Jiangshan Xinda Sportsware Co.

What Jiangshan Xinda Sportsware Co. does

Jiangshan Xinda Sportsware Co., Ltd. is a Chinese manufacturer founded in 1995 and headquartered in Jiangshan City, Zhejiang Province — a location noted as China's largest shuttlecock production base and the home of Chinese goose, providing direct access to a key raw material (goose feather). The company produces three core hardware lines: badminton shuttlecocks under the Shengjie brand, table tennis tables under the Aiping and Love Pingpang brands, and combination iron dumbbells, alongside a derivative input product (high-density fiberboard for table tennis surfaces). It also offers OEM/ODM custom manufacturing services for retailers and international brand owners.

The production infrastructure includes a 6,000+ square meter shuttlecock factory with 200+ employees and an automated production ratio exceeding 70%, plus a fully automatic table tennis assembly line (upgraded 2022) and a badminton automatic production line (launched 2020). The group holds 10 national patents across product, process, and formula innovations, ISO 9000 and SGS certifications, and the early-established Q/JXY001-1999 enterprise standard for badminton, with brand recognition via Quzhou famous trademarks for Shengjie and Aiping.

Revenue is generated primarily through B2B hardware sales and OEM/ODM services to a customer base of 1,500+ across more than 90 countries, with roughly 55% of sales domestic and 45% international (Europe, Americas, Asia, Africa). Distribution runs through direct export, offline agents in China, an in-house e-commerce department, and WhatsApp-driven direct inquiry. Target segments include families, primary and secondary schools, professional training institutions, outdoor venues, and brand owners/retailers; low minimum order quantities and customization (color, material, shape) are core commercial levers. The firm is privately held with no disclosed institutional investors, funding rounds, or parent company.

Name

Jiangshan Xinda Sportsware Co.

Legal name

Jiangshan Xinda Sports Ware Co., Ltd.

Website

https://xinda-sports.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Jiangshan Xinda Sportsware Co. is a Chinese manufacturer founded in 1995 that produces badminton shuttlecocks, table tennis tables, and dumbbells, selling via B2B export, OEM/ODM, and e-commerce to 1,500+ customers across 90+ countries.

Ownership category

akta.pro rank

Product category

Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Badminton Equipment & Accessories Retail (CRAMAFAC)

akta.pro secondary industries

Table Tennis (Ping Pong) Equipment Retail (CRAMAFAE), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Table tennis tables
• Badminton shuttlecocks
• Fitness dumbbells
• Sports equipment manufacturing
• OEM ODM manufacturing

Headquarters

HQ city

Jiangshan

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Table Tennis Tables Manufacturing: Manufactures and sells table tennis tables under Love Pingpang and Aiping brands. Products include indoor tables (single fold, double fold, removable types), outdoor tables (SMC material, aluminum plastic plate), and children's tables. Exports to schools, families, training institutions worldwide.
2. Badminton Shuttlecocks Manufacturing: Produces shuttlecocks under Shengjie brand with various grades using goose feather, duck feather, and nylon materials. Features products like luminous badminton, entertainment badminton, practice badminton. Manufacturing located in China's largest shuttlecock production base.
3. Dumbbells Manufacturing: Produces combination package iron dumbbells and barbells in various sizes (15kg, 20kg, 25kg, 30kg, 40kg) for fitness and training purposes.
4. OEM/ODM Manufacturing Services: Provides custom manufacturing services for other brands including product design solutions, pre-production proofing, mass production, and sampling. Accepts warehouse-to-warehouse transportation service.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Jiangshan Xinda Sportsware Co. manufactures and exports table tennis tables, badminton shuttlecocks, and fitness dumbbells, with in-house MDF board production supporting its ping-pong table line. The company provides OEM/ODM services for international brand owners and retailers, shipping to more than 90 countries from its Jiangshan, Zhejiang facility.

