PrivateInvest
PrivateInvest is an Australian non-bank lender and wholesale fund manager, founded in 2010, providing property-sector credit, equity, and structured finance products to high-net-worth investors, family offices, and developers across Australia.
- Company typePrivate
- Founded2010
- HeadquartersCottesloe, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PrivateInvest does
PrivateInvest (legal entity: PrivateInvest Capital Securities Limited, ABN 48 611 892 249, AFSL No. 491287) is an Australian non-bank lender and fund manager founded in 2010, headquartered in Cottesloe (Perth) with a secondary office in Sydney. The firm operates exclusively as a wholesale investment house under the Corporations Act 2001 (Cth), providing high-net-worth individuals, family offices, and institutional investors with access to property-sector credit and equity investment opportunities. Its stated focus is singular on the Australian property sector across site acquisition, land subdivision, residential, industrial, commercial, and hospitality segments.
The company delivers its offering through five core product lines: the flagship PrivateInvest First Mortgage Income Fund (est. 2018, targeting 8.25%-9.25% p.a. with monthly distributions), Select Mortgage Trusts (syndicated first-mortgage exposure on $5M-$25M loans), First Ranking Equity (industrial and QSR assets targeting 18%+ p.a. over 9-24 month horizons), Managing Credit Books (fee-for-service portfolio management), and the PrivateInvest Impact Credit Fund (development finance for social enterprises across Australia and Asia Pacific). On the financing side, PrivateInvest Credit provides tailored property finance solutions primarily in the $3M-$25M mid-market range (focus $7M-$12M), with first-mortgage security and LVR capped at 70%. A recently added Special Situation Transactions Advisory unit targets distressed assets and recapitalisations.
PrivateInvest distributes through direct wholesale investor relationships, commercial broker partnerships (formalised under a Head of Origination function), and direct developer engagement, supported by an integrated construction execution arm via InvestPrivate (a wholly-owned entity with a registered builder's licence). Technology stack includes AI-enabled credit and due-diligence systems and an AI-enabled loan-management platform with milestone-based drawdowns; however, AI is applied to structured data workflows rather than proprietary model development. Revenue is generated through fund management fees, performance fees on credit and equity returns, transaction fees on structured property finance, and professional services fees for credit portfolio management. The company is privately held by founder Mark Roberts (Executive Chairman and Managing Director), with daughter Naomi Roberts as Corporate Director, Greg Peel as Executive Chair of the Trustee entity, and InvestPrivate as the sole disclosed subsidiary. No external private equity or institutional investor ownership is disclosed, and no revenue, AUM, or funding-round data is publicly available.
PrivateInvest firmographics
Firmographics- Name
- PrivateInvest
- Legal name
- PrivateInvest Capital Securities Limited
- Website
- https://privateinvest.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PrivateInvest is an Australian non-bank lender and wholesale fund manager, founded in 2010, providing property-sector credit, equity, and structured finance products to high-net-worth investors, family offices, and developers across Australia.
- Ownership category
- akta.pro rank
PrivateInvest industry classification
Industry- Product category
- Private Credit and Real Estate Fund Management
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163), Investment Advice (6282)
- akta.pro primary industry
- Private Credit / Direct Lending (FSAAAHAG)
- akta.pro secondary industries
- Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE), Middle-Market Lending (FSANADAI), Real Estate Capital Markets Brokerage (Debt & Equity Placement) (FSAEAJAK)
Keywords
Where PrivateInvest is headquartered
LocationHeadquarters
- HQ city
- Cottesloe
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
PrivateInvest business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Fund Management - First Mortgage Income Fund: Manages diversified portfolio of first mortgage secured loans across Australia. Provides wholesale and sophisticated investors with income and capital stability through monthly distributions. Established in 2018, the flagship fund targets 8.25%-9.25% p.a. post fees and expenses.
- Select Mortgage Trusts: Direct exposure to first mortgage security for individual loans. Investors participate in syndicated investments with loan sizes ranging from $5 million to $25 million, structured according to underlying loan terms.
- First Ranking Equity: Equity investments in industrial and QSR assets targeting 18%+ p.a. returns. Fixed investment period of 9-24 months with secured long-term leases from strong covenant tenants.
- Credit Portfolio Management Services: Fee-for-service professional management of commercial debt portfolios for existing investors. Provides expertise, oversight, risk mitigation, and enhanced returns for clients managing their own credit books.
- Structured Property Finance: Originates and participates in structured property finance transactions, including those in excess of $100 million. Includes site acquisition funding, construction finance, and preferred-equity participation.
