NOGA

What NOGA does

NOGA (legal name Weifang NOGA Imp. And Exp. Co., Ltd., with an affiliated Hong Kong entity called Glory Cooperation Limited) is a privately held Chinese export trading company specializing in food additives. Founded in 2008 and headquartered in Weifang, Shandong Province, NOGA operates as an intermediary connecting international buyers with Chinese food additive manufacturers, leveraging its location within China's principal food additives production cluster. The company maintains offices in Hong Kong (general office) and Rawalpindi, Pakistan (sales and marketing office led by Country Head Dr. Sabih-ul-hassan).

The company offers a catalogue spanning Sweeteners (including maltodextrin, dextrose monohydrate and anhydrous, aspartame, sucralose, erythritol, sorbitol, and neotame), Preservatives (potassium sorbate, sodium benzoate, nisin, calcium propionate), Acidulants (citric acid, lactic acid, tartaric acid, malic acid), Thickeners (xanthan gum, gellan gum, CMC, guar gum, pectin, gelatin), Seasonings (MSG, I+G, vanillin), and a range of Feature Products (isolated soy protein, sodium erythorbate, EDTA compounds, modified starches, caramel color, and others). NOGA does not manufacture these products itself but aggregates supply from pre-vetted producers and adds value through door-to-door order tracking, mixed container loading for SMB buyers, OEM packaging with customer labels, batch-specific quality complaint resolution, and a free 50g sample program.

NOGA's go-to-market is export-led and trade-show driven, with regular participation at Fi Africa (Cairo), FIE Frankfurt, IFT (Las Vegas), Ingredients Russia, Gulfood Manufacturing (Dubai), FIC Shanghai, and FISA Brazil. The customer base consists of two primary segments: international food additive distributors and end-user food manufacturers, served across at least 14 countries in East Asia, South Asia, the Middle East, Europe, North America, Central America, and South America. Revenue is generated through one-time export sales with quote-based, non-publicly disclosed pricing, supported by a freemium sample model. No external funding, public listings, or institutional investors are disclosed; the company appears to be founder-owned and operated with a lean headcount of 11-50 employees.

Name

NOGA

Legal name

Weifang NOGA Imp. And Exp. Co., Ltd.

Website

https://nogabiochem.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

NOGA is a privately held Chinese export trading company (founded 2008, Weifang, Shandong) that aggregates and exports food additives (sweeteners, preservatives, acidulants, thickeners, seasonings) from Chinese manufacturers to international distributors and food processors across 14+ countries, offering mixed container shipping and door-to-door tracking.

Ownership category

akta.pro rank

Headquarters

HQ city

Weifang

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Food Additives Export Trading: NOGA exports various food additives including sweeteners, preservatives, acidulants, and thickeners to customers worldwide. The company sources from pre-selected manufacturers in China and resells to international buyers, offering mixed container services and OEM packaging capabilities.
2. Free Sample Program: Company offers free samples (50g in plastic bags) to customers for quality testing before purchase commitment, supporting customer acquisition and trust building.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

NOGA (Weifang NOGA Imp. And Exp. Co., Ltd.) is a privately held Chinese export trading company that sources food additives — including sweeteners, preservatives, acidulants, thickeners, seasonings, and specialty feature products — from pre-selected manufacturers in Shandong province and resells them to international distributors and food processing companies. The company offers mixed-container loading, OEM/labeled packaging, and door-to-door order tracking to consolidate shipments for buyers worldwide.

Product overview

NOGA (Weifang NOGA Imp. And Exp. Co., Ltd) is a professional food additives supplier based in Shandong Province, China, with over 14 years of experience. The company operates as a trading/export intermediary connecting international buyers with Chinese food additive manufacturers. Their product portfolio spans five main categories: Sweeteners (including Maltodextrin, Dextrose, Aspartame, Sucralose, Erythritol, Sorbitol, and Neotame), Preservatives (including Potassium Sorbate, Sodium Benzoate, Nisin, and Calcium Propionate), Acidulants (including Citric Acid, Lactic Acid, Tartaric Acid, and Malic Acid), Thickeners (including Xanthan Gum, Gellan Gum, CMC, Guar Gum, Pectin, and Gelatin), and Seasonings (including MSG, Disodium 5'-Ribonucleotide, Vanillin, and Ethyl Vanillin). The company also features specialty products like Isolated Soy Protein, Sodium Erythorbate, and various EDTA compounds. NOGA positions itself as a quality-assured supplier offering mixing container services and door-to-door order tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Maltodextrin Carbohydrate derived from corn starch used as a food additive to improve texture and solubility, and as a carrier for sweeteners and flavorings.
• Dextrose Monohydrate D-glucose crystallized with a water molecule, used as a sweetener and essential medical material in food and pharmaceutical applications.
• Dextrose Anhydrous Pure crystalline dextrose used as a sweetener substitute for saccharose in the food industry and as a medical material.
• Liquid Glucose Corn syrup or maltose syrup made from corn starch, used in candy, drinks, beer, confectionery, frozen food, and pharmaceutical applications.
• Aspartame Dipeptide sweetener composed of L-aspartic acid and L-phenylalanine, 200 times sweeter than sucrose, used in carbonated beverages and sugar-free products.
• Acesulfame K Acesulfame potassium, a non-caloric sweetener 200 times sweeter than sugar, used in baked goods and combined with other sweeteners.
• Sodium Cyclamate Non-nutrition sweetener 30-50 times sweeter than sucrose, used in soft drinks, seasoning sauce, cake, biscuits, and ice cream.
• Crystalline Fructose White crystalline powder derived from corn starch, 1.3-1.8 times sweeter than cane sugar, used in sugar-free and dietary products.
• Sucralose Non-caloric high-intensity sweetener 600-650 times sweeter than cane sugar, approved for use in foods and beverages worldwide.
• Maltitol Powder Sugar alcohol made from starch, used as a functional sweetener for patients with diabetes and in various candy productions.
• Sodium Saccharin Sodium salt of saccharin, 500 times sweeter than sugar, used in foods, beverages, cosmetics, and pharmaceuticals as a tabletop sweetener.
• Polydextrose Water-soluble dietary fiber used in health care products, beverages, candy, dairy products, and baking foods.
• Erythritol Sugar alcohol occurring naturally in fruits and fermented foods, 0.7 times sweeter than sugar with 10% of sugar's calories.
• Sorbitol Powder Non-sugar sweetener made from dextrose via hydrogenation, used in pharmacy, food, beverages, and cosmetic industries.
• Sorbitol Solution 70% Liquid form of sorbitol, a non-sugar sweetener with moisture retention and anti-ferment properties.
• Lactose Alpha-D-Glucopyranose available as anhydrous and monohydrate forms, used as filler in tablets and capsules and in freeze-dried products.
• High Fructose Corn Syrup Corn syrup with fructose content (F42 and F55 grades), used as a sucrose substitute in frozen foods, dairy products, wine, and canned foods.
• Neotame New generation high-intensity sweetener 7000-13000 times sweeter than sucrose, approved by FDA and China's Ministry of Health.
• Potassium Sorbate Preservative used to inhibit molds and yeasts in food, drinks, vegetables, cosmetics, and agricultural products.
• Sodium Benzoate Widely used food preservative for inhibiting molds and yeasts in acidic foods, beverages, cosmetics, and pharmaceuticals.
• Nisin Natural polypeptide preservative effective against gram-positive bacteria and their spores, used in dairy products, processed meats, and canned foods.
• Calcium Propionate Preservative for grain products such as bread, used to inhibit molds and bacteria and as a calcium supplement agent.
• Sodium Diacetate Safe preservative used in toast foods, candy, meat products, soy sauce, and pastry; recognized as safe by FDA.
• Sodium Lactate & Sodium Diacetate Mixture of Sodium Lactate 60% and Sodium Diacetate 5%, used to extend shelf life of toast foods, meat products, and sauces.
• Calcium Acetate Effective growth inhibitor of certain bacteria, used in bread to extend shelf life and as a calcium supplement.
• Potassium Benzoate Preservative stable at room temperature, used in food and beverage applications.
• Methyl Paraben Anti-fungal agent used in cosmetics, personal care products, and as a food preservative (E218).
• Citric Acid Monohydrate Citric acid crystallized with water, used as an acidulant, flavorant, and preservative in foods and beverages.
• Succinic Acid Dicarboxylic acid used in the chemical industry for dyes and alkyd resins, and as a flavoring agent and food iron fortifier.
• Citric Acid Anhydrous Water-free citric acid made from starch by biological technology, used as acidulant, flavorant, and preservative.
• Sodium Citrate Used as flavor, stabilizing agent, buffering agent, chelating agent, and nutritional supplement in food and beverage industry.
• Fumaric Acid Trans-butenedioic acid with bacteriostatic properties, 1.5 times stronger than citric acid, used as acidulant and acidity regulator.
• Lactic Acid Produced from natural corn starch by bio-fermentation, used as acidulant, flavoring agent, and pH regulator in beverages and meats.
• DL-Tartaric acid Organic acid 1.3 times stronger than citric acid, used in food, medicine, chemical industry, and as an acidifying agent for grape juice.
• L(+)-Tartaric Acid Naturally occurring organic acid found in plants, used as acidulant in beverages, confectionery, and as a chemical resolving agent.
• DL-Malic acid New generation food acidity regulator, 20% higher acidity than citric acid, used in wines and beverages.
• Taurine Amino acid with sulfur used in pharmaceutical ingredients, health products, food additives, beverages, and feed additives.
• Potassium lactate Produced from bio-fermented lactic acid, used as flavoring agent, emulsifier, moisturizing factor, and antioxidant synergistic agent.
• Sodium Lactate Produced from bio-fermented lactic acid, used for meat preservation, as a replacement for sodium chloride, and to lower water activity.
• DL Potassium Bitartrate Cream of Tartar, used in food, medicine, chemical industry, and as an acidifying agent for grape juice.
• Xanthan Gum World's most widely produced microbial polysaccharide, used as thickening additive, emulsifier, and stabilizer in food and pharmaceutical industries.
• Gellan Gum Bacterial exopolysaccharide approved as food additive (E418), used as emulsifier, thickener, stabilizer, and gelling agent.
• CMC Sodium Carboxymethyl cellulose used as thickener and emulsifier in food-making, detergent, papermaking, and pharmaceutical applications.
• Guar Gum Natural rubber with strong water retention, used in food additives, cosmetics as conditioner, and as papermaking additive.
• Pectin Used as gelatinizer, suspending agent, stabilizer, and thickening agent in jam, jelly, fruit yogurt, and dairy products.
• Gelatin High molecular weight protein extracted from collagen, used in candy, dairy, meat products, pharmaceuticals, and as beer clarifier.
• MSG (Monosodium glutamate) Sodium salt of an amino acid used to intensify flavors of foods, produced by bacterial fermentation of starch or molasses.
• Disodium 5'-Ribonucleotide (I+G) Nucleotide food additive (I+G) for enhancing fresh flavor, mixed with MSG for synergistic effect in instant noodles and condiments.
• Ethyl Vanillin Important flavoring with sweet cream odor, available in Eternal Pearl, Polar Bear, and Common brands.
• Vanillin Important flavor with sweet cream odor, available in Eternal Pearl, Polar Bear, and Common brands for confectionery and beverages.
• Methyl Salicylate Also known as wintergreen oil, an organic compound with distinctive herbal aroma, used in pharmaceutical preparations and as fragrance agent.
• Isolated Soy Protein Protein isolate made from Non-GMO soybean, available in Gel, Dispersion, Emulsion, and Injection types for meat products and nutritional foods.
• Sodium Erythorbate Important antioxidant in the food industry to preserve color, flavor, and extend storage of meats, fruits, and beverages.
• Titanium Dioxide White pigment with strong achromatic power and covering power, used as food whitening agent in food, pharmaceutical, and cosmetic industries.
• Tricalcium Phosphate Used as anticoagulant, nutritional supplement, calcium intensifier, and pH regulator in food industry and milk powder.
• Sodium Metabisulfite Strong sulfur dioxide compound used as bleach agent, loose agent, antiseptic in food, and in pharmaceutical chemical synthesis.
• Ammonium Bicarbonate Used in baking foods such as bread and biscuits, and in chemical materials like polyacrylamide and zirconium carbonate.
• Potassium Acetate Crystalline powder used as preservative and acidity regulator, also used as textile conditioner and runway de-icing fluid.
• EDTA 2NA Ethylene Diamine Tetraacetic Acid Disodium salt, an important complexing agent for metal ions used in food, cosmetics, and pharmaceuticals.
• Reducer BP Sulphide-free reducing agent for dyeing with pre-reduced Sulphur Dyes onto cotton and cellulose materials.
• Textured Soy Protein Also known as TSP or TVP, made from Non-GMO soybeans, used in fast-frozen foods and meat products for water and oil holding capacity.
• EDTA 4NA Ethylene Diamine Tetraacetic Acid Tetrasodium, widely used to dissolve limescale and as water softener in industrial applications.
• EDTA-CaNa2 EDTA Calcium Disodium used as separating agent and trace element nutrient supplement, chelating iron ions and releasing calcium ions.
• Sodium Bicarbonate Used as food fermentation agent, detergent ingredient, carbon dioxide foamer, and in pharmacy and metallurgy applications.
• SAPP28 Sodium Acid Pyrophosphate used as leavening agent in roast foods, instant noodles, and crackers to control fermentation speed.
• STPP (Sodium Tripolyphosphate) Used to preserve red meats, poultry, and seafood, helping retain tenderness and moisture in food products.
• Caramel Color Water-soluble food coloring (E150a, E150c, E150d) made by heat treatment of carbohydrates, used in carbonated drinks and soy sauce.
• Ascorbic Acid Also known as VC, an essential vitamin for collagen formation and healing, used as food additive and nutritional supplement.
• Dextrin E1400 White dextrin made from refined cornstarch, used for improving texture and structure of foods and as carrier for sweeteners.
• Riboflavin Also known as Vitamin B2, an essential nutrient used in food, feed additives, and pharmaceutical applications.
• Modified Starch E1420/E1440/E1442 Chemically modified starches (Acetate starch, Hydroxypropyl distarch phosphate) used in sauces, mayonnaise, and dairy products.
• Disodium succinate Flavoring agent and buffering agent with special shellfish taste, used in ham, sausages, and seasoning liquids.
• Mixed Container Loading Service Service that allows customers to consolidate different food additive products into a single shipment, lowering minimum-order barriers for small and mid-sized international buyers.
• OEM/Private Label Packaging Service Custom packaging service that applies customer-supplied labels or logos to bags or drums under high packing standards for resale under the customer's brand.
• Door-to-Door Order Tracking Service Professional team tracks every order from factory to customer destination, with cargo tracking for both ocean and air freight shipments.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Barentz: Global ingredient distributor specializing in food, nutrition, and personal care ingredients. Comparable supplier-aggregator-trader model serving food and beverage manufacturers worldwide, with similar product categories (sweeteners, preservatives, thickeners) but much larger scale.
• IMCD: Global distributor of specialty chemicals and food ingredients. Operates similar distribution model sourcing from manufacturers and selling to end customers in diverse geographies, with comparable product overlap in food additives and food-grade chemicals.
• Prinova: Global ingredient distributor and supplier of vitamins, amino acids, sweeteners, and food additives. Operates similar trading/distribution business model connecting ingredient manufacturers with end customers across multiple markets, though at significantly larger scale than NOGA.

