SafetyCare

Name

SafetyCare

Legal name

Atire

Website

https://safetycare.ie

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Workwear and Custom Uniforms

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

akta.pro secondary industries

Workwear, Uniforms & Safety Apparel Retail (CRAAABAG), Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB)

Keywords

• Branded workwear
• Custom uniforms
• Corporate apparel
• High-visibility workwear
• Uniform embroidery

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Uniform Supply and Sales: Direct sales of branded workwear, custom uniforms, and PPE supplies to businesses. Services include staff packs (seamless way to equip every employee), individual garment sales, and bulk orders for entire organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SafetyCare supplies branded workwear and custom business uniforms to Irish enterprises across aviation, construction, hospitality, logistics, manufacturing, security, and facilities management verticals. The offering combines custom-tailored apparel design, in-house precision embroidery and heat-press branding, staff pack managed distribution, and a sustainable textile recycling programme for end-of-life garments. Orders are delivered nationwide from bases in Dublin (Republic of Ireland) and Newry (Northern Ireland).

Product overview

Atire is a branded workwear and custom business uniforms provider offering a portfolio of industry-specific uniform solutions across aviation, facilities management, construction, hospitality, logistics, manufacturing, and security sectors. The core offering consists of custom-tailored apparel that balances professional aesthetics with durability, supplemented by value-added services including staff pack management, precision embroidery, sustainable garment disposal, and uniform design consultation. The company operates as a single unified service offering rather than a platform-plus-modules architecture, with products ranging from standard corporate attire and high-visibility workwear to specialized sector-specific uniforms, all branded through in-house embroidery or heat-press logo services.

Differentiator

Problem solved

Functional benefit

Products and services

• Aviation Uniforms Smart, safety-compliant uniforms designed for airline and airport operations staff, balancing technical requirements and mobility with a cohesive professional identity for airside and customer-facing teams.
• Facilities Management Uniforms Professional uniforms designed for facilities management teams, providing a cohesive and functional appearance for maintenance and operational staff.
• Construction and Utilities Workwear Durable, high-visibility workwear meeting Irish safety regulations and EN ISO 20471 standards for builders, engineers, and logistics teams operating in construction and utility environments.
• Hospitality Uniforms Polished, modern uniforms for hospitality environments including front-of-house, kitchen staff, and catering roles, designed to be breathable, easy-iron, and durable for guest-facing teams.
• Logistics and Distribution Workwear High-visibility workwear for logistics and distribution operations, providing safety compliance and professional appearance for warehouse and transportation teams.
• Manufacturing Workwear Durable branded workwear for manufacturing environments, designed to withstand industrial rigours while maintaining a professional appearance.
• Security Uniforms Professional security uniforms and tactical clothing designed for security personnel, providing both functional performance and authoritative appearance.
• High-Visibility Workwear High-visibility workwear engineered to meet strict Irish safety regulations, providing protection for workers in hazardous environments across multiple industries.
• Corporate Apparel Corporate attire including casual and business clothing designed to keep teams looking professional and feeling comfortable in office and customer-facing environments.
• Personalised Work Clothing Custom-branded workwear featuring high-density embroidery and durable heat-press logos for company logos that remain vibrant after industrial laundering.

Quantifiable outcome

• Next day delivery available
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cintas Corporation: North American leader in corporate uniforms, workwear, and facility services with expanding European footprint. Comparable broad incumbent offering uniform rental, managed services, and direct sales across multiple verticals — including aviation, hospitality, and industrial — that overlap with Atire's target segments.
• Aramark Uniform Services: Global uniform and career apparel provider operating across multiple verticals including aviation, manufacturing, and hospitality. Comparable broad incumbent offering branded uniform programs with embroidery and managed distribution similar to Atire's enterprise model.
• UniFirst Corporation: Large North American uniform services and workwear provider offering custom uniform programs, embroidery, and managed supply. Comparable broad incumbent targeting enterprise customers in similar verticals (industrial, hospitality, transportation) as Atire.

Direct peers

• Ballyclare Limited: UK-based workwear and PPE manufacturer with strong presence across Ireland and the UK. Comparable to Atire in offering bespoke corporate uniforms, high-visibility workwear, and managed uniform programs to enterprise customers in aviation, construction, and industrial sectors.
• Portwest: Irish-headquartered workwear and PPE manufacturer with global distribution. Highly comparable to Atire as a custom workwear and safety apparel provider with strong vertical catalog coverage (construction, hospitality, industrial) and embroidery/branding capabilities, but at significantly larger scale.
• Incorporatewear: UK-based corporate uniform specialist serving aviation, retail, hospitality, and transport sectors. Directly comparable to Atire's aviation and hospitality vertical offerings with bespoke design, embroidery, and managed uniform rollouts for enterprise clients.
• Wearwell (MWUK): UK workwear manufacturer focused on bespoke uniforms and corporate apparel for industrial, hospitality, and corporate customers. Comparable to Atire in custom design, in-house embroidery, and direct enterprise sales of branded workwear.

Emerging players

• Dimensions (Corporate Apparel): UK supplier of corporate clothing and uniforms with embroidery and bespoke design services. Comparable to Atire as a smaller-scale direct competitor in custom-branded workwear for enterprise and hospitality customers, though with a UK-centric focus.
• Result Clothing: UK-based performance workwear and corporate apparel brand offering customizable uniforms with decoration/embroidery services. Comparable as a smaller-scale workwear specialist targeting promotional, hospitality, and corporate buyers with branded apparel solutions.

Regional players

• Mascot International: Danish workwear manufacturer with distribution across Europe including the UK and Ireland. Comparable in offering certified hi-vis, durable industrial workwear, and corporate apparel with customization capabilities, though primarily serving different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atire-tailored-to-perform
• Xx.com/safetycare_irl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafetyCare