Brelil

What Brelil does

Brelil is an Italian professional hair care brand founded in 1973 in Varese and now headquartered at Lodi Vecchio, where it operates a single manufacturing facility with annual production capacity of 68 million liters. The company develops and produces a comprehensive portfolio of professional hair treatment, color, and styling products organized across more than thirty specialized lines (Keraforce, Anti Hair Loss, Prestige, Colorforce, Essence, Decolour, Oxilan, Milky Sensation, Style Yourself series, Art Creator, Hair Perfume, Scalp Care series, among others), plus a parallel Numerò sub-brand distributed across Europe. Product formulations incorporate proprietary technology complexes including CAPIXYL INTENSIVE TECHNOLOGY (5-α-reductase inhibition for anti-hair-loss applications), FIBERFORCE COMPLEX KERATINA (fiber-penetrating keratin technology for resilience), LUMINESCINE (UV-to-light conversion active from velvet flower for shine), HOLD&SHINE TECH (aminoreactive polymers with micro-waxes for humidity resistance), and Hydra Gloss Technology (stoichiometric hydration system). Recent launches such as Prestige Zero extend the portfolio into ammonia-free, PPD-free, resorcinol-free permanent color targeting dermatologically sensitive clients.

The company operates exclusively as a B2B professional brand, selling only through authorized salon and stylist distribution channels rather than direct-to-consumer retail. Pricing is not publicly disclosed because transactions occur through professional distributors serving hair salons in 40 countries, with particular strength in Eastern Europe where Brelil is positioned as the market benchmark for quality. The company maintains a 40-person in-house formulation laboratory, supports training and event programs for stylists, and markets through Instagram, Facebook, YouTube, and a newsletter/website infrastructure. End consumers are reached indirectly via salon services performed with Brelil products.

Brelil S.r.l. is the founding brand of Sodalis Group, an Italian diversified conglomerate operating in Health & Beauty, Personal & Home Care, and Nutraceuticals. The brand is wholly owned by the parent group with no independent venture or private equity ownership identified. Total disclosed headcount falls in the 11-50 range, consistent with a lean mid-market European professional cosmetics manufacturer that relies on the parent group for broader corporate infrastructure.

Name

Brelil

Legal name

Brelil S.r.l.

Website

https://brelil.it

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Brelil is an Italian professional hair care manufacturer founded in 1973, producing treatments, colorants, and styling products exclusively for hair salons and stylists across 40 countries, with particular strength in Eastern Europe, as a founding brand of Sodalis Group.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Professional Hair Color (CRABALAA), Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF), Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF)

Keywords

• Professional hair care
• Hair salon products
• Hair color cosmetics
• Hair treatment formulations
• Styling products wholesale

Headquarters

HQ city

Lodi Vecchio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Hair Care Products: Brelil generates revenue through the sale of professional hair care products to hair salons and stylists. The company offers a comprehensive range including colorants, treatments, styling products, and professional-grade hair care solutions distributed exclusively through professional channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Brelil produces and wholesales professional hair care products, including colorants (permanent, semi-permanent, direct dyes, bleaches), treatments (anti-hair loss, keratin reconstruction, hydration, repair, volumizing, scalp care), and styling products (gels, mousses, sprays, waxes, lacquers). Products are 100% Made in Italy, developed in the company's laboratory, and distributed exclusively through professional hair salon channels across 40 countries.

Product overview

Brelil is an Italian professional hair care brand (100% Made in Italy) offering a comprehensive portfolio of hair treatment, color, and styling products. The product portfolio includes multiple specialized treatment lines (Keraforce keratin-based reconstruction, Anti Hair Loss with CAPIXYL technology, Scalp Care series, Sun Hair Care, Milky Sensation, SilverBlonde for blonde hair); professional color lines (Prestige premium dye, Colorforce direct pigments, Essence ammonia-free color, Decolour bleaching products, Oxilan oxidizing emulsions); and styling lines (Salon Format professional sprays, Style Yourself series for volume/smoothing/curly/hold, Art Creator creative styling, Hair Perfume). The company also offers the Numerò sub-brand with specialized European-distributed product lines. Products are sold exclusively through professional hair salons and feature patented technologies including FIBERFORCE COMPLEX KERATINA, CAPIXYL™ INTENSIVE TECHNOLOGY, HOLD&SHINE TECH, and LUMINESCINE.

Differentiator

Problem solved

Functional benefit

Brands

• Numerò: Professional haircare line distributed throughout Europe, characterized by quality, innovation and professionalism. Includes treatments for restructured, nutrient, illuminating, colour protection, volumizing, elasticizing, smoothing, and no-yellow products.

Products and services

• Keraforce Liss

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Sodalis GroupcoreStrategic or Co-development Partner · 1 January 1990Brelil is the first brand of Sodalis Group, established in Lodi Vecchio in 1990. From Brelil began the history of Sodalis Group: a leading Italian Group in Health & Beauty, Personal & Home Care and Nutraceuticals which is progressively expanding globally. Brelil is the founding brand of this larger corporate group.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Olaplex: Premium bond-building and treatment specialist sold through professional salons and increasingly direct-to-consumer, comparable to Brelil's high-margin treatment category and proprietary technology branding (e.g., FIBERFORCE).
• Alfaparf Milano: Italian professional hair care manufacturer with extensive color, treatment, and styling lines distributed globally through salons, directly comparable to Brelil's product breadth and professional channel focus.
• Davines: Italian-founded professional hair care brand with a similar B2B salon channel, 'Made in Italy' positioning, and comparable portfolio spanning treatments, color, and styling, making it the closest head-to-head peer for Brelil in the professional European salon segment.
• Paul Mitchell: Established professional-only hair care brand with a salon channel focus and broad treatment/color/styling portfolio, comparable to Brelil's GTM motion and product category coverage.
• Framesi: Italian professional hair care company selling color, treatment, and styling products through salons worldwide, closely matching Brelil's geographic footprint, salon-only distribution, and 100% Made in Italy production story.

Broad incumbents

• Kérastase: L'Oréal-owned premium hair care brand with strong salon presence in treatments and color, comparable to Brelil's premium positioning and treatment-led product strategy.
• Wella Professionals: Global professional hair care brand (L'Oréal-adjacent ownership) with dominant salon share in color and treatments, representing the scale incumbent Brelil competes against across its 40-country distribution footprint.
• L'Oréal Professionnel: World-leading professional hair care line with broad salon coverage in color, treatment, and styling, illustrating the kind of global platform that pressures mid-sized Italian professional peers like Brelil for shelf and backbar space.
• Schwarzkopf Professional: Henkel-owned professional hair care brand competing across color (Igora), care (BC Bonacure), and styling lines, serving as a key reference competitor for Brelil's premium color and treatment positioning.
• Goldwell: Kao-owned professional salon brand with strong color and treatment franchises globally, comparable to Brelil in its salon-exclusive distribution and color-led innovation cadence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCt7pLsvRk-pokcMoaac8Rfw
• Facebookfacebook.com/Brelil/?fref=ts
• Instagraminstagram.com/brelil_official/?hl=it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brelil