Two Good

What Two Good does

Two Good Co is an Australian social enterprise founded in 2013 by Rob Caslick that combines commercial operations with a charitable mission to support women experiencing or at risk of homelessness, domestic violence, and complex trauma. The business operates through two legal entities: Two Good Co Pty Ltd (the operating company) and Two Good Foundation Limited (a tax-deductible registered charity), together trading as Two Good Co, with 50% of profits from all purchases reinvested into the Foundation. Its core operating assets are the Work Work employment pathway program and a diversified portfolio of revenue streams spanning direct-to-consumer e-commerce (hand wash, body wash, shampoo, conditioner, lotion; textiles; candles; donation products via twogood.com.au on BigCommerce), corporate and event catering (Good Food Catering), wholesale of personal-care products, venue hire (The Landing at Vic X Tower), and a community café (The Fold at Vic X Tower, Level 2/155 Miller St, North Sydney).

The product mix combines a proprietary Australian-made personal-care line (signature Cedarwood & Cinnamon scent; Lilli Pilli, Shea Butter, Panthenol formulations; 5L refill option for HoReCa) with co-designed capsule collections including the Marina-Strone textile range (Market Tote, Long Sleeve Tee, Heirloom Throw) created with fashion label Alémais, a Hunter Candles soy candle, and the Jac + Jack Buy 1, Give 1 blanket. Distribution blends the BigCommerce DTC storefront, partner retail (Gelato Messina's 28-store footprint via the Scoops For Good campaign), wholesale, catering, and physical venues. The company runs a Buy 1, Give 1 model on selected textiles and meals, with each purchase linked to a tangible donation (a blanket, a meal, or a care pack) to a women's refuge.

Customer segments split between (i) socially conscious individual consumers buying personal-care, textile, and donation products; (ii) corporate partners (Salesforce ANZ & ASEAN, American Express A/NZ, Accor, Charter Hall, Amazon, WiseTech, JLL, Barry Nilsson, BIC Consolidated, Centuria, among others) procuring catering, venue hire, and CSR activations such as Love Through Lunch; and (iii) wholesale buyers and women's shelters/refuges receiving meal, blanket, and care-pack donations. The Work Work program is both an internal labor pipeline for the catering, café, and concierge operations and the company's primary social-impact product, supported by Success Works for participants with prior involvement in the justice system. The company is bootstrapped, privately held, and reports no parent company, external funding rounds, or acquisitions; primary-source attribution:.

Name

Two Good

Legal name

Two Good Co Pty Ltd

Website

https://twogood.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Two Good Co is an Australian social enterprise founded in 2013 that operates a direct-to-consumer personal-care and gifting brand, corporate catering and venue hire, and the Work Work employment program for women experiencing homelessness or domestic violence, with 50% of profits reinvested into the Two Good Foundation.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others, Infrastructure

Revenue model

1. Product Sales (E-commerce): Sale of personal care products (hand wash, body wash, shampoo, conditioner, lotion), food products (Marina-Strone collection items), candles, blankets, and merchandise directly to consumers through their online store. 50% of profits from all purchases are reinvested into the Two Good Foundation.
2. Catering Services: Corporate catering services for events, team offsites, and meetings. The Fold cafe at VicX Tower serves food and beverages. Catering is available for order through their website.
3. Wholesale: Wholesale distribution of their personal care products (soaps, hand washes, body care) to retailers and partners.
4. Venue Hire: The Landing at VicX Tower serves as a community hub and event space available for hire for meetings, workshops, and community events.
5. Donations: Tax-deductible donations to the Two Good Foundation to support donations and employment programs for women at risk of homelessness.
6. Collaborative Products: Revenue from collaborative product lines (Hunter Candles partnership, Alémais Marina-Strone collection, Jac + Jack blankets) with profit-sharing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Two Good Co is an Australian social enterprise that sells personal care products (hand wash, body wash, shampoo, conditioner, lotions), textile products (throws, apparel, tote bags), home fragrance candles, and donation products (meals, care packs) directly to consumers via its e-commerce store. The company also provides corporate catering services through Good Food Catering, operates The Fold cafe and The Landing event venue in North Sydney, and runs a wholesale program for personal care products. All operations support the Work Work employment program for women at risk of homelessness and domestic violence, with 50% of profits reinvested into the Two Good Foundation.

Product overview

Two Good Co is a social enterprise offering a portfolio of personal care products (hand wash, body wash, shampoo, conditioner, lotion), textile products (throws, apparel), food items, and gift/donation products. The company also operates retail venues (The Fold cafe, The Landing event space), wholesale programs, catering services, and the Work Work employment pathway program for vulnerable women. Core products include the Marina-Strone Collection (designed with Alémais), various personal care lines with signature Cedarwood & Cinnamon fragrance, and Buy 1 Give 1 textile products. All offerings tie to the company's social mission where 50% of profits are reinvested into the Two Good Foundation to support donations and employment programs for women at risk of homelessness.

