ING-DiBa Austria
ING-DiBa Austria was the Austrian retail banking arm of ING Groep that transferred its entire retail banking business to bank99 AG on November 30, 2021, and now exists as a non-operating wind-down entity handling only residual former-customer matters for the ING Group.
- Company typePrivate
- Founded2004
- HeadquartersVienna, Austria
- Headcount101–250
- GTM typeB2C
- OfferingServices
What ING-DiBa Austria does
ING-DiBa Austria was the Austrian retail banking arm of ING Groep N.V., headquartered in Vienna and operating as a direct bank offering savings products and customer accounts to Austrian consumers. Founded in 2004, the franchise was built on the ING Group's pan-European direct-banking model and leveraged the group's brand, technology stack, and funding access from its German parent, ING-DiBa AG. The entity historically generated revenue through retail deposit gathering, net interest margin on customer balances, and associated fees.
On November 30, 2021, ING-DiBa Austria transferred its entire retail banking business (Privatkundengeschäft) to bank99 AG, marking a full strategic exit from the Austrian retail banking market. Following the transfer, the entity ceased active customer acquisition and product distribution. Its operating status is now effectively closed for retail banking, and former customers are directed to bank99.at for ongoing banking services. Residual activity is limited to narrow wind-down administration: processing residual payouts on savings products terminated before the transfer date, handled in conjunction with Austrian law firm CMS Reich-Rohrwig Hainz Rechtsanwälte GmbH, and responding to inquiries from former customers about closed accounts.
The remaining financial activity attributable to ING-DiBa AG (the German parent) includes Euro-denominated benchmark Pfandbrief (covered bond) issuance directed at qualified investors in the EEA, with stabilization managed at the ING Groep level. This activity is consolidated at the German parent rather than the Austrian entity. As a result, ING-DiBa Austria today is a non-operating residual entity within the ING Group, with no active go-to-market, no disclosed AI or technology investment, and a shrinking administrative scope tied to legacy customer matters.
ING-DiBa Austria firmographics
Firmographics- Name
- ING-DiBa Austria
- Legal name
- ING-DiBa AG
- Website
- https://ing.at
- Company type
- Private
- Founded year
- 2004
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- ING-DiBa Austria was the Austrian retail banking arm of ING Groep that transferred its entire retail banking business to bank99 AG on November 30, 2021, and now exists as a non-operating wind-down entity handling only residual former-customer matters for the ING Group.
- Ownership category
- akta.pro rank
ING-DiBa Austria industry classification
Industry- Product category
- Retail Banking
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (522180)
- SIC
- Savings Institutions, Not Federally Chartered (6036)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industry
- Financial Inclusion & Basic Banking (Unbanked/Underbanked, Low-Fee Accounts) (FSABAAAL)
Keywords
Where ING-DiBa Austria is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Markets served
ING-DiBa Austria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Others
ING-DiBa Austria product offering
Product offeringCore offering
ING-DiBa Austria was the Austrian retail banking arm of ING, offering savings products and customer accounts to individual consumers in Austria. The retail banking business (Privatkundengeschäft) was transferred to bank99 AG on November 30, 2021, after which ING-DiBa Austria is in a wind-down phase handling only residual customer matters related to terminated accounts and savings products.
Product overview
ING-DiBa Austria previously offered retail banking services (savings products and accounts) to Austrian customers. The retail banking business was transferred to bank99 AG on November 30, 2021. ING-DiBa AG continues to operate as a covered bond issuer (Pfandbrief) within the ING Group, with stabilization activities managed by ING Groep for Euro-denominated benchmark offerings directed at qualified investors in the European Economic Area.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Banking Services (Former) Retail banking services for Austrian consumers, including savings products and customer accounts. This business was transferred to bank99 AG on November 30, 2021.
Companies that use ING-DiBa Austria
Customer profileIdeal customer profiles1 record
ING-DiBa Austria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ING-DiBa Austria partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- bank99 AGcoreThe retail banking business (Privatkundengeschäft) of ING-DiBa Austria was transferred to bank99 AG on November 30, 2021. All further customer information is handled through bank99.at. This represents a complete strategic exit from the Austrian retail banking market.
- CMS Reich-Rohrwig Hainz Rechtsanwälte GmbHminorCMS serves as legal counsel for processing payouts to former ING-DiBa Austria customers whose savings products were terminated before November 30, 2021. The law firm handles customer inquiries related to residual account balances and administers the payout process for terminated customer accounts.
