Store Front Safety Council
- Company typePrivate
- Founded2017
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
Store Front Safety Council firmographics
Firmographics- Name
- Store Front Safety Council
- Legal name
- Storefront Safety Council
- Website
- https://storefrontsafety.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Store Front Safety Council industry classification
Industry- Product category
- Safety Advocacy and Pedestrian Protection Services
- NAICS
- Building Inspection Services (54135)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Road Safety Barriers & Crash Attenuation Systems (Guardrails, Median Barriers, End Treatments) (TLAJAGAA)
- akta.pro secondary industry
- Incident Reporting, Deficiency Management & Compliance Documentation Services (Digital Logs/Records) (BPABAHAN)
Keywords
Store Front Safety Council business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Non-profit/Advocacy Services: The organization operates as a non-profit initiative providing free resources to stakeholders working to increase pedestrian safety. Revenue generation mechanisms are not disclosed in available sources.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Store Front Safety Council product offering
Product offeringCore offering
The Storefront Safety Council operates an advocacy and education organization dedicated to ending vehicle-into-building crashes. It maintains a proprietary crash database of over 28,000 incidents, provides free educational resources on storefront safety best practices, and works with industry and government officials to promote building codes, safety standards, and crash-rated barrier legislation for commercial properties, hospitals, schools, and public spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Storefront Safety Initiative: A program launched by the Storefront Safety Council in 2017 to provide free resources for pedestrian safety where people eat, work, play and shop.
- Storefront Crash Expert
Products and services
- Storefront Crash Database A proprietary database documenting over 28,000 vehicle-into-building crashes in the United States, with approximately 300 incidents added monthly. The database captures statistical insights on causes, driver ages, building types, and outcomes, and has been validated by Lloyd's of London as credible source data for risk assessment and profiling. Used by researchers, risk managers, government agencies (CISA, DHS), insurance markets, and safety advocates.
- Storefront Safety Initiative A program providing free resources to business owners, property owners, developers, design professionals, and public servants working to increase pedestrian safety. Includes crash statistics, safety standards, legislation templates, best practices guides, and vendor recommendations for barrier installation.
- Storefront Crash Expert Consultation Expert consultation services provided by Rob Reiter specializing in vehicle incursion accidents, including risk assessment, prevention strategy guidance, and subject matter expertise for legal cases, property owners, and policy advocates.
Quantifiable outcome
- Over 28,000 documented incidents in proprietary database covering only ~8.33% of actual incidents
- +3 more outcomes
Companies that use Store Front Safety Council
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Store Front Safety Council technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Store Front Safety Council partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Texas Nurses AssociationminorSupporting Senate Bill 660 for mandatory crash-rated bollards at Texas hospital ER entrances. Submitted written testimony in support of the legislation.
- U.S. Department of Homeland Security (DHS)coreDHS has published numerous guides on self-assessment programs and vehicle incident prevention. Storefront Safety Council participates in presentations and panel discussions at Security Industry Association events alongside DHS officials.
- Cybersecurity and Infrastructure Security Agency (CISA)coreCISA, part of the Department of Homeland Security, featured Storefront Safety Council data in their Vehicle Incident Prevention and Mitigation Security Guide. The Council's database of over 28,000 incidents was used to establish frequency of accidental vehicle crashes and document building types most frequently struck.
- Lloyd's of LondoncoreLloyd's of London completed a data exchange and methodology audit with SSC in April 2022. Lloyd's validated SSC's database as credible source data for risk assessment and profiling, finding it captures approximately 1 in 12 actual incidents.
- American Institute of ArchitectsminorReviewed and approved ADA-compliant alternatives for storefront safety barriers reviewed by the organization for pedestrian protection.
- American Society of Landscape ArchitectsminorReviewed and approved ADA-compliant alternatives for storefront safety barriers reviewed by the organization.
- ASTM InternationalcoreStorefront Safety Council co-founder Rob Reiter serves on ASTM Subcommittee F12.10, working on low-speed impact testing standards (ASTM F3016) for vehicle protective devices to establish penetration ratings.
- KXAN (Austin News)minorInvestigative journalism partnership covering hospital safety following the Austin hospital crash. Their 'Preventing Disaster' investigation series helped spark legislative action including Senate Bill 660.
- Inside EditionminorTelevision news program that featured the Storefront Safety Council's crash data in reports on 7-Eleven storefront crashes and gas pump explosions.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Store Front Safety Council competitors and assessment
Company assessmentDirect peers
- Insurance Institute for Highway Safety (IIHS): Non-profit research organization funded by auto insurers that compiles vehicle-collision data, publishes safety ratings, and influences federal vehicle safety standards. Directly comparable to the Storefront Safety Council as a non-profit whose proprietary incident data is leveraged to drive standards, regulation, and risk profiling.
- Vision Zero Network: Non-profit advocacy organization advancing the Vision Zero goal of eliminating traffic deaths and severe injuries through safer streets and street design. Comparable to the Storefront Safety Council as a vehicle-related safety advocacy group working with municipalities on codes, design standards, and public-space protection.
- National Safety Council: Long-established US safety advocacy organization working on preventable injury and death across roadway, workplace, and community settings. Highly comparable to the Storefront Safety Council as a mission-aligned advocacy body publishing statistics, influencing codes/legislation, and partnering with federal agencies.
- Network of Employers for Traffic Safety (NETS): Non-profit employer-led organization focused on reducing traffic crashes and injuries in the workforce through workplace road-safety programs. Comparable to the Storefront Safety Council as a US advocacy body that combines data, employer engagement, and federal partnerships to reduce vehicle-related harm.
Broad incumbents
- Security Industry Association (SIA): US trade association for security product and service providers, including perimeter security and bollard manufacturers; the Storefront Safety Council co-founder moderated a panel at SIA's GovSummit in 2025. Comparable as the venue and partner network through which the Council engages DHS/CISA officials and connects with barrier vendors.
- ASTM International: International standards organization developing technical standards including ASTM F3016 for low-speed vehicle protective devices, in which the Storefront Safety Council's co-founder participates on Subcommittee F12.10. Comparable as the standards body whose published criteria underpin the Council's barrier recommendations and legislative advocacy.
- Cybersecurity and Infrastructure Security Agency (CISA): Federal agency within DHS that published the Vehicle Incident Prevention and Mitigation Security Guide using the Storefront Safety Council's database. Comparable as a federal counterpart whose vehicle-incident mitigation guidelines both reference and amplify the Council's data.
Emerging players
- Calpipe Security Bollards: Manufacturer of fixed, removable, and retractable security bollards. Comparable as a downstream vendor in the vehicle-barrier ecosystem whose commercial success is tied to the storefront-safety code advocacy led by the Storefront Safety Council.
- Jensen Hughes: Engineering and risk consultancy providing fire protection, security, and building-safety consulting including vehicle-impact assessments. Comparable as a private-sector consultancy operating in the adjacent building-safety, code-consulting, and risk-engineering space that the Storefront Safety Council's data and content empower.
- Ameristar Perimeter Security: Manufacturer of perimeter security products including anti-ram bollards and vehicle barriers. Comparable as a for-profit commercial peer that sells the physical barrier solutions the Storefront Safety Council recommends and that benefit from the Council's standards, code, and legislative work.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Store Front Safety Council social profiles
Digital presenceStore Front Safety Council financial estimates
Financial estimateRevenue estimate
Valuation estimate
Store Front Safety Council leadership team
Management profileNumber of profiles
Profiles3 records
Store Front Safety Council funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Store Front Safety Council M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Store Front Safety Council
What does Store Front Safety Council do?
The Storefront Safety Council operates an advocacy and education organization dedicated to ending vehicle-into-building crashes. It maintains a proprietary crash database of over 28,000 incidents, provides free educational resources on storefront safety best practices, and works with industry and government officials to promote building codes, safety standards, and crash-rated barrier legislation for commercial properties, hospitals, schools, and public spaces.
Is Store Front Safety Council a public or private company?
Store Front Safety Council is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Store Front Safety Council founded?
Store Front Safety Council was founded in 2017. It employs 1 to 10 people.
How does Store Front Safety Council make money?
One revenue line is on record: non-profit/Advocacy Services.
Who are Store Front Safety Council's main competitors?
Direct peers on record are Insurance Institute for Highway Safety (IIHS), Vision Zero Network, National Safety Council and Network of Employers for Traffic Safety (NETS). Broad incumbents are Security Industry Association (SIA), ASTM International and Cybersecurity and Infrastructure Security Agency (CISA). Emerging players are Calpipe Security Bollards, Jensen Hughes and Ameristar Perimeter Security.
Does Store Front Safety Council have an API?
No public API is recorded for Store Front Safety Council.
What industry is Store Front Safety Council in?
Store Front Safety Council's product category is Safety Advocacy and Pedestrian Protection Services. Its primary akta.pro industry code is TLAJAGAA, Road Safety Barriers & Crash Attenuation Systems (Guardrails, Median Barriers, End Treatments), with a secondary code of BPABAHAN, Incident Reporting, Deficiency Management & Compliance Documentation Services (Digital Logs/Records). Its NAICS code is 54135 and its SIC code is 7340.