What Incorporatewear does

Incorporatewear is a UK-based bespoke corporate uniform design, manufacture, and managed-service provider founded in 1996, now operating as a trading name of Workwear Uniform Group Ltd (WWUGL). The company delivers end-to-end workwear lifecycle services to enterprise clients across airlines, banking, retail, transport, healthcare, hospitality, and travel, including high-profile accounts such as Marks & Spencer, TUI, HSBC, NatWest, Stagecoach, Subway, Virgin Atlantic, and Barclays. Core service lines span bespoke uniform design and manufacture, inclusive workwear, automated warehouse and distribution, an online ordering portal, supplier transition management, wearer management and sourcing, range development, account management, and fully managed contracts priced via negotiated multi-year quotes.

The technology backbone is a state-of-the-art AutoStore automated warehouse with robotics that reduces emissions per pick by 75% and supports high-volume fulfilment, integrated via a sophisticated ERP system that reserves stock within virtual warehouses by reason code to deliver a consistent 100% new starter fulfilment rate. A bespoke, client-customisable online ordering portal provides 24/7 ordering, tracking, returns, budget control, and live chat. Manufacturing is anchored by a wholly-owned Sri Lanka facility (K&D Manufacturing) operating zero-waste production from sustainably sourced materials, with global sourcing and quality assurance handled through GiSa International. Group-level capabilities include ISO 9001/14001/45001, Sedex SMETA, OEKO-TEX, GRS, and RISQS certifications.

The business model is enterprise-led managed services: multi-year contracts with dedicated account managers (no call centres), quote-based pricing negotiated on volume and scope, and direct enterprise field sales targeting large multi-sited organisations with high-volume uniform programmes. WWUGL also encompasses Direct Corporate Clothing (off-the-shelf PPE/workwear rollouts) and Workwear Uniform Group BV (Netherlands-based EU distribution hub). The parent group has revenue in excess of £100m, positioning it as the UK's largest independent PPE and bespoke uniform supplier.

Name

Incorporatewear

Legal name

Workwear Uniform Group Ltd

Website

https://incorporatewear.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Incorporatewear is a UK-based bespoke corporate uniform design, manufacture, and managed-service provider serving enterprise clients across airlines, banking, retail, transport, healthcare, hospitality, and travel, operating as a trading name of Workwear Uniform Group Ltd.

Ownership category

akta.pro rank

Product category

Corporate Uniforms & Workwear

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Uniform Programs for Small Businesses (Branded/Apparel Management) (HSAJAMAF)

akta.pro secondary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

Keywords

• Bespoke corporate uniforms
• Workwear design services
• Managed uniform contracts
• PPE and workwear supply
• Inclusive workplace apparel

Headquarters

HQ city

Coleshill

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke Uniform Manufacturing and Supply: Design, manufacture and supply of bespoke uniforms tailored to customer brand requirements. Includes end-to-end service from design through to delivery, covering entire workwear lifecycle.
2. Fully Managed Contracts: Comprehensive managed service covering design, delivery, and end-of-garment-processing. Includes supplier transition from incumbent suppliers, online portal management, and ongoing account management with dedicated point of contact.
3. Workwear and PPE Supply: Supply of workwear and personal protective equipment as part of Workwear Uniform Group, servicing clients across construction, utilities, transport, facility management, hospitality, retail, and healthcare sectors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Incorporatewear designs, manufactures, and supplies bespoke corporate uniforms and workwear for large enterprise clients across multiple sectors. The offering is delivered as an end-to-end managed service spanning concept design, sampling, bulk manufacture, warehouse storage, online ordering, distribution, wearer management, and end-of-garment processing. The portfolio is supported by an automated warehouse with robotics, an integrated ERP with virtual stock reservation, and a bespoke 24/7 online ordering portal.

Product overview

Incorporatewear is a design-led bespoke uniform and workwear solutions provider operating as part of Workwear Uniform Group (WWUGL), the UK's largest independent workwear supplier. The company offers a comprehensive portfolio of services centered on bespoke uniform design and manufacturing, complemented by supporting solutions including an Automated Warehouse with robotics for rapid dispatch, an Online Ordering Portal for 24/7 garment management, Design and Concepts for end-to-end design services, Wearer Management & Sourcing with integrated ERP systems, Account Management, Supplier Transition services, Range Development, and Fully Managed Contracts. The portfolio spans the entire workwear lifecycle from sourcing and design through manufacturing to end-of-product-life processing. The group also encompasses subsidiary brands including GiSa International (global sourcing), K&D Manufacturing (Sri Lanka factory), Direct Corporate Clothing (PPE/workwear), and Workwear Uniform Group BV (EU distribution).

