Shields and Stripes
Shields and Stripes is a 501(c)(3) nonprofit that delivers a free, 3-month hybrid in-person and telehealth rehabilitation program — including trauma-focused psychological, physical, occupational, and nutrition therapy — to U.S. veterans, military members, and first responders, funded entirely by donations.
- Company typePrivate
- Founded2021
- HeadquartersPines, Philippines
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Shields and Stripes does
Shields and Stripes is a 501(c)(3) national nonprofit charitable foundation, headquartered in Carthage, North Carolina and founded in 2021, that delivers a free, 3-month intensive rehabilitation program for U.S. military members, veterans, and first responders experiencing mental health challenges. The program combines three weeks of personalized in-person support with nine weeks of telehealth continuation, and integrates trauma-focused psychological therapy, physical therapy, occupational therapy, nutrition education, and meditation/yoga into a single care plan delivered by a multidisciplinary clinical team.
The underlying service architecture is a hybrid in-person/telehealth model rather than a software platform; technology is operationalized through a telehealth delivery layer for the nine-week continuation phase and an online application funnel for beneficiary intake, with no public-facing mobile app, API, or third-party integrations disclosed. The organization has begun a research collaboration with Dr. Adam Linson of the European Society for Cognitive and Affective Neuroscience (ESCAN), focused on PTSD and neurocomputational modeling, which adds an academic validation track to the program but does not yet translate into a deployed AI product.
The business model is purely donation-funded: the program is provided at zero cost to attendees (referred to as "athletes"), with revenue derived from individual donations, brand partners, and organizational contributions processed via a NeonCRM donation infrastructure. Reported cost allocation is 81.5% to program services, 15.9% to fundraising, and 2.5% to system management. Go-to-market is community-led, relying on alumni referrals, peer advocacy, charity galas, and recurring earned media appearances by co-founder Steven Nisbet on Fox News and Newsmax; the organization reports raising $100,000 for the mission as of May 2025 and is actively fundraising toward opening its first dedicated facility.
Shields and Stripes firmographics
Firmographics- Name
- Shields and Stripes
- Legal name
- Shields & Stripes
- Website
- https://shieldsandstripes.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shields and Stripes is a 501(c)(3) nonprofit that delivers a free, 3-month hybrid in-person and telehealth rehabilitation program — including trauma-focused psychological, physical, occupational, and nutrition therapy — to U.S. veterans, military members, and first responders, funded entirely by donations.
- Ownership category
- akta.pro rank
Shields and Stripes industry classification
Industry- Product category
- Veteran and First Responder Mental Health Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)
- akta.pro primary industry
- Adult Day Rehabilitation & Therapy Programs (PT/OT/SLP) (HLADAIAD)
- akta.pro secondary industries
- Veterans Adult Day Programs (HSABANAH), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)
Keywords
Where Shields and Stripes is headquartered
LocationHeadquarters
- HQ city
- Pines
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Shields and Stripes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit, Shields & Stripes operates entirely on donations from individuals, brand partners, and organizations. The program is provided at ZERO cost to attendees. Financial allocation: 81.5% to Program Services, 15.9% to Fundraising, 2.5% to System Management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free comprehensive 3-month program for military members and first responders |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Shields and Stripes product offering
Product offeringCore offering
Shields and Stripes delivers a free, comprehensive 3-month intensive rehabilitation program for military members, veterans, and first responders experiencing mental health challenges. The program combines three weeks of personalized in-person care with nine weeks of telehealth continuation, integrating trauma-focused psychological therapy, physical therapy, occupational therapy, nutrition education, and meditation and yoga services led by qualified doctors, therapists, nutritionists, and trainers. The program is offered at zero cost to all qualifying attendees and is funded entirely through donations.
Product overview
Shields & Stripes is a nonprofit organization offering a single, unified 3-month intensive rehabilitation program for military members, veterans, and first responders. The program combines Trauma Focused Psychological Therapy, Physical Therapy, Occupational Therapy, Nutrition Education, and Meditation and Yoga, led by doctors, therapists, nutritionists, and trainers. The program structure includes 3 weeks of personalized in-person support followed by 9 weeks of telehealth, provided at zero cost to all attendees. The organization does not operate a platform-plus-modules architecture but rather a single integrated therapeutic program.
Differentiator
Problem solved
Functional benefit
Brands
- Salute Whiskey: A whiskey brand associated with Shields & Stripes, mentioned in the website navigation.
Products and services
- Shields & Stripes 3-Month Intensive Program
Quantifiable outcome
- 17-44 veterans die by suicide daily - the organization works to reduce this number
Companies that use Shields and Stripes
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Shields and Stripes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Shields and Stripes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Step Up FoundationcorePartnership through CHAD1000X event collaboration. The Step Up Foundation partnered with Shields & Stripes for the CHAD1000X event, demonstrating shared commitment to supporting veterans and first responders.