Differentiator

Problem solved

Functional benefit

Brands

• Work Work: Employment pathway program for women experiencing, or at risk of, homelessness, domestic violence, and complex trauma.
• The Fold
• The Landing
• Two Good Foundation
• Love Through Lunch
• Good Food Catering

Products and services

• Cleanse & Nourish Hand Wash A 500mL vegan hand wash with vitamin C-rich Lilli Pilli and Geranium Oil, signature Cedarwood & Cinnamon scent, paraben-free, made in Australia from recycled plastic (RPET), for individual consumers seeking ethical personal care where 50% of profits support the Two Good Foundation.
• Cleanse & Nourish Body Wash A 500mL vegan body wash with Lilli Pilli and Geranium Oil, signature Cedarwood & Cinnamon scent, paraben-free, made in Australia, designed for stress relief and a luxurious bathing experience.
• Nourish & Soothe Body Lotion A body lotion with Shea Butter and Pentavitin in the signature Cedarwood & Cinnamon scent, designed to nourish skin and promote calm and healing for individual consumers.
• Nourish & Soothe Hand Lotion A hand lotion with Shea Butter and Macadamia Oil, signature Cedarwood & Cinnamon scent, for stress relief and calm.
• Cleanse & Hydrate Shampoo A shampoo enriched with Panthenol and Guar Extract in the signature Cedarwood & Cinnamon fragrance, designed for healthy hair and to inspire self-love.
• Repair & Shine Conditioner A conditioner enriched with Panthenol and Grape Seed Oil in the signature Cedarwood & Cinnamon fragrance, designed for lustrous locks and to inspire self-worth.
• Marina-Strone Heirloom Throw A 100% cotton 198cm x 145cm throw with woven jacquard decoration, designed in collaboration with Alémais, sold for $390 with a Buy 1 Give 1 model where each purchase donates an identical throw to a women's refuge.
• Marina-Strone Long Sleeve Everyday Tee A 100% 200gsm cotton long-sleeve T-shirt with custom Alémais graphic and embroidered logo, priced at $190, with each purchase donating a warm Marina-Strone meal to a women's refuge.
• Marina-Strone Market Tote A 100% cotton tote bag with custom Alémais design, filled with a Marina-Strone Starter Kit (herb mix, olive oil, tomato products, sea salt, artisanal pasta), priced at $150 with each purchase donating a Marina-Strone meal to a women's refuge.
• Hunter x Two Good Summer Citrus Blossom Candle A 300g hand-poured soy wax candle (50+ hour burn time) with Mandarin, Grapefruit Rind, Orange Blossom and Bergamot notes, free from phthalates and parabens, with cotton wicks, priced at $59 with 50% of profits supporting the Two Good Foundation.
• Donate a Meal to Women's Shelter A tax-deductible donation product delivering nutritious meals to women and children in shelters; available in tiers of 1, 10, 20, or 100 meals.
• Donate a Love + Care Pack A $50 donation providing thoughtfully prepared care packs containing luxury personal care items for women in shelters, designed to deliver moments of self-care and dignity.
• Wholesale Personal Care Program A wholesale program supplying Two Good's personal care products (hand wash, body wash, shampoo, conditioner, lotions) in standard and 5L bulk refill formats to retailers, refill stores, and hospitality buyers for resale.
• Good Food Catering A corporate and event catering service preparing wholesome meals for corporate events, team offsites, meetings, and functions, with 50% of profits supporting Two Good's employment programs for women in crisis.
• The Fold at VicX Cafe A walk-in community cafe at Vic X Tower, North Sydney, serving coffee and food Mon-Fri 7-3, with 50% of profits reinvested into life-changing employment for women rebuilding lives after homelessness and domestic violence.
• The Landing at VicX Event Space A purpose-led community hub and event space at Vic X Tower, North Sydney, created with Lendlease, available for hire for meetings, workshops, and community events with 50% of profits reinvested into women in crisis.
• Work Work Employment Pathway Program An employment pathway program creating meaningful employment for women experiencing or at risk of homelessness, domestic violence, and complex trauma, operating through Two Good's catering kitchens, cafes, and concierge services.

Quantifiable outcome

• 50% of all profits reinvested into the Two Good Foundation to support women at risk of homelessness
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core and minor.

