Webbox

What Webbox does

Webbox is a UK-based pet food and treats brand that manufactures and distributes dry and wet food, treats, toys, and complementary pet products primarily for cats and dogs. The brand operates a dual-channel model: a direct-to-consumer e-commerce storefront at webbox.co.uk built on WooCommerce with WordPress CMS, and broad retail wholesale distribution through every major UK grocery chain (ASDA, Morrisons, Sainsbury's, Ocado, Tesco), the dominant pet specialty retailer Pets at Home, discount channels (B&M, Home Bargains, Co Op), and Amazon UK. Sub-brands include Webbox Naturals (natural, grain-free food with a 100% satisfaction guarantee), Lick-e-Lix (lickable cat treats self-declared as the #1 cat treat in the UK), Tasty Sticks, Pocketfuls, Snackies, and Lickies Tasty Licks, with a range structured by life stage (puppy, kitten, adult, senior) and breed size.

The legal entity operating Webbox is Pets Choice Ltd, a privately held UK limited company headquartered at Brentwood House, Whitebirk Industrial Estate, Blackburn, which also owns and operates adjacent pet and wildlife brands (Bob Martin, TastyBone, Feathers & Beaky, Spike's Hedgehog Food, WildThings, The Original Davies, Oceanic, aniMate, Vitakraft). Manufacturing, warehousing, and export operations run from the Blackburn site, and Pets Choice Ltd reports exports to 32 countries. Webbox's e-commerce platform supports standard DTC mechanics: free UK delivery over £40, DPD pickup collection, account/wishlist functionality, newsletter-driven promotions, and Feefo-verified reviews showing a 4.7-star rating. The company is led by Pets Choice Ltd's CEO Tony Raeburn; no other executive team details, funding rounds, or financial disclosures are present in the source material.

Name

Webbox

Legal name

Pets Choice Ltd

Website

https://webbox.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Webbox is a UK-based pet food and treats brand owned by Pets Choice Ltd, manufacturing dry food, wet food, treats, and toys for cats and dogs. It sells through a WooCommerce DTC storefront at webbox.co.uk and distributes via all major UK grocery chains, Pets at Home, discounters, and Amazon UK.

Ownership category

akta.pro rank

Product category

Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111), Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industries

Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB)

Keywords

• Pet food manufacturing
• Dog treats
• Cat treats
• Pet nutrition
• Dry dog food

Headquarters

HQ city

Blackburn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - E-commerce: Direct online sales of pet food and treats through webbox.co.uk to UK consumers. Products include wet food, dry food, treats, and toys for cats and dogs. Revenue generated through individual product purchases with free delivery threshold of £40.
2. Product Sales - Retail Distribution: Wholesale distribution to national grocery chains, pet specialty retailers, and discount stores. Products supplied through retail partners including ASDA, Morrisons, Sainsbury's, Ocado, Tesco, Pets at Home, B&M, Home Bargains, and Co Op.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Webbox manufactures and sells branded pet food and treats for cats and dogs, including dry food, wet food, treats, and companion products (cat grass kits, toys). The portfolio spans sub-brands such as Webbox Naturals (natural, grain-free), Lick-e-Lix (lickable cat treats), Tasty Sticks, Pocketfuls, Snackies, and Lickies Tasty Licks, covering all life stages and breed sizes. Products are sold direct-to-consumer online and through major UK grocery, pet specialty, and discount retailers.

Product overview

Webbox is a UK-based pet food and treats brand owned by Pets Choice Ltd, offering a comprehensive portfolio of products for cats and dogs. The core offering includes the Webbox Naturals sub-brand (natural, grain-free wet and dry food), complemented by multiple treat sub-brands including Lick-e-Lix (lickable cat treats), Tasty Sticks (chewy treats), Pocketfuls (dual-textured crunchy treats), Snackies (crispy dog treats), and Lickies Tasty Licks (lickable dog treats). The product range spans wet food, dry food, and treats across all life stages (kitten, puppy, adult, senior) and breed sizes. Seasonal offerings include Christmas-themed food, treats, and toys. Webbox also sells companion products including cat grass kits and a range of pet toys. Products are available through the online shop and major UK retailers including ASDA, Tesco, Sainsbury's, Morrisons, Ocado, Pets at Home, B&M, Home Bargains, and Amazon UK.

Differentiator

Problem solved

Functional benefit

Brands

• Bob Martin: Pet health and care products brand under Pets Choice Ltd
• TastyBone
• Feathers & Beaky
• Spike's Hedgehog Food
• WildThings
• The Original Davies
• Oceanic
• aniMate
• Vitakraft
• Webbox Naturals
• Lick-e-Lix
• Tasty Sticks
• Snackies
• Pocketfuls