- Dr. Adam LinsoncoreOngoing research collaboration with Dr. Adam Linson from the European Society for Cognitive and Affective Neuroscience (ESCAN). Dr. Heidi Anderson, Clinical Development and Research Director at Shields & Stripes, presented alongside Dr. Linson on PTSD, neurocomputational modeling, and patient empowerment.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Shields and Stripes competitors and assessment
Company assessmentDirect peers
- Headstrong Project: Provides free, confidential mental health treatment to veterans, service members, and their families regardless of discharge status. Comparable to Shields & Stripes as a free, specialized mental-health provider for the veteran population.
- Hope For The Warriors: Provides comprehensive support for post-9/11 veterans, service members, and their families across mental, physical, and financial wellness. Comparable as a multi-faceted veteran wellness nonprofit with similar program breadth to the Shields & Stripes model.
- Give an Hour: Provides free mental health services to military members, veterans, and other groups affected by trauma, including first responders. Direct peer because it serves the same military and first-responder populations with donated mental-health care.
- Boulder Crest Foundation: Delivers free intensive mind-body programs for veterans, first responders, and their families focused on PTSD and post-traumatic growth. Closely comparable to Shields & Stripes' 3-month intensive model serving the same two populations with no-cost, multi-disciplinary care.
- Team Red, White & Blue: Enriches veterans' lives through physical and social wellness programs and a community of peers. Comparable to Shields & Stripes for its veteran-focused wellness community that complements clinical care and relies on peer-driven engagement.
- Home Base: A Red Sox Foundation program delivering free clinical care and wellness support to veterans, service members, and their families impacted by PTSD and TBI. Comparable as an intensive outpatient program targeting the same trauma conditions as Shields & Stripes.
- Cohen Veterans Network: Provides free, confidential mental health care to veterans, service members, and their families through a national network of clinics. Highly comparable to Shields & Stripes because it serves the same veteran mental-health population at zero cost, though via a clinic-network rather than hybrid-retreat model.
- Stop Soldier Suicide: Nonprofit dedicated to reducing veteran suicide through counseling, connection, and resource navigation. Mission-aligned directly with the 17–44 daily veteran suicide statistic that anchors Shields & Stripes' public narrative.
Broad incumbents
- Wounded Warrior Project: One of the largest and best-known veteran service nonprofits, offering a broad portfolio spanning physical, mental, and economic wellness. A broad incumbent that overlaps with Shields & Stripes' veteran mental-health mission and competes for the same donor base.
Emerging players
- Veterans Yoga Project: Provides yoga, meditation, and mindful-resilience programs specifically designed for veterans dealing with PTSD and trauma. Comparable to Shields & Stripes for the meditation/yoga component of its program, though focused specifically on mind-body practice rather than full clinical care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Shields and Stripes social profiles
Digital presenceShields and Stripes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shields and Stripes leadership team
Management profileNumber of profiles
Profiles7 records
Shields and Stripes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shields and Stripes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shields and Stripes
What does Shields and Stripes do?
Shields and Stripes delivers a free, comprehensive 3-month intensive rehabilitation program for military members, veterans, and first responders experiencing mental health challenges. The program combines three weeks of personalized in-person care with nine weeks of telehealth continuation, integrating trauma-focused psychological therapy, physical therapy, occupational therapy, nutrition education, and meditation and yoga services led by qualified doctors, therapists, nutritionists, and trainers. The program is offered at zero cost to all qualifying attendees and is funded entirely through donations.
Is Shields and Stripes a public or private company?
Shields and Stripes is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Shields and Stripes founded?
Shields and Stripes was founded in 2021. It employs 1 to 10 people.
Where is Shields and Stripes based?
Shields and Stripes is headquartered in Pines, Philippines, in the Asia region.
How does Shields and Stripes make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Shields and Stripes's main competitors?
Direct peers on record are Headstrong Project, Hope For The Warriors, Give an Hour, Boulder Crest Foundation, Team Red, White & Blue, Home Base, Cohen Veterans Network and Stop Soldier Suicide. Wounded Warrior Project is listed as a broad incumbent. Veterans Yoga Project is listed as an emerging player.
Does Shields and Stripes have an API?
No public API is recorded for Shields and Stripes.
What industry is Shields and Stripes in?
Shields and Stripes's product category is Veteran and First Responder Mental Health Services. Its primary akta.pro industry code is HLADAIAD, Adult Day Rehabilitation & Therapy Programs (PT/OT/SLP), with a secondary code of HSABANAH, Veterans Adult Day Programs. Its NAICS code is 62134 and its SIC code is 8000.