FÉNIX DIRECTO

What FÉNIX DIRECTO does

FÉNIX DIRECTO, commercially branded as Allianz Direct in Spain, is the Spanish branch of Allianz Direct Versicherungs-AG, itself part of the Allianz Group. The company is a private, DGSFP-licensed (license E0247) online motor insurance provider headquartered at Calle Ramírez de Arellano 35 in Madrid, with 51–100 employees. It focuses exclusively on personal lines motor insurance — car, motorcycle (including 125cc and electric motorcycles), and moped/scooter coverage — and does not maintain physical branches or intermediated sales channels.

The product portfolio is built around a tiered car insurance architecture ranging from Terceros Básico (minimum third-party) through Terceros con Lunas, Terceros Ampliado, Terceros Ampliado Premium, and Todo Riesgo (full coverage), with modular add-ons such as premium roadside assistance, free choice of repair shop, replacement vehicle, guaranteed purchase price, driver and family protection, and traffic-fine legal defense. Motorcycle and scooter insurance follow a similar tiered-plus-add-on structure, complemented by integrations with a premium workshop network for repair, glass, and online booking services. The platform operates as a fully digital direct-to-consumer insurer: customers calculate a quote in approximately 2 minutes, customize coverage online, and manage policies, claims, and roadside requests through the Mi Cuenta portal and dedicated digital service flows.

The business model is recurring annual premiums across a distributed base of individual Spanish vehicle owners, with pricing positioned around value-for-money versus traditional intermediated insurers. Go-to-market is direct-to-consumer via the allianzdirect.es website, search and content marketing through a blog covering driving and vehicle purchasing topics, an organic social presence on LinkedIn, YouTube, Instagram, Facebook, and TikTok, and event-driven promotional campaigns such as up-to-20% discounts tied to football tournaments. The branch's strategic posture is that of a digital-native specialist within a large global insurance group, leveraging Allianz's brand, capital base, and regulatory standing to compete on price, simplicity, and online customer experience in the Spanish personal motor market.

Name

FÉNIX DIRECTO

Legal name

Allianz Direct Versicherungs-AG, Sucursal en España

Website

https://fenixdirecto.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

FÉNIX DIRECTO (operating as Allianz Direct in Spain) is the Spanish branch of Allianz Direct Versicherungs-AG, offering direct-to-consumer digital car, motorcycle, moped, and scooter insurance to individual Spanish vehicle owners through an online quote-to-bind platform.

Ownership category

akta.pro rank

Product category

Online Motor Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industry

Motor Vehicle Liability Insurance (FSAJAMAC)

Keywords

• Online motor insurance
• Direct-to-consumer insurance
• Car insurance Spain
• Motorcycle insurance
• Digital insurance platform

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance premiums: Allianz Direct generates revenue through insurance premiums paid by customers for car, motorcycle, and moped insurance policies. Premiums are recurring as policies are renewed annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FÉNIX DIRECTO is an online direct-to-consumer motor insurance company in Spain, selling car, motorcycle, and moped/scooter insurance policies entirely through its digital platform. Customers calculate quotes, select tiered coverage (third-party basic through full-coverage "Todo Riesgo"), and personalize policies with add-ons such as roadside assistance, replacement vehicle, driver and family protection, legal defense for fines, and guaranteed purchase price.