Broad incumbents

• Univar Solutions: Major global chemical and food ingredient distributor with significantly larger scale than NOGA. Operates distribution model for food ingredients and chemicals to industrial customers, with much broader portfolio and geographic reach.
• Cargill: Global food and agriculture giant with extensive food ingredient portfolio. Offers significantly broader product range and scale than NOGA, with comparable presence in food additives (sweeteners, acidulants, texturizers) across global markets.
• Ingredion: Global ingredient solutions provider specializing in sweeteners, starches, and nutrition ingredients. Comparable product overlap with NOGA in sweeteners (dextrose, fructose, polydextrose) and starch-based additives, but operates as a major manufacturer rather than trader.
• Brenntag: Global market leader in chemical and food ingredient distribution. Much larger scale than NOGA but operates comparable ingredient distribution business connecting suppliers with food and beverage manufacturers worldwide.
• Tate & Lyle: Global food ingredient company with strong sweetener and food additive portfolio. Comparable product categories (sweeteners, acidulants, texturizers) but operates as a major manufacturer with significantly larger scale than NOGA.
• ADM: Global food processing and ingredient company with major food additive business including sweeteners and acidulants. Much larger scale with similar ingredient offerings to NOGA, plus significant manufacturing capabilities.
• Kerry Group: Global taste and nutrition company with food ingredient portfolio. Comparable in serving food and beverage manufacturers with functional ingredients including preservatives, flavor enhancers, and texture systems, though much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nogabiochem
• LinkedInlinkedin.com/company/noga-industry-co-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOGA