What Bootic does

Bootic is a Chilean e-commerce platform founded in 2010 and headquartered in Santiago, Chile. The company provided online merchants with a hosted platform to create and operate online stores, positioning itself around delivering unique shopping experiences for Chilean businesses entering e-commerce. Its core product was a unified e-commerce storefront solution, with merchant authentication still served through auth.bootic.net and digital brand assets now co-hosted under Bolder's CDN.

Bootic operated as a horizontal SaaS platform targeting Chilean e-commerce businesses of varying sizes, with a go-to-market focus on enabling direct-to-consumer online retail rather than serving a named enterprise anchor base. No pricing model, revenue mechanics, or distribution channels are disclosed in the available source material, and the company did not publicly list technology stacks, APIs, or AI/ML capabilities.

Bootic has been acquired by Bolder and integrated as part of the combined entity, which is described as the largest Chilean e-commerce platform. Bootic's user base has been redirected to Bolder (onbolder.com), meaning the brand now functions as a line within Bolder's portfolio rather than an independent operating company. The company is listed with 11-50 employees and had Tomás Pollak as its identified founder.

Name

Bootic

Website

https://bootic.io

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Short description

Bootic is a Santiago, Chile-based e-commerce platform, founded in 2010, that enables businesses to create online stores. Now part of Bolder, it operates as a line within what is described as the largest Chilean e-commerce platform, serving online retail merchants with storefront technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure

Core offering

Bootic provided a Chilean e-commerce platform that enabled businesses to create online stores and deliver unified online shopping experiences to their customers. Founded in 2010 as the first e-commerce platform in Chile, it served retailers and businesses seeking to establish an online commercial presence with unique shopping experiences. Following its acquisition by Bolder, Bootic's offering has been folded into Bolder's broader platform.

Product overview

Bootic was a Chilean e-commerce platform providing a unified e-commerce solution. According to the source, Bootic has become part of Bolder, making it the largest e-commerce platform in Chile.

Differentiator

Problem solved

Functional benefit

Products and services

• Bootic Bootic is a Chilean e-commerce platform that provided a unified solution for online shopping experiences, enabling businesses and retailers to create online stores. The platform has since been integrated into Bolder following its acquisition.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BolderflagshipOthersBootic has been acquired by and is now part of Bolder. The merger positions the combined entity as the largest Chilean e-commerce platform, with Bootic becoming part of Bolder's portfolio. Users are redirected to Bolder's website (onbolder.com).

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Peers

• BigCommerce:

Direct peers

• Tiendanube (Nuvemshop): Leading LATAM-focused SaaS e-commerce platform headquartered in Brazil, serving SMB merchants across Spanish- and Portuguese-speaking markets. Most direct comparable to Bootic given shared regional focus, SMB merchant segment, and similar SaaS-led commerce enablement model.
• WooCommerce: Open-source e-commerce plugin for WordPress powering a large share of SMB online stores globally, including LATAM. Competes with Bootic on the same merchant enablement use case via a different (open-source) delivery model.
• Jumpseller: Chilean-founded SaaS e-commerce platform serving LATAM SMB merchants with localized payments and shipping integrations. Highly comparable to Bootic in geography, customer segment, and product scope, and a direct competitor for Chilean merchants.

Broad incumbents

• Shopify: Global leader in SaaS e-commerce platforms for SMBs and enterprise, offering store creation, payments, and fulfillment tooling. Comparable to Bootic in core product (online store enablement) but operates globally at vastly greater scale with a far richer app ecosystem.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Customer concentration

• Xx.com/bootic
• LinkedInlinkedin.com/company/booticio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bootic