Recent moves5 records
Expansion highlights2 records
ING-DiBa Austria competitors and assessment
Company assessmentDirect peers
- BAWAG Group AG: Austrian retail bank focused on consumer banking, savings, and lending products. Operates in the same Austrian retail-banking market previously addressed by ING-DiBa Austria with overlapping mass-market deposit products.
- Raiffeisen Bank International AG: Major Austrian retail and commercial bank serving consumers across Austria and CEE. Closely comparable in customer base (Austrian retail/savings customers) and core deposit-banking product set.
- UniCredit Bank Austria AG: One of Austria's largest retail and commercial banks, offering savings, deposit, and consumer-credit products to Austrian households. Directly comparable in geography, customer base, and core retail-banking offering.
- bank99 AG: Austrian retail bank that acquired ING-DiBa Austria's retail-banking book (Privatkundengeschäft) on November 30, 2021. It now serves the same former ING Austria retail customers via bank99.at, making it the most direct comparable in product, market, and customer base.
- Volksbank Wien AG: Austrian cooperative retail bank providing savings, deposit, and consumer-banking products to Austrian households. Overlaps with ING-DiBa Austria's former retail-banking footprint and customer segment.
- Comdirect / Commerzbank AG: Comdirect was a German direct bank offering online savings and consumer deposit products, now integrated into Commerzbank. Comparable in business model (online direct bank focused on mass-market consumer deposits) to the historical ING-DiBa retail offering.
- Erste Group Bank AG: Largest Austrian retail-banking group, offering consumer deposits, savings products, and accounts in the same market ING-DiBa Austria previously served. Directly comparable in product mix (mass-market consumer deposit banking) and Austrian geographic focus.
- DKB (Deutsche Kreditbank AG): German direct/savings bank offering online consumer banking, deposit products, and savings accounts. Closely comparable in business model (direct/savings bank) and core offering (mass-market consumer deposits) to ING-DiBa AG's historical operations.
Broad incumbents
- ING Groep N.V. Parent company of ING-DiBa AG/ING-DiBa Austria and a major European retail and wholesale bank. Comparable as the broader banking platform of which ING-DiBa Austria was a regional subsidiary, with overlapping retail-banking capabilities across other European markets.
Regional players
- HYPO NOE Landesbank für Niederösterreich und Wien AG: Austrian regional bank serving retail and corporate customers with savings and deposit products. Geographic overlap in the Austrian retail-banking market relevant to ING-DiBa Austria's former footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
ING-DiBa Austria financial estimates
Financial estimateRevenue estimate
Valuation estimate
ING-DiBa Austria leadership team
Management profileNumber of profiles
ING-DiBa Austria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ING-DiBa Austria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ING-DiBa Austria
What does ING-DiBa Austria do?
ING-DiBa Austria was the Austrian retail banking arm of ING, offering savings products and customer accounts to individual consumers in Austria. The retail banking business (Privatkundengeschäft) was transferred to bank99 AG on November 30, 2021, after which ING-DiBa Austria is in a wind-down phase handling only residual customer matters related to terminated accounts and savings products.
Is ING-DiBa Austria a public or private company?
ING-DiBa Austria is a private company. It is classified as corporate owned and is currently closed.
When was ING-DiBa Austria founded?
ING-DiBa Austria was founded in 2004. It employs 101 to 250 people.
Where is ING-DiBa Austria based?
ING-DiBa Austria is headquartered in Vienna, Austria, in the Europe region.
Who are ING-DiBa Austria's main competitors?
Direct peers on record are BAWAG Group AG, Raiffeisen Bank International AG, UniCredit Bank Austria AG, bank99 AG, Volksbank Wien AG, Comdirect / Commerzbank AG, Erste Group Bank AG and DKB (Deutsche Kreditbank AG). ING Groep N.V. is listed as a broad incumbent. HYPO NOE Landesbank für Niederösterreich und Wien AG is listed as a regional player.
Does ING-DiBa Austria have an API?
No public API is recorded for ING-DiBa Austria.
What industry is ING-DiBa Austria in?
ING-DiBa Austria's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABAAAL, Financial Inclusion & Basic Banking (Unbanked/Underbanked, Low-Fee Accounts). Its NAICS code is 522180 and its SIC code is 6036.