• Jac + JackcoreStrategic or Co-development PartnerBuy 1, Give 1 blanket collaboration featuring luxury comforters made in Jaipur, India with 100% hand-plucked cotton. Each blanket purchased includes one donated to women's refuges. First fashion brand to collaborate with Two Good (2018), also did previous organic cotton jersey sets campaign.
• Gelato MessinacoreStrategic or Co-development PartnerScoops For Good campaign including 'Two Good To Miss' gelato (available at 28 stores nationally), Scoops For Good gelato cart pop-ups, Good Feels Cracker with dinner voucher, and 'Two Good to Miss' Chocolate Bar. 50% of profits reinvested into social impact programs.
• Hunter CandlescoreStrategic or Co-development PartnerCollaboration on Summer Citrus Blossom Candle - hand-poured in Sydney. Features Mandarin, Grapefruit Rind, Orange Blossom and Bergamot. 50% of profits reinvested into Two Good Foundation.
• AlémaiscoreStrategic or Co-development PartnerMarina-Strone Collection - textile collection inspired by recipe passed from mother to daughter. Includes Market Tote, Long Sleeve T-Shirt, and Heirloom Throw. Custom design by co-founder Lesleigh Jermanus. Campaign funding thousands of donations to women's refuges.
• LendleasecoreStrategic or Co-development PartnerProud partnership creating The Landing at VicX Tower - a purpose-led community hub and event space within the new Victoria Cross commercial precinct. 50% of all profits reinvested into women living in crisis.
• Barry NilssonminorGTM or Marketing PartnerLove Through Lunch 2025 sponsor - festive initiative serving 3-course feasts to women and children in crisis accommodation across NSW.
• AuraminorGTM or Marketing PartnerLove Through Lunch 2025 sponsor supporting shared meals and festive experiences for women and children in shelters.
• Clean PlusminorGTM or Marketing PartnerLove Through Lunch 2025 sponsor for festive meals initiative.
• JLLminorGTM or Marketing PartnerLove Through Lunch 2025 sponsor for shared meals program.
• BIC ConsolidatedminorGTM or Marketing PartnerLove Through Lunch 2025 sponsor for festive initiative.
• CenturiaminorGTM or Marketing PartnerLove Through Lunch 2025 sponsor for shared meals.
• FlequityminorGTM or Marketing PartnerLove Through Lunch 2025 sponsor for festive initiative.
• Women's Housing ServicecoreOthersShelter partner receiving Love Through Lunch festive meals and ongoing support.
• Rhiann MeadminorGTM or Marketing PartnerBattenbergs supplier for Love Through Lunch - generously supplying Battenbergs adding joy and celebration to tables.
• GrandifloraminorGTM or Marketing PartnerChristmas trees and floral arrangements donated for Love Through Lunch - transforming shelter spaces into places of warmth and care.
• Baker BleuminorGTM or Marketing PartnerFresh bread supplier for Love Through Lunch - helping anchor each meal in generosity and craft.
• Pepe SayaminorGTM or Marketing PartnerCultured butter supplier for Love Through Lunch - bringing care and indulgence to the shared table.
• Adora ChocolatesminorGTM or Marketing PartnerHandmade chocolates supplied as gifts for women in shelters during Love Through Lunch.
• Women's RefugescoreOthersDonation recipients of meals through Buy 1, Give 1 gelato campaign and ongoing Two Good meal donations.
• Foundation HousecoreOthersRehabilitation facility receiving Two Good meals every Thursday for residents in recovery programs.
• Charter HallcoreGTM or Marketing PartnerCorporate partner working with Two Good on catering and events. Partnership described as 'kindred spirits' with active, solution-oriented relationship amplifying outcomes for vulnerable women.
• Salesforce ANZ & ASEANcoreGTM or Marketing PartnerCorporate partner - CEO Pip Marlow advocates for Two Good's vision. Partnership provides platform for employees to give back and bring equality values to life.
• American Express A/NZcoreGTM or Marketing PartnerManaging Director Corrina Davison champions partnership. Colleagues inspired and motivated to engage with communities. Purpose-driven, values-based leadership recognized.
• AccorcoreGTM or Marketing PartnerCEO Sarah Derry supports partnership. Natural fit for hospitality company doing great work in training, food, and hospitality for vulnerable women.
• Success WorkscoreImplementation/ SI/ Consulting PartnerService linking Work Work participants with criminal history to employment support. Helps women work through employment barriers and gain confidence.
• Melissa LeongminorGTM or Marketing PartnerFood writer, broadcaster, and Marina-Strone Collection ambassador. Reflects shared belief that food is universal language of care, identity, and connection.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/twogoodco
• YouTubeyoutube.com/channel/UCCfo4CF8hmDUQdcO5_MWONw
• Facebookfacebook.com/TwoGoodCo
• LinkedInlinkedin.com/company/twogoodco
• Instagraminstagram.com/twogoodco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Good