Hungry Jack's
Hungry Jack's is the Australian master franchisee of Burger King, operating 480+ quick-service restaurants nationwide serving flame-grilled burgers, chicken, coffee, and sides to over 2 million Australian consumers weekly via dine-in, drive-thru, mobile app, and Uber Eats delivery.
- Company typePrivate
- Founded1971
- HeadquartersWoolloomooloo, Australia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Hungry Jack's does
Hungry Jack's Pty Ltd is the Australian master franchisee of the Burger King brand, founded in 1971 by Jack Cowin in Perth, Western Australia. The company operates more than 480 franchised and company-owned quick-service restaurants across every major Australian population centre, serving over 2 million customers weekly and consuming 125 million beef patties annually. It employs over 19,000 Australians across its restaurant network, with corporate headquarters in Woolloomooloo, NSW, and regional offices in Melbourne, Brisbane, Adelaide, and Perth. The company is privately held, with founder Jack Cowin remaining the largest shareholder, and exhibits no public listing or institutional equity ownership in the data provided.
Hungry Jack's firmographics
Firmographics- Name
- Hungry Jack's
- Legal name
- Hungry Jack's Pty Ltd
- Website
- https://hungryjacks.com.au
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Hungry Jack's is the Australian master franchisee of Burger King, operating 480+ quick-service restaurants nationwide serving flame-grilled burgers, chicken, coffee, and sides to over 2 million Australian consumers weekly via dine-in, drive-thru, mobile app, and Uber Eats delivery.
- Ownership category
- akta.pro rank
Hungry Jack's industry classification
Industry- Product category
- Quick-Service Restaurant
- NAICS
- Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Hungry Jack's is headquartered
LocationHeadquarters
- HQ city
- Woolloomooloo
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Hungry Jack's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food and Beverage Sales: Transaction-based sales of flame-grilled burgers, chicken products, sides, beverages, and desserts through company-owned and franchise restaurants
- Franchise Royalties: Revenue from independently owned franchisee restaurants operating under the Hungry Jack's brand
- Mobile App Transactions: Pre-ordering and in-app purchases with integrated payment processing for pick-up and delivery orders
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids Meal Bundle |
| Unit Pricing | Pay-as-you-go | Jack's App Deal - Combo |
| Unit Pricing | Pay-as-you-go | Jack's App Deal - Coffee |
| Unit Pricing | Pay-as-you-go | Penny Pinchers Value Range |
| Freemium | Monthly | Jack's Cafe Loyalty Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hungry Jack's product offering
Product offeringCore offering
Hungry Jack's operates a national Australian quick-service restaurant network serving flame-grilled beef burgers, fried chicken, plant-based options, sides, desserts, and barista coffee through 480+ dine-in and drive-thru locations. Customers order via in-store counter, drive-thru, the Hungry Jack's mobile app (pre-order for pickup), or exclusively through Uber Eats for delivery. The company operates as the Australian franchisee of the Burger King brand and runs a loyalty and gamified app experience called Shake & Win.
Product overview
Hungry Jack's is an Australian fast-food chain operating over 480 restaurants, offering a portfolio of burger products centered around flame-grilled beef (Whopper, Grill Masters Angus), fried chicken (Jack's Fried Chicken, Chicken Burgers), plant-based options (Plant Based Whopper, Veggie Range), and complementary categories including sides, frozen drinks, cold beverages, desserts (including Krispy Kreme partnership), and Jack's Cafe coffee. The core offering is supported by a mobile app and online ordering platform enabling pickup, delivery (via Uber Eats), loyalty programs (Shake & Win game, Jack's Cafe Loyalty), and exclusive app deals. The brand operates as a franchise of Burger King with a distinctly Australian identity.
Differentiator
Problem solved
Functional benefit
Brands
- Jack's Cafe: Jack's Cafe offers barista-made coffee including cappuccino, flat white, latte, and specialty coffee drinks. Features a loyalty program where customers earn stamps towards free beverages.
Products and services
- Flame Grilled Beef Burgers Signature burger range featuring 100% Australian beef flame-grilled with smoky BBQ flavor, including Whopper, Whopper Jr, Cheeseburger, and Grill Masters Angus variants, sold at all restaurant locations, via the app, and through Uber Eats delivery.
- Jack's Fried Chicken NEW fried chicken range featuring big, thick, crispy, juicy whole muscle chicken breast, available in Classic, Spicy, and Cheesy Bacon varieties, served across all restaurant locations.
- Chicken Burgers Chicken burger range including Chicken Royale, Grilled Chicken, and Spicy Grilled Chicken options available at restaurants and through delivery.
- Plant Based Whopper Plant-based patty made from soy protein developed with v2food, flame-grilled to deliver the smoky BBQ flavor profile of the standard Whopper, targeted at consumers seeking plant-based alternatives.
- Veggie Range Vegetarian burger options including Veggie Whopper Cheese, Angry Veggie Whopper, and Double Veggie Whopper made from corn, capsicum and carrot patties, sold as part of the standard menu.
