The Right Car

What The Right Car does

The Right Car (UK) Limited is a privately held, independent multi-brand car dealership group founded in May 1999 and headquartered in Beverley, East Yorkshire. It operates four franchised dealerships across Beverley, Hull, Grimsby, and Louth, holding franchises for Renault, Dacia, AION, and Ford. The group retails new vehicles, a stocked inventory of 400+ used cars, and commercial Renault vans via its Renault Pro+ Commercial approval, supported by integrated aftersales (servicing, MOT, repairs, and parts) at each location.

The business operates a multi-vertical model that bundles vehicle retail with finance brokering (FCA-authorised credit broker with a 12-lender panel, not a lender), Motability scheme participation, and adapted mobility vehicles through its Right Care Mobility sub-brand. Adjacent retail lines include My 1st Motorcar (first-time buyers), Robspeed Motorcycles (two-wheeled retail), and Pocklingtons of Louth (Lincolnshire dealership acquired via M&A). The group employs 101-250 people and generates revenue through vehicle gross profit, aftersales labour and parts margin, finance commission, and manufacturer bonus structures.

The go-to-market is predominantly physical showroom-based with regional sports sponsorship (East Riding County Football League naming rights, Hull City AFC, North Ferriby FC, Kingswood Sports Academy) driving brand awareness in the East Yorkshire and North Lincolnshire catchment. Digital infrastructure includes vehicle search, online service booking, and a finance calculator, with GDPR-compliant data handling; however, no proprietary technology platform or AI capability is disclosed. The group has expanded organically and via acquisition over 25 years, with no disclosed external funding rounds.

Name

The Right Car

Legal name

The Right Car (UK) Limited

Website

https://rightcar.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

The Right Car (UK) Limited is a privately held, independent multi-brand car dealership group operating four franchised showrooms across East Yorkshire and Lincolnshire, retailing new Renault, Dacia, AION, and Ford vehicles alongside 400+ used cars, commercial vans, and integrated aftersales, finance brokering, and Motability services.

Ownership category

akta.pro rank

Headquarters

HQ city

Beverley

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Primary revenue from sales of new and used cars and vans. Franchised dealer for Renault, Dacia, AION, and Ford. Stock includes over 400 used vehicles at any given time.
2. Aftersales Service & Repairs: Service, repair, and MOT testing for vehicles across all brands including Renault, Dacia, Ford, and other makes. Service bays at each dealership location.
3. Parts Sales: Sale of vehicle parts and accessories.
4. Finance Commission: Commission from finance lenders for introducing customers to finance products. FCA regulated credit broker.
5. Motability Scheme: Sales through Motability scheme for disabled customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Right Car is a multi-location independent car dealership group operating four showrooms across East Yorkshire (Beverley, Hull, Grimsby, Louth). It sells new franchised vehicles (Renault, Dacia, AION, Ford), used cars and vans (400+ in stock), and provides aftersales services including vehicle servicing, MOT testing, parts, FCA-regulated finance brokering, and Motability scheme sales.

Product overview

The Right Car is an independently owned car supermarket operating across four dealership locations (Beverley, Hull, Grimsby, and Louth) since May 1999. The business offers a unified product portfolio combining new and used vehicle sales with integrated financial services. New car sales are delivered through three franchised brands: Renault (offering petrol, diesel, hybrid, and electric models), Dacia (budget-focused vehicles), and AION (electric vehicles). Commercial vehicle sales include new and used Renault vans. The used car division stocks over 400 vehicles spanning all makes and models. Value-added services include vehicle servicing/MOT, FCA-authorised finance brokering via multiple lenders, a Motability scheme, warranty products, and a Price Promise guarantee. The group also operates sub-brands My 1st Motorcar for first-time buyers and Right Care Mobility for accessibility needs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Renault Vehicles Sales of new Renault passenger vehicles through a franchised dealership covering petrol, diesel, hybrid, and electric E-Tech models. Targeted at retail car buyers in the East Yorkshire region.
• New Dacia Vehicles Sales of new budget-friendly Dacia vehicles including Sandero (UK's cheapest new car from £6,995), Duster SUV, Jogger 7-seat MPV, and Spring electric. Targeted at cost-conscious consumers and families.
• New AION Vehicles Sales of new AION electric vehicles at the Beverley dealership. Targeted at consumers seeking new EV options.
• New Renault Vans Sales of new Renault commercial vehicles including the Kangoo (What Car? Small Van of the Year 2023), Kangoo E-Tech electric van, and Master van range. Delivered through Renault Pro+ Commercial approved dealer status for fleet and business customers.
• Used Cars Sales of over 400 pre-owned vehicles across all makes and models including automatic, diesel, hybrid, and electric options. Sourced through part-exchange and trade acquisition. Targeted at budget-conscious individual buyers.
• Used Vans Sales of pre-owned commercial vehicles and light vans across all dealership locations. Targeted at small businesses and tradespeople.
• Vehicle Servicing & MOT Servicing, repair, and MOT testing for Renault, Dacia, AION, Ford, and other makes/models. Service bays at each dealership. Online booking available with branch-specific tokens. Open to all vehicles, not just those purchased from Right Car.
• Tailored Finance (Credit Broking) FCA-authorised credit brokerage (registration 651562) introducing customers to vehicle finance through a panel of lenders including CA Auto Finance, Oodle Car Finance, Mobilize Financial Services, Close Brothers, MotoNovo Finance, First Response, Blackhorse, DSG, FCE Bank, Evolution, CarFinance 247, and Northridge Finance. Right Drive Finance offered at 12.9% APR.
• Motability Scheme

