STIGA Sports

What STIGA Sports does

STIGA Sports AB is a Swedish sport and leisure equipment manufacturer founded in 1944 and headquartered in Eskilstuna, Sweden. The company operates a multi-category product portfolio centered on racket sports — table tennis (its founding and core category), padel, tennis, badminton, and pickleball — alongside hockey training equipment and a heritage leisure line including the iconic Snowracer sled (since 1972), kick scooters, and table games. Manufacturing of table tennis blades takes place in Sweden, while products are distributed in over 100 countries through a combination of direct-to-consumer e-commerce (stigasports.com with dedicated Sweden and Norway sites), a flagship retail and test-center showroom in Stockholm, a B2B showroom in Eskilstuna, and an international network of distributors, retailers, sports clubs, and national federations.

The company's principal technical differentiator is Cybershape, a patented hexagonal racket geometry developed with KTH Stockholm that delivers a 20% larger sweetspot and is applied across table tennis, padel, and pickleball rackets. Other proprietary technologies include the I1 Hybrid Carbon blade combining TeXtreme carbon fiber and Innegra, Hypersoft Foam, and Crystal Grip surface treatments for padel rackets. STIGA complements its hardware with a deep roster of elite athlete ambassadors (including WTT champion Truls Möregårdh, world #1 racketlon player Anna-Klara Ahlmer, and top Nordic padel players), title sponsorships of the Swedish top table tennis league (Pingisligan by STIGA) and the STIGA Padel Explosion youth tournament, and naming rights to STIGA Sports Padel Arena.

Revenue is generated primarily through hardware sales (rackets, blades, rubber, tables, balls, bags, apparel, sleds, scooters) via the company's own e-commerce platform and through retailers, clubs, and federation supply agreements. Secondary revenue comes from sponsorship and partnership arrangements. The company holds the Royal Court Supplier (Kunglig Hovleverantör) designation, was named Star of the Year 2024 in the Swedish sports industry, and has announced plans for a stock-market introduction (IPO). The company has 51-100 employees and was historically led by founder-acquirer Bengt Bandstigen until his death in March 2024; Andreas Zandrén currently serves as Chairman/CEO.

Name

STIGA Sports

Legal name

Stiga Sports AB

Website

https://stigasports.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

51–100 employees

Short description

STIGA Sports is a Swedish sport and leisure equipment manufacturer (founded 1944, Eskilstuna) producing rackets, blades, tables, and leisure products across table tennis, padel, tennis, badminton, pickleball, and winter sports, distributed globally via DTC e-commerce, retail, and resellers.

Ownership category

akta.pro rank

Product category

Sporting Goods

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Table Tennis (Ping Pong) Equipment Retail (CRAMAFAE)

akta.pro secondary industries

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Racquet Sport Training Aids & Practice Equipment Retail (CRAMAFAJ)

Keywords

• Table tennis equipment
• Padel rackets
• Pickleball paddles
• Badminton rackets
• Leisure sports equipment

Headquarters

HQ city

Eskilstuna

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Sports Equipment Hardware Sales: STIGA Sports generates revenue primarily from direct sales of sports equipment including table tennis rackets, blades, rubber, tables, padel rackets, tennis rackets, badminton rackets, pickleball paddles, hockey games, Snowracers, kick scooters, and other leisure products. Sales occur through the company's own e-commerce platform (B2C) and through retailers and clubs (B2B).
2. Sponsorship and Partnership Revenue: STIGA Sports enters into sponsorship arrangements with sports clubs, tournaments, and athletes. The company serves as title sponsor for Pingisligan by STIGA and STIGA Padel Explosion, and has product supply and partnership agreements with national federations and clubs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

STIGA Sports manufactures and sells sporting goods across multiple categories, with its core heritage in table tennis equipment (rackets, blades, rubber, tables, nets). The company has expanded into padel rackets, tennis rackets, badminton rackets, pickleball paddles, hockey training equipment, and leisure products such as Snowracer sleds, scooters, kickbikes, and table football games. Key proprietary offerings include the patented Cybershape hexagonal racket design and I1 Hybrid Carbon blades made in Sweden.