Products and services

• Webbox Naturals Natural, grain-free wet and dry food and treats for cats and dogs, formulated without artificial colours, preservatives, or added sugars; backed by a 100% Satisfaction Guarantee (money-back if not satisfied).
• Webbox Lick-e-Lix Creamy, lickable cat treats in multi-pack sachet format (chicken, beef, salmon, cheese, turkey & cranberry); kitten-friendly and grain-free.
• Webbox Tasty Sticks Chewy stick treats for cats and dogs in flavours including chicken, duck, salami, and turkey & cranberry; grain-free options available.
• Webbox Pocketfuls Dual-textured crunchy cat treats with a crispy outer shell and soft, meaty centre; fortified with taurine and vitamins for heart, eye, and overall health.
• Webbox Snackies Crunchy dog treats including Chicken Crisps and Beef Crisps, marketed as low-calorie and high-protein options.
• Webbox Lickies Tasty Licks Creamy, lickable dog treats in flavours such as chicken and beef, designed as a treat or meal topper.
• Webbox Complete Dry Dog Food Dry kibble dog food including the Chicken & Vegetable complete adult formula for everyday nutrition.
• Webbox Working Dog Complete dry dog food formulated for working dogs, available in beef flavour.
• Webbox Chub Rolls (Wet Dog Food) Wet dog food in roll/chub format in flavours including Supreme Chicken & Turkey and Supreme Beef & Lamb.
• Webbox Chicken Fillets (Dog Treats) Chicken-based dog treats available in 90g packs.
• Webbox Chicken Chips (Dog Treats) Crispy chicken-based dog treats available in 80g packs.
• Webbox Festive/Christmas Range Seasonal Christmas-themed pet food and treats including festive mousses, Christmas Dinner Pâté, chocolate truffles for dogs, advent calendars, and Christmas-themed toys.
• Webbox Cat & Dog Toys Range of cat and dog toys including squeaky balls, rope toys, teaser wands, plush toys, interactive play items, and Christmas crackers for cats and dogs.
• Webbox Cat Grass Kit Easy-to-grow cat grass kit with mineral soil, seeds, and tray; supports digestion and helps reduce hairballs in cats.

Quantifiable outcome

• Free UK delivery on orders over £40
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, secondary and supporting.

• ASDAcoreChannel Partner/ Reseller/ DistributorASDA stocks Webbox pet food and treats as part of their pet supplies offerings. Products available through ASDA's grocery website and physical stores.
• MorrisonscoreChannel Partner/ Reseller/ DistributorMorrisons stocks Webbox products including wet food, dry food, and treats for cats and dogs.
• Sainsbury'scoreChannel Partner/ Reseller/ DistributorSainsbury's stocks Webbox pet products through their online grocery platform and retail stores.
• OcadocoreChannel Partner/ Reseller/ DistributorOcado online retailer stocks Webbox pet food and treats for home delivery.
• TescocoreChannel Partner/ Reseller/ DistributorTesco stocks Webbox products through their grocery platform and retail stores.
• Pets at HomecoreChannel Partner/ Reseller/ DistributorPets at Home is a key pet specialty retail partner stocking Webbox's full range of pet food and treats.
• B&MsecondaryChannel Partner/ Reseller/ DistributorB&M discount retailer stocks Webbox products, making them accessible to value-conscious consumers.
• Home BargainssecondaryChannel Partner/ Reseller/ DistributorHome Bargains discount retailer provides access to Webbox products for budget shoppers.
• Co OpsecondaryChannel Partner/ Reseller/ DistributorCo-operative (Co Op) convenience store chain stocks Webbox pet products.
• Amazon UKsecondaryChannel Partner/ Reseller/ DistributorAmazon UK hosts a Webbox brand store for online sales.
• DPDsupportingChannel Partner/ Reseller/ DistributorDPD provides parcel delivery and pickup point collection services for Webbox e-commerce orders.
• SedexsupportingTechnology or IntegrationWebbox parent company Pets Choice is a member of Sedex, which helps audit their supply chain for ethical practices.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barking Heads: UK premium natural pet food brand distributed through grocery and pet specialty. Overlaps with Webbox Naturals on natural-ingredient, premium positioning and UK retail channel mix.
• Applaws: Natural, high-protein wet cat and dog food brand with strong UK grocery listings. Comparable in natural/limited-ingredient positioning and concentration in wet-format pet food.
• Harringtons: UK natural pet food brand sold across major grocers (Tesco, Sainsbury's, ASDA, Morrisons). Closely comparable value-tier natural positioning, multi-channel retail presence, and treat plus complete food portfolio.
• Lily's Kitchen: UK natural and organic pet food brand competing directly with Webbox Naturals in grocery and pet specialty. Comparable in targeting health-conscious UK pet owners with premium, natural-ingredient positioning.
• Forthglade: UK natural wet dog and cat food brand emphasising natural ingredients. Directly comparable to Webbox's wet food (mousses, chubs) and Naturals sub-brand in grocery and specialty channels.
• Butchers (BHJ UK): Long-established UK dog food and treats brand stocked across all major grocers and discounters. Comparable in mass-market UK distribution, treat-led portfolio, and price-sensitive consumer targeting.

Others

• Pets at Home: UK's largest pet specialty retailer and a key Webbox stockist. Listed as a comparison because it controls significant shelf-space and own-brand competition (Wainwright's, AVA) that compete with Webbox on the same fixture.
• Bob Martin: Sister brand under the same Pets Choice Ltd parent as Webbox. Included because it is the closest internal portfolio analogue, sharing manufacturing, retail relationships and the same UK pet health/wellness positioning.

Broad incumbents

• Mars Petcare UK: Owner of Pedigree, Whiskas, Royal Canin and Sheba, competing across Webbox's full portfolio of dog food, cat food, and treats with broad incumbent reach.
• Nestlé Purina (UK): Dominant UK pet food manufacturer (Felix, Bakers, Winalot, Gourmet). Direct competitor across Webbox's cat and dog treat and complete food categories with significantly larger scale and marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights2 records

Customer concentration

• Xx.com/webboxpetfood
• Facebookfacebook.com/webboxpetfood
• Instagraminstagram.com/webboxpetfood
• LinkedInlinkedin.com/company/webbox-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webbox