Agrecol
Agrecol Native Nursery is a Wisconsin-based native plant and seed company, founded in 1991, that grows 200+ source-identified ecotype species for conservation groups, home gardeners, and landscape professionals across the Midwest via e-commerce and wholesale channels.
- Company typePrivate
- Founded1991
- HeadquartersEvansville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Agrecol does
Agrecol Native Nursery (Agrecol LLC) is a Wisconsin-based native plant and seed company founded in 1991 that produces source-identified native seed mixes, plants, and specialty erosion control systems. The company cultivates more than 200 native local ecotype species grown from prairie remnant collections gathered primarily in southern Wisconsin and northern Illinois, with seed certified by the Wisconsin Crop Improvement Association for purity, origin, and germination. Core product lines include Native Plants, Native Seed, Seed Mixes (predesigned and custom), the GroWall System (raised garden bed kits), and the Native Vegetated Mat (NVM) for erosion control and slope stabilization; an Envirolok sub-brand operates separately for engineered erosion control solutions.
Agrecol runs a hybrid direct-to-consumer e-commerce business through agrecol.com, supported by a wholesale channel for bulk orders and customer pickup at its Evansville, WI fulfillment center and Edgerton, WI greenhouse. Distribution is domestic-only via UPS, FedEx, and Spee-Dee Delivery Service. The company serves three primary segments: conservation and restoration organizations pursuing biodiversity and habitat goals, home gardeners and landowners seeking native landscaping and pollinator support, and landscape professionals implementing large-scale installations. Marketing is content-driven across blog, email, Facebook, Instagram, LinkedIn, and Pinterest, focused on native plant education.
The company is privately held with no disclosed institutional funding, no parent company, and no subsidiaries beyond its sub-brands (Envirolok, GroWall, NVM). A 2021 research partnership with the Low Technology Institute placed 60 beehives across 2,500 acres of Agrecol's native prairie to study mite-tolerant bee breeding, positioning the company in applied pollinator science alongside its commercial nursery operations.
Agrecol firmographics
Firmographics- Name
- Agrecol
- Legal name
- Agrecol LLC
- Website
- https://agrecol.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agrecol Native Nursery is a Wisconsin-based native plant and seed company, founded in 1991, that grows 200+ source-identified ecotype species for conservation groups, home gardeners, and landscape professionals across the Midwest via e-commerce and wholesale channels.
- Ownership category
- akta.pro rank
Agrecol industry classification
Industry- Product category
- Native Plant Nursery
- NAICS
- Nursery and Tree Production (111421), Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Native Species & Restoration Plant Nurseries (AFAMADAF)
- akta.pro secondary industries
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Other Specialty & Industrial Crop Farming (Emerging/Regional Specialty Crops) (AFAGAGAO), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
Keywords
Where Agrecol is headquartered
LocationHeadquarters
- HQ city
- Evansville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Agrecol business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of native plants, seeds, and specialty erosion control systems through their website with shopping cart functionality
- Wholesale: Bulk orders and wholesale distribution of native plants and seed mixes for larger landscape and conservation projects
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Agrecol product offering
Product offeringCore offering
Agrecol Native Nursery produces and sells native plants, native seed mixes, and specialty erosion control systems grown from source-identified prairie remnant collections gathered primarily in southern Wisconsin and northern Illinois. The company offers more than 200 native local ecotype species, certified by the Wisconsin Crop Improvement Association for purity, origin, and germination, and engineered products such as the Native Vegetated Mat (NVM) and GroWall raised garden bed system.
Product overview
Agrecol Native Nursery is a native plant and seed company founded in 1991 that produces high-quality native seed mixes, plants, and specialty erosion control systems. The company offers a portfolio of interconnected products: Native Plants and Native Seed form the core offerings, which can be purchased individually or through Seed Mixes (predesigned or custom). The GroWall System and Native Vegetated Mat (NVM) provide specialized erosion control and habitat restoration solutions. Supporting offerings include Gift Certificates and DIY plant kit options. All seed products are certified by the Wisconsin Crop Improvement Association for purity, origin, and germination.
Differentiator
Problem solved
Functional benefit
Brands
- Envirolok: Erosion control system product line
- GroWall System
- Native Vegetated Mat (NVM)
Products and services
- Native Plants High-quality native plants grown from source-identified prairie remnant collections in southern Wisconsin and northern Illinois, with over 200 native local ecotype species available for creating diverse plant communities.
- Native Seed Certified native seed products with verified purity, origin, and germination rates certified by the Wisconsin Crop Improvement Association.
- Seed Mixes Predesigned native seed mixes including Economy Prairie, Pollinator Conservation, and Shortgrass Prairie for Mesic Soils, plus custom mix options.
- GroWall System Raised garden bed kit system for native plant cultivation and environmental applications.
- Native Vegetated Mat (NVM) Pre-grown native vegetation mat system for erosion control, environmental restoration, and slope stabilization providing immediate habitat establishment.
- Gift Certificates Gift certificates available for purchase for native plants and seed products.
- Mix & Match 6-Pack Native Plants Customizable plant selection option allowing customers to mix and match six native plants per order.
- Create Your Own Plant Kit DIY native plant kit for customers to establish their own native plant gardens.
Quantifiable outcome
- Deep rooting systems allow higher drought tolerance and faster water absorption reducing flooding
- +1 more outcomes
Companies that use Agrecol
Customer profileSegments3 records
Ideal customer profiles2 records
Agrecol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Agrecol partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Low Technology InstitutecoreAgrecol partnered with the Low Technology Institute, a nonprofit research organization based out of Evansville, to study bee populations and their ability to breed mite-tolerant bees. The partnership involves placing sixty total hives on Agrecol's 2,500 acres of native prairie plants to study bee tolerance to mite infestations. The goal is to identify mite-tolerant bees that can be bred and distributed to other beekeepers, eliminating the use of heavy chemicals to ensure bee survival throughout winter months.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Agrecol competitors and assessment
Company assessmentRegional players
- Missouri Wildflowers Nursery: Regional native plant nursery serving Missouri and surrounding states with native forbs, grasses, and seed mixes. Comparable product set to Agrecol but operates in an adjacent rather than overlapping geography.
Broad incumbents
- American Meadows: Large national retailer of wildflower seed, native grass seed, and perennial plants with broader geographic reach and a wider product portfolio. Overlaps with Agrecol in the native seed category but at much larger scale and with non-native offerings.
Direct peers
- Ernst Conservation Seeds: Long-established Pennsylvania-based native seed company offering hundreds of species and custom seed mixes for erosion control, restoration, and pollinator projects. Comparable in scale, product breadth, and customer mix to Agrecol.
- Prairie Moon Nursery: One of the largest native plant and seed nurseries in the Midwest, selling source-identified native plants, seed mixes, and erosion-control products online. Directly competes with Agrecol in the same product categories and customer base.
- Shooting Star Native Seeds: Kentucky-based native seed producer offering source-identified seed mixes and individual species for restoration and landscaping projects. Closely comparable to Agrecol's native seed product line.
- Roundstone Native Seed Company: Wholesale native seed producer specializing in source-identified ecotypes from the eastern US, serving landscape professionals and conservation buyers. Directly comparable business model and customer segments to Agrecol.
- Ion Exchange Nursery: Iowa-based native plant and seed nursery selling wildflowers, grasses, and trees for prairie restoration and landscaping. Competes with Agrecol in the upper Midwest native plant retail channel.
Emerging players
- Bluestem Farm: Smaller native plant nursery focused on upper Midwest ecotypes, including seed production and custom plant plugs. Comparable niche focus but smaller scale than Agrecol.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Agrecol social profiles
Digital presenceAgrecol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrecol leadership team
Management profileNumber of profiles
Agrecol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrecol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrecol
What does Agrecol do?
Agrecol Native Nursery produces and sells native plants, native seed mixes, and specialty erosion control systems grown from source-identified prairie remnant collections gathered primarily in southern Wisconsin and northern Illinois. The company offers more than 200 native local ecotype species, certified by the Wisconsin Crop Improvement Association for purity, origin, and germination, and engineered products such as the Native Vegetated Mat (NVM) and GroWall raised garden bed system.
Is Agrecol a public or private company?
Agrecol is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agrecol founded?
Agrecol was founded in 1991. It employs 11 to 50 people.
Where is Agrecol based?
Agrecol is headquartered in Evansville, United States, in the North America region.
How does Agrecol make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are wholesale.
Who are Agrecol's main competitors?
Missouri Wildflowers Nursery is listed as a regional player. American Meadows is listed as a broad incumbent. Direct peers are Ernst Conservation Seeds, Prairie Moon Nursery, Shooting Star Native Seeds, Roundstone Native Seed Company and Ion Exchange Nursery. Bluestem Farm is listed as an emerging player.
Does Agrecol have an API?
No public API is recorded for Agrecol.
What industry is Agrecol in?
Agrecol's product category is Native Plant Nursery. Its primary akta.pro industry code is AFAMADAF, Native Species & Restoration Plant Nurseries, with a secondary code of AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses). Its NAICS code is 111421 and its SIC code is 100.