Quantifiable outcome

• Price Promise: Refund price difference if similar car found cheaper at competitor within 5 days

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• East Riding County Football LeaguecoreGTM or Marketing Partner · 28 October 20225-year main sponsorship deal. League renamed to Right Car East Riding County Football League. League has 6 divisions, 73 teams, over 1,500 players. Right Car features on social media and communications.
• Hull City A.F.C.coreGTM or Marketing Partner · 28 October 2022Matchday advertising partnership at MKM Stadium throughout Championship football season. Right Car brand featured on concourse screens, pitch-side LED screens, and big screens above stands.
• North Ferriby FCminorGTM or Marketing Partner · 28 October 2022Advertising partnership at Dransfield Stadium. Branded boards positioned behind goals and above stand in full view of supporters.
• Kingswood Sports AcademyminorGTM or Marketing Partner · 28 October 2022Kit sponsorship for new Football and Rugby team kits.
• Ready Rent A CarcoreGTM or Marketing Partner · 24 May 2022Partnership to supply 8 Dacia Jogger vehicles for Ready Rent A Car's rental fleet. Ready Rent A Car operates across Hull, Grimsby, Scunthorpe, Lincoln and Doncaster with over 30 years of experience. Right Car handled vehicle acquisition, preparation, and delivery through Right Car Grimsby.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lookers: One of the UK's largest franchised dealer groups operating new and used vehicle sales, aftersales, and fleet solutions. Comparable to Right Car across business lines and multi-franchise approach, though significantly larger in scale.
• JCT600: Yorkshire-headquartered multi-brand franchised dealer group with strong presence across northern England. Direct competitor to Right Car in the East Yorkshire catchment with similar brand portfolio approach and new/used/service offerings.
• Peter Vardy: Scottish-based multi-brand car retailer with used car supermarket positioning similar to Right Car's value-led, large-inventory model. Direct peer in the 'car supermarket' positioning sub-segment.
• Evans Halshaw: UK-wide franchised dealer group (part of Pendragon/Lithia) selling new and used vehicles with full aftersales support. Comparable in offering breadth and franchise mix to Right Car, though operating at greater national scale.
• Vertu Motors: UK AIM-listed franchised motor retailer operating multiple brands with new/used sales, service, and parts. Comparable business model to Right Car as a multi-site, multi-brand retail group with similar revenue mix.
• Johnsons Cars: Mid-sized UK multi-brand dealer group offering new and used vehicles, servicing, and finance. Comparable mid-market regional dealer model to Right Car, with similar franchised brand portfolio including volume manufacturers.
• Arnold Clark: UK's largest independently owned car dealership group with 200+ branches. Operates new and used car sales, servicing, MOT, and finance across all major brands — directly comparable to Right Car's multi-brand franchise and used-car supermarket model, only at much greater scale.
• Marshall Motor Group: UK multi-brand franchised dealer group operating across new and used car sales, aftersales, and fleet services. Comparable in business model to Right Car with similar mix of mass-market franchises and full-service capabilities.
• Macklin Motors: Scottish multi-brand franchised dealer group offering new and used cars, servicing, and Motability. Comparable to Right Car in multi-franchise, multi-site regional dealership model with overlapping customer segments.
• Pendragon (now part of Lithia UK): Major UK franchised dealer group (formerly independent, now part of Lithia Motors US). Operates similar multi-brand retail and aftersales model to Right Car across volume franchises including Ford.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rightcaruk
• Facebookfacebook.com/rightcaruk
• LinkedInlinkedin.com/company/the-right-car-uk-ltd
• Instagraminstagram.com/rightcaruk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Right Car