Agrecol

What Agrecol does

Agrecol Native Nursery (Agrecol LLC) is a Wisconsin-based native plant and seed company founded in 1991 that produces source-identified native seed mixes, plants, and specialty erosion control systems. The company cultivates more than 200 native local ecotype species grown from prairie remnant collections gathered primarily in southern Wisconsin and northern Illinois, with seed certified by the Wisconsin Crop Improvement Association for purity, origin, and germination. Core product lines include Native Plants, Native Seed, Seed Mixes (predesigned and custom), the GroWall System (raised garden bed kits), and the Native Vegetated Mat (NVM) for erosion control and slope stabilization; an Envirolok sub-brand operates separately for engineered erosion control solutions.

Agrecol runs a hybrid direct-to-consumer e-commerce business through agrecol.com, supported by a wholesale channel for bulk orders and customer pickup at its Evansville, WI fulfillment center and Edgerton, WI greenhouse. Distribution is domestic-only via UPS, FedEx, and Spee-Dee Delivery Service. The company serves three primary segments: conservation and restoration organizations pursuing biodiversity and habitat goals, home gardeners and landowners seeking native landscaping and pollinator support, and landscape professionals implementing large-scale installations. Marketing is content-driven across blog, email, Facebook, Instagram, LinkedIn, and Pinterest, focused on native plant education.

The company is privately held with no disclosed institutional funding, no parent company, and no subsidiaries beyond its sub-brands (Envirolok, GroWall, NVM). A 2021 research partnership with the Low Technology Institute placed 60 beehives across 2,500 acres of Agrecol's native prairie to study mite-tolerant bee breeding, positioning the company in applied pollinator science alongside its commercial nursery operations.

Name

Agrecol

Legal name

Agrecol LLC

Website

https://agrecol.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrecol Native Nursery is a Wisconsin-based native plant and seed company, founded in 1991, that grows 200+ source-identified ecotype species for conservation groups, home gardeners, and landscape professionals across the Midwest via e-commerce and wholesale channels.

Ownership category

akta.pro rank

Product category

Native Plant Nursery

NAICS

Nursery and Tree Production (111421), Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Native Species & Restoration Plant Nurseries (AFAMADAF)

akta.pro secondary industries

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Other Specialty & Industrial Crop Farming (Emerging/Regional Specialty Crops) (AFAGAGAO), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Native plant nursery
• Native seed mixes
• Erosion control systems
• Prairie restoration
• Pollinator habitat plants

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of native plants, seeds, and specialty erosion control systems through their website with shopping cart functionality
2. Wholesale: Bulk orders and wholesale distribution of native plants and seed mixes for larger landscape and conservation projects

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Agrecol Native Nursery produces and sells native plants, native seed mixes, and specialty erosion control systems grown from source-identified prairie remnant collections gathered primarily in southern Wisconsin and northern Illinois. The company offers more than 200 native local ecotype species, certified by the Wisconsin Crop Improvement Association for purity, origin, and germination, and engineered products such as the Native Vegetated Mat (NVM) and GroWall raised garden bed system.

Product overview

Agrecol Native Nursery is a native plant and seed company founded in 1991 that produces high-quality native seed mixes, plants, and specialty erosion control systems. The company offers a portfolio of interconnected products: Native Plants and Native Seed form the core offerings, which can be purchased individually or through Seed Mixes (predesigned or custom). The GroWall System and Native Vegetated Mat (NVM) provide specialized erosion control and habitat restoration solutions. Supporting offerings include Gift Certificates and DIY plant kit options. All seed products are certified by the Wisconsin Crop Improvement Association for purity, origin, and germination.

Differentiator

Problem solved

Functional benefit

Brands

• Envirolok: Erosion control system product line
• GroWall System
• Native Vegetated Mat (NVM)

Products and services

• Native Plants High-quality native plants grown from source-identified prairie remnant collections in southern Wisconsin and northern Illinois, with over 200 native local ecotype species available for creating diverse plant communities.
• Native Seed Certified native seed products with verified purity, origin, and germination rates certified by the Wisconsin Crop Improvement Association.
• Seed Mixes Predesigned native seed mixes including Economy Prairie, Pollinator Conservation, and Shortgrass Prairie for Mesic Soils, plus custom mix options.
• GroWall System Raised garden bed kit system for native plant cultivation and environmental applications.
• Native Vegetated Mat (NVM) Pre-grown native vegetation mat system for erosion control, environmental restoration, and slope stabilization providing immediate habitat establishment.
• Gift Certificates Gift certificates available for purchase for native plants and seed products.
• Mix & Match 6-Pack Native Plants Customizable plant selection option allowing customers to mix and match six native plants per order.
• Create Your Own Plant Kit DIY native plant kit for customers to establish their own native plant gardens.

Quantifiable outcome

• Deep rooting systems allow higher drought tolerance and faster water absorption reducing flooding
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Low Technology InstitutecoreStrategic or Co-development Partner · 21 June 2021Agrecol partnered with the Low Technology Institute, a nonprofit research organization based out of Evansville, to study bee populations and their ability to breed mite-tolerant bees. The partnership involves placing sixty total hives on Agrecol's 2,500 acres of native prairie plants to study bee tolerance to mite infestations. The goal is to identify mite-tolerant bees that can be bred and distributed to other beekeepers, eliminating the use of heavy chemicals to ensure bee survival throughout winter months.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Missouri Wildflowers Nursery: Regional native plant nursery serving Missouri and surrounding states with native forbs, grasses, and seed mixes. Comparable product set to Agrecol but operates in an adjacent rather than overlapping geography.

Broad incumbents

• American Meadows: Large national retailer of wildflower seed, native grass seed, and perennial plants with broader geographic reach and a wider product portfolio. Overlaps with Agrecol in the native seed category but at much larger scale and with non-native offerings.

Direct peers

• Ernst Conservation Seeds: Long-established Pennsylvania-based native seed company offering hundreds of species and custom seed mixes for erosion control, restoration, and pollinator projects. Comparable in scale, product breadth, and customer mix to Agrecol.
• Prairie Moon Nursery: One of the largest native plant and seed nurseries in the Midwest, selling source-identified native plants, seed mixes, and erosion-control products online. Directly competes with Agrecol in the same product categories and customer base.
• Shooting Star Native Seeds: Kentucky-based native seed producer offering source-identified seed mixes and individual species for restoration and landscaping projects. Closely comparable to Agrecol's native seed product line.
• Roundstone Native Seed Company: Wholesale native seed producer specializing in source-identified ecotypes from the eastern US, serving landscape professionals and conservation buyers. Directly comparable business model and customer segments to Agrecol.
• Ion Exchange Nursery: Iowa-based native plant and seed nursery selling wildflowers, grasses, and trees for prairie restoration and landscaping. Competes with Agrecol in the upper Midwest native plant retail channel.

Emerging players

• Bluestem Farm: Smaller native plant nursery focused on upper Midwest ecotypes, including seed production and custom plant plugs. Comparable niche focus but smaller scale than Agrecol.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AGRECOL.LLC
• LinkedInlinkedin.com/company/agrecol
• Instagraminstagram.com/agrecol.nativenursery
• Pinterestpinterest.com/agrecol

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrecol