Powell Peralta

What Powell Peralta does

Powell Peralta is a privately held skateboard equipment and apparel company founded in 1978 by Stacy Peralta and George Powell, headquartered in Goleta, California, with craft manufacturing operations in Ventura, California. The company designs, manufactures, and distributes complete skateboards, individual decks, urethane wheels, clothing, and skateboarding accessories, serving skateboarders across all skill levels — from youth and beginners to professional riders — globally. Its core technology platform rests on two proprietary systems: FLIGHT® deck construction (a fiber-reinforced epoxy-pressed deck introduced in 2015 that is thinner, more than twice as strong in tail-break tests, and longer-lasting than standard 7-ply maple) and Dragon Formula urethane wheels (DF-93A et al., a 10-year-developed proprietary chemistry delivering 18-20% higher rebound than hard wheels, with multiple durometer and shape extensions). Additional proprietary inputs include the Soft Slide Formula wheel line and a catalog of concave deck shapes (K12, K15, K16, K20, K21, FK1, SP3).

Powell Peralta operates a dual go-to-market model: direct-to-consumer e-commerce via powell-peralta.com with worldwide shipping, and a global authorized skate shop dealer network distributed wholesale by Skate One. Popsicle-shape decks are produced through a partner in China using AirLam™ pressing, while FLIGHT and re-issue decks are crafted in Ventura or by partners in Mexico. The company's revenue model is unit-based product sales (one-time purchases) across hardware, apparel, accessories, and media (DVDs, books), with no disclosed subscription or recurring component; pricing is not publicly disclosed.

Customer segments are organized horizontally across use cases (street, park, bowl, downhill, freeride, commuting) and demographics (core skateboarders, youth). Marketing leverages the legacy Bones Brigade brand heritage (Tony Hawk, Steve Caballero, Mike McGill, Rodney Mullen, etc.), ongoing team-rider video content produced by NKA, and selective co-marketing alliances (e.g., Red Bull Skateboarding, ABDCollectibles.com). The company holds registered trademarks for FLIGHT®, Dragon Formula™, AirLam™, and the Powell-Peralta brand, and continues to release limited-edition signature pro decks (e.g., Gold Foil series) as scarcity-tier collector product.

Name

Powell Peralta

Legal name

Powell-Peralta

Website

https://powell-peralta.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Powell Peralta is a privately held skateboard equipment and apparel manufacturer founded in 1978 by Stacy Peralta and George Powell, headquartered in Goleta, California. The company designs and sells proprietary FLIGHT® decks, Dragon Formula™ wheels, completes, apparel, and accessories directly to consumers and through a global authorized skate shop network, serving skateboarders across all skill levels worldwide.

Ownership category

akta.pro rank

Product category

Skateboarding Equipment

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Electric Skateboards & Longboards (CRACASAC)

Keywords

• Skateboard decks
• Skateboard wheels
• Complete skateboards
• Skateboarding apparel
• Skateboard accessories

Headquarters

HQ city

Goleta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Skateboard Product Sales: Direct product sales of complete skateboards, decks, wheels, clothing, and accessories through e-commerce and skate shop distribution.
2. Skateboard Decks: Sale of FLIGHT decks, Pro Series decks, Classic/Re-Issue decks, Street/Park decks, and Freestyle decks.
3. Skateboard Wheels: Sale of Dragon Formula wheels, Soft Slide Series, All Terrain Formula, Classic Formulas, and Pro Model wheels.
4. Clothing and Accessories: Sale of apparel including T-shirts, sweatshirts, jackets, caps, beanies, socks, and accessories like grip tape, hardware, stickers, and media products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Powell Peralta designs, manufactures, and sells premium skateboard decks, wheels, completes, apparel, accessories, and skateboarding media. The product line is anchored by proprietary technologies — FLIGHT fiber-reinforced epoxy deck construction and Dragon Formula / Soft Slide Formula urethane wheels — and is sold through the brand's own e-commerce site and a global authorized skate shop network.

