Pursuit PR

What Pursuit PR does

Pursuit PR is a privately held, founder-owned boutique C-suite communications advisory firm headquartered in New York City and founded on October 17, 2017 by Rachel Gerber Kule. The firm advises executives of high-growth, change-driven businesses in the disruptive technology, financial services, and media and entertainment sectors, with stated topical depth in IPO and SPAC communications, fintech, gaming, digital media, streaming, cloud computing, software engineering, and artificial intelligence. Pursuit PR's core service lines include Thought Leadership, Executive Coaching, Earned Media/Media Relations, Original Content, ESG Communications, Business Development, Digital Media, Speaking Opportunities, and Asia Communications, with the proprietary 'News to Use' methodology serving as the firm's signature news-intelligence curation engine. The firm also publishes the Pursuit Perspectives executive speaker series/podcast and operates the Pursuit PR Academy educational platform.

The firm operates through a virtual network of curated specialists rather than a large fixed headcount, allowing it to scale delivery against client needs while maintaining a boutique, personalized service model. Its go-to-market is sales-led and relationship-driven, with growth reported to come primarily from referrals, supplemented by thought-leadership visibility via Forbes Communications Council membership, regular Forbes contributions, and the Pursuit Perspectives speaker series featuring executives from companies such as Niantic, Unity Technologies, Axis Capital, On Location/IMG, Avelo Airlines, Red Lobster, Yahoo! Finance, and Stagwell. Geographic coverage is anchored in the U.S. (New York City and South Florida) with a deliberate Asia Communications practice supported by Mandarin-fluent specialists across the U.S. and Beijing and an active WeChat channel.

Pursuit PR generates revenue through custom, quote-based professional services engagements; no pricing, revenue, headcount, or funding figures are publicly disclosed, and the firm has no external institutional investment. The company is family-anchored, with Matthew Kule as Partner and Alan Gerber (deceased) having served as CFO and Managing Director. Pursuit PR is actively operating and continues to invest in content, geographic, and product expansion.

Name

Pursuit PR

Legal name

PursuitPR

Website

https://pursuitprny.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pursuit PR is a privately held, founder-owned boutique C-suite communications advisory firm headquartered in New York City. It serves high-growth technology, financial services, and media executives through thought leadership, executive coaching, earned media, ESG, and Asia communications services delivered via a virtual specialist network.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFADAI

Technology & B2B PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAMALAO

PR, Reputation Management & Earned Media Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Public relations services
• Executive communications advisory
• Media relations consulting
• Thought leadership positioning
• Corporate reputation management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. C-Suite Communications Advisory: Boutique professional services providing strategic communications counsel to C-suite executives and high-growth companies, including thought leadership positioning, executive coaching, and media relations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Pursuit PR is a boutique C-suite communications advisory firm that provides strategic public relations, media relations, executive coaching, and thought leadership positioning for executives and organizations in the technology, finance, and media sectors. The firm operates a virtual model leveraging a curated network of seasoned specialists and senior-level practitioners to deliver personalized communications counsel. Founded in 2017 and headquartered in New York City with a South Florida presence, the firm emphasizes a high-touch, partnership-driven engagement style rather than traditional agency retainers.

Product overview

Pursuit PR is a boutique C-suite communications advisory firm offering a unified suite of professional services rather than a software platform. The core offerings include News to Use (signature news intelligence curation), Pursuit Perspectives (thought leadership speaker series), and PPR Academy (educational fundamentals). These are supported by specialized communications services: Thought Leadership, Executive Coaching, Earned Media/Media Relations, Original Content, ESG Communications, Business Development, Digital Media, Speaking Opportunities, and Asia Communications. The firm operates globally with a virtual network of specialists, primarily serving the tech, finance, and media sectors.

Differentiator

Problem solved

Functional benefit

Brands

• News to Use: Pursuit PR's signature news intelligence curation service covering capital markets, media, corporate culture, and real estate sectors.
• Pursuit Perspectives
• Pursuit PR Academy

Products and services

• Executive Communications Advisory
• Thought Leadership Positioning
• Media Relations
• Executive Coaching
• Original Content Creation
• ESG Communications
• Business Development Communications
• Digital Media Strategy
• Speaking Opportunities Placement
• Asia Communications

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inkhouse: Tech-forward PR agency serving enterprise and consumer technology, fintech, and media clients with media relations and content. Direct peer on tech-fintech-media vertical mix and boutique-scale service delivery.
• Hotwire PR: Global tech and B2B communications agency with strong enterprise tech, fintech, and corporate reputation practices. Comparable to Pursuit PR on tech and finance sector focus plus reputation and executive thought leadership offerings.
• Crenshaw Communications: B2B tech PR agency serving enterprise software, cloud, and fintech clients with media relations and thought leadership programs. Closely aligned with Pursuit PR on B2B tech customer base and executive eminence focus.
• Walker Sands: B2B tech and professional services PR firm offering media relations, content, and demand-gen support to high-growth tech companies. Directly comparable on target customer (tech executives) and media-relations-led service model.
• 5W Public Relations: Mid-size independent U.S. PR agency with strong tech, consumer, and corporate practices and a C-suite executive positioning emphasis. Closely comparable to Pursuit PR on boutique-to-mid positioning, tech sector focus, and senior executive media access.
• RH Strategic: Boutique PR firm specializing in tech, finance, and policy-driven communications for high-growth and regulated companies. Comparable to Pursuit PR on finance/tech sector mix and C-suite advisory positioning.
• Highwire PR: Boutique-to-mid PR agency focused on enterprise and emerging technology, cybersecurity, and B2B tech sectors. Direct peer on tech-sector specialization and C-suite communications advisory.
• SHIFT Communications: Tech PR and marketing agency (now part of IPG) with practices in enterprise tech, consumer tech, and B2B media relations. Comparable to Pursuit PR on tech-sector focus and earned-media-led delivery.

Broad incumbents

• Finn Partners: Larger independent global PR firm with strong technology, financial services, and health practices. Overlaps with Pursuit PR on tech/finance sector focus but operates at significantly greater scale and global footprint.
• Allison+Partners: Mid-to-large global PR agency with consumer, technology, and corporate practices. Comparable on tech and media sector emphasis and executive communications offerings, but with broader portfolio and larger headcount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pursuit_pr
• YouTubeyoutube.com/@pursuitprpodcast
• LinkedInlinkedin.com/company/pursuit-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pursuit PR