Product overview

STIGA Sports is a Swedish sport and leisure brand offering a broad portfolio of racket sports equipment and recreational products. The core business centers on table tennis (the company's heritage since 1944), where STIGA manufactures world-class rackets, blades, rubber sheets, and tables in Sweden. The company has expanded the Cybershape hexagonal racket technology from table tennis into padel and pickleball. The product range spans racket sports (table tennis, padel, tennis, badminton, pickleball), hockey (table hockey games and training equipment), and sport & leisure (Snowracer sleds, scooters, kickbikes, table games, football goals, winter sports). Key product lines include the proprietary Cybershape rackets, I1 Hybrid Carbon blades, Pure blades, ACE padel rackets, Aviox badminton rackets, Snowracer sleds (Iconic, Curve, King Size GT models), and various scooters and kickbikes. The company holds title sponsorship of Pingisligan By STIGA and naming rights to STIGA Sports Padel Arena. Manufacturing is primarily in Sweden (Eskilstuna) with global distribution in over 100 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Cybershape: Proprietary hexagonal racket shape design offering 20% larger sweetspot than traditional rackets, applied to table tennis, padel, and pickleball products
• Snowracer
• Pingisligan by STIGA
• Aviox
• ACE

Products and services

• I1 Hybrid Carbon
• Pure
• Wavy
• Table Tennis Rackets
• Table Tennis Tables
• Cybershape Padel Rackets
• ACE 3 and ACE 3 LW Padel Rackets
• AXE 4 Padel Racket
• New Cybershape Collection
• 18K Hard Cybershape Adam Axelsson Edition
• 18K X Hard Cybershape Adam Axelsson Edition
• 18K LW Cybershape Amanda Girdo Edition
• STIGA Supreme Tennis Racket
• Aviox Badminton Racket Series
• Aviox Cybershape Carbon Pro Pickleball Paddle
• STIGA Sports Pickleball Series
• Pro Carbon+ Cybershape Truls Edition
• Sko Liner IV Table Tennis Shoes
• Snowracer Sleds
• Snowracer ECO/BIO
• Snowpower Bio Aqua
• Pacer Duo Bio Aqua Sled
• Baby Cruiser Eco Sled
• Scooters and Kickbikes
• Fotbollsspel Table Football
• Table Hockey Games (Play Off / Stanley Cup)
• Hockey Product Line (Training Equipment)
• Table Tennis Rubber Sheets