Product overview

Powell Peralta is a skateboarding equipment company offering a comprehensive product portfolio centered around its two proprietary technologies: FLIGHT® Deck Construction (fiber-reinforced epoxy decks developed in 2015) and Dragon Formula wheels (high-rebound urethane). The product line includes complete skateboards, individual decks (FLIGHT, Pro Series, Classic/Re-Issue, Street/Park, Freestyle), wheels (Dragon Formula, Soft Slide Series, Classic Formulas, Downhill, Pro Models), clothing (T-Shirts, Sweatshirts, Jackets, Caps, Beanies, Socks), accessories (Grip Tape, Hardware, Patches, Stickers, Prints), and media (DVDs, Books). The company operates as a manufacturer and direct-to-consumer e-commerce platform distributed by Skate One.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Skateboards Fully assembled ready-to-ride skateboards sold under the Powell Peralta brand across multiple disciplines and rider sizes, including FLIGHT, Classic/Re-Issue, Street/Park, Cruiser, Mini, and Kid completes. Targeted at beginner through advanced skateboarders seeking a turnkey setup.
• Skateboard Decks Premium skateboard decks manufactured in Powell Peralta's proprietary constructions, including the FLIGHT fiber-reinforced epoxy line, Pro Series pro-model decks, Classic/Re-Issue reissues, Street/Park shapes, and Freestyle shapes. Sold to skateboarders who assemble their own setups and to skate shop resellers.
• Skateboard Wheels Powell Peralta branded skateboard wheels sold in multiple urethane formulations including Dragon Formula (high rebound), Soft Slide Series (controlled slide), Downhill shapes, Classic Formula wheels, and pro-model wheels. Sold to riders looking for specific grip, slide, or rebound characteristics.
• Skateboarding Apparel Branded Powell Peralta clothing including T-shirts, sweatshirts, jackets, caps, beanies, and socks. Sold directly to consumers and through skate shop resellers for everyday wear and skateboarding.
• Skateboard Accessories Powell Peralta branded skateboarding accessories including grip tape, hardware (bolts, nuts), stickers, backpacks, and related gear, sold to riders needing setup components and branded accessories.
• Skateboarding Media Powell Peralta skateboarding media including DVDs and books documenting the brand's heritage, the Bones Brigade era, and skateboarding culture, sold to consumers and collectors.

Quantifiable outcome

• FLIGHT decks last several times longer than 7-ply decks
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Skate OnecoreChannel Partner/ Reseller/ DistributorSkate One is the parent company and distributor of Powell Peralta products. The footer states '©2026 Powell-Peralta® | Distributed by Skate One'.
• NKAcoreStrategic or Co-development PartnerNKA (Nothing Kind Always) is a video production company that produces regular content featuring Powell Peralta team riders. Multiple videos on the Powell Peralta blog are filmed and produced by NKA, including 'Zeke's DIY', 'Channel Street Dance Party', and various team edit series.
• Red BullminorGTM or Marketing PartnerRed Bull Skateboarding featured Andy Anderson in an episode of 'Skate Tales' on the Powell Peralta blog, indicating a marketing/content partnership.
• ABDCollectibles.comminorGTM or Marketing PartnerVideo premiere partner for Andy Anderson's 'Crazy Wisdom' video, premiering exclusively on ABDCollectibles.com.
• Manufacturing Partners in ChinaminorOEM/ Whitelabel/ Licensing PartnerPopsicle shape decks are manufactured with partner in China using AirLam presses and water resistant glue. Re-issue decks are manufactured by partners in Mexico or Ventura factory.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bones Wheels: Skateboard wheel brand distributed by Skate One alongside Powell Peralta, with proprietary STF and SPF urethane formulas. Direct peer in wheels with shared Skate One distribution ecosystem.
• Almost Skateboards: Skateboard brand co-founded by Rodney Mullen (former Powell Peralta pro) and Daewon Song. Direct peer in decks and completes with shared Mullen association and similar DTC/wholesale mix.
• Spitfire Wheels: Major skateboard wheel brand with proprietary urethane formulas (Formula Four, etc.). Direct competitor to Powell Peralta's Dragon Formula and Soft Slide lines for share of replacement wheel sales.
• Zero Skateboards: Skateboard deck and completes brand sold through skate shops and DTC. Direct peer competing for the same hardcore street and park skateboarding customer base.
• Chocolate Skateboards: Skateboard deck and completes brand under the same ownership as Girl Skateboards. Direct peer selling similar deck shapes and graphics through the same skate shop channel and overlapping customer.
• Santa Cruz Skateboards: Legendary skateboard brand founded in 1973 under NHS Inc, with overlapping product range (decks, completes, wheels) and global skate shop distribution. Direct peer and historic competitor for heritage deck customers.
• Girl Skateboards: Skateboard deck and completes brand with similar heritage, DTC-plus-skate-shop distribution, and lifestyle apparel line. Direct peer competing for the same pro team and brand equity.
• Element Skateboards: Major skateboard deck and completes brand selling through skate shops and DTC channels globally. Directly competes with Powell Peralta for deck sales, pro team visibility, and shelf space at independent skate shops.
• Plan B Skateboards: Iconic skateboard brand making decks and completes, distributed through skate shops and DTC. Directly comparable to Powell Peralta in target customer, product format, and channel mix.
• Birdhouse Skateboards: Skateboard brand founded by Tony Hawk (former Powell Peralta pro rider), sharing direct Bones Brigade heritage. Competes head-to-head for decks, completes, and pro team visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLPAU9QCmrFTlAEHreqkhbA4PuxzVFlPW8
• Facebookfacebook.com/powellperalta
• Xx.com/powellperalta
• LinkedInlinkedin.com/company/powell-peralta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powell Peralta