- Impact Credit Fund: Wholesale Impact Credit Fund providing development finance to Impact Enterprises across Australia and Asia Pacific region. Supports social enterprises in health, education, housing, Indigenous empowerment, clean energy, and climate resilience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | First Mortgage Income Fund: Target returns 8.25%-9.25% p.a. |
| Subscription | Multi-year contract | Select Mortgage Trusts: Loan sizes $5 million - $25 million |
| Subscription | Multi-year contract | First Ranking Equity: Target returns 18%+ p.a. |
| Other | Pay-as-you-go | Loan Enquiry - Mid-Market Focus: $3 million to $25 million, primary focus $7 million to $12 million |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
PrivateInvest product offering
Product offeringCore offering
PrivateInvest operates as a Private Investment House and Fund Manager providing wholesale clients with access to real estate credit and equity investment opportunities exclusively under the Corporations Act 2001 (Cth). It manages wholesale mortgage and equity funds, structures first-mortgage property finance ($3M-$25M mid-market focus with LVR capped at 70%), and provides credit portfolio management and special-situation advisory services to wholesale investors, developers, and brokers across Australia.
Product overview
PrivateInvest operates as a Private Investment House and Fund Manager offering a suite of investment and financing products. The core investment offerings include the PrivateInvest First Mortgage Income Fund (targeting 8.25%-9.25% p.a.), Select Mortgage Trusts for syndicated first mortgage investments, First Ranking Equity for industrial/QSR assets (18%+ p.a. target), and a Managing Credit Books service for portfolio management. The Impact Credit Fund supports social enterprises. On the financing side, PrivateInvest Credit provides property finance across QSR, land subdivision, lifestyle villages, construction, office, apartments, and industrial sectors. Special Situation Transactions Advisory rounds out the offering with services for distressed assets and recapitalisations. The company also employs AI-enabled credit and due-diligence frameworks across its platform.
Differentiator
Problem solved
Functional benefit
Brands
- PrivateInvest First Mortgage Income Fund: Flagship fund offering diversified portfolio of first mortgage secured loans across Australia, targeting 8.25%-9.25% p.a. returns with monthly distributions.
- PrivateInvest Impact Credit Fund
- Select Mortgage Trusts
- PrivateInvest Credit
Products and services
- PrivateInvest First Mortgage Income Fund Diversified wholesale fund offering monthly distributions from a portfolio of first-mortgage secured loans across Australia, targeting 8.25%-9.25% p.a. post fees and expenses, exclusively available to wholesale/sophisticated investors.
- Select Mortgage Trusts Individual first-mortgage investment trusts offering wholesale investors direct exposure to specific loans ranging A$5M to A$25M, including syndicated positions, structured according to underlying loan terms with due diligence available on underlying assets.
- First Ranking Equity Wholesale equity investment in well-located industrial properties and QSR assets with secured long-term leases from strong covenant tenants, targeting 18%+ p.a. over a fixed 9-24 month investment period.
- Managing Credit Books (Credit Portfolio Management) Fee-for-service professional management of commercial debt portfolios, providing expertise, oversight, risk mitigation, and enhanced returns for investors holding existing loan portfolios.
- PrivateInvest Impact Credit Fund Wholesale impact fund providing development finance to impact enterprises across Australia and Asia Pacific, supporting social and environmental outcomes in health, education, housing, Indigenous empowerment, clean energy, and climate resilience.
- Special Situation Transactions Advisory Advisory for special situation property transactions including distressed properties, incomplete developments, restructuring workouts, mispriced assets, recapitalisations, and repositioning opportunities for investors and developers.
- PrivateInvest Credit (Structured Property Finance) Tailored private commercial finance for the property sector, providing flexible finance solutions across QSR, land subdivision, lifestyle villages, construction, office, apartments, and industrial projects with first-mortgage security (LVR capped at 70%).
Quantifiable outcome
- Target returns 8.25%-9.25% p.a. (post fees and expenses) for First Mortgage Income Fund
- +3 more outcomes
Companies that use PrivateInvest
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
PrivateInvest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature2 records
PrivateInvest partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- InvestPrivatecorePrivate development entity affiliated with PrivateInvest shareholders. Holds registered builder's licence. Serves as construction manager providing due diligence for loan transactions and site inspections as part of PrivateInvest's execution focused lending model. Leigh Haboldt serves as Construction Manager and Andrew Hanson serves as Director.
- KFCminorNational QSR brand tenant for Quick Service Retail developments. PrivateInvest participates in QSR projects with Tier-1 brands including KFC as part of national rollout strategy.
- Hungry Jack'sminorNational QSR brand tenant for Quick Service Retail developments. Hungry Jack's is included in PrivateInvest's QSR sector focus for national rollouts.
- Guzman y GomezminorNational QSR brand tenant for Quick Service Retail developments. Guzman y Gomez mentioned as Tier-1 brand partner for QSR site development.
- Community Sector BankingminorAustralia's first dedicated banking institution for not-for-profit and social enterprise sectors, with focus on impact investing and social infrastructure finance. Co-founded by Greg Peel during his career at Bendigo and Adelaide Bank.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PrivateInvest competitors and assessment
Company assessmentDirect peers
- Metrics Credit Partners: Australian private credit manager deploying senior, mezzanine and whole-loan capital into commercial real estate and corporate assets. Comparable as a direct competitor for wholesale investor capital and property-loan origination mandates.
- Wingate Group: Australian non-bank private credit and investment manager focused on real estate, with mortgage funds and direct lending products. Comparable product set (mortgage income funds, syndicated trusts) and wholesale distribution model.
- Qualitas: ASX-listed Australian real-estate private credit and investment manager. Directly comparable as a wholesale, property-sector-focused fund manager originating first-mortgage and structured finance transactions across the Australian market.
- MaxCap Group: Australian commercial real estate debt investment manager specialising in first-mortgage, mezzanine and preferred-equity lending to developers. Closely mirrors PrivateInvest's property-only credit focus and mid-market loan sizing.
- Balmain Group: Australian non-bank lender and fund manager offering commercial property finance and syndicated mortgage products. Competes for the same mid-market developer borrowers and wholesale investor base.
Broad incumbents
- MA Financial Group: ASX-listed Australian alternative asset manager with credit, real estate and asset management arms. Larger and more diversified than PrivateInvest but overlapping in property credit and fund management for wholesale and institutional clients.
- Pepper Money: Established Australian non-bank lender specialising in residential and commercial mortgages. Comparable as a non-bank originator distributing through broker channels, though broader in product scope and considerably larger.
- La Trobe Financial: Large Australian non-bank lender and fund manager with a residential and commercial mortgage fund suite. Overlaps on mortgage-fund products for wholesale investors and direct lending to property borrowers, but at significantly greater scale.
- Resimac Group: ASX-listed Australian non-bank lender and fund manager providing prime and specialist mortgage finance and securitisation. Adjacent in product suite (mortgage funds, structured credit) though with a heavier residential and securitisation focus.
Regional players
- ThinkTank Property Finance: Australian non-bank commercial property lender distributing through a national broker network. Directly comparable business model (mid-market commercial property loans via broker channels); PrivateInvest's Head of Origination Tony Maroun previously led distribution at ThinkTank.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PrivateInvest social profiles
Digital presencePrivateInvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrivateInvest leadership team
Management profileNumber of profiles
Profiles15 records
PrivateInvest subsidiaries and ownership
Company hierarchySubsidiaries1 record
PrivateInvest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrivateInvest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrivateInvest
What does PrivateInvest do?
PrivateInvest operates as a Private Investment House and Fund Manager providing wholesale clients with access to real estate credit and equity investment opportunities exclusively under the Corporations Act 2001 (Cth). It manages wholesale mortgage and equity funds, structures first-mortgage property finance ($3M-$25M mid-market focus with LVR capped at 70%), and provides credit portfolio management and special-situation advisory services to wholesale investors, developers, and brokers across Australia.
Is PrivateInvest a public or private company?
PrivateInvest is a private company. It is classified as family owned and is currently operating.
When was PrivateInvest founded?
PrivateInvest was founded in 2010. It employs 11 to 50 people.
Where is PrivateInvest based?
PrivateInvest is headquartered in Cottesloe, Australia, in the Oceania region.
How does PrivateInvest make money?
Six revenue lines are on record. Fund Management - First Mortgage Income Fund is the primary driver. The others are select Mortgage Trusts, first Ranking Equity, credit Portfolio Management Services, structured Property Finance and impact Credit Fund.
Who are PrivateInvest's main competitors?
Direct peers on record are Metrics Credit Partners, Wingate Group, Qualitas, MaxCap Group and Balmain Group. Broad incumbents are MA Financial Group, Pepper Money, La Trobe Financial and Resimac Group. ThinkTank Property Finance is listed as a regional player.
Does PrivateInvest have an API?
No public API is recorded for PrivateInvest.
What industry is PrivateInvest in?
PrivateInvest's product category is Private Credit and Real Estate Fund Management. Its primary akta.pro industry code is FSAAAHAG, Private Credit / Direct Lending, with a secondary code of FSABADAE, Private Banking Lending (Securities-Backed, Real Estate, Structured Credit). Its NAICS code is 52231 and its SIC code is 6162.