What Facing does

Facing, headquartered in Fretin in the Lille metropolitan area of France, is a privately held provider of adhesive-film products and professional installation services, founded in 1987 and operating independently since its 2017 separation from SPAC. The company maintains a 25-person in-house team spanning graphic design, digital printing, automated cutting, and certified installation, organized around three service pillars: Communication (vehicle marking, building signage, and printed communication supports), Decoration (vehicle wraps, building interior decoration, and furniture renovation using 3M DI-NOC textured films with a 10-year warranty), and Technique (vehicle protection, building solar/security films, and surface protection including anti-microbial, anti-graffiti, and anti-UV films). Core technology assets include UV, Latex, and Eco-Solvent printing presses, automated digital cutting, anti-UV lamination, and certified installation of 3M DI-NOC and SolarScreen product lines.

The business operates a project-based B2B model with a direct sales force of four commercial advisors supported by eight installation technicians and four graphic designers. Revenue is generated through custom quotes per project, typically requiring a 30% deposit at signature with the balance due on completion; pricing varies by vehicle size, materials, and labor. Facing discloses €2M in annual revenue and processes approximately 1,500 vehicles per year, deploying through a national partner network that provides 100% territorial coverage across France. The company's installed customer base spans enterprise fleets across transportation (Transports Cotrans, Transports Broutin, Ilévia, Maxi Palettes), construction (Eiffage, Sogea-Caroni, Bati Project), retail and consumer (Decathlon, Auchan, La Redoute), financial services (Crédit Agricole, Caisse d'Épargne), automotive OEMs (Renault, Iveco, Citroën, Ford, Mercedes, Man), hospitality (Novotel, Ibis), and regulated public-sector clients including the Police Nationale, Gendarmerie Nationale, and SDIS fire services. Geographic reach is currently confined to France with no international footprint disclosed.

Name

Facing

Legal name

Facing

Website

https://facing.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Facing is a French adhesive-film specialist founded in 1987 and based in Fretin, providing vehicle marking, building signage, furniture renovation, and technical protective films to enterprise fleets, public-sector agencies, and hospitality clients across France through a 25-person in-house production and certified installation team.

Ownership category

akta.pro rank

Product category

Vehicle Wrapping and Signage Services

NAICS

Painting and Wall Covering Contractors (23832), Commercial Screen Printing (323113)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

akta.pro secondary industries

Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL), Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)

Keywords

• Vehicle wrapping services
• Adhesive film installation
• Fleet vehicle marking
• Building signage solutions
• Protective film application

Headquarters

HQ city

Fretin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle wrapping and marking services: Project-based services including vehicle marking, total covering, and semi-covering for commercial vehicles and fleets. Revenue generated through custom quotes based on vehicle size, complexity, and materials used.
2. Building signage and communication: Installation of building signage, facades, and exterior communication materials using adhesive films
3. Technical protective films: Application of protective films for vehicles and buildings including anti-graffiti, solar control, anti-effraction, and anti-microbial films
4. Furniture renovation: Furniture and interior renovation using decorative adhesive films including tables, desks, counters, and showrooms
5. Communication supports: Banners, flags, panels, and stickers for internal and external communication purposes

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Facing designs, prints, and installs adhesive film products for vehicles, buildings, communication supports, and furniture. Its core work covers total vehicle covering, fleet marking/branding, building signage and facades, interior decoration using textured films, and technical protective films (anti-graffiti, solar control, anti-microbial, retro-reflective). The company integrates the entire value chain from graphic design and digital printing through lamination, automated cutting, and certified installation.