- Chicken Tenders and Sides Chicken nuggets (3, 6, 12, 18 pack), Southern Style Tenders, Thick Cut Chips, Battered Onion Rings, and Snack Wraps sold as accompaniments to main menu items.
- Frozen + Bursties Drinks
Quantifiable outcome
- Serves 2M+ customers weekly
- +2 more outcomes
Companies that use Hungry Jack's
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Hungry Jack's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature3 records
Hungry Jack's partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Make-A-Wish AustraliacoreHungry Jack's partnership with Make-A-Wish includes annual fundraising and the Round-Up initiative where customers can donate spare change at checkout to fund wishes for seriously ill children.
- Uber EatscoreHungry Jack's has an exclusive delivery partnership with Uber Eats. All delivery orders are fulfilled exclusively through the Uber Eats platform, with dedicated promotional deals offered to customers.
- v2foodminorAustralian company v2food produces the plant-based patty for Hungry Jack's Plant Based Whopper, developed in collaboration with Hungry Jack's using high-quality soy protein.
- SedexminorHungry Jack's is a member of Sedex, a membership organization for ethical supply chain management, demonstrating commitment to responsible sourcing practices.
- Krispy KrememinorPartnership offering Krispy Kreme doughnut products at participating Hungry Jack's Jack's Cafe locations, including Original Glazed, Choc Iced, and Strawberry Sprinkle varieties.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Hungry Jack's competitors and assessment
Company assessmentRegional players
- Chicken Treat: Western Australia-headquartered QSR with strong regional Australian presence. Competes with Hungry Jack's on chicken-based menu and value-tier quick-service occasions.
Direct peers
- Nando's Australia: Quick-service chain specializing in flame-grilled peri-peri chicken. Overlaps with Hungry Jack's on flame-grilled cooking method and chicken menu category in dine-in/takeaway segments.
- Oporto: Australian chicken-and-burger QSR chain with strong flame-grilled chicken positioning. Directly overlaps Hungry Jack's on chicken burgers, burgers, and quick-service restaurant experience.
- McDonald's Australia: Australia's largest QSR chain and Hungry Jack's most direct competitor in burgers and quick-service meals. Overlapping menu (burgers, chicken, coffee via McCafe), dine-in, drive-thru, and nationwide store footprint.
- Red Rooster: Australian-owned QSR chain specializing in roast chicken and burgers. Competes with Hungry Jack's on chicken product range, value meals, and dine-in/drive-thru experiences across Australian population centres.
- Grill'd: Australian premium burger chain with healthier positioning. Competes with Hungry Jack's premium Whopper and Grill Masters Angus lines for higher-spend burger occasions.
- KFC Australia: Major Australian QSR competitor with chicken-focused menu and a similarly extensive franchise network. Competes with Hungry Jack's on chicken range, sides, family meals, and Kids Meals.
Emerging players
- Betty's Burgers: Australian burger-focused casual chain. Overlaps with Hungry Jack's on flame-grilled/beef burgers, milkshakes, and casual dine-in burger occasions across Australian metro locations.
- Five Guys: US burger chain expanding in Australia targeting premium-burger occasions. Competes with Hungry Jack's Whopper and Grill Masters Angus for share of higher-spend burger consumers.
Broad incumbents
- Hungry Hungry (Domino's Pizza): While focused on pizza, Domino's is a major Australian QSR/quick-delivery peer for share-of-wallet and delivery marketplace presence alongside Hungry Jack's exclusive Uber Eats partnership.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hungry Jack's social profiles
Digital presenceHungry Jack's compliance and trust
Trust signalCompliance1 record
Hungry Jack's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hungry Jack's leadership team
Management profileNumber of profiles
Profiles2 records
Hungry Jack's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hungry Jack's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hungry Jack's
What does Hungry Jack's do?
Hungry Jack's operates a national Australian quick-service restaurant network serving flame-grilled beef burgers, fried chicken, plant-based options, sides, desserts, and barista coffee through 480+ dine-in and drive-thru locations. Customers order via in-store counter, drive-thru, the Hungry Jack's mobile app (pre-order for pickup), or exclusively through Uber Eats for delivery. The company operates as the Australian franchisee of the Burger King brand and runs a loyalty and gamified app experience called Shake & Win.
Is Hungry Jack's a public or private company?
Hungry Jack's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hungry Jack's founded?
Hungry Jack's was founded in 1971. It employs 5,001 to 10,000 people.
Where is Hungry Jack's based?
Hungry Jack's is headquartered in Woolloomooloo, Australia, in the Oceania region.
How does Hungry Jack's make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are franchise Royalties and mobile App Transactions.
Who are Hungry Jack's's main competitors?
Chicken Treat is listed as a regional player. Direct peers are Nando's Australia, Oporto, McDonald's Australia, Red Rooster, Grill'd and KFC Australia. Emerging players are Betty's Burgers and Five Guys. Hungry Hungry (Domino's Pizza) is listed as a broad incumbent.
Does Hungry Jack's have an API?
No public API is recorded for Hungry Jack's.
What industry is Hungry Jack's in?
Hungry Jack's's product category is Quick-Service Restaurant. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.