What Baptist Insurance does

Baptist Insurance Company PLC is a UK-based specialist insurer founded in 1905 and headquartered at Benefact House, Gloucester Business Park, Brockworth. The company is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Firm Reference Number 202032), and is covered by the Financial Services Compensation Scheme. It operates exclusively for Baptist churches and adjacent communities, offering a portfolio built around church insurance (property, people, and activities) and extended to commercial insurance, property owners insurance, home insurance, and legal expenses insurance. Add-on modules include home emergency cover (delivered via ARAG), accidental damage, and participation in the Flood Re scheme for high-risk properties.

The business runs on a relationship-driven, sales-led model distributed through direct phone sales (0345 070 2223), the company website, and a network of insurance brokers and intermediaries. Pricing is quote-based and tailored to customer-specific risk factors such as church size, activities, location, and coverage requirements, with annual premium billing. The company supplements its insurance products with in-house risk management services (guides, templates, checklists, and a dedicated risk advice line), a 24/7 claims operation, and a document library for policyholders. Policy administration is handled through a partnership with Ecclesiastical Insurance Office plc, indicating a lean outsourced operating model consistent with the disclosed 1-10 employee headcount. Additional value-added partnerships include SmartWater (forensic property marking) and the Targeted Flood Warning Service.

Revenue is not publicly disclosed. The company is a PLC registered in England but is not listed on any stock exchange and operates as a specialist mutual-style insurer for Baptist churches. The registered address at Benefact House suggests potential affiliation with the Benefact Group, though this relationship is not explicitly confirmed in the available source data. Operating geography covers England, Wales, Scotland, and Northern Ireland, with explicit carve-outs for the Republic of Ireland, Jersey, Guernsey, and the Isle of Man.

Name

Baptist Insurance

Legal name

The Baptist Insurance Company PLC

Website

https://baptist-insurance.co.uk

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

1–10 employees

Short description

Baptist Insurance Company PLC is a UK-based specialist insurer, founded in 1905, providing tailored church, commercial, property owners, home, and legal expenses insurance to Baptist churches and their communities. The firm is FCA and PRA authorised and supplements its policies with risk management services.

Ownership category

akta.pro rank

Product category

Specialty Insurance

NAICS

Insurance Carriers (5241), Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Nonprofit / Social Services BOP (FSAJAFAM)

akta.pro secondary industries

Homeowners Insurance (FSAJACAA), Real Estate / Lessors Risk BOP (FSAJAFAI)

Keywords

• Church insurance
• Commercial insurance
• Property owners insurance
• Home insurance
• Risk management services

Headquarters

HQ city

Brockworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums: Baptist Insurance generates revenue through annual insurance premiums paid by policyholders. Products include church insurance, commercial insurance, property owners insurance, home insurance, and legal expenses insurance. Premiums are typically paid on an annual basis with renewal cycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Baptist Insurance is a specialist UK insurer that provides tailored insurance policies for Baptist churches, related charities, commercial entities, property owners, and homeowners, including church insurance, commercial insurance, property owners insurance, home insurance, and legal expenses insurance. Its products are complemented by optional covers such as home emergency, accidental damage, and Flood Re participation, along with in-house risk management services, 24/7 claims handling, and a document library for policyholders.

Product overview

Baptist Insurance is a specialist insurance provider serving Baptist churches and communities since 1905, offering a portfolio of insurance products and risk management services. The core product portfolio includes Church Insurance (the primary offering covering property, people, and church-specific activities), Commercial Insurance, Property Owners Insurance, and Home Insurance. Add-on modules include Legal Expenses Insurance, Home Emergency Cover, and Accidental Damage Cover. The company supplements its insurance offerings with Risk Management Services featuring in-house guidance, templates, checklists, and a dedicated advice line. Claims Services are available 24/7, and a Document Library provides policyholders with access to documentation and resources. The company participates in the Flood RE government scheme for flood coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Church Insurance
• Commercial Insurance
• Property Owners Insurance
• Home Insurance
• Legal Expenses Insurance Legal expenses cover as part of church insurance policies, providing access to legal advice and representation for Baptist churches.
• Risk Management Services In-house risk management support including guides, templates, checklists, and a dedicated advice line for policyholders on topics such as health and safety, fire safety, security, and environmental management.
• Claims Services 24/7 claims handling for all insurance policies, with access to specialist contractors and support for flood restoration and other emergency repairs.
• Home Emergency Cover 24-hour emergency assistance included with home insurance policies, providing up to £1,000 cover per repair for emergencies including plumbing, heating, electrical, and security issues.
• Accidental Damage Cover Optional add-on to buildings and contents insurance covering accidental damage to the fabric of the home and household belongings.
• Flood Re Support Participation in the Flood Re government-backed scheme providing affordable flood insurance for high-risk UK properties, with a £250 flood excess and premiums based on Council Tax band.
• Document Library Online repository of policy documents, guides, templates, and forms for churches and homeowners to manage their insurance and risk management needs.
• Product Governance for Brokers Support and governance framework for insurance brokers distributing Baptist Insurance products, including product governance resources.

