Two Good
Two Good Co is an Australian social enterprise founded in 2013 that operates a direct-to-consumer personal-care and gifting brand, corporate catering and venue hire, and the Work Work employment program for women experiencing homelessness or domestic violence, with 50% of profits reinvested into the Two Good Foundation.
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Two Good does
Two Good Co is an Australian social enterprise founded in 2013 by Rob Caslick that combines commercial operations with a charitable mission to support women experiencing or at risk of homelessness, domestic violence, and complex trauma. The business operates through two legal entities: Two Good Co Pty Ltd (the operating company) and Two Good Foundation Limited (a tax-deductible registered charity), together trading as Two Good Co, with 50% of profits from all purchases reinvested into the Foundation. Its core operating assets are the Work Work employment pathway program and a diversified portfolio of revenue streams spanning direct-to-consumer e-commerce (hand wash, body wash, shampoo, conditioner, lotion; textiles; candles; donation products via twogood.com.au on BigCommerce), corporate and event catering (Good Food Catering), wholesale of personal-care products, venue hire (The Landing at Vic X Tower), and a community café (The Fold at Vic X Tower, Level 2/155 Miller St, North Sydney).
The product mix combines a proprietary Australian-made personal-care line (signature Cedarwood & Cinnamon scent; Lilli Pilli, Shea Butter, Panthenol formulations; 5L refill option for HoReCa) with co-designed capsule collections including the Marina-Strone textile range (Market Tote, Long Sleeve Tee, Heirloom Throw) created with fashion label Alémais, a Hunter Candles soy candle, and the Jac + Jack Buy 1, Give 1 blanket. Distribution blends the BigCommerce DTC storefront, partner retail (Gelato Messina's 28-store footprint via the Scoops For Good campaign), wholesale, catering, and physical venues. The company runs a Buy 1, Give 1 model on selected textiles and meals, with each purchase linked to a tangible donation (a blanket, a meal, or a care pack) to a women's refuge.
Customer segments split between (i) socially conscious individual consumers buying personal-care, textile, and donation products; (ii) corporate partners (Salesforce ANZ & ASEAN, American Express A/NZ, Accor, Charter Hall, Amazon, WiseTech, JLL, Barry Nilsson, BIC Consolidated, Centuria, among others) procuring catering, venue hire, and CSR activations such as Love Through Lunch; and (iii) wholesale buyers and women's shelters/refuges receiving meal, blanket, and care-pack donations. The Work Work program is both an internal labor pipeline for the catering, café, and concierge operations and the company's primary social-impact product, supported by Success Works for participants with prior involvement in the justice system. The company is bootstrapped, privately held, and reports no parent company, external funding rounds, or acquisitions; primary-source attribution:.
Two Good firmographics
Firmographics- Name
- Two Good
- Legal name
- Two Good Co Pty Ltd
- Website
- https://twogood.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Two Good Co is an Australian social enterprise founded in 2013 that operates a direct-to-consumer personal-care and gifting brand, corporate catering and venue hire, and the Work Work employment program for women experiencing homelessness or domestic violence, with 50% of profits reinvested into the Two Good Foundation.
- Ownership category
- akta.pro rank
Where Two Good is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Two Good business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others, Infrastructure
Revenue model
- Product Sales (E-commerce): Sale of personal care products (hand wash, body wash, shampoo, conditioner, lotion), food products (Marina-Strone collection items), candles, blankets, and merchandise directly to consumers through their online store. 50% of profits from all purchases are reinvested into the Two Good Foundation.
- Catering Services: Corporate catering services for events, team offsites, and meetings. The Fold cafe at VicX Tower serves food and beverages. Catering is available for order through their website.
- Wholesale: Wholesale distribution of their personal care products (soaps, hand washes, body care) to retailers and partners.
- Venue Hire: The Landing at VicX Tower serves as a community hub and event space available for hire for meetings, workshops, and community events.
- Donations: Tax-deductible donations to the Two Good Foundation to support donations and employment programs for women at risk of homelessness.
- Collaborative Products: Revenue from collaborative product lines (Hunter Candles partnership, Alémais Marina-Strone collection, Jac + Jack blankets) with profit-sharing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Personal Care Products - Standard Size |
| Unit Pricing | Pay-as-you-go | Personal Care Products - 5L Bulk Refills |
| Unit Pricing | Pay-as-you-go | Marina-Strone Collection |
| Unit Pricing | Pay-as-you-go | Collaborative Products |
| Unit Pricing | Pay-as-you-go | Donations - Meals |
| Unit Pricing | Pay-as-you-go | Donations - Care Packs |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Two Good product offering
Product offeringCore offering
Two Good Co is an Australian social enterprise that sells personal care products (hand wash, body wash, shampoo, conditioner, lotions), textile products (throws, apparel, tote bags), home fragrance candles, and donation products (meals, care packs) directly to consumers via its e-commerce store. The company also provides corporate catering services through Good Food Catering, operates The Fold cafe and The Landing event venue in North Sydney, and runs a wholesale program for personal care products. All operations support the Work Work employment program for women at risk of homelessness and domestic violence, with 50% of profits reinvested into the Two Good Foundation.