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Uniforms Custom-designed uniforms tailored to client brand requirements, combining form and function for enterprise clients across airlines, banking, healthcare, hospitality, retail, transport, and travel sectors.
• Inclusive Workwear Bespoke uniform solutions designed for diverse workforces, offering gender-inclusive, disability-inclusive, religion-compliant, and menopause-friendly options for enterprise clients.
• Online Ordering Portal Bespoke intuitive online portal providing 24/7 garment ordering, tracking, returns management, budget control, video capabilities, helpdesk and live chat, staff purchase, and real-time stock level visibility for enterprise clients.
• Design and Concepts End-to-end bespoke design service covering initial concept development, mood boards, wearer focus groups, technical specifications, sampling, and full quality control through to promotional launch.
• Supplier Transition Expert project management service coordinating seamless transition from incumbent uniform suppliers, ensuring continuity of supply and SLA compliance for operationally complex enterprise contracts.
• Fully Managed Contracts End-to-end managed uniform service spanning design, delivery, and end-of-garment processing, with dedicated account managers, online portal management, and SLA compliance for large enterprise clients.
• Account Management Dedicated enterprise account management service providing direct points of contact, time-tested processes, and decades of experience managing operationally complex uniform projects.
• Workwear and PPE Supply Supply of workwear and personal protective equipment (PPE) as part of Workwear Uniform Group, servicing enterprise clients across construction, utilities, transport, facility management, hospitality, retail, and healthcare sectors.

Quantifiable outcome

• 100% new starter fulfilment rate through virtual warehouse stock reservation
• +5 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• Workwear Uniform GroupcoreStrategic or Co-development PartnerParent company established in 2023 bringing together Incorporatewear and Direct Corporate Clothing along with other brands as part of a cradle-to-grave workwear offering spanning sourcing, design, manufacture and end-of-product-life processing. UKs largest independent PPE supplier with £100m+ revenue.
• Direct Corporate ClothingcoreStrategic or Co-development PartnerSister brand specialising in large coordinated rollouts of off-the-shelf branded PPE and workwear as part of a managed service. Together with Incorporatewear, forms the core of Workwear Uniform Group.
• GiSa InternationalcoreStrategic or Co-development PartnerGlobal Sourcing, Quality and Sustainability office providing access to vast global network of audited suppliers with visibility and control to guarantee sustainable and ethical operations at every stage.
• K&D ManufacturingcoreOEM/ Whitelabel/ Licensing PartnerSri-Lanka based factory and manufacturing partner specialising in zero waste manufacturing from sustainability sourced materials. Wholly-owned strategic partner enabling rapid product turnaround with minimal bottlenecks.
• Workwear Uniform Group BVsupportingStrategic or Co-development PartnerNetherlands based distribution hub enabling faster service to EU-based customers with more competitive pricing and centralised EU stock management for rapid delivery throughout the EU.
• SedexsupportingTechnology or IntegrationPartnership with Sedex providing transparency of operation and latest factory audits available at all times, giving customers comfort that ethical compliance is maintained across the supply chain.
• Heart of England ForestminorStrategic or Co-development PartnerWorking as 'planting guardians' supporting the planting of 30,000 acres by 2025. Partnership contributes to sustainability goals and carbon offset initiatives.
• Better Cotton Initiative (BCI)supportingStrategic or Co-development PartnerPartnership for sourcing 100% BCI cotton for sustainable uniform production. Used in garments for clients including HSBC and Subway.
• FSC (Forest Stewardship Council)supportingStrategic or Co-development PartnerCertified lyocell sourcing for sustainable garment production. Used in HSBC uniform range with 1,880kg of FSC Certified Lyocell.
• OEKO-TEX Certified MillssupportingStrategic or Co-development PartnerFabric mills with GRS (Global Recycling Standards) certification for handling post-consumer waste and recycling materials in uniform production.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• UniFirst Corporation: US-headquartered uniform rental and workwear services provider serving enterprise and SMB customers. Highly comparable business model of managed uniform programs with recurring revenue, though primarily North American.
• Aramark Uniform Services: Division of Aramark providing uniform rental and workwear services globally. Comparable managed uniform service offering for enterprise customers, part of broader facility services business.
• Cintas Corporation: North America's largest uniform rental and corporate apparel supplier, serving enterprise customers across multiple industries. Directly comparable end-to-end managed uniform service model, though much larger scale and broader geographic footprint.

Emerging players

• Sioen Industries: Belgian manufacturer of technical textiles and protective workwear. Comparable in protective workwear and corporate apparel manufacturing, though with stronger focus on technical/PPE garments than bespoke image-led uniforms.

Regional players

• ImageFIRST Healthcare Laundry Specialists: US-focused provider of linen and uniform rental services for healthcare and hospitality. Comparable managed uniform/rental service model and enterprise healthcare customers, though primarily North American.
• Engelbert Strauss: German family-owned workwear and corporate apparel manufacturer and supplier. Comparable in vertical expertise in workwear and designing for trade/industrial customers, positioned primarily in German-speaking Europe.

Direct peers

• Barco Uniforms: US-based designer and manufacturer of uniforms for healthcare, hospitality, and food service. Comparable in design-led bespoke uniform programs for enterprise verticals, though with weaker Europe presence.
• Ballyclare Limited: UK-based supplier of workwear, corporate uniforms, and protective clothing to enterprise customers including transport, utilities, and emergency services. Direct competitor in UK bespoke uniform and managed workwear programs.
• Mi-Hub (Alexandra): UK- and Europe-based corporate uniform and workwear supplier (parent of Alexandra brand) serving enterprise customers. Direct competitor in bespoke corporate uniforms for UK and European enterprise clients, similar vertical focus.

Others

• VF Corporation (Workwear Group / Dickies): Previous owner of Incorporatewear (via Workwear Group). Workwear apparel brands including Dickies and Timberland PRO serve overlapping industrial and enterprise workwear customers, providing context on competitive supply chain and customer overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Incorporatewear

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incorporatewear