What Crenshaw Communications does

Crenshaw Communications is a New York City-based boutique public relations agency founded in 2009 by Dorothy Crenshaw, operating as a subsidiary of Mod Op since October 2023. The firm delivers B2B public relations services to high-growth technology companies, ad tech and martech firms, and enterprise corporations, with documented engagements spanning AI (Fractal Analytics), cybersecurity (F-Secure), ad tech (Innovid, Arkadium, Adstream), martech (Bizzabo, Smart Communications), file sharing (WeTransfer), and SaaS (Syncron, Jopwell). Core service offerings include content marketing, corporate communications, message and media training, and media relations, executed by senior-level PR consultants under a custom-quoted, retainer-based professional services model.

The firm has no proprietary technology stack and does not develop or license software, APIs, or AI/ML products; its outputs are editorial and strategic communications deliverables. Business development is anchored by an active content marketing presence (ImPRessions and PR Fish Bowl blogs, email newsletter, LinkedIn), industry conference participation (PROI Worldwide Global Summit), and award-driven visibility (PRSA/PR Daily 2024; Bulldog PR Awards Bronze 2023; client placements on Digiday Technology Awards, Inc. 5000, and Webby Awards shortlists in 2023). The customer base spans the US, EMEA (Sweden, Netherlands, UK, Finland), and APAC (India), giving the firm an international client footprint despite single-office operations in New York.

Post-acquisition, Crenshaw functions as Mod Op's PR-focused operating subsidiary while retaining founder Dorothy Crenshaw as CEO. The combined entity is positioned to offer integrated digital marketing and PR services to B2B technology clients, though Crenshaw itself remains a people-driven professional services business with revenue derived from client service fees rather than technology licensing or product sales.

Name

Crenshaw Communications

Legal name

Crenshaw Communications

Website

https://crenshawcomm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Crenshaw Communications is a New York-based boutique B2B tech PR agency founded in 2009 by Dorothy Crenshaw, serving high-growth technology, ad tech, and enterprise clients with content marketing, corporate communications, media relations, and media training. It operates as a subsidiary of Mod Op following its October 2023 acquisition.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Public relations services
• Tech PR agency
• Media relations
• Corporate communications
• Thought leadership

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Consulting Services: Crenshaw Communications generates revenue through professional services fees, likely including retainers, project-based fees, and potentially hourly consulting arrangements typical of PR agencies. The firm provides comprehensive public relations and communications services to client organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Crenshaw Communications is a New York-based boutique technology public relations firm that designs and executes strategic PR programs for B2B technology companies, ad tech/martech firms, and high-growth startups. The firm provides four core service lines — Content Marketing, Corporate Communications, Media Relations, and Message and Media Training — delivered by senior-level PR consultants with deep sector expertise.

Product overview

Crenshaw Communications is a New York-based tech PR firm and Mod Op company offering a full range of public relations and communications services. The firm's core service offerings include Content Marketing, Corporate Communications, Message and Media Training, and Media Relations. As a specialized B2B tech PR agency, Crenshaw serves clients ranging from early-stage businesses in emerging industries to well-established international brands, with particular expertise in ad tech, artificial intelligence, martech, cybersecurity, and technology products and services sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Marketing

Quantifiable outcome

• PRSA and PR Daily recognition for PR work with Chili Piper campaign
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mod OpcoreStrategic or Co-development Partner · 1 October 2023Mod Op, a full-service digital marketing agency, acquired Crenshaw Communications in October 2023. This represents Mod Op's first strategic acquisition and marks its entry into the PR space. The acquisition combines Crenshaw's tech PR expertise with Mod Op's digital marketing capabilities, enabling integrated customer growth solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PAN Communications: Mid-sized B2B tech PR and integrated marketing agency serving SaaS, cybersecurity, and ad tech clients, overlapping with Crenshaw's core verticals and account sizes.
• March Communications: Mid-sized PR and marketing agency with B2B tech, ad tech, and martech practices, similar in scale and target buyer profile to Crenshaw.
• LaunchSquad: Boutique PR agency with a strong technology, consumer, and venture-backed startup client base, directly comparable in scale, NYC footprint, and B2B tech positioning to Crenshaw.
• ARPR: Tech-focused PR agency built around B2B SaaS, ad tech, and cybersecurity clients, with a senior-talent model that closely mirrors Crenshaw's value proposition.
• Highwire PR: Boutique tech PR firm specializing in enterprise technology, cybersecurity, and AI clients, competing in the same vertical segments and enterprise tech RFPs as Crenshaw.
• 5W Public Relations: Mid-sized New York-headquartered PR agency with strong B2B tech and consumer tech practice, competing for the same enterprise and growth-stage tech clients as Crenshaw.
• Walker Sands: Boutique B2B tech PR and demand generation agency with deep SaaS, ad tech, and martech client base, directly comparable in size, vertical focus, and service mix to Crenshaw.
• RH Strategic: Specialist B2B tech and policy PR firm with deep relationships among enterprise tech, cybersecurity, and ad tech clients, directly comparable in services and target verticals.

Broad incumbents

• Edelman: Largest global PR firm with a significant U.S. technology practice; competes for enterprise tech PR retainers but operates at vastly greater scale and breadth than Crenshaw.
• Weber Shandwick: Top-tier global PR agency with a strong technology practice serving enterprise tech clients, including areas (cybersecurity, AI) where Crenshaw also operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CrenshawComm
• LinkedInlinkedin.com/company/crenshaw-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crenshaw Communications