Product overview

Facing is a French adhesive solutions company offering a comprehensive portfolio of adhesive film products and installation services organized into three main categories: Communication (vehicle marking, building signage, and communication supports), Decoration (vehicle decoration, building interior decoration, and furniture renovation), and Technical/Protection (vehicle protection, building protection, and surface protection). The company operates as a service provider combining graphic design, digital printing, automated cutting, and professional installation. Core offerings include Total-Covering for complete vehicle wraps, Marquage Véhicule for fleet branding, Marquage Bâtiment for building signage, and specialized technical films for solar control, security, and antimicrobial protection. Facing serves commercial fleets, emergency services, hospitality, retail, and construction sectors across France with a national network.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Marking (Marquage Véhicule) Branding and marking of commercial vehicles and fleets using adhesive films, including partial kits, full wraps, and total covering. Includes graphic design, high-definition printing, lamination, and certified installation. Targets transport, logistics, retail, and corporate fleet clients across France.
• Building Marking (Marquage Bâtiment) Building signage and visual communication services including luminous and non-luminous signage, signals, and window graphics (vitrophanie) for commercial and residential buildings.
• Communication Supports (Supports de Comm') Printed and die-cut communication support products including banners, flags, aluminum composite panels, PVC panels, and custom stickers for internal and external communication.
• Vehicle Decoration Adhesive (Adhésif Décoration Véhicule) Vehicle decoration using ultra-conformable adhesive films for total wrapping, color changes, carbon effects, chrome finishes, and custom graphics. Targets sport vehicles and custom styling projects.
• Building Decoration Adhesive (Adhésif Décoration Bâtiment) Building interior decoration using adhesive films for walls, ceilings, doors, and elevator renovation. Offers wood, stone, leather, and other textured finishes backed by 10-year warranty.
• Furniture Renovation Adhesive (Adhésif Rénovation Mobilier) Furniture and surface renovation using ultra-conformable textured adhesive films, including 3M DI-NOC, applied to tables, desks, showroom displays, and counters. Backed by 10-year guarantee and Facing's 3M DI-NOC installation certification.
• Vehicle Protection (Protection Véhicule) Technical adhesive films for vehicle protection, including stone-chip protection, retro-reflective marking for emergency and intervention vehicles, solar films, and anti-UV treatment.
• Building Protection (Protection Bâtiment) Building protection solutions including solar control films (up to 70% heat reduction), anti-intrusion/security films, and anti-fog films for glass surfaces.
• Surface Protection (Protection des Supports) Surface protection films including anti-microbial films (99.99% bacterial reduction against E. coli, Salmonella, Listeria, MRSA, Pseudomonas aeruginosa), anti-graffiti films with UV block and shatter resistance, and self-healing anti-scratch films.

Quantifiable outcome

• 1500 vehicles processed annually
• +4 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and historical.

• 3McoreTechnology or IntegrationFacing holds official certification for 3M DI-NOC decorative film installation, a high-end textured film product used for furniture and building renovation. The partnership includes trained installation teams and access to premium materials with 10-year warranty.
• SolarScreencoreTechnology or IntegrationFacing is certified for SolarScreen decorative and technical films, enabling the company to offer solar control, anti-graffiti, and decorative film solutions backed by manufacturer warranties.
• SPAChistoricalStrategic or Co-development PartnerSPAC (carrossier aménageur de véhicules) acquired Facing in 1997 and played a key role in the company's transition to adhesive film expertise. Facing became independent from SPAC in 2017.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wrap Up France: French vehicle wrapping specialist offering total covering, semi-covering, and custom decoration for individuals and businesses. Comparable because it directly competes with Facing on fleet branding, color change, and decorative vehicle films in France.
• Hexis SAS: French manufacturer and converter of adhesive films with strong presence in vehicle wrapping and signage. Comparable because Hexis overlaps Facing's core vehicle covering and visual communication categories, though Hexis is vertically integrated upstream as a film producer.
• SolarScreen International: European manufacturer of solar control, security, and decorative window films. Comparable as a key Facing partner and direct competitor in the building protection / film installation space across France.
• SPAC (Carrossier Aménageur): French vehicle body outfitter and former parent of Facing (1997–2017). Comparable as a direct competitor in vehicle customization and marking services, sharing the same North-France customer base.
• Signarama (France): International signage and vehicle graphics franchise operating in France. Comparable as a direct competitor in building signage, fleet marking, and visual communication services for SMEs and enterprise customers.

Broad incumbents

• Avery Dennison Graphics Solutions: Global manufacturer of vehicle wrapping and architectural films, with a large certified installer network across Europe. Comparable because it competes with Facing both upstream (films) and downstream through its installer program in the same product categories.
• Saint-Gobain Solar Gard: Major manufacturer of architectural and automotive solar control films. Comparable because it competes with Facing in the building and vehicle solar-control film installation market through its European certified dealer network.
• 3M Commercial Solutions: Global supplier of vehicle wrap films, DI-NOC architectural finishes, and reflective materials. Comparable as Facing's most important film supplier and a broader competitor offering installer certification and end-to-end solutions.

Emerging players

• XPEL Inc. Global manufacturer and franchisor of paint protection and window films with a growing presence in Europe. Comparable as a competing supplier and installer program in vehicle protective films, overlapping with Facing's Protection Véhicule service line.
• Bodyfence (PPF): French specialist in paint protection films (PPF) for vehicles. Comparable because it overlaps Facing's vehicle protection offering (anti-gravillons, anti-scratch films) for both individual and fleet customers in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC12HySchyMM6g70iJJlVnOw
• Facebookfacebook.com/facing.fr
• Instagraminstagram.com/facing_facing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facing