Bolder
Bolder is a New York-based creator platform that connects eCommerce brands with content creators to produce customized video content published on brand websites via a native Shopify app, driving on-site conversions beyond social media.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Bolder does
Bolder, operating under the legal entity estylar corp, is a New York-based creator platform that connects content creators with eCommerce brands for the production of customized video content published directly on brand websites rather than social media. The company's core product consists of the Bolder Creator Platform, a dual-sided marketplace with sign-up flows for both brands and creators, and the Bolder Shopify App, a native integration that streams creators' user-generated content (UGC) video experiences onto a brand's home and product pages. Underlying capabilities include a creator-brand matching service that pairs creators with brands based on style and demographics, content customization tools that allow brands to align video assets with their messaging and aesthetic, and a content ownership model in which brands hold exclusive rights to the videos on their own sites. The platform targets two primary customer segments: eCommerce brands seeking on-site video content to drive conversions, and content creators/influencers seeking monetization opportunities and brand collaborations matched to their style.
Bolder firmographics
Firmographics- Name
- Bolder
- Legal name
- estylar corp
- Website
- https://the-bolder.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bolder is a New York-based creator platform that connects eCommerce brands with content creators to produce customized video content published on brand websites via a native Shopify app, driving on-site conversions beyond social media.
- Ownership category
- akta.pro rank
Bolder industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH)
- akta.pro secondary industries
- UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF), UGC Sourcing & Community Creator Programs (BPAFAHAK)
Keywords
Where Bolder is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bolder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Services: Facilitates collaborations between content creators and brands. Revenue appears to come from platform fees connecting creators with brands for video content creation, though specific revenue mechanics are not disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for Shopify app |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Bolder product offering
Product offeringCore offering
Bolder operates a creator-video platform that connects brands with content creators to produce high-quality, customized video content for display on brand eCommerce websites. The platform matches creators to brands based on style and demographics and delivers the resulting UGC videos through a Shopify app, enabling brands to publish video experiences on their home and product pages rather than relying on social media channels.
Product overview
Bolder is a creator platform that enables brands to collaborate with content creators beyond social media platforms. The core offering consists of the Bolder Creator Platform, which facilitates brand-creator matching and content collaboration, paired with the Bolder Shopify App for direct integration with eCommerce websites. Brands can publish high-quality customized video content experiences on their websites, differentiating from social media by providing exclusivity and cohesive brand messaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Bolder Creator Platform A dual-sided platform that enables brands to collaborate with content creators beyond social media to produce customized UGC video content for publication on the brand's eCommerce website.
- Bolder Shopify App A Shopify application that allows brands to stream creators' UGC video experiences directly onto their home and product pages to drive conversions and showcase their brand and product.
- Brand Creator Matching Service A matching service that pairs content creators with brands based on style and demographics to enable collaborative content creation relationships through the Bolder platform.
Companies that use Bolder
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Bolder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Bolder partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Bolder competitors and assessment
Company assessmentBroad incumbents
- Grin: Creator marketing platform with deep eCommerce integrations, offering brand-creator collaboration, content management, and ROI tracking — a comparable platform play.
- Bazaarvoice: Long-standing UGC and ratings-and-reviews platform serving enterprise retailers, with capabilities adjacent to Bolder's on-site creator content use cases.
- Yotpo: Established eCommerce marketing platform with a strong UGC and reviews suite widely used on Shopify; competes for the same brand budget as Bolder with a much broader product portfolio.
- CreatorIQ: Enterprise influencer marketing platform with creator discovery, CRM, and analytics — competing in the same creator-brand collaboration category but at larger brand tiers.
- Dash Hudson: Visual marketing and UGC platform for retail and eCommerce brands, providing on-site content, creator sourcing, and analytics overlapping with Bolder's offering.
- Aspire (formerly AspireIQ): Influencer marketing platform with creator marketplaces and workflow tools used by mid-market and enterprise brands, competing for the same creator-sourcing dollars.
Direct peers
- Insense: UGC and influencer marketing platform with Shopify integration, allowing brands to source creator content for product pages and ads — closely overlapping Bolder's positioning.
- Stack Influence: Influencer and UGC platform purpose-built for Shopify brands, offering creator matching and content production similar to Bolder's core marketplace.
Emerging players
- Collabstr: Creator-for-hire marketplace that pairs brands with UGC creators for content production, similar to Bolder's creator matching and content collaboration model.
Others
- Loomly: Social media and content collaboration platform used by brands for content planning and approvals; adjacent to Bolder's brand-side content workflow rather than directly competitive.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bolder social profiles
Digital presenceBolder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bolder leadership team
Management profileNumber of profiles
Bolder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bolder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bolder
What does Bolder do?
Bolder operates a creator-video platform that connects brands with content creators to produce high-quality, customized video content for display on brand eCommerce websites. The platform matches creators to brands based on style and demographics and delivers the resulting UGC videos through a Shopify app, enabling brands to publish video experiences on their home and product pages rather than relying on social media channels.
Is Bolder a public or private company?
Bolder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bolder founded?
Bolder was founded in -1. It employs 1 to 10 people.
Where is Bolder based?
Bolder is headquartered in New York, United States, in the North America region.
How does Bolder make money?
One revenue line is on record: platform Services.
Who are Bolder's main competitors?
Broad incumbents on record are Grin, Bazaarvoice, Yotpo, CreatorIQ, Dash Hudson and Aspire (formerly AspireIQ). Direct peers are Insense and Stack Influence. Collabstr is listed as an emerging player. Loomly is listed as an others.
Does Bolder have an API?
No public API is recorded for Bolder.
What industry is Bolder in?
Bolder's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAH, UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content), with a secondary code of MPAAAHAF, UGC (User-Generated Content) Production & Creator Networks. Its NAICS code is 516210.