Christmas Designers
Christmas Designers is a privately held e-commerce retailer of commercial-grade LED Christmas lights, trees, and holiday decorations, founded in 1979 and serving residential homeowners, professional installers, municipalities, and event planners from its 125,000 sq. ft. fulfillment center in Sherman, Texas.
- Company typePrivate
- Founded1979
- HeadquartersSherman, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Christmas Designers does
Christmas Designers is a privately held, e-commerce-first retailer of commercial-grade LED Christmas lighting and holiday decorations, founded in 1979 and headquartered in Sherman, Texas. The company operates a 125,000 square-foot fulfillment center serving a nationwide base of residential homeowners, professional Christmas light installers, municipalities, and commercial event planners. Its catalog spans LED light strings in multiple bulb formats (5mm Wide Angle Conical, T5, M5, C6, C7, C9), RGB and smart lighting products including Twinkly integrations, commercial Christmas trees (notably the Majestic Mountain Pine, described as the #1 selling commercial tree), and large-format commercial displays priced up to approximately $26,308 per unit. The proprietary Pro Christmas™ sub-brand anchors its professional-grade line, featuring one-piece molded LED construction rated for up to 75,000 hours of use, full-wave rectification for flicker-free output, and approximately 25% brighter illumination than retail-grade alternatives. All products are UL-rated for indoor/outdoor use and positioned as commercial-grade durability not available in mass-market retail channels.
Christmas Designers firmographics
Firmographics- Name
- Christmas Designers
- Legal name
- Christmas Designers
- Website
- https://christmasdesigners.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Christmas Designers is a privately held e-commerce retailer of commercial-grade LED Christmas lights, trees, and holiday decorations, founded in 1979 and serving residential homeowners, professional installers, municipalities, and event planners from its 125,000 sq. ft. fulfillment center in Sherman, Texas.
- Ownership category
- akta.pro rank
Christmas Designers industry classification
Industry- Product category
- Commercial Holiday Lighting and Decorations
- NAICS
- Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Holiday & Decorative String Lighting Retail (CRAIAHAJ)
- akta.pro secondary industry
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
Keywords
Where Christmas Designers is headquartered
LocationHeadquarters
- HQ city
- Sherman
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Christmas Designers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through their website selling LED Christmas lights, decorations, trees, and installation accessories directly to consumers and professional installers. Products range from individual light strands to large commercial displays.
- Wholesale Program: Wholesale accounts for professional installers and decorators providing access to special pricing and terms for bulk purchases.
- Bulk/Commercial Sales: Large-scale commercial Christmas decoration products including Majestic Mountain Pine trees (up to $26,308 per unit), dimensional displays, and commercial-grade installations sold to municipalities, businesses, and event planners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for individual consumers |
| Subscription | Annual | Wholesale accounts for professional installers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Christmas Designers product offering
Product offeringCore offering
Christmas Designers is a commercial-grade LED Christmas lighting and holiday decorations retailer selling professional-grade LED light strings (5mm Wide Angle Conical, T5, M5, C6, C7, C9), RGB and smart animated lighting (Pro Christmas RGB, Twinkly), commercial Christmas trees (Majestic Mountain Pine), commercial decorations (dimensional displays, wreaths, garlands, snowflakes, ornaments), and installation accessories. The company serves both individual homeowners seeking premium durability and professional installers, municipalities, event planners, and commercial customers requiring commercial-grade reliability through direct e-commerce, wholesale programs, and B2B sales.
Product overview
Christmas Designers is a holiday lighting and décor company offering a comprehensive portfolio of commercial-grade LED Christmas lights and decorations. The product lineup centers on professional LED Christmas light strings in multiple bulb types (5mm Conical, T5, M5, C6, C7, C9), RGB color-changing lights including Twinkly and Pro Christmas RGB product lines, replacement bulbs, light cord/socket line, and pre-packaged C9 lighting kits. Beyond lights, the portfolio includes commercial and residential Christmas trees (Majestic Mountain Pine, LED Light Trees), commercial decorations (dimensional displays, fiberglass displays, wreaths, garlands, ornaments, bows, snowflakes), outdoor/patio lighting, and installation essentials (clips, stakes, timers, electrical supplies). The company positions itself as serving both professional installers requiring commercial-grade durability and homeowners seeking premium quality, with the Pro Christmas™ brand representing their professional-grade product line and Twinkly representing their smart/RGB animated lighting offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Pro Christmas™: Professional-grade Christmas lighting brand featuring commercial-quality LED lights, installer-tested reliability, and products built for demanding seasonal use.
Products and services
- 5mm Wide Angle Conical LED Christmas Lights Professional-grade 5mm LED Christmas lights with wide-angle conical lens design, engineered for 25% brighter illumination than traditional lights. Positioned as the #1 professional-used Christmas lights in the world, featuring one-piece bulb/socket construction that prevents moisture intrusion, full-wave rectification for flicker-free performance, and up to 75,000 hours of use. Sold to homeowners and professional installers seeking commercial-grade durability.
Quantifiable outcome
- 5mm Wide Angle Conical used on 60% of professional outdoor holiday lighting installations in the US
- +2 more outcomes
Companies that use Christmas Designers
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Christmas Designers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Christmas Designers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TwinklycoreTwinkly RGB lights are integrated into Christmas Designers' product lineup, offering smart, app-controlled RGB and RGBW Christmas lighting solutions. Twinkly products include Home RGB, Twinkly Net, and Twinkly Plus lines, providing fully customizable animated lighting options with 17 million colors.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Christmas Designers competitors and assessment
Company assessmentDirect peers
- Balsam Hill: Premium DTC retailer of artificial Christmas trees, wreaths, garlands, and holiday decor. Comparable in positioning as a high-end holiday brand targeting discerning homeowners, with overlap on premium trees and decor (Majestic Mountain Pine competes in this segment).
- Christmas Light Source: E-commerce specialist selling commercial-grade LED Christmas lights, C7/C9 bulbs, and installation accessories to both consumers and professional installers. Closest direct competitor in product mix, customer segments (residential + pro installers), and DTC/wholesale go-to-market.
- 1000Bulbs.com: Large online lighting retailer offering commercial and decorative LED string lights, C7/C9 bulbs, and installation accessories with a B2B/wholesale program. Overlaps with Christmas Designers on holiday/decorative lighting SKUs and the professional installer customer base.
Broad incumbents
- Target: Mass merchant with a sizable seasonal Christmas lighting and decor assortment online and in stores. Sets mainstream consumer expectations on price, assortment, and convenience that Christmas Designers' premium positioning must differentiate against.
- Lowe's: National home improvement chain selling seasonal Christmas lighting and decor. Overlaps with Christmas Designers on residential holiday lighting and pro contractor purchasing patterns, but at a much broader assortment and lower ASP.
- Wayfair: Large online home goods retailer with extensive seasonal Christmas decor and lighting assortment. Competes for DTC holiday shoppers and offers a marketplace model that fragments pricing for premium lighting SKUs similar to those Christmas Designers sells.
- The Home Depot: Mass-market home improvement retailer carrying a broad assortment of Christmas lights, inflatables, and trees at lower price points. Competes for entry-level residential buyers; its retail dominance and scale set the price baseline Christmas Designers' premium products must justify.
Emerging players
- Trimlight: Permanent/architectural holiday and year-round LED lighting systems sold through a dealer/installer network. Adjacent to Christmas Designers' seasonal installs with a complementary 'permanent lighting' value proposition aimed at the same homeowner and pro installer segments.
Others
- Amazon: Largest online marketplace carrying thousands of LED Christmas lighting SKUs from competing sellers. Defines the price-discovery and convenience baseline for online Christmas lighting and is a key competitive channel for commodity SKUs in Christmas Designers' catalog.
- Twinkly: Smart RGB/app-controlled Christmas lighting brand that is both a product partner (integrated into Christmas Designers' catalog) and an adjacent competitor selling premium animated lighting direct-to-consumer. Overlaps in the smart-lighting category Christmas Designers is expanding into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Christmas Designers social profiles
Digital presenceChristmas Designers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Christmas Designers leadership team
Management profileNumber of profiles
Profiles1 record
Christmas Designers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Christmas Designers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Christmas Designers
What does Christmas Designers do?
Christmas Designers is a commercial-grade LED Christmas lighting and holiday decorations retailer selling professional-grade LED light strings (5mm Wide Angle Conical, T5, M5, C6, C7, C9), RGB and smart animated lighting (Pro Christmas RGB, Twinkly), commercial Christmas trees (Majestic Mountain Pine), commercial decorations (dimensional displays, wreaths, garlands, snowflakes, ornaments), and installation accessories. The company serves both individual homeowners seeking premium durability and professional installers, municipalities, event planners, and commercial customers requiring commercial-grade reliability through direct e-commerce, wholesale programs, and B2B sales.
Is Christmas Designers a public or private company?
Christmas Designers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Christmas Designers founded?
Christmas Designers was founded in 1979. It employs 101 to 250 people.
Where is Christmas Designers based?
Christmas Designers is headquartered in Sherman, United States, in the North America region.
How does Christmas Designers make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Program and bulk/Commercial Sales.
Who are Christmas Designers's main competitors?
Direct peers on record are Balsam Hill, Christmas Light Source and 1000Bulbs.com. Broad incumbents are Target, Lowe's, Wayfair and The Home Depot. Trimlight is listed as an emerging player. Others are Amazon and Twinkly.
Does Christmas Designers have an API?
No public API is recorded for Christmas Designers.
What industry is Christmas Designers in?
Christmas Designers's product category is Commercial Holiday Lighting and Decorations. Its primary akta.pro industry code is CRAIAHAJ, Holiday & Decorative String Lighting Retail, with a secondary code of CRAIACAD, Seasonal, Holiday & Party Home Décor Retail. Its NAICS code is 3351 and its SIC code is 3640.