Clark Sales Display

What Clark Sales Display does

Holiday Outdoor Decor designs, manufactures, and installs commercial-grade outdoor holiday decorations for enterprise and government customers across the United States. The product portfolio spans eight core categories — lighting, displays (including ground, pole mount, fiberglass, skyline, arches, suspensions, and augmented reality/games), trees, wreaths and greenery, garlands, photo ops, banners, and accessories — with all fabrication occurring in-house at the company's Allentown, Pennsylvania workshop using durable fiberglass and weather-resistant materials engineered for multi-season outdoor use. A 100-year operating history underpins the brand's positioning in the commercial holiday-decoration segment.

Revenue is generated through three streams: one-time product sales via direct enterprise field sales and an e-commerce platform, professional design and installation services, and the recurring White Glove managed-services program that handles full lifecycle storage, installation, and maintenance on multi-year contracts. Customer acquisition combines direct outbound to municipalities, shopping centers, theme parks, stadiums, and resorts with procurement access via the BuyBoard National Purchasing Cooperative. Primary customer segments are municipalities/downtowns and shopping/lifestyle centers, with secondary exposure to zoos, resorts/casinos, theme parks/stadiums, senior living communities, and educational campuses. Named customers include Acrisure Stadium, Hard Rock, Buffalo Trace Distillery, Hershey Park, Nemacolin Resort, Maryland Zoo, and multiple municipal governments.

Recent productization moves — including HOD Experience Kits, Ready To Install packages, and a Traditional Series promotional line — indicate the company is lowering friction for smaller commercial buyers while preserving the bespoke custom-design offering for flagship accounts. Distribution is US-domestic with a consultation funnel that covers all 50 states. The company operates independently with no disclosed parent, private equity ownership, or institutional capital.

Name

Clark Sales Display

Legal name

Holiday Outdoor Decor

Website

https://clarkschristmas.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Holiday Outdoor Decor designs, manufactures, and installs commercial-grade outdoor holiday decorations (lighting, fiberglass displays, trees, wreaths, garlands) for municipalities, shopping centers, theme parks, stadiums, and resorts across the United States, offering turnkey design, installation, storage, and maintenance services.

Ownership category

akta.pro rank

Product category

Commercial Holiday Decorations

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

akta.pro secondary industry

Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Commercial holiday decorations
• Outdoor christmas displays
• Holiday lighting products
• Decorative display banners
• Commercial christmas trees

Headquarters

HQ city

Tavares

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of commercial holiday decorations including displays, lighting, trees, wreaths, garlands, and accessories. Products are designed for durability and multi-season use.
2. Design and Installation Services: Professional design consultation, installation, storage, and maintenance services for commercial properties
3. White Glove Program: Comprehensive turnkey solution covering full lifecycle management of holiday decorations including storage between seasons

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Clark Sales Display provides commercial decoration, lighting and display banner services for municipalities, shopping centers, theme parks, resorts, and other commercial properties. The company designs, manufactures, installs, stores, and maintains large-scale outdoor Christmas and holiday decorations crafted from commercial-grade fiberglass and weather-resistant materials built for multi-season outdoor use. In addition to product sales, the firm offers turnkey white-glove services covering design consultation, professional installation, off-season storage, and ongoing maintenance.

Product overview

Holiday Outdoor Decor offers a comprehensive portfolio of commercial holiday decoration products and services. The product line centers on large-scale outdoor Christmas decorations including lighting, displays (ground displays, pole mount displays, fiberglass, skyline displays, arches, suspensions, and augmented reality/games), trees, wreaths & greenery, garlands, photo ops, banners, and accessories. The Traditional Series represents a discount product line featuring panel trees, garland and lighting. Services include the White Glove Program for professional installation, storage, and maintenance, plus HOD Experience Kits and Ready To Install packages. All products are designed and manufactured in the company's own workshops with American craftsmanship, using durable materials like fiberglass built to withstand outdoor conditions season after season.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Lighting

Named customers14 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CEFIminorOthersProud partner of CEFI organization
• PhantomsminorOthersProud partner of Phantoms organization
• BuyBoard National Purchasing CooperativecoreGTM or Marketing PartnerActive partnership enabling government, municipal, and institutional buyers to procure Holiday Outdoor Decor products through BuyBoard's purchasing cooperative contracts, streamlining procurement for public sector customers

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Balsam Hill: Premium artificial Christmas tree and holiday décor brand serving residential and commercial customers. Overlaps on commercial-grade Christmas trees and premium holiday décor positioning, though predominantly D2C residential.
• Frontgate: Premium home and holiday décor retailer with deep Christmas catalog including outdoor displays, lighting, and trees. Overlaps on premium commercial-grade holiday products but targets residential and prosumers rather than B2B enterprise buyers.
• Gemmy Industries: Large consumer and commercial holiday décor manufacturer producing airblown inflatables, lighting, and animated displays. Comparable product category but broader, mass-market positioning versus Holiday Outdoor Decor's premium commercial focus.

Direct peers

• Christmas Designers: Direct peer offering commercial-grade Christmas decorations, lighting, displays, and trees to municipalities, shopping centers, and commercial properties. Comparable in product mix (commercial outdoor holiday décor), customer base (B2B commercial), and turnkey service orientation.
• Brimar Industries: Manufacturer and installer of commercial holiday displays, decorations, and large-scale props. Comparable in fiberglass display manufacturing, commercial customer focus, and custom design capabilities for theme parks, malls, and municipalities.
• Christmas Décor by Koski: Commercial holiday decoration company providing design, installation, and removal services for shopping centers, municipalities, and commercial properties across multiple U.S. regions. Direct match on turnkey commercial service model.
• Synergy Outdoor: National commercial holiday lighting and décor installer serving shopping centers, municipalities, and commercial properties. Highly comparable business model with design, installation, storage, and maintenance services bundled for enterprise commercial customers.
• Yuletide Decorators: Commercial Christmas installation and décor services company serving commercial properties, HOAs, and municipalities. Overlaps on full-service commercial installation and storage model.

Emerging players

• Wintergreen Lighting: Commercial-grade LED Christmas lighting and décor vendor serving both consumer and commercial markets. Comparable in commercial Christmas lighting category, though smaller scale and less vertically integrated on installation services.

Regional players

• Shelby Christmas Lights: Regional commercial Christmas lighting and décor installer serving commercial properties in the southeastern U.S. Comparable service model but smaller geographic footprint than Holiday Outdoor Decor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clark Sales Display