Quantifiable outcome

• Flood Re scheme participation ensures affordable flood coverage for high-risk properties
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supporting and core.

• SmartWatersupportingTechnology or IntegrationSmartWater provides forensic property marking technology used by Baptist Insurance customers to protect metal assets on churches. Churches can apply Baptist Insurance-approved forensic markers to exterior metal, register their unique code, and display warning signage. Discounted rates available to policyholders.
• ARAG Legal Expenses Insurance Company LimitedcoreTechnology or IntegrationARAG provides home emergency cover arrangements for Baptist Insurance home insurance policies. Claims line available at 0345 268 8471, 24 hours a day.
• Ecclesiastical Insurance Office plc (EIO)supportingTechnology or IntegrationEIO provides administration services for Baptist Insurance, supporting policy administration and processing.
• Flood RecoreStrategic or Co-development PartnerFlood Re is a government and insurance industry initiative ensuring UK homes at highest flood risk can obtain affordable coverage. Baptist Insurance participates in the scheme, which levies premiums based on Council Tax band and applies £250 flood excess.
• Targeted Flood Warning ServicesupportingOthersFree flood warning service for not-for-profit organisations including churches. Service typically costs around £4,700/year for commercial users but is provided at no cost to churches and non-profits. Contact: 0370 850 6506.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NFU Mutual: Large UK mutual general insurer offering property, liability, and commercial cover across rural and commercial markets. Comparable as a broad UK incumbent offering church and commercial property policies that compete for the same mid-market and rural church customers.
• Aviva: One of the largest UK general insurers offering home, commercial, and charity-sector policies. Comparable as a broad incumbent whose generalist commercial and charity products compete with Baptist Insurance's commercial and property owners lines.
• Zurich Insurance UK: Major UK general insurer providing commercial property, liability, and specialty lines including heritage and charity coverage. Comparable as a broad incumbent whose commercial and specialty products overlap with Baptist Insurance's commercial insurance offering.
• Hiscox UK: UK specialist insurer serving small business, charity, and heritage property customers with tailored commercial and property cover. Comparable as a specialty-lines incumbent competing for charity and property owners customers in the UK mid-market.
• Allchurches Trust (Benefact Group): Grant-giving arm of the Benefact Group that owns Ecclesiastical Insurance and appears to share a registered address with Baptist Insurance. Relevant as a same-group incumbent with deep expertise in the faith insurance and charity sector across the UK.

Direct peers

• Methodist Insurance: UK specialist mutual insurer serving Methodist churches, manses, and church-related organizations with property, liability, and home insurance products. Directly comparable as a single-denomination specialist UK church insurer with a similar go-to-market and product set.
• Ecclesiastical Insurance Office plc: UK specialist insurer focused on faith communities, charities, and heritage property — including Anglican churches and broader religious/charitable organizations. Directly comparable as a UK faith-sector specialist insurer; also acts as Baptist Insurance's outsourced administrator, making it simultaneously the closest peer and a critical partner.
• Ansvar Insurance: UK specialist insurer focused on Christian faith organizations, charities, and care homes. Directly comparable as a faith-sector specialist offering tailored property and liability cover to religious and charitable organizations in the UK.
• Congregational Insurance: UK specialist insurer serving Congregational Federation churches and related properties. Closely comparable as a small, denomination-specific specialist UK church insurer with similar narrow vertical focus.

Emerging players

• Qdos Broker & Underwriter: UK specialist provider of freelance, contractor, and small business insurance products often distributed through brokers. Relevant as a niche UK specialist operating in adjacent commercial/SME segments where Baptist Insurance's commercial product competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/baptist-insurance-services-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Insurance