comparable in the power & utilities product line IUSA Wire sells.
• Atkore: US manufacturer of electrical raceway, cable, and infrastructure products including conduit and armored cable. Overlaps in electrical infrastructure serving the same commercial and utility contractors.
• Eaton: Global power management company with a large electrical components and transformers division serving utilities and industrial customers. Overlaps on the pad-mounted distribution transformer side.
• Prysmian Group: Global leader in energy and telecom cables, with North American operations (including former General Cable) producing building wire, utility cable, and specialty conductors. Broad incumbent with overlapping SKUs.

Direct peers

• Service Wire Company: Family-owned US manufacturer of copper and aluminum wire and cable for utility, commercial, and industrial markets. Comparable family-owned structure and overlapping conductor product lines.
• Southwire Company: One of the largest North American manufacturers of wire and cable, offering THHN, XHHW, NM-B, and bare conductors plus utility products. Directly comparable product portfolio and customer base (commercial, residential, utility).
• Encore Wire: US-based manufacturer of electrical wire and cable for residential, commercial, and industrial markets, with a strong focus on building wire (NM-B, THHN, XHHW). Highly comparable product mix and distribution model.
• Houston Wire & Cable Company: Distributor of wire and cable products serving industrial, utility, and commercial customers across the US, with strong Texas-based distribution. Comparable channel and customer focus.

Emerging players

• Belden Inc. US manufacturer of specialty signal, data, and electrical cable for industrial and commercial markets. Adjacent overlap in cable manufacturing capabilities and customer channels, though more focused on specialty/signal cable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/iusa-wire-inc.

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iusa Wire