Product overview

Jiangshan Xinda Sportsware Co. is a manufacturer specializing in three core product lines: table tennis tables (marketed under Aiping and Love Pingpang brands), badminton shuttlecocks (under the Shengjie brand), and combination iron dumbbells. The table tennis product line includes indoor single-fold and double-fold removable models, outdoor SMC tables, and children's tables in various sizes. The badminton portfolio features natural feather shuttlecocks (goose and duck feathers), nylon skirt alternatives, luminous LED-enabled variants for evening play, and foam head options for recreation. The company also produces high-density fiberboard materials specifically for ping-pong table manufacturing. All products are positioned as affordable, cost-competitive options for families, schools, training institutions, and export markets.

Differentiator

Problem solved

Functional benefit

Brands

• Shengjie: Brand for badminton shuttlecock products, including various models like Shengjie 10, 20, 40, 50, 70, 102-1102, and specialized types like nylon luminous badminton.
• Aiping
• Love Pingpang

Products and services

• Table Tennis Tables Indoor table tennis tables manufactured on 5 dedicated production lines with HDF construction, UV paint finishing, and MDF boards produced in-house; offered with OEM/ODM customization for brand owners, retailers, schools, and training institutions worldwide.
• Badminton Shuttlecocks Badminton shuttlecocks mass-produced on 20 automated production lines; sold wholesale and via OEM/ODM to international brand owners, distributors, clubs, and retailers.
• Fitness Dumbbells Newly launched dumbbell line including PU- or rubber-coated dumbbells, available from a low MOQ of 10 sets with customizable color and logo options; targeted at brand owners, gyms, and retailers.
• OEM/ODM Manufacturing Services OEM/ODM service covering design, customization, and manufacturing of table tennis tables, badminton shuttlecocks, and dumbbells for international brand owners, importers, and wholesalers; supports custom logos, colors, and specifications.

Quantifiable outcome

• Per capita production capacity increased by 200% after automated production line launch
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Supplier PartnerscoreOthersPartnership with raw material suppliers including goose feather, duck feather sources. The company purchases highest standard raw materials for badminton wool, ball head, glue, cylinder, cover and other related materials.

Scale indicators13 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Victor: Taiwan-based global badminton brand (rackets, shuttlecocks, bags, footwear). Comparable to Xinda as a shuttlecock manufacturer with international distribution, though at a more premium branded positioning.
• Yonex: Japanese global leader in badminton equipment (rackets, shuttlecocks, footwear). Comparable to Xinda as a badminton shuttlecock manufacturer, though operating at a far larger and more premium scale with broader product portfolio.
• Butterfly (Tamasu): Japanese table tennis equipment manufacturer specializing in tables, blades, and rubbers. Comparable to Xinda as a table tennis table producer competing in the same institutional and consumer segments.
• Li-Ning: Major Chinese sportswear and equipment brand with table tennis and badminton lines. Comparable as a China-based sporting goods incumbent sharing Xinda's domestic manufacturing and export profile.

Direct peers

• Cornilleau: French manufacturer of table tennis tables (indoor and outdoor) with strong European brand presence. Directly comparable to Xinda's outdoor SMC and indoor table tennis table lines.
• RSL (Reinforced Shuttlecocks Limited): UK-based badminton shuttlecock manufacturer with global tournament-grade distribution. Comparable to Xinda as a feather shuttlecock specialist exporting internationally.
• STIGA Sports: Swedish manufacturer of table tennis tables, blades, and rubbers with a strong global brand. Comparable to Xinda as a table tennis table maker competing internationally across the same product category.
• Carlton Sports: British badminton equipment brand historically known for shuttlecocks and rackets. Comparable to Xinda as a shuttlecock-focused manufacturer with international channels.
• Joola: German-headquartered table tennis table and equipment brand with global distribution. Comparable to Xinda as a table tennis table OEM/brand targeting international markets.
• DHS (Double Happiness): China-based manufacturer of table tennis tables, balls, and rackets under the Double Happiness brand. Closely comparable to Xinda as a domestic Chinese table tennis OEM with global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jiangshan Xinda Sportsware Co.