E-Masters
E-Masters is a German membership community for Elektro- and SHK-Fachbetriebe (electrical and building services trade businesses), bundling 170+ partner discounts, training, marketing, and legal advisory into a €49.50/month subscription across Germany.
- Company typePrivate
- Founded1987
- HeadquartersLangenhagen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
E-Masters firmographics
Firmographics- Name
- E-Masters
- Legal name
- e-masters GmbH & Co. KG
- Website
- https://eltkauf.de
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- E-Masters is a German membership community for Elektro- and SHK-Fachbetriebe (electrical and building services trade businesses), bundling 170+ partner discounts, training, marketing, and legal advisory into a €49.50/month subscription across Germany.
- Ownership category
- akta.pro rank
Where E-Masters is headquartered
LocationHeadquarters
- HQ city
- Langenhagen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
E-Masters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Membership Subscriptions: E-Masters generates revenue through a dual-fee membership model: a one-time onboarding fee of 150.00 EUR (plus VAT) for new members, combined with a recurring monthly service fee of 49.50 EUR (plus VAT) for ongoing access to the Vorteilswelt platform, partner offers, seminar programs, legal and data protection advisory services, and other member benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard membership for Elektro- and SHK-Fachbetriebe |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
E-Masters product offering
Product offeringCore offering
E-Masters operates a membership-based community and service platform for German Elektro- and SHK-Fachbetriebe (electrical and sanitary/heating/HVAC trade businesses). Members gain access to the Vorteilswelt (advantages world) with over 170 exclusive partner offers, marketing services (werbe:werk), seminar programs (lern:werk), online marketing tools (Mein Marketing), and telephone-based legal and data protection advisory.
Product overview
E-Masters is a membership-based community platform for electrical and SHK (plumbing, heating, air conditioning) trade businesses in Germany. The core offering is the Vorteilswelt benefits platform, which provides over 170 exclusive offers including special pricing, promotional deals, and business support tools. This is complemented by marketing services (werbe:werk), training seminars (lern:werk), and local business management tools (Mein Marketing). The platform also provides member support including legal and data protection consultation, personal customer support, and access to a strong trade community. Membership costs 49.50 EUR monthly plus a one-time 150 EUR enrollment fee.
Differentiator
Problem solved
Functional benefit
Products and services
- Vorteilswelt Core member benefits platform offering over 170 exclusive deals and discounted services for electrical and SHK trade businesses, including special pricing, promotional offers, and business support tools from industrial brand partners such as Bosch and Siemens.
- werbe:werk Marketing services and advertising support for member businesses to enhance their local market presence and brand visibility.
- lern:werk Educational platform offering seminars and training programs for members, with practical-oriented courses that can be directly applied in the field.
- Mein Marketing Online marketing tools and resources for members to manage their local business presence and marketing activities.
- IMPULSE Mitgliedermagazin Member magazine providing industry news, updates, and insights for the electrical and SHK trade community.
- Telephone Legal and Data Protection Advisory Telephone-based legal and data protection consultation service available to all members as part of the membership.
Quantifiable outcome
- Members can save several thousand euros per year through Vorteilswelt offers and exclusive special conditions.
Companies that use E-Masters
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
E-Masters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
E-Masters partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Konzept 17minorKonzept 17 is referenced as a Vorteilspartner (advantage partner) providing data protection advisory services to e-masters members. Member Thomas Staack (E.T.S. Elektrotechnik) learned about GDPR/data protection compliance through this partnership, demonstrating the value of specialized partner integrations for member benefit.
- conferaminorConfera provides the Firmenkarte (company card) as a Vorteilspartner benefit, enabling members to offer tax-free employer benefits to their employees. Member Michael Knoop (Elektrotechnik Knoop) uses this card as a flexible and economically advantageous alternative to traditional bonus payments.
- Industrial Brand Partners (Bosch, Siemens, and others)coreE-Masters features brand partner logos (Bosch, Siemens, and other industrial brands) on its 'Auf unsere Marken kannst du bauen!' section. These industrial partners provide exclusive pricing, special conditions (Sonderkonditionen), and promotional offers to e-masters members through the Vorteilswelt platform. The logo slider demonstrates the breadth of supplier partnerships that enable member savings.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
E-Masters competitors and assessment
Company assessmentEmerging players
- Contorion: Contorion is an online B2B trade supplier for craftsmen and businesses in Germany, providing competitive pricing and a digital ordering experience. It competes with E-Masters' Vorteilswelt by offering direct-to-trade online benefits, though without E-Masters' community/services bundle.
Direct peers
- ZVEH (Zentralverband der Deutschen Elektro- und Informationstechnischen Handwerke): ZVEH is the national German professional association for electrical trades, providing Elektro-Fachbetriebe with advocacy, training, and benefits. While larger and more institutional than E-Masters, it serves an overlapping customer base and competes for the same membership value proposition.
- Mega eG: Mega eG is a German purchasing cooperative for trades and household-related services, offering collective purchasing and member benefits. It is structurally similar to E-Masters' cooperative-style membership model serving mid-sized German Fachbetriebe.
- FEGA & Schmitt Elektrogroßhandel: FEGA & Schmitt is a major German electrical wholesale and services partner for Elektro-Fachbetriebe. It competes with E-Masters' Vorteilswelt model by offering its own dealer and partner benefits to the same electrical trade SMBs.
- ZVSHK (Zentralverband Sanitär Heizung Klima): ZVSHK is the German national association for sanitary, heating, and HVAC trades. It is a direct peer to E-Masters' SHK-Fachbetriebe segment, offering advocacy, training, and member benefits to the same trade SMBs.
- Eurobaustoff: Eurobaustoff is a European trade cooperative for building materials and Fachbetriebe in Germany, offering members collective purchasing and service benefits. Like E-Masters, it operates a membership-driven buying group model for the same SMB trade customer segment.
- hagebau: hagebau is one of Germany's largest trade and DIY cooperatives, providing Fachbetriebe with collective purchasing power, marketing support, and training services. It is the most direct analog to E-Masters' trade-community model, serving a similar SMB base with a buying group and member benefits.
Broad incumbents
- Sonepar Deutschland: Sonepar is a global electrical wholesale distributor with a strong German presence, providing Elektro-Fachbetriebe with products, services, and partner programs. Its Elektro-Fachbetriebe-focused offerings partially overlap with E-Masters' Vorteilswelt value proposition.
- Adolf Würth GmbH & Co. KG: Würth is a leading supplier to skilled trades with deep loyalty programs, customer cards, and service offerings for Fachbetriebe. While primarily a supplier, it competes with E-Masters by offering direct benefits to trades, sometimes acting as both a Vorteilspartner and a competitor.
Others
- Handwerk Magazin / Holzmann Medien: Handwerk Magazin is a leading German trade industry publication and content platform, providing Fachbetriebe with editorial, training, and business support content. It serves the same reader base as E-Masters' IMPULSE Mitgliedermagazin and is a complementary/competing information source.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
E-Masters social profiles
Digital presenceE-Masters financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-Masters leadership team
Management profileNumber of profiles
E-Masters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-Masters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-Masters
What does E-Masters do?
E-Masters operates a membership-based community and service platform for German Elektro- and SHK-Fachbetriebe (electrical and sanitary/heating/HVAC trade businesses). Members gain access to the Vorteilswelt (advantages world) with over 170 exclusive partner offers, marketing services (werbe:werk), seminar programs (lern:werk), online marketing tools (Mein Marketing), and telephone-based legal and data protection advisory.
Is E-Masters a public or private company?
E-Masters is a private company. It is classified as unknown and is currently operating.
When was E-Masters founded?
E-Masters was founded in 1987. It employs 11 to 50 people.
Where is E-Masters based?
E-Masters is headquartered in Langenhagen, Germany, in the Europe region.
How does E-Masters make money?
One revenue line is on record: membership Subscriptions.
Who are E-Masters's main competitors?
Contorion is listed as an emerging player. Direct peers are ZVEH (Zentralverband der Deutschen Elektro- und Informationstechnischen Handwerke), Mega eG, FEGA & Schmitt Elektrogroßhandel, ZVSHK (Zentralverband Sanitär Heizung Klima), Eurobaustoff and hagebau. Broad incumbents are Sonepar Deutschland and Adolf Würth GmbH & Co. KG. Handwerk Magazin / Holzmann Medien is listed as an others.
Does E-Masters have an API?
No public API is recorded for E-Masters.