Quantifiable outcome

• Cybershape provides 20% larger sweetspot than traditional round rackets
• +2 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Skurup Padel (now STIGA Sports Padel Arena)minorGTM or Marketing Partner · 1 September 2025STIGA Sports became title sponsor of Skurup Padel from September 1, 2025, renaming the facility to STIGA Sports Padel Arena. One of Sweden's largest and most progressive padel facilities. Provides brand visibility and community engagement platform.
• Svenska Bordtennisförbundet (Swedish Table Tennis Federation)coreStrategic or Co-development Partner · 1 February 2025STIGA Sports and Svenska Bordtennisförbundet signed a multi-year partnership agreement. STIGA continues to supply equipment to Swedish national teams and supports SBTF initiatives to grow table tennis. Every purchase of STIGA products indirectly supports Swedish table tennis development from grassroots to elite. The partnership is complemented by CRAFT Sportswear and Destination Kosta.
• Lidingö TennisklubbminorStrategic or Co-development Partner · 1 August 2024Three-year partnership making STIGA Sports the official racket partner of Lidingö Tennisklubb (one of Sweden's largest tennis clubs, ~3,000 members). STIGA gets dedicated section in club's racket shop, coaching support, visibility at events and on website.
• Oxygen Padel Club / O2 Padel Academy (Sergio Beracierto & Xavier Aparicio)minorChannel Partner/ Reseller/ Distributor · 1 February 2024Sergio Beracierto (Spanish former pro and coach) and Xavier Aparicio (former Spanish top division player) serve as STIGA Sports ambassadors and distributors in Spain. They run Oxygen Padel Club/O2 Padel Academy near Marbella, home facility for several world-class padel players.
• Good to Great Padel (GTG)coreStrategic or Co-development PartnerSTIGA Sports became official padel partner of Good to Great (GTG) for their padel section at Norion Bank Arena in Danderyd. GTG operates training and community programs. Partnership aims to strengthen the padel experience and development environment.
• SPIN USA (SPIN United By Ping Pong)minorGTM or Marketing PartnerSTIGA Sports sponsors SPIN United By Ping Pong (SPIN USA), a US-based organization using table tennis to bring communities together. Partnership supports STIGA's presence in the American market.
• Generation PepminorGTM or Marketing PartnerSTIGA Sports partnered with Generation Pep, an organization encouraging children and youth toward more active leisure time. Joint initiatives to inspire physical activity among young people.
• Ung CancerminorGTM or Marketing PartnerSTIGA Sports partnered with Ung Cancer (Young Cancer), creating community engagement to support young people affected by cancer.
• Korpen Svenska MotionsidrottsförbundetminorGTM or Marketing PartnerSTIGA Sports became official partner within racket sports for Korpen (Swedish recreational sports federation), aiming to get more people physically active through racket sports.
• Hammarby BordtennisminorStrategic or Co-development PartnerSTIGA Sports and Hammarby Bordtennis entered a long-term collaboration focused on children, community, and accessibility in table tennis. Goal: make pingis more accessible for children and youth while taking broader social responsibility.
• Linden BTK / Eskilstuna by STIGAminorStrategic or Co-development PartnerSTIGA Sports and Linden BTK in Eskilstuna launched a new joint elite team 'Eskilstuna by STIGA' competing in Pingisligan by STIGA (Swedish top division) starting 2025/2026 season.
• NK Padel & Social by ASCAROminorGTM or Marketing PartnerSTIGA Sports is official racket and ball partner for NK Padel & Social by ASCARO, one of Sweden's most spectacular padel facilities. Provides brand visibility and product demonstration opportunities.
• PreZerominorOthersPreZero handles recycling and waste management for STIGA Padel Explosion tournament, working toward a more sustainable future for the event and raising environmental awareness among youth participants.
• KTH (Kungliga Tekniska Högskolan)coreTechnology or IntegrationCollaboration with KTH Stockholm on research and development of Cybershape racket geometry. KTH expertise was instrumental in developing the hexagonal racket shape and its mechanical properties for table tennis, padel, and pickleball applications.
• Lylli (children's book app)minorGTM or Marketing PartnerSTIGA Sports collaborated with Lylli children's book app to create the storybook 'Det magiska pingisracket' (The Magical Ping Pong Racket) for ages 3-6, promoting both reading and physical activity to young children. Available free on the Lylli platform.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Butterfly (Tamasu): Japan-headquartered table tennis equipment manufacturer with global reach, considered the most iconic TT brand. Directly comparable to STIGA as a premier TT racket/blade/rubber maker serving elite and recreational players.
• Donic: German table tennis equipment manufacturer producing rackets, blades, and rubber. Comparable to STIGA in mid-to-premium TT with similar European manufacturing heritage.
• Yonex: Japanese racquet sports leader dominant in badminton and a major tennis brand. The most directly comparable peer to STIGA's expansion into badminton and tennis, especially via the Aviox line.
• Nittaku: Japanese table tennis ball and equipment specialist with deep ties to STIGA's history (STIGA founder Bengt Bandstigen originally held Nittaku agency before building STIGA). Direct competitor in the premium TT equipment segment.
• Tibhar: German manufacturer of table tennis equipment (rackets, blades, rubber, tables) and a growing padel brand. Closely mirrors STIGA's multi-racket-sport positioning with European manufacturing roots.
• Bullpadel: Spanish padel specialist and one of the fastest-growing padel brands globally. A direct competitor to STIGA's Cybershape padel range, particularly in the Iberian market where STIGA's presence is still nascent.
• JOOLA: German-origin table tennis brand now owned by private equity (Bradley & Viner), known for premium blades, rackets, and tables. A direct head-to-head competitor across STIGA's core TT category and now expanding into pickleball.
• Babolat: French racquet sports specialist serving tennis, padel, and badminton globally with deep athlete sponsorships. Directly comparable to STIGA's tennis and padel expansion lines, with much larger scale.

Broad incumbents

• Head: Austrian broad-line racquet sports and winter sports brand with major share in tennis and padel. Comparable as a multi-sport racquet portfolio company but with much broader product breadth and bigger marketing scale.
• Wilson Sporting Goods: U.S. sporting goods giant with category-leading positions in tennis, padel, and racquet sports worldwide. Comparable as a multi-sport racquet portfolio incumbent, though operating at a vastly larger scale than STIGA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/stigasports
• LinkedInlinkedin.com/company/stiga-sports
• Instagraminstagram.com/stigasports

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STIGA Sports