Product overview
Two Good Co is a social enterprise offering a portfolio of personal care products (hand wash, body wash, shampoo, conditioner, lotion), textile products (throws, apparel), food items, and gift/donation products. The company also operates retail venues (The Fold cafe, The Landing event space), wholesale programs, catering services, and the Work Work employment pathway program for vulnerable women. Core products include the Marina-Strone Collection (designed with Alémais), various personal care lines with signature Cedarwood & Cinnamon fragrance, and Buy 1 Give 1 textile products. All offerings tie to the company's social mission where 50% of profits are reinvested into the Two Good Foundation to support donations and employment programs for women at risk of homelessness.
Differentiator
Problem solved
Functional benefit
Brands
- Work Work: Employment pathway program for women experiencing, or at risk of, homelessness, domestic violence, and complex trauma.
- The Fold
- The Landing
- Two Good Foundation
- Love Through Lunch
- Good Food Catering
Products and services
- Cleanse & Nourish Hand Wash A 500mL vegan hand wash with vitamin C-rich Lilli Pilli and Geranium Oil, signature Cedarwood & Cinnamon scent, paraben-free, made in Australia from recycled plastic (RPET), for individual consumers seeking ethical personal care where 50% of profits support the Two Good Foundation.
- Cleanse & Nourish Body Wash A 500mL vegan body wash with Lilli Pilli and Geranium Oil, signature Cedarwood & Cinnamon scent, paraben-free, made in Australia, designed for stress relief and a luxurious bathing experience.
- Nourish & Soothe Body Lotion A body lotion with Shea Butter and Pentavitin in the signature Cedarwood & Cinnamon scent, designed to nourish skin and promote calm and healing for individual consumers.
- Nourish & Soothe Hand Lotion A hand lotion with Shea Butter and Macadamia Oil, signature Cedarwood & Cinnamon scent, for stress relief and calm.
- Cleanse & Hydrate Shampoo A shampoo enriched with Panthenol and Guar Extract in the signature Cedarwood & Cinnamon fragrance, designed for healthy hair and to inspire self-love.
- Repair & Shine Conditioner A conditioner enriched with Panthenol and Grape Seed Oil in the signature Cedarwood & Cinnamon fragrance, designed for lustrous locks and to inspire self-worth.
- Marina-Strone Heirloom Throw A 100% cotton 198cm x 145cm throw with woven jacquard decoration, designed in collaboration with Alémais, sold for $390 with a Buy 1 Give 1 model where each purchase donates an identical throw to a women's refuge.
- Marina-Strone Long Sleeve Everyday Tee A 100% 200gsm cotton long-sleeve T-shirt with custom Alémais graphic and embroidered logo, priced at $190, with each purchase donating a warm Marina-Strone meal to a women's refuge.
- Marina-Strone Market Tote A 100% cotton tote bag with custom Alémais design, filled with a Marina-Strone Starter Kit (herb mix, olive oil, tomato products, sea salt, artisanal pasta), priced at $150 with each purchase donating a Marina-Strone meal to a women's refuge.
- Hunter x Two Good Summer Citrus Blossom Candle A 300g hand-poured soy wax candle (50+ hour burn time) with Mandarin, Grapefruit Rind, Orange Blossom and Bergamot notes, free from phthalates and parabens, with cotton wicks, priced at $59 with 50% of profits supporting the Two Good Foundation.
- Donate a Meal to Women's Shelter A tax-deductible donation product delivering nutritious meals to women and children in shelters; available in tiers of 1, 10, 20, or 100 meals.
- Donate a Love + Care Pack A $50 donation providing thoughtfully prepared care packs containing luxury personal care items for women in shelters, designed to deliver moments of self-care and dignity.
- Wholesale Personal Care Program A wholesale program supplying Two Good's personal care products (hand wash, body wash, shampoo, conditioner, lotions) in standard and 5L bulk refill formats to retailers, refill stores, and hospitality buyers for resale.
- Good Food Catering A corporate and event catering service preparing wholesome meals for corporate events, team offsites, meetings, and functions, with 50% of profits supporting Two Good's employment programs for women in crisis.
- The Fold at VicX Cafe A walk-in community cafe at Vic X Tower, North Sydney, serving coffee and food Mon-Fri 7-3, with 50% of profits reinvested into life-changing employment for women rebuilding lives after homelessness and domestic violence.
- The Landing at VicX Event Space A purpose-led community hub and event space at Vic X Tower, North Sydney, created with Lendlease, available for hire for meetings, workshops, and community events with 50% of profits reinvested into women in crisis.
- Work Work Employment Pathway Program An employment pathway program creating meaningful employment for women experiencing or at risk of homelessness, domestic violence, and complex trauma, operating through Two Good's catering kitchens, cafes, and concierge services.
Quantifiable outcome
- 50% of all profits reinvested into the Two Good Foundation to support women at risk of homelessness
- +3 more outcomes
Companies that use Two Good
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Two Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Two Good partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Jac + JackcoreBuy 1, Give 1 blanket collaboration featuring luxury comforters made in Jaipur, India with 100% hand-plucked cotton. Each blanket purchased includes one donated to women's refuges. First fashion brand to collaborate with Two Good (2018), also did previous organic cotton jersey sets campaign.
- Gelato MessinacoreScoops For Good campaign including 'Two Good To Miss' gelato (available at 28 stores nationally), Scoops For Good gelato cart pop-ups, Good Feels Cracker with dinner voucher, and 'Two Good to Miss' Chocolate Bar. 50% of profits reinvested into social impact programs.
- Hunter CandlescoreCollaboration on Summer Citrus Blossom Candle - hand-poured in Sydney. Features Mandarin, Grapefruit Rind, Orange Blossom and Bergamot. 50% of profits reinvested into Two Good Foundation.
- AlémaiscoreMarina-Strone Collection - textile collection inspired by recipe passed from mother to daughter. Includes Market Tote, Long Sleeve T-Shirt, and Heirloom Throw. Custom design by co-founder Lesleigh Jermanus. Campaign funding thousands of donations to women's refuges.
- LendleasecoreProud partnership creating The Landing at VicX Tower - a purpose-led community hub and event space within the new Victoria Cross commercial precinct. 50% of all profits reinvested into women living in crisis.
- Barry NilssonminorLove Through Lunch 2025 sponsor - festive initiative serving 3-course feasts to women and children in crisis accommodation across NSW.
- AuraminorLove Through Lunch 2025 sponsor supporting shared meals and festive experiences for women and children in shelters.
- Clean PlusminorLove Through Lunch 2025 sponsor for festive meals initiative.
- JLLminorLove Through Lunch 2025 sponsor for shared meals program.
- BIC ConsolidatedminorLove Through Lunch 2025 sponsor for festive initiative.
- CenturiaminorLove Through Lunch 2025 sponsor for shared meals.
- FlequityminorLove Through Lunch 2025 sponsor for festive initiative.
- Women's Housing ServicecoreShelter partner receiving Love Through Lunch festive meals and ongoing support.
- Rhiann MeadminorBattenbergs supplier for Love Through Lunch - generously supplying Battenbergs adding joy and celebration to tables.
- GrandifloraminorChristmas trees and floral arrangements donated for Love Through Lunch - transforming shelter spaces into places of warmth and care.
- Baker BleuminorFresh bread supplier for Love Through Lunch - helping anchor each meal in generosity and craft.
- Pepe SayaminorCultured butter supplier for Love Through Lunch - bringing care and indulgence to the shared table.
- Adora ChocolatesminorHandmade chocolates supplied as gifts for women in shelters during Love Through Lunch.
- Women's RefugescoreDonation recipients of meals through Buy 1, Give 1 gelato campaign and ongoing Two Good meal donations.
- Foundation HousecoreRehabilitation facility receiving Two Good meals every Thursday for residents in recovery programs.
- Charter HallcoreCorporate partner working with Two Good on catering and events. Partnership described as 'kindred spirits' with active, solution-oriented relationship amplifying outcomes for vulnerable women.
- Salesforce ANZ & ASEANcoreCorporate partner - CEO Pip Marlow advocates for Two Good's vision. Partnership provides platform for employees to give back and bring equality values to life.
- American Express A/NZcoreManaging Director Corrina Davison champions partnership. Colleagues inspired and motivated to engage with communities. Purpose-driven, values-based leadership recognized.
- AccorcoreCEO Sarah Derry supports partnership. Natural fit for hospitality company doing great work in training, food, and hospitality for vulnerable women.
- Success WorkscoreService linking Work Work participants with criminal history to employment support. Helps women work through employment barriers and gain confidence.
- Melissa LeongminorFood writer, broadcaster, and Marina-Strone Collection ambassador. Reflects shared belief that food is universal language of care, identity, and connection.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Two Good competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Two Good social profiles
Digital presenceTwo Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Good leadership team
Management profileNumber of profiles
Profiles1 record
Two Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Good
What does Two Good do?
Two Good Co is an Australian social enterprise that sells personal care products (hand wash, body wash, shampoo, conditioner, lotions), textile products (throws, apparel, tote bags), home fragrance candles, and donation products (meals, care packs) directly to consumers via its e-commerce store. The company also provides corporate catering services through Good Food Catering, operates The Fold cafe and The Landing event venue in North Sydney, and runs a wholesale program for personal care products. All operations support the Work Work employment program for women at risk of homelessness and domestic violence, with 50% of profits reinvested into the Two Good Foundation.
Is Two Good a public or private company?
Two Good is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two Good founded?
Two Good was founded in 2013. It employs 11 to 50 people.
Where is Two Good based?
Two Good is headquartered in Sydney, Australia, in the Oceania region.
How does Two Good make money?
Six revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are catering Services, wholesale, venue Hire, donations and collaborative Products.
Does Two Good have an API?
No public API is recorded for Two Good.