ITS International

What ITS International does

ITS International is a UK-based B2B media brand operating within the intelligent transportation systems (ITS) vertical. Founded in 1991 and headquartered in Dartford, Kent, the publication is owned by Prime Global Publishing, a private UK publishing group that also produces other transportation-sector titles. The company publishes a flagship magazine six times per year in both print and digital editions and maintains a daily-updated online news portal covering categories including connected and autonomous vehicles, charging/tolling, enforcement, parking and access control, urban traffic control, detection and machine vision, mass transit, and air quality systems. Supporting products include a searchable Products Directory (2,806+ listings), an Events Calendar (194+ events), a feature-article archive (1,970+ features), and a YouTube-hosted video library of event coverage and interviews.

The business operates a multi-channel content distribution model spanning its website, LinkedIn, Facebook, Instagram, YouTube, Bluesky, email newsletters, event-specific eNewsletters, and digital flipbook editions. The publication's most distinctive strategic asset is its position as the official on-site Daily News team at the three flagship global ITS events: ITS America Annual Meetings, Intertraffic Amsterdam, and the ERTICO-organized ITS World Congress. This recurring event-media role, combined with a 2026 media kit advertising print, digital, and event inventory, underpins the commercial model.

ITS International generates revenue primarily through advertising across digital and print platforms, with a secondary subscription stream that is free to qualifying professionals who meet defined industry criteria (annual billing cadence). The audience is segmented horizontally across government transportation departments, consulting engineers, equipment manufacturers and suppliers, research institutions, and broader ITS industry professionals. No venture capital funding, public listing, mergers, acquisitions, or leadership changes are evidenced in the available data, and the company appears to be a steadily operated niche trade-media asset within the Prime Global Publishing portfolio.

Name

ITS International

Legal name

Prime Global Publishing

Website

https://itsinternational.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

ITS International is a UK-based B2B media brand owned by Prime Global Publishing that covers the global intelligent transportation systems industry through a six-times-yearly magazine, daily online news, event coverage, video content, and a products directory serving transportation professionals, government agencies, and ITS vendors.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Miscellaneous Publishing (2741)

akta.pro primary industry

Connected Freight & Trucking Infrastructure (Platooning Support, Smart Corridors) (TLAJAHAK)

Keywords

• Intelligent transportation news
• Traffic management media
• ITS industry publishing
• Transport technology coverage
• Mobility news media

Headquarters

HQ city

Dartford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media and Advertising: ITS International generates revenue through advertising across its digital and print platforms. The publication offers advertisement opportunities including a mediakit available at digital.itsinternational.com/2026/mediakit.pdf.
2. Subscription Revenue: Free subscription available to qualifying professionals in the ITS industry. The subscription provides access to print and/or electronic publications, with print-only options also available.

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

ITS International is a B2B trade media publication covering the global intelligent transportation systems (ITS) industry. It delivers daily online news, six print and digital magazine editions per year, on-site Daily News coverage at major ITS events, video content, an industry products directory, and an events calendar. Content is offered free of charge to qualifying transportation professionals and funded primarily through advertising.

Product overview

ITS International is a media and publishing platform for the intelligent transportation systems (ITS) industry, not a software product company. It operates as a multi-format publication platform consisting of: the core ITS International Magazine (published six times yearly in print and digital formats), a daily-updated Online News Portal covering industry news and products, the Daily News service providing on-site event coverage at major ITS events (Intertraffic, ITS World Congress, ITS America), a Video Content library with event recordings, and an Industry Products Directory. The platform is owned by Prime Global Publishing and serves transportation professionals with free subscription access. The publication organizes content across specialized categories including C/AV, Charging/Tolling/RUC, Detection/Monitoring/Machine Vision, Enforcement, Parking/Access Control, Urban Traffic Control, and Mass Transit/MaaS.

Differentiator

Problem solved

Functional benefit

Products and services

• ITS International Magazine A bimonthly print and digital trade magazine covering news, products and innovations, contracts and deals in the intelligent transportation systems industry, with six editions per year.
• Online News Portal

Quantifiable outcome

• Daily content publication - new content each working day
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ITS AmericacoreStrategic or Co-development PartnerITS International serves as the on-site Daily News team at ITS America Annual Meetings and Conference & Expo events. The publication provides dedicated coverage pages for ITS America events including exhibitor news, show information, and digital daily editions during events.
• Intertraffic (RAI Amsterdam)coreStrategic or Co-development PartnerITS International is the official Daily News team at Intertraffic Amsterdam events. The publication provides comprehensive coverage including exhibitor features, product announcements, and digital daily editions published during the show.
• ERTICO - ITS World CongresscoreStrategic or Co-development PartnerITS International serves as the on-site Daily News team at ITS World Congress events. Coverage includes extensive exhibitor news, conference sessions, and digital editions distributed during the annual congress.
• Prime Global PublishingcoreOthersITS International is published by Prime Global Publishing, a corporate publishing group. Prime Global Publishing also publishes Global Highways and other transportation industry publications.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Better Roads: US B2B trade publication serving highway, road, and bridge infrastructure professionals with print, digital, and event products; overlaps ITS International's coverage of traffic management, detection, and road-payload technology, competing for the same public-sector and contractor audience.
• Parking Magazine: Trade publication covering parking, access control, and curb management — categories ITS International explicitly lists under 'Parking & Access Control' — overlapping with ITS International for ITS-vendor and municipal-transportation advertisers and audience.
• Mass Transit Magazine: B2B publication dedicated to urban transit, rail, and bus systems; covers Mass Transit & MaaS — one of the explicit categories on ITS International — and competes for transit-vendor and public-agency advertising and event presence.
• Traffic Technology International: Also published by Prime Global Publishing, Traffic Technology International focuses on traffic management, ITS, tolling, and smart-mobility products — directly overlapping ITS International's editorial and advertiser footprint and competing for the same vendor marketing budgets.
• Global Highways: Sister title published by the same parent, Prime Global Publishing. Global Highways covers road and highway infrastructure worldwide, sharing back-office, sales, and event operations with ITS International across the same B2B transportation-infrastructure advertiser base.
• Thinking Highways: Dedicated B2B publication covering ITS, connected vehicles, and smart-infrastructure topics with a print and digital format; targets the same ITS-vendor and government-transportation audience as ITS International and competes for adjacencies in event coverage and feature articles.
• Roads & Bridges Magazine: Long-running US-based B2B trade publication covering road construction, maintenance, and intelligent transportation systems; competes for the same transportation-infrastructure advertiser budgets and government agency readership as ITS International.

Regional players

• Highways Magazine: UK-based B2B highways and intelligent-transport publication distributed mainly in the British market; competes regionally with ITS International for UK government and contractor advertising while sharing a similar editorial structure of news, features, and products directory.

Emerging players

• Smart Cities Dive: Digital-first B2B publication covering smart cities, urban mobility, and connected infrastructure; competes with ITS International for the same municipal and vendor audience through a news- and analysis-led model without print issues, representing the digital-native shape of the same ITS-adjacent market.

Broad incumbents

• Engineering News-Record (ENR): Established broad-incumbent trade publication covering the entire construction and infrastructure industry, including significant transportation and ITS coverage; pulls from the same transportation-infrastructure advertiser pool but operates across many more verticals than ITS International.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@itsinternational
• Facebookfacebook.com/ITSInt
• LinkedInlinkedin.com/showcase/its-international-magazine
• Instagraminstagram.com/itsinternational_magazine
• Xx.com/ITS_Int_News

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITS International