Profi
Profi is an all-in-one SaaS operating platform for professional service providers—including coaches, therapists, trainers, consultants, and concierge medicine practices—unifying scheduling, telehealth, billing, client management, and program delivery in a single HIPAA-compliant product.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Profi does
Profi is an all-in-one SaaS operating platform purpose-built for professional service firms in coaching, consulting, therapy, training, and adjacent care-delivery verticals. The platform unifies scheduling, HIPAA-compliant video conferencing, client management, forms and e-signatures, program and course delivery, billing and payments, membership management, reporting, and a client portal into a single integrated product, replacing the typical stack of Calendly, Zoom, Typeform, Samcart, and Kajabi/Thinkific for its users. Its product portfolio spans a Coaching Platform, Telemedicine Software for Therapists, Training Platform (LMS), Corporate Wellness Platform, Concierge Medicine Software, Longevity Platform, and a Network tier that enables provider marketplaces with revenue sharing.
The underlying technology combines a multi-tenant SaaS architecture with native scheduling, video, billing (via Stripe integration), and community (via PeerBoard integration). Profi sells through a tiered subscription model—Solo ($49/mo), Team ($349/mo annual), Business ($699/mo annual), Enterprise (10+ providers, custom), and Network (25+ providers, custom)—with a 14-day free trial, a self-serve product-led growth motion for smaller plans, and a sales-assisted enterprise motion with dedicated customer success partners. Customer segments are horizontal, with primary emphasis on health and wellness coaches and therapists/mental health providers, and secondary emphasis on trainers, concierge/longevity practices, and coaching networks. The company has earned G2, Capterra/Gartner, and EdTech Awards recognition (4.8/5 on 70+ G2 reviews), but per available sources the platform is being wound down by December 31, 2025, in connection with a pending acquisition, marking the end of Profi's standalone operating trajectory.
Profi firmographics
Firmographics- Name
- Profi
- Legal name
- Profi
- Website
- https://profi.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Profi is an all-in-one SaaS operating platform for professional service providers—including coaches, therapists, trainers, consultants, and concierge medicine practices—unifying scheduling, telehealth, billing, client management, and program delivery in a single HIPAA-compliant product.
- Ownership category
- akta.pro rank
Profi industry classification
Industry- Product category
- Coaching Practice Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
Keywords
Where Profi is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Profi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: Tiered subscription plans (Solo, Team, Business, Enterprise, Network) with monthly or annual billing. Each tier includes different provider counts and feature sets. Annual billing offers discounted rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Solo: $49/mo - 1 provider |
| Subscription | Annual | Team: $349/mo annual billing - 2 providers |
| Subscription | Annual | Business: $699/mo annual billing - 5 providers |
| Subscription | Monthly | Enterprise: Custom pricing - 10+ providers |
| Subscription | Monthly | Network: Custom pricing - 25+ providers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Profi product offering
Product offeringCore offering
Profi provides an all-in-one SaaS operating platform for professional service firms, including coaches, therapists, trainers, consultants, and wellness practitioners. The platform unifies advanced scheduling, HIPAA-compliant video conferencing/telehealth, client portals, client management, programs/courses, billing and payments (via Stripe), forms/e-signatures, and analytics. It is sold via tiered subscription plans (Solo, Team, Business, Enterprise, Network) targeting solo practitioners through multi-provider networks.
Product overview
Profi is a unified all-in-one platform for professional service providers offering care delivery and coaching solutions. The product portfolio includes a core Coaching Platform for coaches and wellness professionals, Telemedicine Software for therapists, and a Training Platform for corporate learning. These are complemented by specialized solutions for Concierge Medicine and Longevity practices. The platform operates on a tiered pricing model (Solo, Team, Business, Enterprise, Network) where higher tiers unlock additional capabilities like branded portals, SSO, HIPAA compliance, and network monetization features. Key integrated modules include Client Portal, Scheduling & Calendar, Video Conferencing & Telehealth, Programs & Courses, Payments & Billing, Provider Directory, Memberships, and Reports & Analytics—all unified under a single platform to replace multiple disconnected tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Coaching Platform An all-in-one platform for health, wellness, life, executive, and career coaches to manage clients, scheduling, telehealth sessions, programs/courses, and payments within a single integrated environment.
- Telemedicine Software for Therapists
Quantifiable outcome
- Save 140 hours per year by automating clerical tasks
- +4 more outcomes
Companies that use Profi
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Profi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature8 records
Profi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe is integrated as the primary payment processing partner, enabling Profi to accept credit and debit card payments, process client payments, and enable coach payouts through the Wallet feature. Corporate and Network plan users can receive payments directly to their bank accounts via Stripe.
Scale indicators3 records
Recent moves7 records
Expansion highlights2 records
Profi competitors and assessment
Company assessmentBroad incumbents
- Mindbody: Large incumbent business management software for wellness, fitness, and beauty practitioners, with scheduling, payments, and client apps. Competes with Profi across the broader wellness practitioner segment.
Direct peers
- Kajabi: All-in-one platform for coaches and creators to sell courses, coaching, memberships, and communities. Overlaps with Profi's Coaching Platform and Programs & Courses modules.
- CoachAccountable: Coaching management software with client tracking, session scheduling, course delivery, and accountability tools. A near-direct competitor explicitly named on Profi's comparison page.
- Teachable: Online course platform with coaching, community, and payment features for creators and educators. Overlaps with Profi's Training Platform and courses/programs modules.
- Thinkific: Course creation and commerce platform for educators, coaches, and trainers. Overlaps with Profi's Training Platform and Programs & Courses modules.
- TherapyNotes: Practice management and EHR for behavioral health providers, with scheduling, notes, telehealth, and billing. Competes with Profi's HIPAA-compliant therapist offering.
- Practice Better: All-in-one practice management platform for health and wellness practitioners, offering scheduling, telehealth, charting, programs, and billing. Direct overlap with Profi's coaching/wellness core.
- SimplePractice: Practice management software for private practitioners, especially therapists, with HIPAA-compliant telehealth, scheduling, notes, and billing. Directly competes with Profi's Telemedicine Software for Therapists.
- Paperbell: Coaching practice management platform combining scheduling, contracts, payments, and session delivery for solo and small coaching practices. Named on Profi's competitive comparison page.
Others
- Acuity Scheduling: Self-serve scheduling and booking platform acquired by Squarespace, used widely by coaches, consultants, and wellness providers. Adjacent competitor embedded in Profi's 'replaces 5+ tools' message.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Profi social profiles
Digital presenceProfi compliance and trust
Trust signalCompliance1 record
Profi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profi leadership team
Management profileNumber of profiles
Profiles3 records
Profi funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profi
What does Profi do?
Profi provides an all-in-one SaaS operating platform for professional service firms, including coaches, therapists, trainers, consultants, and wellness practitioners. The platform unifies advanced scheduling, HIPAA-compliant video conferencing/telehealth, client portals, client management, programs/courses, billing and payments (via Stripe), forms/e-signatures, and analytics. It is sold via tiered subscription plans (Solo, Team, Business, Enterprise, Network) targeting solo practitioners through multi-provider networks.
Is Profi a public or private company?
Profi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Profi founded?
Profi was founded in 2021. It employs 1 to 10 people.
Where is Profi based?
Profi is headquartered in Los Angeles, United States, in the North America region.
How does Profi make money?
One revenue line is on record: saaS Subscription.
Who are Profi's main competitors?
Mindbody is listed as a broad incumbent. Direct peers are Kajabi, CoachAccountable, Teachable, Thinkific, TherapyNotes, Practice Better, SimplePractice and Paperbell. Acuity Scheduling is listed as an others.
Does Profi have an API?
No public API is recorded for Profi.
What industry is Profi in?
Profi's product category is Coaching Practice Management Software. Its primary akta.pro industry code is HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs). Its NAICS code is 54151 and its SIC code is 7372.