Product overview

Allianz Direct is a digital direct-to-consumer insurance platform offering car, motorcycle, and moped insurance products through an online distribution model. The product portfolio centers on a tiered insurance architecture with core base products (third-party basic, extended, and full coverage) that customers can personalize by adding modular coverage add-ons. Car insurance products range from Terceros Básico (basic third-party) to Todo Riesgo (full coverage), with optional add-ons including roadside assistance, repair shop choice, replacement vehicle, guaranteed purchase price, driver protection, and traffic fine legal defense. Motorcycle insurance follows a similar structure with specific tiers for 125cc bikes, electric motorcycles, and scooters, complemented by add-ons for roadside assistance, equipment protection, and driver coverage. The platform emphasizes digital-first customer experience with online quote calculation, policy management, and claims handling through the Mi Cuenta portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Car insurance (Seguro de Coche) Tiered online car insurance product offered in Spain, ranging from basic third-party coverage (Terceros Básico) through extended third-party options (Terceros con Lunas, Terceros Ampliado, Terceros Ampliado Premium) to full coverage (Todo Riesgo). Customers calculate quotes online, select a tier, and personalize with add-ons. Targeted at individual car owners in Spain.
• Motorcycle insurance (Seguro de Moto) Online motorcycle insurance product offered in Spain with tiered coverage options including basic third-party (Terceros Básico), third-party with roadside assistance (Terceros con Asistencia), third-party with theft and fire (Terceros con Robo e Incendio), and full coverage with deductible (Todo Riesgo con franquicia). Targeted at individual motorcycle owners in Spain.
• Moped/scooter insurance (Seguro de Ciclomotor) Online moped and scooter insurance product offered in Spain providing liability coverage (Responsabilidad Civil), damage claims (Reclamación de Daños), and legal defense (Defensa Jurídica). Targeted at individual moped and scooter owners in Spain.
• Electric motorcycle insurance (Seguro de moto eléctrica) Specialized online insurance product for electric motorcycles and e-scooters in Spain, adapted to the specifics of electric two-wheeled vehicles. Targeted at individual owners of electric motorcycles and e-scooters.
• 125cc motorcycle insurance (Seguro de moto de 125cc) Online insurance product specifically designed for 125cc motorcycles in Spain. Targeted at individual owners of 125cc motorcycles.
• Scooter insurance (Seguro para scooter) Online insurance coverage tailored for scooter vehicles in Spain. Targeted at individual scooter owners.

Quantifiable outcome

• Up to 20% discount available during promotional periods

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Mapfre: Spain's largest insurance group and global leader in Spanish-language markets, with extensive auto, home, life, and commercial lines. Overlaps with Allianz Direct through its direct subsidiary Verti and its broader Spanish motor book.
• Generali Seguros: Spanish arm of global insurer Generali offering auto, home, and life coverage with an expanding digital channel. Competes with Allianz Direct in Spanish motor and brings global group capacity.
• Zurich Seguros: Spanish subsidiary of Zurich Insurance Group offering motor insurance alongside home and SME products via a mix of broker and digital channels. Direct motor competitor with broader product portfolio.
• Pelayo Seguros: Spanish mutual insurer offering auto, home, health and assistance lines, traditionally distributed via agents but increasingly via digital. Overlaps with Allianz Direct in the Spanish personal auto market.
• Mutua Madrileña: One of Spain's largest insurance groups with dominant auto market share, offering multi-line coverage (auto, home, life, health) via a hybrid agent-plus-digital model. Broad incumbent that overlaps with Allianz Direct in motor but covers a far wider product portfolio.

Emerging players

• Direct Seguros: Spanish online direct motor insurer offering car and motorcycle coverage through a digital-only flow. Comparable DTC business model targeting the same customer segment, though operating at smaller scale than Línea Directa or Allianz Direct.

Direct peers

• Balumba Seguros (by Zurich): Online direct motor insurance brand operated within the Zurich group in Spain, selling car and motorcycle policies via a fully digital flow. Closely comparable DTC business model and product set.
• Verti Seguros: Digital direct motor insurer owned by Mapfre, offering car, motorcycle, and moped insurance online. Competes head-to-head with Allianz Direct in the Spanish DTC motor segment with a similar tiered product structure and online-only distribution.
• Línea Directa Aseguradora: Spain's largest pure-play direct motor insurer with an identical DTC, branchless model targeting the same personal auto and motorcycle customer via phone and digital channels. Closest direct competitor by business model, product set, and customer segment.

Others

• Rastreator Comparator: Spain's leading insurance price-comparison portal that aggregates motor insurance quotes from multiple carriers including Allianz Direct. Functions as a key distribution intermediary and pricing-pressure channel for the entire Spanish motor market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikTokallianzdirect.es/social
• Instagramallianzdirect.es/social
• Facebookfacebook.com/FenixDirecto
• LinkedInlinkedin.com/company/fenix-directo-seguros
• YouTubeallianzdirect.es/social
• Xx.com/Fenix_Directo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FÉNIX DIRECTO